UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
MAFFLE HOUSE
Atangan, Charmaine Joy R.
Cambal, Noah T.
Defiño, Precious Leeuan M.
Labrado, Trisha Kaye T.
Malunes, Zawrence Luis
Robles, Gendelle Lou D.
Villacer, Angel Marie G.
LOURD JOHN S. DIAZ
Instructor
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I.
INTRODUCTION
Protein energy malnutrition and micro-nutrient deficiencies have been a prevalent
problem in our society nowadays (Department of Health Index, 2019). About 4 million
(31.8%) of the preschool population were found to be underweight for age, 3 million
adolescence (19.8%) and 5 million (13.2%) adults, including older persons were found to
be underweight
and chronically energy deficient, respectively (frontiers.org, 2019).
Malnutrition in the Philippines is caused by a host of interrelated factors – health, physical,
social economic, and others. food supply and how it is distributed and consumed by the
populace have consequent impact on nutritional status. While reports indicate that there is
enough food to feed the country, many Filipinos continue to go hungry and become
malnourished due to inadequate food intake and nutrients. In fact, except for protein, the
typical Filipino diet was found to be grossly inadequate for energy and other nutrients. In
order to compensate for the inadequate energy intake, the body utilizes protein as energy
source thus continuing PEM problem in the country. Most affected by this health condition
includes children ages 6 – 18 years old manifested in their vital statistics and body
composition. Focusing on the realm of parenting and livelihood, a study showed that
parents find it difficult to prepare nutritious and nourishing food due to the struggle in
choosing a delicious, appetizing at the same time, nurturing food. This common difficulty
has challenged a lot of parents which reached its peak on the wellbeing of the children. In
lieu, the proponent group crafted and designed a food business that caters and addresses
the concerns of the parents. With utmost methodical approaches used to vividly respond
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the call to ascertain the goal, the group ensured that the food business through a
Malunggay (Oleifera Moringa) Waffle is economic, health and family friendly. Malunggay is
full of essential nutrients and vitamins that the children needs. It contains protein, vitamin
B6, Vitamin C, Iron, riboflavin, Vitamin A, and Mganesium. As a result of the vitamins and
minerals that malunggay has, it can help strengthen the body’s immune system. A group of
entrepreneurs decided to make a waffle which is mixed with malunggay to help mothers
feed their children who dislikes vegetables. A serving of two Maffles provides iron in their
diet – 10 to 20 percent of iron should be consumed daily. This mineral promotes oxygen
delivery in your body, and without adequate amounts of iron, you may develop anemia.
This condition results in decreased immune function and fatigue.
The idea of making Maffle as a business started with a group of friends. They are
very fond of eating the common waffle until they got bored to the taste of it. They started
thinking on what could be added to the waffle to make it more exciting and could make it
more delicious and at the same time healthy. These youths are also bothered by the
growing number of malnutrition and micronutrient deficiency in the country. Thus, they
end up mixing the maffle with a nutritious green leaf called Malunggay with a scientific
name of Moringa Oleifera. This food product was given a name Maffle through the
combination of Malungay and waffle.
Everyone, whether they may be children or parents, students or teachers, young or
old, will surely enjoy our Maffle.
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To the parents who are having a hard time getting their children to eat vegetables
because the flavour tastes bad, our Maffle will solve that problem. It has a sweet, delicious
taste that children will love. Additionally, the very same parents will no longer have to
worry that their children are not getting their nutrients, because our Maffle is full of
nutrients. Also, the people who are looking for more organic snacks will surely find what
they are looking for. Our Muffle is made from 100% organic malunggay, wrapped into a
nice little waffle. Those with illnesses can benefit from the product as well; our Muffle can
help improve their health. Lastly, students and teachers can now take their recess breaks in
a healthier way. Our Maffle is a more nutritious alternative to other, diabetes-inducing
sweets.
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II.
PROJECT SUMMARY
Name of the Business: Maffle House
Location of the Business:
Maffle House is located at the 2nd Floor of Mayfair Plaza, 12th St, Bacolod City, 6100
Negros Occidental, Philippines.
Bacolod is known to be one of the most business-friendly cities in the Visayas
(PhilStar, 2017). It is also the capital city of the province of Negros Occidental that connects
consumers and entrepreneurs; making it ideal to start a business with uniquely-made
