DEPARTMENT - MANAGEMENT STUDIES
COURSE PACK
for
ENTREPRENEURSHIP DEVELOPMENT - BBA432
BBA432 - ENTREPRENEURSHIP DEVELOPMENT
Total Teaching Hours For Semester :
75
No of
Lecture Hours/Week : 5
Max Marks :
100
:4
Course Description and Course Objectives:
Entrepreneurship is a necessary ingredient for stimulating economic growth and employment opportunities. In the developing world, successful
small businesses are the primary engines of job creation, income growth. This course intends to promote in-depth knowledge source for an
intending practitioner or entrepreneur in the field of entrepreneurship. This course earnestly attempts to present the various aspects of
entrepreneurship and what a prospective business visionary must know before setting out on a modern or business wander.
To develop the skills required to prepare a Business Plan
To develop and strengthen entrepreneurial quality and motivation
To enlarge the supply of entrepreneurs for rapid industrial development
To provide knowledge and information about the source of help, incentives and subsidies available from government to set up the project
To impart information about the process, procedure and rules and regulations for setting up a new projects
Course Outcomes
Familiarize the students with competencies and capability related to Entrepreneurship.
Identify and analyses the business opportunity in current business scenario.
Create a business plan for an entrepreneurial venture.
Unit1
Hours:12
Introduction to Entrepreneurship
Level of Knowledge: Conceptual
Evolution of the Concept of Entrepreneurship; Theories of Entrepreneurship- Innovation Theory, Harvard School Theory, Theory of High
Achievement, Theory of Profits, Theory of Adjustment of Price- Entrepreneurship Today; Types of Entrepreneurs; Intrapreneurship;
Difference Between a Manager and an Entrepreneur; Entrepreneurial Competencies; Capacity Building for Entrepreneurs; Women’s
Entrepreneurship, Challenges Faced by Women Entrepreneurs; Characteristics of a Family-owned Business in India; Various Types of
Family Businesses; Challenges Faced by Family-owned Businesses.
Unit2
Hours:12
Entrepreneurship Development in India
Level of Knowledge: Conceptual
Entrepreneurial Environment; Global Entrepreneurship Environment; Business Climate in India; Environmental Factors Affecting
Entrepreneurial Growth; Creating a Favourable Environment for Entrepreneurship; Models of Entrepreneurial Development; The Process
of Entrepreneurial Development; Role and Importance of Micro, Small, and Medium Enterprises; Concepts and Definitions of MSME;
The MSMED Act, 2006; Government Policy Initiatives; Current Schemes for MSME; Problem Faced by MSME Sector; Role of Clusters
in Promoting MSME.
Unit3
Hours:12
Creativity and Innovation
Level of Knowledge: Analytical
The creative process, Search for Business ideas, Selection of Product/Service, Product innovation; Services Industries-Human side of an
enterprise; Identification of Business Opportunities; Mobility of Entrepreneurs; Geographical Mobility of Entrepreneurs; Occupational
Mobility; Business Opportunities in India; Models for Opportunity Evaluation; The RAMP Model ; Mullins's Seven-domain Framework
Unit4
Hours:12
Business Plans
Purpose of a Business Plan; Contents of a Business Plan- Management Summary; Marketing Plan; Operations Plan; Financial Plan;
Procedure for Setting Up an Enterprise; Selection of a Project; Decide on the Constitution Obtain Registration; Obtain Clearances from
Departments as Applicable; Arrange for Land/Shed; Arrange for Plant and Machinery; Arrange for Infrastructure; Prepare Project
Report; Apply for and Obtain Finance; Implement the Project and Obtain Final Clearances.
