PURPOSIVE COMMUNICATION
PURPOSIVE
COMMUNICATION
Integrated Learning Resource Material
Version 1.0 - 2019
PURPOSIVE COMMUNICATION
TABLE OF CONTENTS
TITLE PAGE
TABLE OF CONTENTS
INTRODUCTION
Page
i
1
MODULE 1: INTRODUCTION TO COMMUNICATION
Topic 1 -Definition of Communication
Topic 2-The Process and Elements of Communication
Topic 3-Principles of Communication
Topic 4-Ethics in Communication
4
5
9
12
14
MODULE 2: MODES OF COMMUNICATION
Topic 1-Forms of communication
Topic 2-Communication and technology
17
18
21
MODULE 3: INTERCULTURAL COMMUNICATION
Topic 1-Communication and globalization
Topic 2-Local and global communication in
multicultural setting
Topic 3-Varieties and registers of spoken
and written language
Topic 4-Exploring texts reflecting different cultures
Topic 5-Coping with the challenges of
intercultural communication
26
28
32
MODULE 4: THE DOCUMENTED ESSAY ON A CONCEPT
Topic 1-Academic research and the documented essay
in the twenty-first century
Topic 2-Critical thinking, collaboration, and
the writing process
Topic 3-Concepts of social and cultural significance
54
55
36
41
45
59
62
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PURPOSIVE COMMUNICATION
MODULE 5: COMMUNICATION FOR VARIOUS PURPOSES
Topic 1-Preparing a speech or oral report
Topic 2-Informative communication
Topic 3-Persuasive communication
Topic 4-General types of special- occasion speeches
Topic 5-Types of speeches based on delivery
64
66
70
76
82
91
MODULE 6: COMMUNICATION FOR WORK PURPOSES
Topic 1-Basics of writing
Topic 2-Short reports
97
98
101
REFERENCES
CONTRIBUTORS
103
105
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PURPOSIVE COMMUNICATION
INTRODUCTION
Humans’ capability to communicate using the inscribed words and use of sounds
make us top of the
hierarchy of all living creatures.
Communication is derived from a Latin word “communis” which means common.
Communicating
becomes essential in the human civilization on exchanging of information, sharing
thoughts, and
expressing oneself. Also, it becomes the catalyst for the people in the society to
unite in decision making,
and fostering good relationships and profound respect to one another. Meanwhile, it
is already known that
the vital role of communication is the transmission of message to other person, but
how does
communication take place?
The process of communications happens between a sender and the receiver. The
message is encoded by
the sender and decoded by the receiver channeling through various medium. Most
commonly,
communication takes in face-to-face interaction, however, as the world becomes more
advanced, our
means of communications changes. Whilst the traditional modes of communication
remain the same,
various communication modes arose and became not just the trend but become
essential in exchanging
information. Communication mode refers to the channel through which one expresses
his/her
communicative intent; it is the medium through which one conveys his/her thoughts.
Moreover, views or
feeling can be communicated through face-to-face interaction, video or audio. Thus,
the development of
various channel for communication using the Ethernet and Information and
Communication Technology
allow us transfer the message faster and convenient. Needless to say, the
transmission of the information
is also interrupted by many barriers of communication thus, affecting and hindering
the understanding of
both parties due to noise and other subconscious nonverbal cues. More often or not,
nonverbal signals
trigger the process of communication.
Additionally, written communication has become important on the academic arena.
Through written text
information, it allows us to discover, explore, travel the world, and seemingly
defy time and space.
Analyzing the deeper context of diverse cultures in our community serves a key
point of human intellect
on unveiling the significant details of the evolution of human, diversities,
cultures, politics, and society.
Thus, becomes a primary tool on the academic research and the like.
Essentially, this book does not only contain the types, basic elements, process,
modes, and forms of
communication as it also includes the different purposes of communication in the
daily course of human
person and how one’s good communication skills effect on the society. The
underlying purpose of
communication also is to cross the culture of other people in a holistic level of
perception and
determining the differences through understanding multicultural communication and
globalization trend.
Therefore, adept communication skills and embodying the ethical principles of
communication help us to
converse and transmit the message effectively to our target audience. Furthermore,
it hones our moral and
intellectual capacity making as not just a good communicator but a listener as
well, thus avoiding and
mitigating misunderstanding and further implications of both parties in the actual
scenario of
communication.