products that would influence the province and its neighbouring cities.
With the growing population of the city, the location of the Maffle House is very
ideal in delivering and giving the customers quality snacks that would surely enable them
to take this into account. Moreover, the place is very consumer-friendly since it connects
people with various types of linkages and backgrounds from different places considering it
is located in one of the busiest commercial districts of the city. In a way, this site offers a
safe haven for the consumers to consider since it is located near the security sect of the city.
Name of the owner: Noah T. Cambal
Business Logo
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The logo does not just represent the brand but also it affects how the target
audience will feel about the brand. Every element/part of the Maffle House logo has its
meaning. First, the shape of the logo is crucial since the human mind is wired to give
meanings to every shape, which is why we use the diamond shape because few brands use
that shape and majority uses circle. We avoid using circle so that every time the customers
will encounter the diamond shape, they will automatically think about our branding.
Second, the color is very important because it entices the mind of every customer. You may
notice that famous brands such as Jollibee, Burger King, and McDonalds use the color
yellow and red because these colors activate a part of our brain which is responsible for
hunger. That is why we associate these colors to our brand. In addition, there is a ribbon in
the logo which is in color brown and we use that color because in food business many
companies use brown in their packaging or logo since it signifies that the brand is natural
or eco-friendly; and our brand is all natural and healthy. Lastly, above the brand name,
there are 3 maffle waffles which is in green and the reason behind it is the product is
healthy — that is why it's green and three waffles because you can buy many as you want
and it is still healthy and you don't have to worry about the calories you have taken. Beside
it is a cup because our product is not only limited to the waffles but it has combos which
you can buy and that side product is a buko shake. Buko shake is healthy, all natural buko
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which is a good source of nutrients, can be a way to prevent kidney stones, and a delicious
way to hydrate oneself.
COMPANY HISTORY
The first Malunggay Waffle House or the Maffle House opened on Valentine’s Day
weekend in 2014 at Mayfair Plaza 12th St, Bacolod, 6100 Negros Occidental. That
restaurant was conceived and founded by Noah T. Cambal.
The Maffle House were further popularized in Bacolod City during the 2015
Nutrition Month Celebration at SM City Bscolod. These waffles were introduced by Noah T.
Cambal of Mansilingan, Bacolod. Largely based on a simplified recipe for the Malunggay
waffles. These waffles were served ordinarily, and they were sold for only 15 pesos in
2015.
Since then, the company has been a major supporter of numerous community-based
academic and environment-related activities, including supporting local producers through
trade shows; the recently created Malunggay Waffle House is dedicated to serving as a
front liner or catalyst in continuing to improve the status of education, the environment
and social enterprise in local communities.
The company began to expand and improved their products by adding some
toppings (sprinkles, vanilla, and chocolate syrup) that led them to become one of the most
visited waffle house in the Philippines, not only they offer the best malunngay waffle in the
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Philippines but they provide delicious, nutritious, clean and quality product that could
satisfy the needs of the costumers.
Today, Maffle House offers the best Malunngay Waffle in Bocolod that every
Bacolodnon are always longing for its delicious taste.
VISION
Maffle House envisions itself to be the leading manufacturer of nutritious snacks to
the community and will enable parents to realize that the child’s health could be improved
through providing a good snack. We dream of a community where children would have
nutritious linkages and malnutrition cases vanish.
MISSION
Maffle House’s mission is to deliver a very unique experience by offering high
quality product with budget-friendly price, and excellent service; strengthen relationships
through bonding and sharing over our nutritious and delicious malunggay a waffle. Also,
increasing customer’s satisfaction by assuring that we offer the quality product in a
friendliest and cleanest environment; and to help citizens live a happy and healthy life by
making nutritious food convenient and affordable.
GOALS
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The Maffle House Company’s primary goal is to help parents with their problems
towards their child’s nutritional food intake. The company’s primary goal was anchored to
these following sub-goals:

