DEMOGRAPHIC PROFILE OF BUYERS AGE 10-50 SEX INCOME CIVIL STATUS EDUCATION Male/Female Php 10.00Single/Married/Divorced/Widowed All (Educated, Uneducated, and ect.) PROFESSION Employed, Unemployed, Student LOCATION Alegria Municipality, its barangay, and the surrounding localities PSYCHOGRAPHICS BENEFITS DESIRED Product strategy The mango dorayaki with mango filling will be served in a 5 inches bento box. The quality taste of the products and the natural health properties of ingredients will satisfy the customers as well as their preferences. The mango Dorayaki with mango filling is naturally made naturally and contains no artificial flavorings and preservatives. It’s main ingredient which is the mango, is a good source of fiber and antioxidants including vitamin C. These vitamins are very important especially now that we are in a pandemic because they help boost our immune systems and fight chronic and inflammatory diseases. The products will have high quality standard because the primary involved is the health of the consumers. The product will be freshly served, this quality level will surely create customer value and satisfaction. Pricing strategy The Mango Dorayaki with Mango Filling will use skimming pricing strategy which is setting a high price and lowering it as the market evolves. It will be trade initially for 10php. But if the company will encounter a bad quarter, the price target from 10 pesos will be reduce 5 php, which could generate selling activity. Sales and Distribution Plan The Click and Mortar and Direct Selling business models are being considered by the corporation. Products will be distributed through online selling and peddling in the neighborhood. The mango dorayaki with mango filling will be posted in social media pages like in Facebook page, where Customers can also buy online and get free shipping within Brgy. Poblacion, Alegria, and SDN. They have the option of paying for their orders using cash on delivery. Advertising and Promotion Plan To satisfy the customers need and wants is our main goal. Our first objective is to provide the best products to our customers. Product will be promoted to consumers through advertisements in prints and visual media and educating customers about the advantages of mango. ed with high quality packaging.We will invest in the market to create an excellent, quality and value to the products. Also we will be aware so that we can adjust our marketing efforts if necessary. Promotional Tools / Specifications
