Uploaded by Kostadin Rangelov

SquiggleDAO Website RFP Nov 2021

advertisement
SquiggleDAO Website RFP
December 2021
Situation
Background
●
In April 2021, a collective of individuals came together around one thing: appreciation of The Chromie Squiggle. What started as a small
community has now grown into a multi-million dollar organization that advocates for The Chromie Squiggle and the importance of
generative art.
Why do we need a brand style guide?
●
●
The SquiggleDAO is creating communications across social media, merchandise, and via partnerships/sponsorships. It is critical for these
communicaUnbenannte Tabelletions to have a unified look
SquiggleDAO has a close linkage with Art Blocks, and both orgs use a Chromie Squiggle as part of its logo
Why do we need a new website?
●
●
●
Current website does not represent the artistic brilliance and colors of the Chromie Squiggle
Current website doesn’t have a user-friendly way to find information about Squiggles and the DAO
○
SquiggleDAO resources are scattered across github, Google Forms, snapshot.org, and Mirror
The SquiggleDAO treasury of Squiggles is worth $25MM but there is no easy way for users to view all the Squiggles
The Vision: SquiggleDAO.com is the #1 resource for anything you want to know about Chromie Squiggles and the SquiggleDAO
The Ask
SquiggleDAO is looking for an agency partner to:
1)
Create a brand style guide for use for social media, merchandise, sponsorship materials, partnerships, and other comms.
2)
Re-do our website so that it provides information to three types of visitors:
a)
Squiggle-curious individuals (“I want to learn more about what the Chromie Squiggle is”)
b)
SquiggleDAO-curious individuals (“What does the SquiggleDAO do, exactly?”)
c)
SquiggleDAO members
What we’re looking for from an agency partner
Budget
With proposal, we’d like to see two options: $25,000 budget option, $50,000 budget option
We can negotiate payment in US Dollars and/or $SQUIG (the SquiggleDAO governance token that was recently valued at $9.50 each)
What Agencies Will Be Judged Upon
-
Branding capabilities: can you help to define the Chromie Squiggle and SquiggleDAO brands?
Website design: can you create a website that matches the artistic brilliance of the Chromie Squiggle?
Copywriting: can you translate the brand identity into written text?
Technical: can you build in web3 capabilities
Adaptability: can the website be built in a way that non-technical people can edit?
Timeline: can you deliver on a tight timeline? (see below for example)
Preliminary Timeline
Week of Nov 29-Dec 3: RFPs delivered
Week of Dec 6-Dec 10: Agency responses
Dec 13: Agency selected
Dec 13-17: Brand Style Guide finalized
Dec 17-31st: website design and copywriting reviews
January 1st-8th: website integration with web3, SquiggleDAO collection
January 8th-14th: beta testing
January 15th: new site launches
Preliminary Website Visitor Flow
-
-
Welcome page - mission comes first (similar to muse0.xyz and gen.art).
Mission link should take to new page that leverages information from here:
https://squiggledao.gitbook.io/squiggledao-community-guide/
Similar layout to this page: https://gen.art/membership
Also Include links to SquiggleDAO Discord & Twitter near mission link
Options for users (upper right or upper left corner):
Learn about the Chromie Squiggle
History & Background - create a video?
Guide to types of Squiggles Collection page: like this https://squiggledao.weebly.com/
Collection page to include sorting function of all 10,000 Squiggles. Perhaps we should mimic how Larva Labs showcases all punks
https://www.larvalabs.com/cryptopunks/attributes
Fun with Squiggles
The SquiggleDAO Collection (similar to https://flamingodao.xyz/collection). SquiggleDAO’s owned gallery here
https://gallery.so/squiggle_dao
Donate your Squiggle to SquiggleDAO
https://form.typeform.com/to/fSWFBGR4
Link to OpenSea list of all Squiggles: https://opensea.io/0x56fcb471a9dde74045830439ad6612c9aad53c19
Chromie Squiggle Buying Guide - video or interactive? Dating app/swipe right?
