A
Study
On
Marketing of Services
Of
Submitted To:
Submitted By:
Prof: Devang Patel
Yograj Singh Chauhan
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Introduction
Radisson is expanding as one of the world’s most attractive, globally consistent, first-class tiered brands. A core
part of Carlson rezidor hotel group, Radisson’s global best practices make it one of the world’s most successful
hotel brands. And its vibrant, contemporary and engaging hospitality is characterized by the brand’s unique yes
can! Sm philosophy: a unique service ethos delivering a product that translates into business success for our
owners and franchise partners.
Relevant product and service concepts, empathetic to the challenges of modern travel, are packaged and
presented as the world of Radisson. Now available worldwide as Radisson in its traditional north American
upscale market position, and as Radisson blu, its upper upscale position, Radisson is a brand with great
ambitions, great momentum and very exciting possibilities.
One of the world’s leading hotel brands, Radisson blu creates iconic buildings with contemporary interiors
invoking an inviting, exciting ambiance. Pioneering bold and innovative lobbies, guest rooms and public spaces
with the latest technology and a range of highly individualized solutions, Radisson blu offers a guest experience
that is truly unique in the world of hotels today. While design might be the statement for Radisson blu however, it
is the culture that remains king and the people everything.
Radisson’s winning combination of industry-leading products and services—plus our ambitious expansion
plans—are geared to deliver success to our owners and franchisee partners. One of the world's leading brands,
radisson is characterized by:
Vibrant, contemporary and engaging hospitality, driven by our unique yes i can!Sm service philosophy. Strong
worldwide growth, focused on adding key hotels in major cities, airport gateways, leisure destinations and other
important locations. Currently at 423 hotels with 107 in the pipeline.
First-class hotels with a range of world of Radisson features that are relevant and empathetic to the challenges
of modern travel, including our 100% guest satisfaction guarantee. Their upscale Radisson® hotels work to
exceed the expectations of both business and leisure guests by delivering a hospitality experience with purpose,
passion and people in mind. Our unique yes I can! service—and our drive to deliver relevant, innovative
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7 Ps of Radisson Blu Resort & Hotel
Product
Products of Radisson blu hotel are Bed, Breakfast, Laundry and Lodging and Accommodation
Place
In Ahmedabad- Near Panchvati Cross Roads, Ambawadi, Ahmedabad, 380006
Price
Discriminatory Pricing and Quality based Pricing
Promotion
Word of mouth, Network Marketing, Print Marketing and Digital Marketing
People
At the Ahmedabad branch total 43 employee
Process
Convectional/Traditional approach in delivery
Physical Evidence
Car park, Spacious room, Quit atmosphere, Stand by generator
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Servises of Radisson Blu
They have 11 unique service concept differentiate own self from others

Radisson’s yes i can!Sm ethos means we are always ready to greet, treat and serve our guests in a
way that exceeds their expectations.

Three hour express laundry for super speedy cleaning for guests in a hurry.

The radisson® brand promise: if our guests aren't satisfied with something, we'll make it right. It's
guaranteed

Grab & run breakfast means early morning departures don’t miss out on the most important meal of the
day

Best online rate guarantee from radisson.com ensures guests are confident they’ve made the best
choice before they even book.

Express checkout, so satisfied guests can get on their way without delay.

Free high-speed internet keeps our guests connected.

Free late checkout enables guests to extend their stay if needed.

Business class rooms with upgraded amenities, services and benefits that add to the work or relaxation
experience.

Club Carlson is the global hotel rewards program from carlson rezidor hotel group. Members receive an
enhanced
collection of superior benefits, service and privileges at any of our more than 1,000 participating hotels
worldwide.


Meeting planning services are professionally tailored to ensure the success of every sort and size of
gathering.
Accommodation
116 Spacious rooms and well appointed guest rooms including executive suites, business class suites, business
class suites and presidential suite to offer level exceptional level of comfort for both the business and leisure
traveller.
Room styles and restaurants
Radisson blu and radisson® have created a number of distinctive room styles and restaurant concepts,
specifically designed by hospitality specialists for the hospitality industry, ensuring brand consistency and
offering a total business solution with a choice to suit every space, market location and budget.
Radisson offers a complete ready to go room package: the ff&e shop drawings and product specifications have
been commercially priced by known manufacturers who provide benchmark development costs and deliver the
best value to owners and investors, helping to streamline time and budget considerations.
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Naturally cool
The most contemporary, stylized and sleek of our designs, the "naturally cool" room is versatile enough
for almost any setting—
urban, suburban or resort; cool or warm climate. The polished wood floor, sophisticated wardrobe and tv
unit are unique in the industry for a guestroom style. Naturally cool is targeted at the upper upscale
market.
Ny mansion house
The ―ny mansion house‖ design is defined by its sophisticated strong lines, deep rich timber finishes,
flashes of chrome and enlivening turquoise. The dark and clubby—yet simultaneously contemporary
and avant garde—ambiance features bold attention to style and detail and a powerful use of artwork.
The overall atmosphere is elegant with the feel of an upper-class lounge.
Ocean
The ―ocean‖ room features a light, bright, modern design with a distinctly Scandinavian feel. Its fresh,
contemporary scheme fits well across a variety of global locations, featuring pop art components and
vibrant colours. Like urban, it is squarely targeted in the
Upscale market segment.
Relax
The ―and relax‖ room features light ceramics, subtle woods and rich colors, fabrics and textures that
are warm and fresh. Its light colour scheme is contrasted with a vibrant magenta-colored accent wall
that gives a bright and friendly overall impression.
Urban
Complete in its design, the ―urban‖ room is a true combination of form and function. Design classics,
modern lines, solid splashes of colour and subtle tones are all underpinned by a functionality that has
been honed from the experiences of some of the best hotel designers and operators in the world today.
O. We’ve developed the entire concept to allow for rapid conversion of existing restaurants or new build,
to help you get up to speed quickly in any location.
Filini
Filini is a contemporary Italian bar and restaurant that impacts the senses. It fulfils the customer’s desire
for an affordable and authentic Italian experience delivered with stylish ambiance. The design and mood
complement the exquisite yet simple food. The wine, the bar, the music, the details and the people—all
make filini a truly unique contemporary italian experience.
Fire Lake Grill house & cocktail bar
Based on the original restaurant adjacent to the radisson plaza hotel minneapolis, the firelake concept
features locally sourced ingredients, organic produce and grass-fed beef.
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Departmental details
They have 11 departments in the hotel
1. Front office
2. Housekeeping
3. Food & beverage services
4. Food & beverage production
5. Kitchen stewarding department
6. Sales & marketing
7. Engineering
8. Purchase
9. Finance
10. Human resource
11. Loss & prevention
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