® 2018 Online Media Kit GAMEINFORMER.COM Monthly Unique Visitors 4 Million Monthly Page Views 17 Million Monthly Video Plays Over 700,000 Average Time on Site 3:22 Minutes ® VISITORS AT A GLANCE DEMOGRAPHICS CONSOLE & GAMES PURCHASING Gender Console Ownership 88% male 12% female Plans to Purchase 99.5% own at least one video game console. Age 21% – 17 and under 64% – 18-34 years 15% – 35 and above Median Age 22 years Marital Status 73% single 27% married A LOVE FOR GAMES Top Interest 99.5% list video games as their highest topic of interest, followed by internet activity and movie going. Time Spent with Games On average, visitors spend 18 hours per week playing video games. Internet 96% of visitors have broad band access. ® Xbox 360 PlayStation 3 PlayStation 4 Nintendo 3Ds Nintendo Wii Xbox One Nintendo Wii U PSP 47.9% 42.7% 35.4% 32.8% 32.3% 27.1% 16.7% 15.1% 89.6% plan to purchase or receive a game system in the next 12 months. Xbox One PlayStation 4 33.4% 38.0% Game Purchasing Frequency In the last 60 days visitors: • purchased 4 games. • downloaded 5 game demos OUR IMPACT INFLUENCE BASED ON TRUST 85% 93% 97% have made a purchase after reading about it on GameInformer.com agree, GameInformer.com influences their purchase decisions agree, GameInformer.com has the most complete information when it comes to buying games 96% gree, Game Informer is the most reliable source a when it comes to buying video games. 88% of GameInformer.com visitors are also avid readers of Game Informer Magazine. Top game news sources gameinformer.com 74.5% ign.com 45.2% gamestop.com 38.3% Other 27.6% 1up.com 15.0% kotaku.com .6% Sources: WebTrends 2009, Comscore MyMetrix 2009, DoubleClick DART, Atlas Tracking, Gameinformer.com User Study 10/14 ® ADVERTISER BENEFITS OVERVIEW TARGETING Our Audience Takes Action Achieve Reach and Frequency • Proven .18 CTR 54% returning visitors • 85% have made a purchase after seeing and/or reading about a product on 46% new visitors per month More Impressions Actual CPMs < CPMs sold Higher exposure to women and youth 2015 Page Views Average 17,482,430 20 MM 16 MM 12 MM 8 MM 4 MM ® Higher Visitor Attention • Greater share of voice •Y our ads are features on a clean, clutter-free site Strategic Ad Placement 91% have more than one favorite section on gameinformer.com. 83% consider the Review section to be their favorite. 69% consider the News section to be their favorite. 65% consider the Forums section to be their favorite. ADVERTISING PARTNERS ® ONLINE AD SPECIFICATIONS Desktop Ad Placement Name Unit size Maximum Expanded Dimensions Expandable Direction Max Initial File Size Hostinitiated Subload Host-Initiated Video File Size Max length 3rd Party Tag Preference Leaderboard 728x90 728x180, 728x300, or 728 x418 Down 200 KB 300 KB 2.2 MB 15 sec for animation Javascript, if DFA include INREDs Super Leaderboard 970x90 970x250 Down 200 KB 300 KB 2.2 MB 15 sec for animation Javascript, if DFA include INREDs 970x250 Marquee 970x250 N/A N/A 200 KB 300 KB 2.2 MB 15 sec for animation; 30 sec for video Javascript, if DFA include INREDs Medium Rectangle 300x250 or 300x600 600x250 Left 200 KB 100 KB 2.2 MB 15 sec for animation; 30 sec for video Javascript, if DFA include INREDs Site Skin 1920x1080 N/A N/A 300 KB N/A N/A N/A 1x1 (for impression and click) Mobile Ad Placement Name Unit size Banner Types Permitted Max File Size GIF/JPG/PNG Max Animation Time 3rd Pary Accepted 3rd Party Tag Preference Additional Requirements Medium Rectangle 300x250 (Mobile + Tablet) Standard, HTML5, Rich Media 75k 15 sec Yes Javascript, if DFA include INREDs Requires secure tag (https://) Mobile Banner 320x50 or 320 x100 (Mobile) Standard, HTML5, Rich Media 75k 15 sec Yes Javascript, if DFA include INREDs Requires secure tag (https://) Leaderboard 728x90 (Tablet) Standard, HTML5, Rich Media 100k 15 sec Yes Javascript, if DFA include INREDs Requires secure tag (https://) Video Ad Placement Name Pre-roll Video Standard Dimensions 640x360 ® Max Length :30 Frames Per Sec 24 Max File Size 500 MB Scaling Supported? File Type Accepted Video Bitrate Audio Bitrate Aspect Ratio Can Be 3rd Party Served? 3rd Party Tag Preference Yes All formats accepted Hi-res MOV preferred 2500+ 128K 0.67291667 Yes 1x1 (for impression and click) or VAST CONTACT ONLINE ADVERTISING SALES Damon Watson Advertising Sales Director tel: 310.450.3260 fax: 310.450.3571 damon@gameinformer.com ® Amy Arnold Janey Stringer Senior Advertising Sales Associate/East Coast tel: 518.982.1141 amy@gameinformer.com Advertising Manager tel: 612.486.6104 janey@gameinformer.com