To alleviate the malnutrition in the children;

To offer children healthy foods without any preservatives;

To provide alternative for the parents to let their child eat healthy foods;

To gain not only for profit but for the society’s development especially towards
children’s health and nutrition;

To systematically impose a generated manufacturing system;

To effectively sustain the growth of the company’s stakeholders, customers and
employees; and

To increase the monthly production.
OBJECTIVES
The Maffle House’s objectives are mainly about its finances, customers and the
company itself.
FINANCES
a. To ensure that the profit will increase up to 15% every month;
b. To monitor the cost of production that it will not be higher than the revenue;
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c. Every 3 months, the company will invest 5% of the gained profit in customerproduct research for the enhancement of the company.
CUSTOMERS
a. The customers shall be satisfied with the price and quality of products so that the
sold products increase every month; this can be done by having a quarter-end
survey to the customers;
b. To establish more branches in different commercial and social institutions by
partnership for the increase of scope and stakeholders; and
c. To establish holiday promos to attract more buyers.
INTERNAL
a. To ensure that the employees are appealing to encourage more buyers by having
programs and seminars to the employees to improve the employee-customer
relationship;
b. The company shall reach out to the market by using social media as a way of
promoting its products; and
c. To improve the product’s quality by having research and ensuring that it stays
healthy yet affordable.
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III. MANAGEMENT AND PERSONNEL COMPONENT
Organization Chart
Job Description:
Chairman. Person in charge to run the company. Someone who presides the
meetings, events or committee.
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Vice Chairman. Someone who assists the chairman to run the company. Substitutes
if the chairman is not present.
President, Internal Affairs. Person who is assigned in the internal affairs of the
company. Tackles more on what is happening inside and make a solution out of the
problem.
President, External Affairs. Person assigned to attend board meetings with other
companies. Someone who talks and negotiate external affairs of the company.
Head, HR Department. Someone who is assigned to accept and interview the
applicants to be accepted in the company.
Heads, Advertising Department. People responsible to plan on how to broadcast
the product to the market.
Finance. Assigned on the monetary section of the company. Responsible in auditing
and keeping the company’s finance. They are also responsible on the financial flow of the
company.
Production team. Persons assigned on the production of the product. They are the
ones who looks for the ingredients and other materials needed for the product production.
Logistics. People responsible for planning and organizing an activity that involves
the target market.
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Security Team. Tasked to secure the safety of the company. They are the ones who
checks to make sure that there will be no deadly weapons or other illegal materials
entering the company’s perimeter.
Sanitary team. Responsible for the cleanliness and orderliness of the company.
They keep the company and the production clean, away from diseases.
Employees. They are the ones who are held responsible in facing the costumers.
People who works for the company for wages or salary.
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IV. Market Studies
A. Market Profile:
The target market for the Maffle is the common Filipino people. In other words, it is
aimed at both children and adults who are living in and around Metro Bacolod are.
Moreover, customers can buy our products from food stalls located inside the cafeterias of
schools or inside shopping centers (e.g. SM, Robinson’s, City Mall, etc.).
B. Competitive Analysis
1. Selling Price
The company will base its pricing to the competitive based pricing. Competitive
based pricing remains a straight forward, low hazard way of rapidly gauging costs, and in a
few cases it can be reasonably precise (Campbell, 2019). Moreover, Competition-Based
Pricing Strategy focuses on the existing market rate for a company’s product or service. The
pricing will be based on the pricing of other competitors of the business but surely that the
company will focus on the quality of our product, thus, our target market can expect a high
quality product and best services we can offer. The company can assure that the target
market can envision a cheap cost yet high quality product they can ever taste.
The Maffle’s products have a starting price of Php 15.00, and will add Php 3.00 if
there will be an add-on toppings such springkles, chocolate syrup, and vanilla syrup. For
the buko shake, the prices start at Php 15.00 for the mini size, Php 20.00 for the medium,
and Php 25.00 for the goliath.
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2. Competitions
The Famous Belgian
The Maffle House
Waffle Time
The waffle is delicious
The waffle is tasty
One of their strengths
because it has the right
because it offers a
is being in the
amount of sweetness and
lot of variety. Also
industry for many
has a very well quality of
the price is
years; also, the
