SS
earch
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EE
O
ngine
ngine
ptimization
ptimization
• What is SEO?
• What does the promotion of the
resource involve?
• SEO and contextual advertising
Linking
Web
Design
Network
Strategy
SEO
Website
optimization
Trafficmentoring
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Content
SEO (Search Engine Optimization, Search
Engine Optimization) is a comprehensive
development and promotion of a
website to reach the first positions in
search engine results (SERPs) for
selected queries in order to increase
traffic and further generate income.
the user enters the query
the search engine builds a
list of links
the user gets acquainted a
resource
The user goes to it
SEO optimization (search engine promotion)
works include:

Keyword research - involves looking at what keywords a site is already ranking for, what

Content marketing - create a compelling piece of content that provides a positive user

Link building - involve promoting good content, reaching out to other websites and

On-page optimization - include optimizing the URL of the page to incorporate

Site architecture optimization - creating an XML sitemap

Semantic markup - can improve CTR from search, resulting in an increase in organic
keywords competitors rank for, and what other keywords potential customers are searching
for.
experience and has a chance of ranking higher in the search engine results.
building relationships with webmasters, submitting websites to relevant web directories,
and getting press to attract links from other websites.
keywords, updating the HTML code.
traffic.
There are three key points that
constitute the foundation of good SEO
Traffic
quality
The amount
of traffic
•attracting
real people
interested
in the
visited
page
•website's
profit is
tied to the
number of
people who
can visit it
Organic
•attracting
people
without
the help of
advertising
SEO Traffic: Key Terms

Traffic: The visitors to your site.

Organic Search: Organic search results are the Web page listings that
most closely match the user’s search query based on relevance. Also
called “natural” search results, ranking high in the organic results is
what SEO is all about.

Paid Search: Paid search marketing means you advertise within the
sponsored listings of a search engine or a partner site by paying either
each time your ad is clicked (pay-per-click - PPC) or less commonly,
when your ad is displayed (cost-per-impression - CPM).

Traffic Rank: The ranking of how much traffic your site gets compared
to all other sites on the internet.
Traffic
Estimation
Tools
there are three main
ways you can track
visitor stats
WordPress
Google
Analytics
Alexa, Ahrefs,
SEMrush, etc
Organic SEO
Generates more clicks as the organically
optimized sites offer relevant content
related to the keywords searched
Optimizing the
Web page with
relevant content
Spreading links
pointing to the
content
Incorporating
metatags and
other types of tag
attributes
the search
engine results
will last longer.
Builds greater
trust among
the users
first results in several
months, has a long
lasting effect,
affordable.
What's the difference
between SEO and PPC
advertising?
Works immediately,
works as long as you pay
for it
The main goal of SEO is to showcase your
value to the search engines. When they
know your value, your pages will rank high
for queries related to your content. The
importance of SEO lies in its ability to
help clients find you easily.