20/2/2012
Shazib Shaikh
20 February 2012
Programme on Developing Future Leaders
15‐24 February 2012
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20/2/2012
Convince &
Influence
Commit
“I believe this”
Relativistic
“Th
“These
are MY
Thinking reasons”
Dualistic
Thinking
At times “it
depends”
“This is where
WE stand,
stand WE’re
going to make it
happen”
Right/Wrong
Adapted from JB Kassarjian (2008)
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Challenge
H ffar can we enrich
How
i h an id
idea
in 20 min?
p
1. Ball: Exposure
to an idea
 Note any problems/opportunities
 2 x Demand‐side + 1 x Supply‐side
 Think of solution/wish
2.
1st Volunteer (Catcher):
i.
ii.
Identify a problem
Propose a solution
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2.
2
2nd‐33rd ‐4
4th Catchers:
 Enrich the solution
3.
5th Catcher
 New problem/solution
1.
1
Advantages compared to current?
2.
Fit with current values/experiences?
3.
Complexity easy to understand?
4.
Observable can see others using?
5.
Testable can test/experience before buying?
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The Idea
 The problem with wheels…
wheels
 Great performance….
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….Bulky
Bulky &
Impractical
COMPACT &
PRACTICAL…
PRACTICAL
…BUT TERRIBLE
PERFORMANCE
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1.
Increase/Identify Advantages
2.
Fit with lifestyles
3.
Complexity ‐ make easier to undestand
4.
Observable ‐ make more seen
5.
Testable ‐ have better trial before use
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Event means…
1.

…it just happens: too complex & uncertain
Process means…
2.

…use of various resources…
 …possibly taking away from other uses…
 …some needing motivation…
 …and co‐ordination.
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Search

Select
Implement
g innovation‐led companies
p
Following
are
_________ years old:
1. 3M
2. Phillips
3. Rolls‐Royce
y
4. Siemens
5. Procter & Gamble
6. Corning
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Search
Select
Implement
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PARADIGM
(Mental
Model)
PROCESS
INNOVATION
PRODUCT
(Service)
POSITION
Search
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 Assumption:
 You have hired innovative people
1. Multi‐field experts
2. Feel rewarded by creative thinking
3. Problem‐solving
P bl
l i skills
kill
1.
1
Rewards
 Freedom of time
 Freedom of resources
 E.g. 3M & Google
▪15‐20% time rule
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2.
2
Protection: risk
risk‐‐taking is ok
 “Always make a new mistake”
▪ Esther Dyson (Venture Capitalist, Flickr, De.lic.ious)
 Risk tyranny of served markets
▪ Focus groups unaware of technology
▪ Customers not wanting obsolescence
33.
g sources / Cross‐
Knowledge
Cross‐fn. teams
 Plesk (2003):
creativity = connecting & re‐arranging
knowledge
 Wynett, GM of Future Growth Opportunities (P&G)
“bringing together things that don’t
normally go together”
4.
Portfolio approach
 Incremental (80%) Radical (20%)
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
g
Innovation Diffusion: Roger’s
Five Factors
1.
2.
3.
4.
5.

Relative Advantage
Compatibility
Complexity
Trialability
Observability
Search
Select
Willingness to Cannibalize
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