products; with the price,
considerably
products’ quality and
it is considerably
Strengths
Waffle
affordable (the price taste. They are located
affordable because
starts at Php 18.00).
in malls and have food
majority of the Filipino
Being in the
stalls with well-
can afford it; also, it is
business industry
mannered staff. They
healthy because the
for many years is
have the expertise in
waffle contains
another strength of
selling their products
Malunggay (Moringa
this business; also
because of the years
oleifera) which is packed
their location since
of experience. In
with nutrients that not all
they are found in
addition, they have
waffle companies have. In
malls and their staff
more varieties of
addition, the products are
are well disciplined.
products than the two
all natural and does not
They have the
businesses which
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have many preservatives
expertise in selling
have complexity of
and the Moringa oleifera
their products
flavors due to
is freshly picked from the
because of the years
different food
farm. Lastly, the business
of experience.
combinations.
is located in malls which
is accessible to everyone.
The staffs are well-trained
in serving and getting the
attention of the
customers.
Since there are lots
The Maffle has less
variety of products
because it focuses only on
Weaknesses
having three (3) add ons
and one (1) drink. Lack of
of varieties, there is
The price range is
a tendency that they
quite expensive than
will be wrong in
the other businesses’
giving the customer
price which couldn’t
the right kind of
cater the majority of
waffle because there
possible buyers. Their
is no physical
products can be too
indication of which
sweet for the
waffle is different
consumers.
marketing expertise and
knowledge since the
business is new.
from the other. Also,
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the products don’t
contain a lot of
nutrients.
Since the children love to
eats sweets, the Maffle
offers products that are
packed with nutrients
that every child needs. It
has the opportunity to
Opportunities
help in lessening the
malnutrition in our
country. With the modern
technology, the business
can reach more
consumers through social
The business could
sell more products
since they’re in the
They can connect to
industry for many
more customers due
years. With the
to the credibility of
modern technology,
their brans since they
the business can
are in the industry for
reach more
a longer time.
consumers through
social media.
media.
Threats
Price war with a
Price war with a
The Maffle is healthier
competitor (the Maffle
competitor (the
and more affordable,
and Waffle Time have
Maffle and Waffle
and is innovative than
similar price range). The
Time have similar
their products. A new
competitors are more
price range). Also,
competitor is
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famous than the Maffle
the Maffle is
introduced to the
since the business is new.
healthier and more
market.
affordable than their
products. Another
waffle business is
more famous than
the Waffle time.
Also, the competitor
has innovative
products.
3. Channel of Product Distribution
The product distribution involves companies that will start from getting the
different ingredients such as the moringa oleifera, flour, butter, and the syrups from
the partnered industries. After that, it will be collected and separated in to smaller
batches to prepare for the distribution to the food stalls. Then, cargo ships and
trucks will be used as a channel in distributing channel that will bring the
ingredients to the different food stalls in malls in the all parts of the country. Lastly,
staff will begin the service to the customers.
C. Program Analysis of the Marketing Strategy
1. Geographical segmentation strategy
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According to KMC (2014) which is an award-winning real estate services company,
Bacolod City is one of the most up to date speculation goals within the Philippines, which
named “Center of Fabulousness” for IT-BPO administration operations in 2013 by DOST
and the 94th top emerging BPO area within the world by Tholons the following year. The
city of smiles is additionally known as Business-Friendly City and may be a reliable
candidate of the “Foremost Business-Friendly City within the Philippines” grant from the
Philippine Chamber of Commerce and Industry. The latest total population of 561 900 in
Bacolod City in the year 2015 which was 0.558% of the total population which also added
to the factors that the company decided to invest here. Due to these facts, the Maffle House
decided to establish the business at Metro Bacolod. A stall will be installed on every school
chosen by the company to further widen the scope of the business.
2. Psychographic Strategy
Consumers have various different psychographic make up, hence the company
decided to take all possibilities in one. Discounts and other freebies will be given to the
customers and since not all consumers in a market fall in the same social class, the product
will be made affordable for everyone yet hold a high quality that everybody deserves. Also,
the product contains organic ingredient which in Malunggay that has many health benefits
that can provide to the body.
3. Demographic Strategy
The Maffle House will focus on attracting children ages 4-17 as well as young adults
age 18-35 and adults age 36-55, no official amount of income will be included since our