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PURPOSIVE COMMUNICATION
MODULE 1
COMMUNICATION PROCESSES, PRINCIPLES, ETHICS,
AND GLOBALIZATION
THE PAULINIAN ESSENTIAL ELEMENTS
ETHICAL, PAULINIAN LEADERS &
PROFESSIONALS, who:
1.1 . Consistently adhere to ethico-moral standards of decision making
and behavior in their personal, professional and organizational affairs;
1.2. Declare, affirm, and manifest the values and principles of honesty,
transparency, responsibility, accountability, and fairness in their
professional lives and endeavor;
1.3. Articulate, advocate, and exhibit Paulinian ideals and values in their
private and professional lives nurtured by prayer and deep relationship
with God; and
1.4. Speak out and take action to expose and redress violations of social
and professional norms and principles
whatever the consequences may be.
AFFIRMATION
“As a Christ-centered Paulinian, I am a Reliable, Productive
EXPERT and IMPLEMENTER, competently pursuing my
mission in life.”
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PURPOSIVE COMMUNICATION
TOPIC 1
DEFINITION OF COMMUNICATION
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. define what is communication;
2. identify and explain the various communication modes and how they help
in expressing one‘s
communication intent;
3. distinguish the difference between and among the communication modes;
and
4. use these communication modes appropriately depending on the context of
the communication
situation.
INTRODUCTION
Communication can be defined as the process of transmitting information and common
understanding from
one person to another (Keyton, 2011). The word communication is derived from the
Latin word, ―communis”,
which means common. In our everyday living, for a communication to be effectively
transmitted, elements of
communication must be present and these include a.)Speaker, b.)Message, c.)
Receiver, d.)Channel,
e.)Feedback, and f.) Communicative Situation.
What is Language?
Language is a wonderfully rich vehicle for communication. It is a system
of conventional spoken,
manual, or written symbols by means of which human beings, as members of a social
group and participants
in its culture, express themselves. The functions of language include
communication, the expression
of identity, play, imaginative expression, and emotional release. It has a system
of rules (also known as
grammar), a sound system (phonology), and a vocabulary (lexicon). These are the
requirements for identifying
a means of communication as a language. When people use language, they can
understand each other because
they belong to the same speech community. They can understand each other because in
their speech
community, people share the same set of rules in the language system. While growing
up, people acquire the
languages used by those in the community. This is the process of language
acquisition. The languages
acquired while growing up are known as mother tongues, which may also be referred
to as first language.
People discover later on that other language are needed various reasons. These
other languages may be
referred to as second language. People learn these languages by studying formally
in school or informally on
their own. This is a process of language learning.
What is Communication?
Communication as a term takes on different contexts resulting in people having
different views in
communication types. Since communication is generally defined as the exchange of
thoughts, ideas, concepts
and view between or among two or more people. Context is the circumstances or
environment in which
communication takes place. Such circumstances may include the physical or actual
setting, the value positions
of a speaker/listener, and the relevance or appropriateness of a message conveyed.
It focuses on certain
communication process and even groupings of people that constitute a communication
situation. Different
contexts can impact one‘s communication. Each communication type is governed by a
particular
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PURPOSIVE COMMUNICATION
circumstance. Hence, it is essential to pay attention and interplay of factors
surrounding the context of
communication which may be physical, cultural, social, and psychological in nature.
TYPES OF COMMUNICATION ACCORDING TO MODE
A message may be impart through these types; verbal-non-verbal and visual. While
communication is often
thought of as verbal, the non-verbal mode is equally essential as it enhances one‘s
message.

VERBAL-NON-VERBAL COMMUNICATION
Effective communication calls for the blending of these two types. One cannot
be separated from the
other. For example, door-to-door sales persons who demonstrate product
knowledge can only be
effective if they know how to properly punctuate what they say with proper
gestures and facial
expressions. Their communication with the customer begins upon greeting him/her
with a welcoming
smile then assessing customer needs and answering customer queries enhanced by
gestures and a friendly,
happy and pleasant disposition. It is through this mode that sales pole with
excellent communication
skills are able to provide the best information needed, by that means
convincing the client to patronize
their products.

VISUAL COMMUNICATION
Visual communication, on the other hand, is the type of communication that uses
visuals to convey
information and/or messages. Some examples are signs, symbol, imagery, maps,
graphs, charts, diagrams,
pictograms, photos, drawings or illustrations, and even various forms of
electronic communication.
