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NOC – Sender Registration Form Filling Guidelines
Please read following points to fill the forms appropriately:
1) Below NOC – Sender Id registration form should be printed on company letter head and
needs to be signed by the authorized signatory of the company as defined in the
company trade license or POA.
2) The NOC should carry the SEAL of the company over the signature of the authorized
signatory of the company as defined in the company trade license or POA.
3) Sender ID can be a maximum of 11 English Characters without special characters (only
spaces are allowed).
4) In case of multiple sender needs to get whitelisted, Sender ID (s) should be mentioned
separately in each row, you can add rows to the sender table.
5) It is mandatory to describe the message type and sample content for each sender id
requested. Marketing sender must be prefixed with “AD-“[more 8 characters allowed]
6) If sender id is required for both types of messaging - promotional and transactional,
then same sender id needs to be mentioned twice in separate rows with its Sender type.
7) For medical centers, if usage is for marketing content(promotional) then Ministry of
Health (MOH) approval copy is mandatory. Similarly for Real Estate promotions a RERA
approval is required.
8) This document must be submitted along with latest trade license with minimum 3
months validity.
Agree to UAE TRA Terms and Conditions
Please read TRA UAE Regulatory Policy from the below link and agree to its terms and Conditions related to the
unsolicited electronic communication
Link : https://tdra.gov.ae/-/media/About/regulations-and-ruling/EN/Unsolicited-Elrctronic-
Commuincations--pdf.ashx
Some of its key points from Annex(1) point 5,6,7 include:
5.5. The Licensees shall ensure that Consent is obtained from an intended Recipient before sending their
own Marketing Electronic Communications to that intended Recipient, unless specified otherwise in the
Annexes.
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5.6.The Licensees’ own Marketing Electronic Communications shall include accurate and specific
identification of the sender
6.6. The record of a Consent which is required to be retained by a Licensee shall include the date, time,
the words or other content by which the Customer indicates that Customer’s consent, and the
Customer’s identity. The record of a Consent shall also include IP addresses where the Consent was
received through or via communications carried over the Internet. The record of a Consent shall include
fixed line or mobile telephone numbers in case the Consent was received through a fixed line or mobile
telephone. Where the Consent is in writing, the record of that Consent shall include the Customer’s
signature.
6.10. A means by which a Recipient may Unsubscribe shall be provided for in all Marketing Electronic
Communications.
7.3.1. The Messaging Services Customer shall not initiate, send, or facilitate sending Mobile Spam. 7.3.2.
Consent shall be sought from Recipients in accordance with the provisions of the Unsolicited Electronic
Communications Regulatory Policy and this Annex before any Marketing Electronic Communications are
sent by the Messaging Services Customer. 7.3.3. Effective Unsubscribe facilities shall be made available to
Recipients in accordance with the provisions of the Unsolicited Electronic Communications Regulatory
Policy and this Annex. 7.3.4. Mobile Text Messages containing Marketing Electronic Communication shall
not be sent between the hours of 9:00 p.m. and 7:00 a.m. 7.3.5. The Messaging Services Customer shall
not send a request to a Recipient for Consent using Mobile Text Messages or voice calls. 7.3.6. Marketing
Electronic Communications using Mobile Text Messages shall not be sent to Recipients encouraging them
directly or indirectly to call or send a short message or other electronic communication to a premium rate
number. 7.3.7. All of the Licensee’s Messaging Services Contracts shall provide that the provisions of the
Unsolicited Electronic Communications Regulatory Policy and this Annex (including the provisions of this
Article) are incorporated by reference as terms into those contracts, as applicable, and that it shall be a
breach of those contracts if the customer breaches any applicable provision of the Unsolicited Electronic
Communications Regulatory Policy or of this Annex (including the provisions of this Article). Those
contracts will be provide that such breaches may give rise to appropriate penalties or liquidated damages
as appropriate, and contract suspension and termination.
I hereby declare that I have read and agree the terms and conditions from UAE TRA Regulatory Policy.
…………………………………………………
<Name, signature of authorized Signatory>
<Date>
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*Please print this on your company letter head
Edit the Red Marked Text in below letter
DATE
: [Current Date]
Etisalat
Emirates Telecommunications Corporation
Dubai, U.A.E.
TO WHOMSOEVER IT MAY CONCERN
This is to confirm that we, [Authorized Person] <Company> registered under Trade license/Ruler’s Decree <TL
Number>, do not have any objection to register a sender I.D. with Etisalat UAE.
We undertake to comply with all applicable laws detailed under the TRA UEC Policy (including, but not limited to,
as they relate to fraud and SPAM) and indemnify Etisalat UAE against any action, claim, fine or loss whatsoever
incurred because of a breach of law or regulation.
By signing this registration form, we confirm that all SMS will only be sent to eligible customers who have
consented (in a form that is recorded and physically presentable) to receive SMS communication in accordance
with the details outlined below.
Company Name: <CLIENT NAME>
Type of business/industry: <Business Type>
Trade License/Ruler’s Decree Number: <_________________________________>
S.
No
Sender ID
Type
Company
1
Transactional
<Company Name >
Sender ID*
SMS Content
Dear colleague, This is a message
from IT Network team. Due to
power outage in Data center, IT
Services are affected intermittently.
We are actively working to resolve
the issue and will keep you posted
on this. Thanks & Regards - Shams
BCM Team
We hereby authorize EmReach and Plivo to register above SIDs on our behalf.
Thanking you,
________________________
Authorized Signatory
SHAMS
Purpose of Use
Transactional
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DU – Sender ID Registraion Form
This form must be printed on Company letter head, to be completed and signed by an authorized
signatory of the Company for requests relating to SMS brand name registration.
I, <Authorized Signatory>as an authorized signatory of <Company Name>permit to perform all procedures required
to register <Company Name>brand name for outgoing SMS sender ID. I acknowledge that all SMS content will be
sent via the Emirates Integrated Telecommunications Company PJSC (“du”)/Emirates Telecommunications Group
Company PJSC ("Etisalat”) network.
We undertake to comply with all applicable laws detailed under the Unsolicited Electronic Communications
Regulatory Policy (including, but not limited to, as they relate to fraud and SPAM) and indemnify du/Etisalat/SMS
Provider against any action, claim, fine or loss whatsoever incurred as a result of a breach of law or regulation.
By signing this registration form, we confirm that all SMS will only be sent to eligible customers who have consented
(in a form that is recorded and physically presentable) to receive SMS communication in accordance with the Brand
Name Registration details, table outlined below and applicable UAE laws and regulatory requirements.
Owner of Sender ID Details as below:
Name of the Company and Portal: <Company Name>/ <Website link>
Type of business/industry: <Business Type>
Address:<Address>
Position:<DESIGNATION>
Brand name Registration:
#
SenderID Type
Company Name
(Owner of Sender ID)
Sender ID
(11Characters
)
SMS Content (Provide
SMS Sample)
Purpose of Use
1
.
Transactional
<Company Name>
SHAMS
Dear colleague, This is a
message from IT Network
team. Due to power outage
in Data center, IT Services
are affected intermittently.
We are actively working to
resolve the issue and will
keep you posted on this.
Thanks & Regards - Shams
BCM Team
Sending
Transactional
alerts, OTPs
We authorize EmReach and Plivo to whitelist sender id on our behalf.
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Thank you for your cooperation.
Best regards,
< Authorized Signatory Name & Signature>
<Date>