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product will be made affordable to everybody. We will concentrate on people who enjoy
eating out from a food house which provides a high quality of foods and services. We focus
on these specific groups because they are the types of people who like to eat something
that is easily cooked, lesser time to wait, and enjoyable food. They are the ones that spend
their money on healthy yet budget-friendly dining.
Sales
Children
Young Adults
Adults
15%
30%
55%
4. Promotion and Advertising
For individuals, social media is used to keep I touch with friends and extended
families. Some people will use various social media applications to network career
opportunities, find people across the globe with like interests, and share their thoughts,
feelings, insights and emotions (Investopedia.com, 2019). Due to this, the company’s
advertising will be done through the use of social media especially on Facebook. The
company will make a page to promote our product and services. The page that will be made
can be messaged for pre-orders. Also, the company will associate with schools and install
stalls in order to further promote and widen the scope of our product and services.
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V. Production
Making of Malunggay (Moringa oliefera) Powder
STEPS TO CONSIDER
PROCEDURE
STEP 1
Plant malunggay seeds in the backyard
STEP 2
Wait for 5 months to grow.
STEP 3
Pluck the healthy malunggay leaves.
STEP 4
Put it into sunlight to dry it for 1 day.
STEP 5
When dried, crush the dried malunggay
leaves.
Making of Maffle
STEPS
PROCEDURES
INGREDIENTS
1 3/4 cup flour
STEP 1
TOOLS
Measuring
Prepare all the ingredients
2 tablespoons sugar
Cups
and tools needed
2 eggs
Measuring
1 3/4 cups milk
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Spoons
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1 tablespoon baking
powder
1/2 cup oil OR melted
Whisk
Bowls
Molding pans
butter
Pans
1 teaspoon vanilla extract
Tong
pinch of salt
Wooden spoon
Paper Bag
Flour
Mix up the Wet and Dry
Ingredients
*Combine dry ingredients in a
salt
baking powder
malunggay powder
small bowl and mix.
Wooden Spoon
STEP 2
oil/butter
*In a large bowl, combine the
eggs
wet ingredients and mix until
Bowl
Measuring
well combined and the sugar is
vanilla extract
Cups
dissolved.
sugar
Measuring
milk
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Spoon
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Whisk the ingredients
STEP 3
*Whisk the ingredients until
Whisk
the clumps are out. (Over
mixing will make the waffles
chewy, so be careful).
Preheat the Waffle Iron
* Preheat your waffle iron well
STEP 4
before you start so that the
Butter
maffles will cook evenly. Put
butter to the waffle iron when
it is ready to prevent sticking
of the maffle.
Cook
*Pour the maffle batter evenly
over the preheated plates and
then close the waffle iron.
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Waffle Iron
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*Cooking will typically take
between 3-5 minutes - as soon
as steam stops exploding out of
the waffle iron, the pan should
be close until done.
Prepare
*Keep on cooking until the
texture of the maffles is ready
Paper Bag
to serve and place it in your
customized paper bag for a
perfect presentation.
Making of Coconut (Buko) Juice
STEPS
PROCEDURES
INGREDIENTS
*1/2 cup water
STEP 1
Prepare the Ingredients and
tools
*1/2 cup sugar
*2 cups young
TOOLS
Blender
Measuring spoon
Measuring cup
coconut meat
*1 cup young
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Originated paper
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coconut juice
bottle and straw
*1/2 cup
evaporated milk
*Crush Ice
Dissolve the sugar
* In a sauce pot, combine sugar
and 1 cup water. Over medium
heat, bring to a simmer,
STEP 2
stirring regularly, until sugar is
Sugar
Sauce Pot
Water
Measuring Cups
Syrup
Measuring Spoon
dissolved and syrup is clear
and no longer cloudy. After
that, remove the syrup from
heat and allow to cool
completely.
Combine the ingredients
* Combine coconut meat,
STEP 3
Coconut Meat
Coconut Juice
coconut juice, evaporated milk,
Evaporated Milk
syrup, and crushed ice in a
Syrup
blender.
Crushed Ice
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
Blender
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
Blend until it smoothens
Prepare and serve
Originated paper
STEP 4
*Transfer into your
customized glasses for a
perfect presentation and serve
immediately.
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
bottle and straw
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
VI. Financial Feasibility
A. Start Up Cost and Working Capital
In order to get the working capital, we first enumerated the equipment and ingredients
needed, as well as their individual costs. Then we added all the prices to obtain the total
amount of expenses/money needed for a specific product. This money will now be starting
capital.
For the Maffle, we need the following ingredients: Flour (P50), sugar (P45), evaporated
milk (P55), baking powder (P10), butter (P110), vanilla extract (P10), iodized salt (p35),
eggs (P250). On the other hand, we need the following equipment: measuring cups (P200),
measuring spoons (P300), whisks (P85), bowls (P100), molding pans (P500), tongs (P100),
wooden spoons (P150), paper bags (P30), and a waffle iron (P899). Thus, if all these are
added, the total capital is P2,929.00
ITEM
COST