Visual communication now occupies an important place in any work environment.
For instance, during
presentations, instructors, managers, doctors, lawyers, legislators and the
like use visuals to transfer data
into digestible information. Very likely, they have greater success in catching
the attention of the audience
making the latter easily recall the information. What makes visual
communication even more advantages
is that it makes use of communication even more advantages is that it makes use
of technology that
provides apps( applications), videos and images that rely less on the printed
word making presentations
more interesting. This leaves a powerful effect on the audience and prospective
clients.
Speakers/presenters should be mindful of the content of their presentation
since wrong and irrelevant
information may lead to miscommunication. Likewise, they should pay attention
to graphic elements,
such as position, color, size, shape and orientation as all these play an
important role in the presentation
of slides. Audience size should be considered as well when preparing slide
presentations or other forms
of visuals.
TYPES OF COMMUNICATION ACCORDING TO CONTEXT
In this sub-section, context in communication is referred to as composite of people
interacting with each
other. Communication may also be classified according to context: (1)
intrapersonal; (2) interpersonal

INTRAPERSONAL COMMUNICATION
The Latin prefixes intra-means within or inside. Intrapersonal communication
then means talking to
oneself. Some label it as self or inner talk, inner dialogue. Psychologists
call it with other names such as
self-verbalization or self-statement. Intrapersonal communication can be
defined also as communication
with one‘s self, and that may include self-talk, acts of imagination and
visualization, and even recall and
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PURPOSIVE COMMUNICATION
memory (McLean, 2005). You read on your phone that your friends are going to have
dinner at your
favorite restaurant. What comes to mind? Sights, sounds, and scents? Something
special that happened
the last time you were there? Do you contemplate joining them? Do you start to
work out a plan of
getting from your present location to the restaurant? Do you send your friends a
text asking if they want
company? Until the moment when you hit the ―send‖ button, you are communicating
with yourself.
Communications expert Leonard Shedletsky examined intrapersonal communication
through the eight
basic components of the communication process (i.e., source, receiver, message,
channel, feedback,
environment, context, and interference) as transactional, but all the interaction
occurs within the
individual (Shedletsky, 1989). From planning to problem solving, internal
conflict resolution, and
evaluations and judgments of self and others, we communicate with ourselves
through intrapersonal
communication. All this interaction takes place in the mind without
externalization, and all of it relies on
previous interaction with the external world.

INTERPERSONAL COMMUNICATION
Interpersonal communication can be defined as communication between two people,
but the definition
fails to capture the essence of a relationship. This broad definition is useful
when we compare it to
intrapersonal communication, or communication with ourselves, as opposed to mass
communication, or
communication with a large audience, but it requires clarification. The
developmental view of
interpersonal communication places emphasis on the relationship rather than the
size of the audience,
and draws a distinction between impersonal and personal interactions. Family for
many is the first
experience in interpersonal relationships, but as we develop professionally, our
relationships at work may
take on many of the attributes we associate with family communication. We look to
each other with
similar sibling rivalries, competition for attention and resources, and support.
The workplace and our
peers can become as close, or closer, than our birth families, with similar
challenges and rewards. To
summarize, interpersonal relationships are an important part of the work
environment.
SYNTHESIS
 Language is a system of conventional spoken, manual, or written symbols by
means of
which human beings, as members of a social group and participants in its
culture, express themselves.
 Communication is defined as the process of transmitting information and common
understanding from one person to another.
 There are two types of communication according to mode: 1. Verbal and Nonverbal
communication; 2. Visual Communication
 Two types of communication according to context: 1. Intrapersonal
Communication; 2.
Interpersonal Communication
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
INSTRUCTION: Choose and encircle the best answer below.
1. It is define as the process of transmitting information and common
understanding from one
person to another.
a. Communication
b. Speaker
c. Process
d. Purpose
2. It is a type of communication that uses visuals to convey information and/or
messages.
a.
Non-verbal
b. Verbal
c. Visual
d. Intrapersonal
3. It is defined also as communication with one‘s self, and that may include
self-talk, acts of
imagination and visualization, and even recall and memory.
a. Verbal
b. Interpersonal
c. Intrapersonal d. Non-verbal
ANSWERS KEY
1. A
2. C
3. C
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PURPOSIVE COMMUNICATION
TOPIC 2
THE PROCESS AND ELEMENTS OF COMMUNICATION
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. identify the elements of communication in various texts; and
2. illustrate the communication process.