https://chromie-squiggles.com/browse?f_sale=1&f_sort=11
Squiggle Dashboards
https://www.eyesfi.com/project/assets/0
Latest Sales: https://degendata.io/project/art-blocks-curated
Dune analytics dashboard: https://dune.xyz/rantum/SquiggleDAO
Squig Merch Store (actual neon squiggle, squiggle desk lamp) - DAO-owned, storefront via Shopify. TBD fulfillment
(theprintful.com? Iamkhayyam to reach out)
SquiggleDAO Members Portal (accessed via MetaMask connection)
Gated content (via guild.xyz) - POAPs give you access to certain things?
Snapshot voting: https://snapshot.org/#/squiggledao.eth/
Discuss proposals: https://forum.squiggledao.com/
Link to Notion board
About
Reference Documents
About SquiggleDAO
What is SquiggleDAO?
SquiggleDAO (the DAO) is a decentralized art house and foundry for
on-chain generative art. Using publicly available DAO infrastructure,
we coordinate community efforts to further the mission of the DAO.
The DAO Mission
The SquiggleDAO mission is to support the growth and cultural
relevance of generative NFT art. We will achieve this by using one
of the most important art series as membership, upon which we will
create long-term value for generative art in a fun, inclusive manner.
SquiggleDAO acts as a foundry for artists that want to create
awesome art. We’ll source, support, fund, and launch anyone that
the DAO selects as an amazing generative NFT artist. Together, we
will etch NFT art into the history books.
SquiggleDAO will act as a place for both Chromie Squiggles and
on-chain generative art education, and drive awareness to both
Chromie Squiggles and on-chain generative art through challenges,
financing new works, and community.
What are our Goals?
To collect on-chain generative art
To enable those who want to curate or produce on-chain generative
art to have community backing
To expand the cultural importance of generative art in our culture
Why?
Art and culture are two sides of the same coin. History has shown
that artists who capture mindshare during important culture epochs
ultimately end up defining that time period. We believe we are in the
early stages of a new cultural epoch, and that the art of this time
period will be stored on the Ethereum blockchain.
“The paradox of the art market is that objects created for personal
and contemplative aesthetic enjoyment are connected to the
broader social fabric through an economic transaction.” —
https://som.yale.edu/news/2016/06/history-of-the-art-market-in-35-re
cord-breaking-sales
Key Words to Describe the Squiggle
We asked people to write down 5 words associated with the Chromie Squiggle
The OG in generative art space
Genesis, foundational, signature, classic, revolutionary,
original, history/historic, genius, creative
How it shows up
Rainbow, colorful, vibrant, animated
Personality
Friendly, kind, classy, elegant, welcoming
Inextricably linked to Art Blocks
Snofro, AB
Squiggle Brand Visual Identity (Thought Starters)
We asked people send images/GIFs/memes on what the Chromie Squiggle represents. The responses fell into three buckets:
Colorful and Energetic
Full of Motion
Cool and original
For Reference: FAQs
What is a DAO? https://www.forbes.com/sites/cathyhackl/2021/06/01/what-are-daos-and-why-you-should-pay-attention/
What is a Chromie Squiggle?
https://globalcoinresearch.com/2021/08/25/chromie-squiggles-the-on-chain-generative-art-movement/
Squiggles can move??
https://artblocks.wiki/Curated/Chromie-Squiggle
Why did one person spend millions of dollars collecting different types of Squiggles:
https://mobile.twitter.com/punk6529/status/1439332605263032327
What do core members have to say about SquiggleDAO?
https://members.delphidigital.io/reports/squiggledao-creating-lasting-cultural-impact-bootstrapping-a-25-million-dollar-trea
sury-and-incentivizing-dao-work/
For Reference: Art Blocks Logo vs SquiggleDAO Logo
Art Blocks logo
SquiggleDAO logo
Consistent standards will help our merch and social media,
and partnership content to feel more linked
Download