Unit5
Hours:12
Institutional Support to entrepreneurs
Institutions Supporting Business Enterprises; Central-level Institutions; National Board for Micro, Small, and Medium Enterprises
(NBMSME) The Khadi and Village Industries Commission (KVIC) The Coir Board MSME-DO; National Small Industries Corporation
(NSIC); National Science and Technology Entrepreneurship Development Board (NSTEDB) National Productivity Council (NPC)
Entrepreneurship Development Institute of India (EDI) National Research Development Corporation of India (NRDCI) National
Entrepreneurship Development Institutes; State-level Institutions ; State Directorate of Industries and Commerce ; District Industries
Centres (DIC) ; State Financial Corporation (SFC); State Industrial Development Corporation (SIDC) State Industrial Area Development
Board (SIADB); Other Institutions National Bank for Agriculture and Rural Development (NABARD) Housing and Urban Development
Corporation (HUDCO); Technical Consultancy Organization (TCO); Small Industries Development Bank of India (SIDBI) ; Export
Promotion Councils (EPCs) Industry Associations Non-Governmental Organization (NGOs) Business Incubators.
Unit6
Hours:15
Project Management and Financing
Introduction, Project Manager ; Project Life Cycle , Project Scheduling -Gantt Charts, Network Techniques ; Project Management
Software; Capital Budgeting; Generating an Investment Project Proposal; Project Analysis; Market Analysis, Technical Analysis,
Financial Analysis, Economic Analysis, Project Evaluation and Selection ; The Payback Period; Accounting Rate of Return (ARR) Net
Present Value (NPV) Internal Rate of Return (IRR) ; Benefit-Cost Ratio (BCR) Project Financing Equity Financing; Angel Investing ;
Debt Financing ; Miscellaneous Sources; Project Implementation Phase; Capital Structure and Cost of Capital; Detailed Project Report;
Ecological Analysis
Essential References:
Poornima M Charanthimath (2018) “Entrepreneurship Development and Small Business Enterprises”, 2nd Edition, Pearson Publication
Recommended References:
·
David, H. (2013). “Entrepreneurial Development” (5th edition), Prentice Hall
·
Desai, V. (2014).The Dynamics of Entrepreneurial Development and Management
(6thedition).Himalaya Publishing House.
·
Gupta, C.B., &Srinivasan, N.D. (2012) Entrepreneurship Development. New Delhi
Sultan Chand & Sons.
·
Robert D Hisrich, Mathew J. Manimala, Michael Peter, Dean A Shepherd. (2013) “Entrepreneurship” (8th edition). Tata McGraw Hill
Evaluation Pattern
Continuous Internal Assessment Criteria
CIA – 1
1
Marks – 10
(5)*
Written
Assignment
2
Marks – 10
(5)*
Quiz / Test
CIA – 2
MSE
Marks – 50
(25)*
3
Marks – 10
(5)*
Case
Analysis/Case
Simulation
CIA – 3
Attendance
1
2
3
Marks – 10 (5)*
Marks – 10 (5)*
Marks – 10 (5)*
Class Participation
/ Quiz / Test
Research Based
Activities: Article
Review / Book
review / Mastery
Project
Presentation /
Role Play / Case
presentation /
Mini Project /
Discussion
Marks –
(5)*
*Percentage of weight age
Assessment Pattern for SEC papers:
1.Semester 1 and 2:
6 sessions of 4 hours each will be evaluated by the reapective module teacher out of 10 marks. Total marks to be converted out of 100 at
the end of the semester
2.All other Semesters:
CIA1 = 30 marks
CIA2 = 30 marks
CIA3 = 30 marks
Class participation = 10 marks
Question Paper Pattern
Mid Semester Question Paper
SECTION – A
SECTION – B
SECTION – C
SECTION – D
5 x 2 = 10 (out of 7 questions)
3 x 5 = 15 (out of 5
questions)
1 x 10 = 10 (out of 2
questions)
15 Marks (Case Study-Compulsory
Question)
End Semester Question Paper (theory Paper)
SECTION – A
SECTION – B
SECTION – C
SECTION – D
10 x 2 = 20 (out of 12 questions)
6 x 5 = 30 (out of 8
questions)
3 x 10 = 30 (out of 5
questions)
20 Marks (Case Study-Compulsory
Question)
End Semester Question Paper (Problem Paper)
SECTION – A
SECTION – B
SECTION – C
SECTION – D
7 x 2 = 14 (out of 9 questions)
6 x 6 = 36 (out of 8
questions)
2 x 15 = 30 (out of 3
questions)
20 Marks (Case Study-Compulsory
Question)
COURSE PLAN TEMPLATE (Theory)
SECTION I
Semester
IV
Class
A,B,C,D,E,F
Course Code
BBA432
Course title
Entrepreneurship
Development
Hours
75
Hours per week
5
Faculty name
TIJO THOMAS,
Contact details
9995713007
Class policies and
guidelines
Students are supposed to be seated before the teacher enters the class.