Flour
50.00

Sugar
45.00

Evaporated Milk
55.00

Baking Powder
10.00

Butter
110.00
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080

Vanilla Extract
10.00

Iodized Salt
35.00

Eggs
250.00

Measuring Cups
200.00

Measuring Spoons
300.00

Whisks
85.00

Bowls
100.00

Molding Pans
500.00

Tong
100.00

Wooden Spoon
150.00

Paper Bag
30.00

Waffle Iron
899.00
TOTAL
2,929.00
For the buko juice, we need the following ingredients: Sugar (P45), coconuts (P200),
evaporated milk (P255), and crushed ice (P50). We also need the following euqipment: A blender
(P1,500), measuring spoons (P300), measuring cups (P200), bottles (P500), straws (P100), and a
sauce pot (P799). The total capital is P3,749.00.
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
ITEM
COST

Sugar
45.00

Coconut
200.00

Evaporated Milk
55.00

Crushed Ice
50.00

Blender

Measuring Spoons
300.00

Measuring Cups
200.00

Bottle
500.00

Straw
100.00

Sauce Pot
799.00
1,500.00
TOTAL
3,749.00
B. Cash Flow Forecast
The following table estimates how many Maffles and buko shakes we can sell, their
prices, and the sales we can receive:
Maffle Sales
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
ESTIMATED
ITEM
UNIT
NUMBER OF
DAILY
MONTHLY
PRICE
UNITS SOLD
SALES
SALES
YEARLY SALES
(DAILY)
Maffle (Ordinary)
15
75
1,125.00
33,750.00
405,000.00
18
50
900.00
27,000.00
324,000.00
18
50
900.00
27,000.00
324,000.00
18
50
900.00
27,000.00
324,000.00
Maffle (With
Toppings)

Sprinkles

Chocolate
Syrup

Vanilla Syrup
TOTAL SALES
3,825.00
114,750.0
0
1,377,000.00
Buko Juice Sales
ESTIMATED
ITEM
UNIT
NUMBER OF
DAILY
MONTHLY
YEARLY
PRICE
UNITS SOLD
SALES
SALES
SALES
(DAILY)
Buko Shake
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080

Medium
20
60
1,200.00
36,000.00
432,000.00

Goliath
25
50
1,250.00
37,500.00
450,000.00
2,450.00
73,500.00
882,000.00
TOTAL SALES
On the other hand, the following table shows our sales forecast:
Maffle Cash Flow
SALES FORECAST
YEAR 1
YEAR 5
YEAR 10
405,000.00
1,518,750.00
2,025,000.00
324,000.00
1,215,000.00
1,620,000.00
324,000.00
1,215,000.00
1,620,000.00
324,000.00
1,215,000.00
1,620,000.00
1,377,000.00
5,163,750.00
6,885,000.00
Unit Sales
Maffle (Ordinary)
Maffle (With
Toppings)

Sprinkles

Chocolate
Syrup

Vanilla Syrup
TOTAL SALES
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
2,500,000
Maffle Ordinary
2,000,000
Maffle with
sprinkles
1,500,000
1,000,000
Maffle with
Chocolate Syrup
500,000
0
Year 1 Year 5 Year 10
Maffle with Vanilla
Syrup
Buko Juice Cash Flow
SALES FORECAST
YEAR 1
YEAR 5
YEAR 10
Buko Shake

