Smiley Mizo social media strategy
Stories ideas to engage people with the brand. Ideal for making the company feel more human and
not only an Instagram page:
-This or that (birthday theme edition)
-Quiz about Smiley Mizo company
-Meet the team, one a week (Name/position/fin facts/ favorite theme)
-Find the hidden character (Smiley Mizo character hidden in a birthday photo)
-Q&A
-We came from this… to this
-Fact of the day
-Song of the day
-Feedback from clients (Did you ever watch one of our show? How did you feel? What would you fix?...)
-Today we are grateful for…
-Favorite Disney movie? Plus, posting a birthday we did on that movie
-Behind the scenes
-Would you rather... birthday edition
-True or false- Mizo et Miza edition
Interactive posts:
-Affirmation post (motivational post)
-Three ways to make birthdays more special
-Reel: Today we’re taking you on a tour of our studio
-Hide and seek (post a picture with the new play’s name in it for people to search and guess the new
play!)
-Carousel of the setup
-5 facts about us
-3 things we’re proud of
-Reel: From this (empty room) to this (setup)
Alongside the usual posts in all three pages including facebook)
-Grid on mizo et miza
-3 posts setup on birthday house (reel in the middle)
-Single post accompanied by logo and quote (maybe in a united design not only posted picture)
Suggested highlights:
-Locations
-Christmas-halloween/easter per year
-Themes Setups/decoration
-Shows
-Animation/games
-Summer camp (year)
-Special Events
-Shows (could be all together {clowns, science…} or joined)
Personal overview:
As stated above, it’s important to let people know that we are not only a page, but actual humans who
are interacting with them. This can be achieved by increasing the engagement content, viewing that the
conversion content is good enough as is. So it is suggested to be posting an interactive story once per
two days. As already stated by Elie, posting three times a week is more than enough, especially since
there is already old unposted progress, whilst focusing on captions and hashtags.
Last note is to always keep the feed clean, and simple to read, to make it easier for people to scroll
through and notice different elements. Here lies the importance of organizing the highlights to offer in
them the wide range of services the company offers.
On that note…
As already stated in our meeting, these are some of the ideas that can be adopted by the company. If
we are talking of a full social media management and design (includes creating the designs, managing
posting, enhancing pictures, reorganizing and being responsive with followers, posting live stories of the
birthdays received by the employees) I could be creating a schedule of the whole month, with the date
and time of each content change. My suggested salary offering for that whole package would be
anything between 1.6 mil Lira and 2m Lira, ready to negotiate.