Total No. of Pages:
7840
2
Register Number:
Name of the Candidate:
M.B.A. DEGREE EXAMINATION, December 2021
(FIRST SEMESTER)
S120. MARKETING MANAGEMENT
Time: Three hours
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Maximum: 75 marks
SECTION-A
Answer any FIVE questions
Define the modern concept of marketing.
What do you understand by marketing research system?
Define product mix.
What is the need for new product?
What is odd pricing?
Mention the various method of retailing.
List out the objectives of sales promotion.
Define consumerism.
(53=15)
SECTION-B
(310=30)
Answer any THREE questions
Briefly describe the alternative strategies towards market segmentation.
What are the factors that are considerable in a sales forecast?
What are the objectives of packaging? List out the characteristics of a good
package.
Discuss the objectives of advertising and point out the problems of advertising
in India.
What are the functions of consumer guidance society in India?
SECTION-C
Answer any ONE question
14. Describe the various product mix strategies.
15. Explain in detail the different steps involved in selling process.
16. Briefly explain the various methods of direct marketing.
(115=15)
SECTION-D
Compulsory
17. “Consumer satisfaction leads to better sales” Explain this statement.
(115=15)
2
7840
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