Medium
432,000.00
1,620,000.00
2,160,000.00

Goliath
450,000.00
1,687,500.00
2,250,000.00
TOTAL SALES
882,000.00
3,307,500.00
4,410,000.00
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
2,500,000
2,000,000
1,500,000
Medium Buko Shake
1,000,000
Goliath Buko Shake
500,000
0
Year 1
Year 5
Year 10
This depends on the potential demand of the product. Potential demand refers to the
maximum consumers can buy in a determined period of time. Additionally, we are
predicting the sales forecast based on the Law of Supply, which states that as the price of a
commodity increases, the demand for that commodity will also increase. Relating to this, if
the price of goods or services is low, then more of those commodities will be sold.
Regarding the forecast after five years of operation, we multiplied the annual sales
by 5, and then considered only 75% of the product. Using this computation, we were able
to get the outcome of PHP 1,518,750 for our Maffle sales, PHP 1,215,000.00 for our Maffle
with toppings sales, and so on. We used 75% as the multiplier to give the allowance of 25%
as the inflation rate and increases in production and operational costs.
Similarly, when we did the sales forecast after ten years of operation, we multiplied
the annual sales by 10, then multiplied the product by 50%. We used the aforementioned
formula to get PHP 2,025,000.00 for the ordinary Maffle sales, PHP 1,620,000.00 for the
Maffle with toppings sales, and so on. Furthermore, we also gave a 50% allowance for the
inflation rate and additional production and operational expenses, hence the 50%
multiplier.
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
Moreover, with regards to our consumers, we assume that most of the customers
will be children and teenagers; they are students who study in schools. The next type of
consumers will be adults, from various professions.
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
VII. Project Implementation and Timetable
Project Implementation
First, we will find a place where it is accessible to the majority and the place we
choose is the Mayfair Plaza. After that, we will do a market survey in the said place for us to
investigate whether they will be inclined to the product or not. Second, we will do product
testing to ensure the quality of our products at the L'fisher hotel because of the facilities are
complete and up to date. Right after the product testing, we will process a building permit
for us to start building the establishment at the Mayfair Plaza. We will buy the machineries
and tools at Emcor and Centrum. The building of establishment will take three (3) months
to finish because we will guarantee the safety of the customers and the earthquake-proof
quality of the building. Third, we will process the business permit at the Bureau of Internal
Revenue to start the production. In addition, we will process and earn a sanitary permit at
the Department of Health, World Health Organisation, and Food and Drug Administration;
as well as the safety permit at the Bureau of Fire Protection, and Philippine National Police.
With these permits, there is an assurance that products and services of the Maffle company
is high quality. Fourth, the hiring of personnel will be headed by the Human Resource
Department and they will hire the best possible employee that could cater the different
personalities of the customers. There will be orientations for them to develop their
employee-worker relationship; they will be trained at the Seda hotel for them to master
their cooking skills. Lastly, production will start and there will be soft opening.
Timetable
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
DATE
ACTIVITY
KEY RESULTS AREA
March 2-5, 2020
Location Scouting
Mayfair Plaza
March 6-7, 2020
Market Survey
Mayfair Plaza
March 9-10, 2020
Product Testing
L’fisher Hotel
March 16-27, 2020
Processing of Building
Permit
March 30, 2020 – April 17,
Gathering of Machineries
2020
and Tools
Bacolod Government Center
Emcor, Centrum
April 20, 2020 – July 20,
2020
Building of Establishment
Processing of Business
July 21-28, 2020
Permit
Bacolod Government Center
Bureau of Internal Revenue,
Department of Trade and
Industry
Department of Health, World
July 29, 2020 – August 5,
Processing of Sanitary
2020
Permit
July 29, 2020 – August 5,
2020
Processing of Safety Permit
Health Organization, Food
and Drug Administration
Bureau of Fire Protection,
Philippine National Police
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021
UNIVERSITY OF NEGROS OCCIDENTAL-RECOLETOS
Bacolod City
INTEGRATED SCHOOL|SENIOR HIGH DEPARTMENT
ENTREP 080
August 6, 2020 – September
6, 2020
September 7-14, 2020
September 15-29, 2020
Hiring of Personnel
Human Resource
Department
Orientation of Hired
Management, Human
Workers
Resource Department
Training of Workers
Seda Hotel
Production
Mayfair Plaza
September 30, 2020 –
October 1, 2020
October 5, 2020
Soft Opening
Mayfair Plaza, Management
and Personnel
UNO-R Integrated School Grades 11 & 12 | ABM Department | AY 2020-2021