Uploaded by sandip.mkt08

Cagan summary

The old style water fall process has limitation.
It is not necessary that technology-empowered product has to be digital. It can be blended product, online and
When small companies grow into enterprise level, they feel that they do not know what comes next. Most
companies want to prioritize roadmap.
There are a set of requirements of an idea. First, the requirements might be user stories, they might be functional
Two part of technology is design and code.
Emotion overrides rational natural preference. Brands engages us emotionally.
Among $15 immediate gratification and $20 delayed reward, most people choose $15 immediate gratification
because emotion is positively associated with the likelihood opting for immediate gratification.