Media Consumers and their Perspectives WHAT IS REAL? - Emotional involvement – more emotional, the more likely u will believe that it is true - Culture – if u are imbedded in local culture, the more likely u will believe that the things that - Narrative Consistency – more consistent the narration, the more believable - Perceptual Persuasiveness – how impressed are u in the technical aspect in the content (sound effects) TRUTH TELLING - more educated, the more u will verify the accuracy of the media BIAS AND OBJECTIVITY - more u see the two sides of the story, the more likely u will determine the bias and objective STEREOTYPE - not all stereotypes are negative INFLUENCES - decide based on the influences of some aspects around you PEOPLE IN MEDIA - technical and conceptual expertise in the field of media - graduated media related courses *journalists/news anchors, people behind the camera, online business marketing advertiser, DJ, film director, television producer SOCIAL JOURNALISM - combination of professional and citizen - intervention of people in media *you scoop, bayan mo ipatrol mo CROWDSOURCING - interconnect with other people online - generate thoughts of people online *quora CHARACTERSTICS OF GOOD MEDIA PRACTIONER TRUTHFUL -accurate and exact FAIR AND OBJECTIVE - get both sides of the story RESPONSIBLE AND HAS INTEGRITY - dala dala ang pagiging credible sa labas EMPHATIZE AND SYMPHATIZE - how to feel for and feel with people in the news HARDWORKING - has to work overtime; on call - u have to do ur best to get news/information EVOLUTION OF MEDIA SENSE RECEPTORS - Neolithic – sense of touch - print - sense of sight - digital media - sense of hearing MODALITY APPEARANCE PEOPLE AS MEDIA - may not have graduated a media related course but their crafts are messages itself *teacher, vloggers, actors, dancers, independent social media influencers, basketball coach GLOBAL PERSPECTIVE a. pre-historic b. middle age c. industrial age d. electronic age - information age PEOPLE MEDIA - opinion leaders and this may affect the way their followers/blind followers think Nature of People Media MORE TRUSTWORTHY THAN MEDIA THEMSELVES - seen as more trustworthy than media itself MCLUHAN’S TECHNOLOGICAL DETERMINISM - society is driven by changes in media and communication technology - medium being the message - medium invented in a particular era will greatly affect how the society behave PASS INFORMATION TO OPINION FOLLOWERS MCHAULAN’S VIEW ON MEDIA - media is the derivative of old media - new product is not considered as “new” bcs it came from older types of media - 3 greatest inventions; phonic alphabet, printing press, telegraph - HOT – media platforms that involves limited among the uses (newspapers, televisions, radio) - COOL – users have more involvement (online games, social media) EITHER MONOMORPHIC OR POLYMORPHIC monomorphic: expert in one field only polymorphic: expert in many fields GATEKEEPERS - filter messages on certain topics CITIZEN JOURN - public journ, democratic journ, participatory journ and street journ - using own device to capture worthy content third video = act as professionals (not fall) first video = interviewed the governor (social journalism) second video = raw footage caught by a camera (primary source) PRE-HISTORIC - stone age, metal age, bronze age - petro glyphs -> carvings in stones - pictographs -> paint on the surface - megalithic art -> huge stones placed on top of each other; boulders of rocks MIDDLE AGE - messengers - printing press -> greatest invention; mechanical free press (no censorship) and adversarial press INDUSTRIAL - steam press - telegraph (through codes; dots and lines) ELECTRONIC - everything is run by electricity INFORMATION - everything is run by electricity, algorithms, internet and chips - computers, laptops, tablet, mobile phones EVOLUTION OF MEDIA IN THE PHILIPPINES Ancient Times- Spanish Colonization - BAYBAYIN – ancient Filipino alphabet - UMALOHOKAN – ancient broadcast system; the town crier - DEL SUPERIOR GOVIERNO (1811) – first newspaper - LA SOLIDARIDAD – first Filipino newspaper - print media was brought by the colonizers: social divide was evident in access LANDMARK EVENTS IN PHILIPPINE MEDIA 1. CINEMA - birth of PH cinema is attributed -> establishment of Malayan Films owned by Jose Nepomuceno, the Father of Cinema (1917) - 1950s- GOLDEN AGE OF PH CINEMA a lot of filming techniques were invented and employed - DALAGANG BUKID (1918)- first Filipino film - GENGHIS KHAN (Manuel Conde) – First Asian film in Venice and Cannes - we were the first asian country that was recognized by the cannes - 1960s – decline in the Philippine cinema – nakigaya sa trend of Western movies - mismanagement in different film entertainment 1970s - Second golden age - LVN STUIDOS, PREMIERE PRODUCTIONS, LEBRAN SAMPAGUITA – big four of film industries - they had sign some biggest artists in media (Gloria Romero, FPJ, Dolphy, etc) - counterpart of cinema one (1990s), viva (1980s), regal films (1960s) - Martial Law – Lino Brocka and Ishmael Bernal (famous film directors at that time) – represent current situation of the country (Walang Himala, etc) - after EDSA, cinema became freer - though other critics think that 1970s films are not very good because there is censorship 2. TELEVISION ABS-CBN - oldest network in the Philippines - founded in 1966 -> American Electronics Engineer James Lindenberg as “Bolinaoelectronics Corporation (BEC). (Bolinao because he lives in Bolinao, Pangasinan) - started as a radio network - 1952 -> BEC was renamed to Alto Broadcasting System (ABS) after Judge Antonio Quirino, brother of former president Quirino purchased the company - the company that was merged with ABS was founded in 1956 and was named “Chronicle Broadcasting Network (CBN) by newspaper magul Eugenio Lopez and his brother Fernando Lopez GMA NETWORK - Lareto F. de Hemendes Inc thru DZBB and started broadcasting March 1, 1950 - Robert Stewart started the RBS TV Channel 7 in the 1960s - due to our law that there should be no foreign equity, Robert was forced to give up his shares on to the triumvirate composed of Gilberto Duavit Sr., Menandro Jimenez and Felipe Gozon - the station changed its name to GMA 7 RadioTelevision Arts *GREATER MANILA AREA (old name) *GLOBAL MEDIA ARTS – global citizens PRINT - boomed during American colonization - Manila Times (1898) and Manila Bulletin (1900) - during Martial Law, Marcos seized the control of major media orgs.
