Customer Relationship Management
Subject Code: MFT5SEMM05
GROUP ASSIGNMENT – I
KANO Model Analysis for Women Entrepreneurs
Submitted By: Group 2
Name
Roll No.
Nisha Jose
201230
Aarti Binani
201301
Gaganshree
2013
Harshita Premchandani
2013
Gunjan Karwa
201420
Submitted To:
Prof. Tripurasundari Joshi
Section: CRM (B)
Batch: MBA – FT (2020-2022)
Institute of Management, Nirma University
Date of Submission: 6th March, 2022
Below mentioned are the 20 different attributes that Women Entrepreneurs finds important to
get success in their respective field from entrepreneurs’ perspective:
1. Design
2. Location
3. Indoor Space
4. Resources
5. Future Relations
6. Marketing
7. Funds
8. Legal Process
9. Mode of Service
10. Quality
11. Customization
12. Amenities
13. Rewards
14. Future Benefits
15. Discounts
16. Return Channel
17. Competitors
18. Skilled Employees
19. Working Environment
20. E-commerce Competitors
Further, the attributes can be grouped under the 5 main heads as mentioned below:
Structure
Administration
Service
Price
Environment
Design
Future Relations
Mode of Service Rewards
Competitors
Location
Marketing
Quality
Future Benefits
Skilled Employees
Indoor Space
Funds
Customization
Discounts
Working Environment
Resources
Legal Process
Amenities
Return Channel
E-commerce Competitors