Uploaded by Asif Khan

2018 gi online media kit

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®
2018 Online Media Kit
GAMEINFORMER.COM
Monthly Unique Visitors
4 Million
Monthly Page Views
17 Million
Monthly Video Plays
Over 700,000
Average Time on Site
3:22 Minutes
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VISITORS AT A GLANCE
DEMOGRAPHICS
CONSOLE & GAMES PURCHASING
Gender
Console Ownership
88% male
12% female
Plans to Purchase
99.5% own at least one video
game console.
Age
21% – 17 and under
64% – 18-34 years
15% – 35 and above
Median Age
22 years
Marital Status
73% single
27% married
A LOVE FOR GAMES
Top Interest
99.5% list video games as their highest
topic of interest, followed by internet
activity and movie going.
Time Spent with Games
On average, visitors spend 18 hours per
week playing video games.
Internet
96% of visitors have broad band access.
®
Xbox 360
PlayStation 3
PlayStation 4
Nintendo 3Ds
Nintendo Wii
Xbox One
Nintendo Wii U
PSP
47.9%
42.7%
35.4%
32.8%
32.3%
27.1%
16.7%
15.1%
89.6% plan to purchase or receive
a game system in the next 12 months.
Xbox One
PlayStation 4
33.4%
38.0%
Game Purchasing Frequency
In the last 60 days visitors:
• purchased 4 games.
• downloaded 5 game demos
OUR IMPACT
INFLUENCE BASED ON TRUST
85%
93%
97%
have made a purchase after reading about it on
GameInformer.com
agree, GameInformer.com influences their purchase
decisions
agree, GameInformer.com has the most complete
information when it comes to buying games
96%
gree, Game Informer is the most reliable source
a
when it comes to buying video games.
88%
of GameInformer.com visitors are also avid readers
of Game Informer Magazine.
Top game news sources
gameinformer.com
74.5%
ign.com
45.2%
gamestop.com
38.3%
Other
27.6%
1up.com
15.0%
kotaku.com
.6%
Sources: WebTrends 2009, Comscore MyMetrix 2009, DoubleClick DART, Atlas Tracking, Gameinformer.com User Study 10/14
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ADVERTISER BENEFITS
OVERVIEW
TARGETING
Our Audience Takes Action
Achieve Reach and Frequency
• Proven .18 CTR
54% returning visitors
• 85% have made a purchase after
seeing and/or reading about a
product on
46% new visitors per month
More Impressions
Actual CPMs < CPMs sold
Higher exposure to women
and youth
2015 Page Views
Average 17,482,430
20 MM
16 MM
12 MM
8 MM
4 MM
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Higher Visitor Attention
• Greater share of voice
•Y
our ads are features on a clean,
clutter-free site
Strategic Ad Placement
91% have more than one favorite
section on gameinformer.com.
83% consider the Review section to
be their favorite.
69% consider the News section to
be their favorite.
65% consider the Forums section to
be their favorite.
ADVERTISING PARTNERS
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ONLINE AD SPECIFICATIONS
Desktop Ad
Placement Name
Unit size
Maximum
Expanded
Dimensions
Expandable
Direction
Max Initial
File Size
Hostinitiated
Subload
Host-Initiated
Video File Size
Max length
3rd Party
Tag Preference
Leaderboard
728x90
728x180, 728x300,
or 728 x418
Down
200 KB
300 KB
2.2 MB
15 sec for
animation
Javascript, if DFA
include INREDs
Super
Leaderboard
970x90
970x250
Down
200 KB
300 KB
2.2 MB
15 sec for
animation
Javascript, if DFA
include INREDs
970x250
Marquee
970x250
N/A
N/A
200 KB
300 KB
2.2 MB
15 sec for
animation;
30 sec for video
Javascript, if DFA
include INREDs
Medium
Rectangle
300x250 or
300x600
600x250
Left
200 KB
100 KB
2.2 MB
15 sec for
animation;
30 sec for video
Javascript, if DFA
include INREDs
Site Skin
1920x1080
N/A
N/A
300 KB
N/A
N/A
N/A
1x1 (for impression
and click)
Mobile Ad
Placement Name
Unit size
Banner Types
Permitted
Max File Size
GIF/JPG/PNG
Max Animation
Time
3rd Pary
Accepted
3rd Party Tag
Preference
Additional Requirements
Medium
Rectangle
300x250
(Mobile + Tablet)
Standard, HTML5,
Rich Media
75k
15 sec
Yes
Javascript, if DFA
include INREDs
Requires secure tag
(https://)
Mobile Banner
320x50 or
320 x100 (Mobile)
Standard, HTML5,
Rich Media
75k
15 sec
Yes
Javascript, if DFA
include INREDs
Requires secure tag
(https://)
Leaderboard
728x90 (Tablet)
Standard, HTML5,
Rich Media
100k
15 sec
Yes
Javascript, if DFA
include INREDs
Requires secure tag
(https://)
Video Ad
Placement Name
Pre-roll Video
Standard
Dimensions
640x360
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Max
Length
:30
Frames
Per Sec
24
Max
File
Size
500 MB
Scaling
Supported?
File Type
Accepted
Video
Bitrate
Audio
Bitrate
Aspect
Ratio
Can Be
3rd Party
Served?
3rd Party
Tag Preference
Yes
All formats
accepted Hi-res MOV
preferred
2500+
128K
0.67291667
Yes
1x1
(for impression
and click) or VAST
CONTACT
ONLINE ADVERTISING SALES
Damon Watson
Advertising Sales Director
tel: 310.450.3260
fax: 310.450.3571
damon@gameinformer.com
®
Amy Arnold
Janey Stringer
Senior Advertising Sales Associate/East Coast
tel: 518.982.1141
amy@gameinformer.com
Advertising Manager
tel: 612.486.6104
janey@gameinformer.com
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