SquiggleDAO Website RFP December 2021 Situation Background ● In April 2021, a collective of individuals came together around one thing: appreciation of The Chromie Squiggle. What started as a small community has now grown into a multi-million dollar organization that advocates for The Chromie Squiggle and the importance of generative art. Why do we need a brand style guide? ● ● The SquiggleDAO is creating communications across social media, merchandise, and via partnerships/sponsorships. It is critical for these communicaUnbenannte Tabelletions to have a unified look SquiggleDAO has a close linkage with Art Blocks, and both orgs use a Chromie Squiggle as part of its logo Why do we need a new website? ● ● ● Current website does not represent the artistic brilliance and colors of the Chromie Squiggle Current website doesn’t have a user-friendly way to find information about Squiggles and the DAO ○ SquiggleDAO resources are scattered across github, Google Forms, snapshot.org, and Mirror The SquiggleDAO treasury of Squiggles is worth $25MM but there is no easy way for users to view all the Squiggles The Vision: SquiggleDAO.com is the #1 resource for anything you want to know about Chromie Squiggles and the SquiggleDAO The Ask SquiggleDAO is looking for an agency partner to: 1) Create a brand style guide for use for social media, merchandise, sponsorship materials, partnerships, and other comms. 2) Re-do our website so that it provides information to three types of visitors: a) Squiggle-curious individuals (“I want to learn more about what the Chromie Squiggle is”) b) SquiggleDAO-curious individuals (“What does the SquiggleDAO do, exactly?”) c) SquiggleDAO members What we’re looking for from an agency partner Budget With proposal, we’d like to see two options: $25,000 budget option, $50,000 budget option We can negotiate payment in US Dollars and/or $SQUIG (the SquiggleDAO governance token that was recently valued at $9.50 each) What Agencies Will Be Judged Upon - Branding capabilities: can you help to define the Chromie Squiggle and SquiggleDAO brands? Website design: can you create a website that matches the artistic brilliance of the Chromie Squiggle? Copywriting: can you translate the brand identity into written text? Technical: can you build in web3 capabilities Adaptability: can the website be built in a way that non-technical people can edit? Timeline: can you deliver on a tight timeline? (see below for example) Preliminary Timeline Week of Nov 29-Dec 3: RFPs delivered Week of Dec 6-Dec 10: Agency responses Dec 13: Agency selected Dec 13-17: Brand Style Guide finalized Dec 17-31st: website design and copywriting reviews January 1st-8th: website integration with web3, SquiggleDAO collection January 8th-14th: beta testing January 15th: new site launches Preliminary Website Visitor Flow - - Welcome page - mission comes first (similar to muse0.xyz and gen.art). Mission link should take to new page that leverages information from here: https://squiggledao.gitbook.io/squiggledao-community-guide/ Similar layout to this page: https://gen.art/membership Also Include links to SquiggleDAO Discord & Twitter near mission link Options for users (upper right or upper left corner): Learn about the Chromie Squiggle History & Background - create a video? Guide to types of Squiggles Collection page: like this https://squiggledao.weebly.com/ Collection page to include sorting function of all 10,000 Squiggles. Perhaps we should mimic how Larva Labs showcases all punks https://www.larvalabs.com/cryptopunks/attributes Fun with Squiggles The SquiggleDAO Collection (similar to https://flamingodao.xyz/collection). SquiggleDAO’s owned gallery here https://gallery.so/squiggle_dao Donate your Squiggle to SquiggleDAO https://form.typeform.com/to/fSWFBGR4 Link to OpenSea list of all Squiggles: https://opensea.io/0x56fcb471a9dde74045830439ad6612c9aad53c19 Chromie Squiggle Buying Guide - video or interactive? Dating app/swipe right? https://chromie-squiggles.com/browse?f_sale=1&f_sort=11 Squiggle Dashboards https://www.eyesfi.com/project/assets/0 Latest Sales: https://degendata.io/project/art-blocks-curated Dune analytics dashboard: https://dune.xyz/rantum/SquiggleDAO Squig Merch Store (actual neon squiggle, squiggle desk lamp) - DAO-owned, storefront via Shopify. TBD fulfillment (theprintful.com? Iamkhayyam to reach out) SquiggleDAO Members Portal (accessed via MetaMask connection) Gated content (via guild.xyz) - POAPs give you access to certain things? Snapshot voting: https://snapshot.org/#/squiggledao.eth/ Discuss proposals: https://forum.squiggledao.com/ Link to Notion board About Reference Documents About SquiggleDAO What is SquiggleDAO? SquiggleDAO (the DAO) is a decentralized art house and foundry for on-chain generative art. Using publicly available DAO infrastructure, we coordinate community efforts to further the mission of the DAO. The DAO Mission The SquiggleDAO mission is to support the growth and cultural relevance of generative NFT art. We will achieve this by using one of the most important art series as membership, upon which we will create long-term value for generative art in a fun, inclusive manner. SquiggleDAO acts as a foundry for artists that want to create awesome art. We’ll source, support, fund, and launch anyone that the DAO selects as an amazing generative NFT artist. Together, we will etch NFT art into the history books. SquiggleDAO will act as a place for both Chromie Squiggles and on-chain generative art education, and drive awareness to both Chromie Squiggles and on-chain generative art through challenges, financing new works, and community. What are our Goals? To collect on-chain generative art To enable those who want to curate or produce on-chain generative art to have community backing To expand the cultural importance of generative art in our culture Why? Art and culture are two sides of the same coin. History has shown that artists who capture mindshare during important culture epochs ultimately end up defining that time period. We believe we are in the early stages of a new cultural epoch, and that the art of this time period will be stored on the Ethereum blockchain. “The paradox of the art market is that objects created for personal and contemplative aesthetic enjoyment are connected to the broader social fabric through an economic transaction.” — https://som.yale.edu/news/2016/06/history-of-the-art-market-in-35-re cord-breaking-sales Key Words to Describe the Squiggle We asked people to write down 5 words associated with the Chromie Squiggle The OG in generative art space Genesis, foundational, signature, classic, revolutionary, original, history/historic, genius, creative How it shows up Rainbow, colorful, vibrant, animated Personality Friendly, kind, classy, elegant, welcoming Inextricably linked to Art Blocks Snofro, AB Squiggle Brand Visual Identity (Thought Starters) We asked people send images/GIFs/memes on what the Chromie Squiggle represents. The responses fell into three buckets: Colorful and Energetic Full of Motion Cool and original For Reference: FAQs What is a DAO? https://www.forbes.com/sites/cathyhackl/2021/06/01/what-are-daos-and-why-you-should-pay-attention/ What is a Chromie Squiggle? https://globalcoinresearch.com/2021/08/25/chromie-squiggles-the-on-chain-generative-art-movement/ Squiggles can move?? https://artblocks.wiki/Curated/Chromie-Squiggle Why did one person spend millions of dollars collecting different types of Squiggles: https://mobile.twitter.com/punk6529/status/1439332605263032327 What do core members have to say about SquiggleDAO? https://members.delphidigital.io/reports/squiggledao-creating-lasting-cultural-impact-bootstrapping-a-25-million-dollar-trea sury-and-incentivizing-dao-work/ For Reference: Art Blocks Logo vs SquiggleDAO Logo Art Blocks logo SquiggleDAO logo Consistent standards will help our merch and social media, and partnership content to feel more linked