Students are not allowed to move in between the class hours without the permission of the class
teacher.
Students are expected to ask questions and raise points in the class.
Students are advised to keep their mobiles and laptop in their bags during the class hour.
No late comers will be entertained.
Course Description
Entrepreneurship is a necessary ingredient for stimulating economic growth and employment
opportunities. In the developing world, successful small businesses are the primary engines of job
creation, income growth. This course intends to promote in-depth knowledge source for an intending
practitioner or entrepreneur in the field of entrepreneurship. This course earnestly attempts to present the
various aspects of entrepreneurship and what a prospective business visionary must know before setting
out on a modern or business wander.
Course Objectives
To outline the incentives and subsidies available from government to set up the project
To impart information about the process, procedure and rules and regulations for setting up a new
projects
To develop the skills required to prepare a Business Plan
Course Outcomes
The students will be able to
Explain the incentives and subsidies available from government to set up the project
Understand the process, procedure and rules and regulations for setting up a new projects
Develop business plans
SECTION II
Unit number
I
Unit details
Evolution of the Concept
of Entrepreneurship;
Theories of
Week
(starting
and end
dates)
5-11-2019 to
9-11-2019
Hours
per week
5
Pedagogy
(teaching
learning methods
used)/ activities
and or class trips/
dates for
assessment
Case study, ppt
presentation,
Resource/ Reference
details
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Poornima M
I
EntrepreneurshipInnovation Theory,
Harvard School Theory,
Theory of High
Achievement, Theory of
Profits, Theory of
Adjustment of Price
Entrepreneurship Today;
Types of Entrepreneurs;
Intrapreneurship;
Difference Between a
Manager and an
Entrepreneur;
Entrepreneurial
Competencies; Capacity
Building for
Entrepreneurs; Womens
Entrepreneurship,
Challenges Faced by
Women Entrepreneurs;
Characteristics of a
Family-owned Business in
India; Various Types of
Family Businesses;
Challenges Faced by
Family-owned Businesses.
II
II
III
III
III
Entrepreneurial
Environment; Global
Entrepreneurship
Environment; Business
Climate in India;
Environmental Factors
Affecting Entrepreneurial
Growth; Creating a
Favourable Environment
for Entrepreneurship;
11-11-2019
to 16-112019
18-11-2019
to
25-11-2019
to 30-112019
Models of Entrepreneurial
Development; The Process
of Entrepreneurial
Development; Role and
Importance of Micro,
Small, and Medium
Enterprises; Concepts and
Definitions of MSME; The 2-12-2019 to
07-12-2019
MSMED Act, 2006;
Government Policy
Initiatives; Current
Schemes for MSME;
Problem Faced by MSME
Sector; Role of Clusters in
Promoting MSME.
The creative process,
Search for Business ideas,
Selection of
Product/Service, Product
innovation; Services
Industries-Human side of
an enterprise;
Identification of Business
Opportunities; Mobility of
Entrepreneurs;
Geographical Mobility of
Entrepreneurs;
Occupational Mobility;
Business Opportunities in
India;
Models for Opportunity
Evaluation; The RAMP
Model ; Mullins's Seven-
09-12-2019
to 14-122019
16-12-2019
to 21-122019
02-01-2020
to 04-01-2-
5
5
5
5
5
5
5
Case study, ppt
presentation,
classroom
discussion
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
domain Framework
2019
classroom
discussion
Business Enterprises, 2nd
Edition, Pearson
Publication.
