1 Social Networking what social networking sites would you recommend using? Tony Durham Marketing, American Public University MKTG308: Social Media Marketing Dr. Seay December 19, 2021 2 Social Networking what social networking sites would you recommend using? The Photography industry is very large and may seem a little bit saturated. You may not believe it or know but you can be successful in photography if you have great marketing skills. If you utilize the foundation in social marketing. The social networking sites I recommend for my industry are Facebook and Instagram (IG). These two sites are the most viewed and logged-in sites in the country. Compare Facebook and Instagram Facebook and Instagram are very much similar in the process of marketing in any industry. These two sites are the most dominant social media marketing network in the social media ecosystem to this day. Consumer and customers are these sites every day browsing and shopping around the clock. Facebook and Instagram both allow you to interact with the consumers and the customers. They publish content for the audience to see the products and services provided. Things like the ability to have an Instagram placement for a Facebook ad and allowing users to share Instagram Stories directly to Facebook are just two of the ways these platforms have created moments of synergy for marketers and users alike. (Jackson, 2019) Knowing these aspects makes it hard to choose which platform to use when marketing a brand or business. `Facebook Pros and Cons Facebook has been at the forefront of all social media networking after pushing the site myspace out of the social media ecosystem. Facebook allows its profile holders to be more interactive with their consumers and customers. With the years that 3 Facebook has been around, they have the upper hand on the growing population of growing brands and businesses. Pros of the utilization of Facebook are formal interaction, creating ads, audience targeting, and more daily viewers. Facebook is multifaceted which lets you do anything; you can create and join groups, shop, share photos and videos, create an event, and more with Facebook. (Khillar, 2019) Facebook has a secret science on the algorithm the site uses to attract more viewers to brand or business posts. Instagram Pros and Cons Instagram may have fewer profile holders than Facebook but it’s winning the effectiveness of attractions. Instagram is more organized than Facebook only focusing on content creations such as photos and videos. Instagram relies heavily on mobility meaning the landing pages should be hundred percent optimized for mobile users so that advertisers would make the best of their online presence on Instagram. (Khillar, 2019) One con about IG is you must have a Facebook business profile in order to publish ads and create a target audience. When publishing content on IG you can hashtag certain audiences to view a brand or business content. This is a major plus it cuts down on the financial portion of advertising on this platform. Recommendation of Social Networking Sites In order of precedence, I would recommend IG over Facebook because of its organization of the platform. I am in the wedding photography industry, and I choose IG over Facebook because IG allows me to keep my page organized. It free flows my photos and videos in a manner that keeps my content in order. Through trial and error, IG is by far the best for the industry I’m in. Although I still use Facebook as my blogging 4 page to post informational content. IG Kept me from going into financial debt with purchasing ads, IG allowed me to hashtag different target markets that lead consumers to my business page. Using the four fundamentals to create a great site. Lead capture, structure, content, and social media integration. Lead capture gives the ability to post promotional videos of the discounts and incentives my brand has to offer. Structuring my photos and videos in an organized manner to consumers viewing. Displaying content on my Ig page stays on the front page and consumers don’t have to go search to find content or incentives that have been posted. Social integration gives the consumers a way to have great communication with the brand or business. This may not be to the extent as Facebook, but you still can have fluent communication with your consumers and customers. 5 References Works Cited Jackson, D. (2019, June 30). Instagram vs Facebook: which is best for your brand’s strategy? Retrieved from Sproutsocial: https://sproutsocial.com/insights/instagram-vs-facebook/ Khillar, S. (2019, April 5). Difference Between Facebook and Instagram. Retrieved from Differencebetween.net: http://www.differencebetween.net/technology/internet/difference-between-facebookand-instagram/