Mid semester examination- 06-01-2020
IV
IV
V
V
Purpose of a Business
Plan; Contents of a
Business PlanManagement Summary;
06-1-2020 to
Marketing Plan;
Operations Plan; Financial 11-01-2020
Plan; Procedure for Setting
Up an Enterprise;
Selection of a Project
Decide on the Constitution
Obtain Registration;
Obtain Clearances from
Departments as
Applicable; Arrange for
Land/Shed; Arrange for
Plant and Machinery;
Arrange for Infrastructure;
Prepare Project Report;
Apply for and Obtain
Finance; Implement the
Project and Obtain Final
Clearances.
Institutions Supporting
Business Enterprises;
Central-level Institutions;
National Board for Micro,
Small, and Medium
Enterprises (NBMSME)
The Khadi and Village
Industries Commission
(KVIC) The Coir Board
MSME-DO; National
Small Industries
Corporation (NSIC);
National Science and
Technology
Entrepreneurship
Development Board
(NSTEDB) National
Productivity Council
(NPC) Entrepreneurship
Development Institute of
India (EDI) National
Research Development
Corporation of India
(NRDCI) National
Entrepreneurship
Development Institutes;
13-01-2020
to 18-012020
20-01-2020
to 25-012020
State-level Institutions ;
State Directorate of
Industries and Commerce ;
District Industries Centres
(DIC) ; State Financial
Corporation (SFC); State
Industrial Development
Corporation (SIDC) State
Industrial Area
Development Board
(SIADB); Other
Institutions National Bank
for Agriculture and Rural
27-02-2020
Development (NABARD) to 01-02Housing and Urban
2020
Development Corporation
(HUDCO); Technical
Consultancy Organization
(TCO); Small Industries
Development Bank of
India (SIDBI) ; Export
Promotion Councils
(EPCs) Industry
5
5
5
5
Case study, ppt
presentation,
classroom
discussion
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Associations NonGovernmental
Organization (NGOs)
Business Incubators.
VI
Introduction, Project
Manager ; Project Life
Cycle , Project Scheduling
-Gantt Charts, Network
Techniques ; Project
Management Software;
Capital Budgeting;
Generating an Investment
VI
Project Proposal; Project
Analysis; Market
Analysis, Technical
Analysis, Financial
Analysis, Economic
Analysis, Project
Evaluation and Selection ;
4-02-2020 to
08-02-2020
10-02-2020
to 15-022020
The Payback Period;
Accounting Rate of Return 17-02-2020
(ARR) Net Present Value
to 22-02(NPV) Internal Rate of
2020
Return (IRR) ;
VI
Benefit-Cost Ratio (BCR)
Project Financing Equity
Financing; Angel
Investing ; Debt Financing
; Miscellaneous Sources;
VI
Project Implementation
Phase; Capital Structure
and Cost of Capital;
Detailed Project Report;
Ecological Analysis
VI
24-02-2020
to 29-022020
02-03-2020
to 11-032020
5
5
5
5
5
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
Case study, ppt
presentation,
classroom
discussion
Poornima M
Charanthimath (2018)
Entrepreneurship
Development and Small
Business Enterprises, 2nd
Edition, Pearson
Publication.
SECTION III
Assessment outline:
Mapping: A template to map the Learning Outcomes of the course against the components of assessment is given below:
Course Outcomes
Components of assessment
CIA I
CIA II
CIA III
ESE
CO 1
CO 2
CO 3
SECTION IV
Assessment Description:
General instructions pertaining to all the reports
You are required to complete all the assignment on your own.
DO NOT COPY AND PASTE WRITTEN MATERIAL FROM THE INTERNET, AND, ENSURE THAT YOUR WRITING HAS
EASY READABILITY
All your reports must be structured with an introduction, body/paper paragraphs and conclusion.
ENGLISH LANGUAGE, GRAMMAR AND CITATIONS
English competency and in-text citation skills will be considered and assessed throughout your assessment. Marks awarded for each
section in the marking schedule will reflect your ability express yourself clearly in English and cite others work. It is, therefore, in your
interests to dedicate the time and energy to present your submission with clear and concise English that is well cited to the 6th version of
APA referencing.
Professional appearance guidelines
Be consistent in your formatting and use headings (font size 14) and subheadings (font size 12).
Bullet and numbering should be used to indicate points
Text should be 1.15 or 1.5 spacing
Information sources:
You can use following information sources
Journal articles
Academic books
Business magazines
Individual Assignment Details:- CIA I A
Assignment description: Conducting an interview of an Entrepreneur of your choice.
(He or she must be known/easily recognisable entrepreneur in India. You need to submit the proof in the form of a picture/photo showing
you along with him/her in premises of enterprise depicting firms name/Registered Office or Corporate Office address. Additionally produce
his/her visiting card or proof of his/her image on the company/firms website).
Questionnaire for interviewing an Entrepreneur:
A Team of 5 (Five) students will interview an entrepreneur of their choice.(Strictly Interviewing an entrepreneur only and not manager or
other professional) The goal is to provide you with insights about entrepreneurship that cannot be obtained from classroom experience
alone. Chose an entrepreneur in an industry that is interesting to you.
While you may find it difficult to cold-call an entrepreneur, you will find that most entrepreneurs will be honoured to be asked
about their experiences and will be willing to meet with you. Entrepreneurs schedules are often tight, and your biggest challenge will be to
find free time to meet them. Extensions will not be granted due to last minute scheduling.
Each team (of five students) will visit the company/enterprise to meet the entrepreneur, observe how the venture operates. The company
can be in any type of business, must be at least 3 years old, and employ 5 people.
Written Assignment: Write a 6-page, a 1.5 line spacing paper that discusses what you have learned.
Please make use of paragraph headings, sub headings and bullet points. (Total 20 Marks)
Describes the entrepreneurs background, motivations for starting the venture, challenges in growing the venture. (2 pages) (5 Marks)
Evaluates the value proposition (target market, product/service description and unique benefit). (2 pages) (5 Marks)
Conclusion: what makes the company successful (or not)? What are your recommendations for improvement? (1 page) (5 Marks)
Discuss how the findings of the interview apply or are meaningful to you. What have you learned about your own potential to be an
entrepreneur? (1 page) (5 Marks)
The objective is to drill down into the venture and thoroughly understand the entrepreneur and how he or she does business. It is critical
that you do not just deal with superficial questions and answers. The key is to probe, to ask why, to delve beneath the surface. What
insights can you offer about the persons career and your own entrepreneurial capabilities?
Tips for conducting an interview:
Interview must be approached rigorously, not casually.
Do not wait to set up an appointment. Entrepreneurs by definition are busy people and you need to fit into their schedule.
The student should prepare questions in advance. It is helpful to first walk through the questions in a mock interview with a friend.
The student should develop an efficient means for taking notes or capturing the key points made by the entrepreneur.
The student should attempt to establish a personal rapport (taking the entrepreneur to lunch for the interview might help).
Dont just dwell on the positive. Try to cut through the bias or propaganda.
Be sure to examine the effect of the venture on the persons total life.
Entrepreneur Before They Started the Venture
What is the entrepreneurs educational background?
What is the entrepreneurs previous work experience (before starting the venture)?
Did the entrepreneur have any role models when growing up?
Did the entrepreneur do entrepreneurial things as a youth?
When did the entrepreneur know he/she wanted to be an entrepreneur?
Did the entrepreneur have parents that were entrepreneurial?
Entrepreneur at the Time He/ She Started the Venture
What was the entrepreneurs primary motivation for starting a business? What were the factors that led him/her to start the venture?
What were the entrepreneurs goals at the time they started the venture?
What sort of beliefs did the entrepreneur have (e.g., about employees, partners, debt, etc.)?
Did the entrepreneur seek to establish a lifestyle business, a rapid growth business, or what? Did their growth orientation change over
time?
What sort of resources (not just financial) did the entrepreneur have when they started the venture? What sort of network did they have?
Were there any especially creative things they did to come up with the needed resources?
How concerned was the entrepreneur with control when starting the venture? Explore their need for control (of the venture, of people, of
decision-making).
What was the entrepreneurs risk orientation when they started the venture?
Did the entrepreneur write a business plan?
Did the entrepreneur feel prepared to start the venture at the time he/she started it?
How long was a typical work day and work week when the entrepreneur first started the venture?
Entrepreneur as She/he Grew the Venture
How have the entrepreneurs goals & values changed since starting the venture?
Did entrepreneurs risk orientation change as the venture grew?
Did entrepreneurs need for control change as venture grew?
Did the typical work week change as the venture grew (in terms of how much time the venture required and in terms of how the
entrepreneur allocated his/her time)?
Did entrepreneur make assumptions when they first started out that subsequently proved to be wrong? What sorts of insights were
gained?
What key mistakes did the entrepreneur make along the way? What were some of the key lessons learned? (ask about their greatest
moment and their worst moment)
Were there some critical points in the development of the venture when the venture almost failed, or when the entrepreneur found
himself/herself at a critical crossroads in terms of some vital decision or issue that had to be addressed in a certain way or the venture
would have failed?
Entrepreneur Today and Tomorrow
What would the entrepreneur do differently if they had it all to do over again?
What key personal characteristics does the entrepreneur see in himself or herself that were especially critical for achieving success
with this particular venture?
What are the entrepreneurs plans for the future in terms of the venture?
What is the entrepreneurs exit strategy or do they have one?
What advice, based on his/her own experience, does the entrepreneur have for a student interested in starting a venture today?
Value Proposition
Product/Service
What products and/or services are provided? What are the major features?
Describe the environment (size, dcor and layout, etc.).
Where is it located?
How is the product/service produced and delivered?
Collect copies of brochures, menus, price lists, advertising and promotion material
Do your observations confirm the owners description?
Target Market
Who does the owner consider to be the target market? Why?
o Demographics (gender, sex, age, race, education, occupation or profession, income, location, etc.)
o Psychographics or life style (attitudes, beliefs, opinions, interests, values, etc.).
o Social status: infers certain behaviour (e.g. middle class values education, family activities, etc.)
How are buying decisions made? Who makes the decision? Who influences the decision? Are buying decisions based primarily on
price, quality, service, convenience, or other?
How frequently is the product/service purchased?
Do your observations confirm the owners description? Unique Benefits
What does the owner consider the major benefits to the target market of the product/service? Why?
How are these benefits unique? What company does the owner consider to be the major competitor?
Do your observations confirm the owners description?
Total marks: 20 Marks
Learning outcomes:
To be able to learn through the interview process, the background (from socio-cultural, economic, technological academic perspective ),
motivating factors for starting a own business and the the challenges, entrepreneurs face in starting business.
To be able to evaluate the value proposition (target market, product/service description and unique benefits) in a given business.
To be able to analyse as to what makes the company successful (or not) and the how recommendations can be given for improvement.
Evaluation Rubric/s:
5 Marks
4 Marks
3 Marks
2 Marks
1 Mark
Coverage of all
Coverage of all of
Comprehensive
Coverage of all
Coverage
of
all
Describescoverage of all
following parameters following parameters following parameters the followings in
except (2)two; the
less than ONE page.
following parameters; except (1) one;
the entrepreneurs
but
all
in
one
page
entrepreneurs
the entrepreneurs
entrepreneurs.
1)Background,
The entrepreneurs .
1)Background,
1)Background,
1)Background,
1)Background,
1)Background,
2)Motivations
for
for 2)Motivations
for 2)Motivations
for 2)Motivations
starting the venture, 2)Motivations
for 2)Motivations
for
starting the venture, starting the venture, starting the venture, starting the venture, starting the venture,
3)Challenges and
3)Challenges and
3)Challenges and
3)Challenges and
3)Challenges and
3)Challenges and
in growing the
in
growing
the
in growing the
in growing the
venture. (2 pages)
in growing the
in growing the
venture.
venture.
venture.
venture.
venture.
Explained the value
Evaluates the value
Evaluates the value Explained the value proposition
Evaluates
the
value
proposition a)target
systematically for all Evaluates the value proposition of the proposition only on
proposition
proposition
except
one
of
the
market,
except one of the
a)target market
followings.
two (target market,
followings
(target
followings. a)target
b)Product/service
product/service
b)
product/service description and unique market,
(target
market, market,
description and unique product/service
product/service
description
and benefit)
b)product/service
benefit) in 2 pages description and unique description
and
c)unique benefits
systematically, in 2 description and
systematically.
unique benefit) in
benefit) in 1 page
(2 pages).
pages
c) Unique benefits in 2
less than 1 page.
pages
Student is able to
analyse clearly and
systematically as to
what makes the
company successful
(or not) and what
could be the
recommendations for
the improvement (in
one page).
Student is able to
analyse clearly and
systematically either
the topic what makes
the company
successful (or not) or
the
recommendations for
the improvement(in
one page).
Student is able to
analyse moderately
either the topic what
makes the company
successful (or not) or
the
recommendations for
the improvement (in
one page).
Student is able to
is not able
analyse poorly ( with Student
analyse what makes
very less explanation the
company
)as to what makes
successful (or not)
the company
what could be
successful (or not) or and
the
the
recommendations for recommendations
the improvement
the improvement (in for
(in one page).
one page).
Discussed how the
findings of the
Discuss how the interview applied to
findings
of
the him and were
interview apply or meaningful.
are meaningful to Lists down at least 5
you. What have you points.
learned about your
own potential to be What he has learned
an entrepreneur? (1 about his own
potential to be an
page)
entrepreneur. Lists
down at least 5 points.
Discussed how the
findings of the
interview applied to
him and were a
meaningful.
Lists down at least 4
points.
What he has learned
about his own
potential to be an
entrepreneur. Lists
down at least 4 points.
Discussed how the
findings of the
interview applied to
him and were
meaningful.
Lists down at least 3
points.
What he has learned
about his own
potential to be an
entrepreneur. Lists
down at least 3 points.
Discussed how the
findings of the
interview applied to
him and were
meaningful.
Lists down at least 2
points.
What he has learned
about his own
potential to be an
entrepreneur. Lists
down at least 2 points.
Analysing as to what
makes the company
successful (or not)?
What are your
recommendations
for improvement? (1
page)
Discussed how the
findings of the
interview applied to
him and were
meaningful.
Lists down at least 1
points.
What he has learned
about his own
potential to be an
entrepreneur. Lists
down at least 1
points.
Individual Assignment Details:- CIA1 B- News analysis
The students will be provided with resent news articles on some issues and will be asked to provide a business solution for the same. The
students are supposed to use appropriate analysis for evaluating the problem like PESTLE,SWOT, Environment analysis, etc
Eg. Continues Floods in India
Learning outcome
Students will be able to
Analysis the problem
Develop business solutions
Max Marks - 10
Evaluation Rubric/s:
Criteria
5
4
3
2
1
Analysis of problem
Used at least 3
appropriate analysis
for evaluating the
problem
Used at least 2
appropriate analysis
tools for evaluating
the problem
Used at least 1
appropriate analysis
for evaluating the
problem
Not conducted any
standard analysis
but has done some
analysis of the
problem.
No proper analysis
is conducted but has
provided some
points.
Provided business
solutions with
proper logical
Provided business
solutions with
proper logical
Provided business
solutions with
proper logical
Provided business
solutions with
proper logical
Provided business
solutions with
proper logical
Develop business
solutions
explanation using at
least 5 valid points
explanation using at
least 4 valid points
explanation using at
least 3 valid points
explanation using at
least 2 valid points
explanation using at
least 1 valid points
Individual Assignment Details:- CIAII B- article review
This is a group CIA with students being divided into groups of 5 members each. Each group will have to evaluate 3 articles on
entrepreneurship on a particular industry selected by them and present the summery of the same before the class.
Max mark:- 15
Learning outcome
Examine a topic on entrepreneurship
Organize the topic
Appraise the topic through presentation
Evaluation Rubric/s:
Examine
Organize
Appraise
5
4
3
2
Examine a topic on
Examine a topic on
Examine a topic on
Examine a topic on
entrepreneurship
entrepreneurship
entrepreneurship
entrepreneurship
providing justification
providing justification
providing justification
providing justification
as why they were
as why they were
as why they were
as why they were
chosen in 4 points
chosen in 3 points
chosen in 2 points
chosen in 1 point
Organize the topic in a
Organize the topic in a
Organize the topic in a
Organize the topic in a
meaningful way with
meaningful way with
meaningful way with
meaningful way with
minimum 4 points
minimum 3 points
minimum 2 points
minimum 1 point
Appraise with 5 points
Appraise with 4 points
Appraise with 3 points
1
Appraise with 2 points
Examine a
topic
Organize the
topic
Appraise
with 1 point
Individual Assignment Details:- CIAII A- A note on institution providing support for entrepreneur
This is a group CIA with students being divided into groups of 5 members each. Each group will have to select one institution that
provide support to entrepreneur and evaluate different schemes and programs undertaken and illustrate how it effect the entrepreneurial
development using flow chart explaining the same. If the organisation is directly providing support to entrepreneurs then provide an
example of how this schemes influenced entrepreneurship development.
Eg. For illustration using flow chart
Explanation of illustration.
The institution provide support to other institution (please mention the names of the institution in the flowchart) by providing money (if
the institution provide support other than money provide more arrows and write it in the flowchart) then the institution which gets support
will provide the support for medium, micro, small entrepreneurs
Max mark:- 15
Learning outcome
Examine the role of support institution for entrepreneurship development
Analyse different schemes for entrepreneurship development
Evaluate the role of support institution in providing support for entrepreneurs
Evaluation Rubric/s:
Examine the role of
support institution
for entrepreneurship
development
Analyse different
5
4
3
2
1
Examine the role of
support institution
for entrepreneurship
development
providing atleast 5
points
Analysing 5
different schemes
Examine the role of
support institution
for entrepreneurship
development
providing atleast 4
points
Analysing 4
different schemes
Examine the role of
support institution
for entrepreneurship
development
providing atleast 3
points
Analysing 3
different schemes
Examine the role of
support institution
for entrepreneurship
development
providing atleast 2
points
Analysing 2
different schemes
Examine the role of
support institution
for entrepreneurship
development
providing atleast 1
points
Analysing 1
different schemes
schemes for
entrepreneurship
development
for entrepreneurship
development by the
institution
for entrepreneurship
development by the
institution
for entrepreneurship
development by the
institution
for entrepreneurship
development by the
institution
for entrepreneurship
development by the
institution
Evaluate the role of
support institution
in providing support
for entrepreneurs
Evaluate the role of
support institution
and illustrating
both direct and
indirect effect using
flow chart and
explaining with
example
Evaluate the role of
support institution
and illustrating
direct but not
indirect effect using
flow chart and
explaining with
example
Evaluate the role of
support institution
and illustrating both
direct and indirect
effect using flow
chart and without
example
Evaluate the role of
support institution
Evaluate the role of
and illustrating
support institution
direct but not
any
indirect effect using without
illustration
flow chart and
without example