INTRODUCTION
Communication is to the organization as blood is to the body. The success of all
the functions of
management depends upon the effective communication. In this case, the process and
elements should be
put in consideration in order to communicate effectively. The communication process
is a simple to complex
process depending on the situation. The elements should also be present in order to
successfully make a
successful communication process.
Elements of Communication Process:
Communication process involves elements like sender, receiver, encoding, decoding,
channel/ media, voice
and feedback. These elements are explained below:
1. Sender - He is the person who sends his ideas to another person. For example, if
a manager wants to
inform his subordinates about the introduction of a new product, he is the sender.
2. Message - The idea, feeling, suggestion, guidelines, orders or any content which
is intended to be
communicated is message. For example, message is the introduction of new product.
3. Encoding - It is the process of converting the idea, thinking or any other
component of message into
symbols, words, actions, diagram etc. For example, message is connected in words
and actions.
4. Media - It is the medium, passage or route through which encoded message is
passed by the sender to the
receiver. There can be various forms of media-face to face communication, letters,
radio, television, e-mail
etc. For example manager inform about the introduction of a new product in a
meeting through presentation.
5. Decoding - It means translating the encoded message into language understandable
by the receiver.
6. Receiver - He is the person to whom the message has been sent. For example,
subordinates are receivers.
7. Feedback - It is the response by the receiver. It marks the completion of the
communication process.
8. Noise - It is the hindrance in the process of communication. It can take place
at any step in the entire
process. It reduces the accuracy of communication e.g. 1) Disturbance in the
telephone lines, 2) An
inattentive receiver 3) Improper Decoding of Message etc.
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PURPOSIVE COMMUNICATION
THE COMMUNICATION PROCESS
Figure 1. Source: https://bit.ly/34cWWWY
Communication process consists of following steps:
(i) The sender formulates the message that he wants to convey to the receiver.
(ii) He encodes or translates his message. He may take the help of symbols, words,
actions, diagrams, pictures
etc.
(iii) He selects an appropriate channel or medium through which the message is to
be transmitted. It can be
face to face communication, letters, radio, television, e-mail etc.
(iv)The message is received by the receiver.
(v) Received message is decoded by the receiver so that the receiver can draw the
meaning of the message.
(vi)The receiver sends his response to the sender. In case of any confusion, the
same is conveyed and
necessary clarification sought.
SYNTHESIS
 Communication follows a process.
 There are 8 elements of communication: 1. Sender; 2. Message; 3. Encoding; 4.
Media; 5. Decoding;
6. Receiver; 7. Feedback; 8. Noise.
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
Direction: Fill in the blank.
Communication follows a certain process which is compose or done by the
elements. To start the
conversation, the 1._______ formulates the message which will be transmitted to the
2._________. The
sender‘s job is to 3.________ or translate his message and he has to choose the
media where will be the
conversation will be grounded. After 4._________ the message, the receiver will
then give 5.__________ to
complete the communication process. This process will cycle through until the
purpose of the conversation is
met.
Answers Key:
1.
2.
3.
4.
5.
11
Sender
Receiver
Encode
Decoding
Feedback
PURPOSIVE COMMUNICATION
TOPIC 3
PRINCIPLES OF COMMUNICATION
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. identify and explain each of the different principles of communication; and
2. exhibit effective communication through application of communication
principles.
INTRODUCTION
In communication, there are set of rules or guidelines which are necessary
to be followed in order
to ensure effectiveness and proper communication. Any person which fails to meet or
consider these
principles will likely to fail as a speaker or writer. There principles are also
critical in communicating as it
completes everything about communication.
GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION
Since communication is a two-way process, it is significant that you know
the principles to be
observed to make it effective. For both oral and written communication, one should
be able to apply the
following principles:
1. Know your purpose in communicating. Are you communicating basically to inform,
to entertain, or to
persuade? While you may have more than one purpose, there is still a more dominant
objective or reason why
you communicate.
2. Know your audience. In both speaking and writing, you should know your audience
as it will dictate the
speaking or writing style you are going to employ. Consider the age, educational
background, profession,
culture, and other salient features of your listeners or readers.
3. Know your topic. You communicate essentially because you want to share
something. In speaking
situations, speakers are invited because they have something to share. This also
applies to writing. You write
because you wish that other people learn something from you. You may then utilize
several or multiple
communication techniques to easily catch the attention of the audience.
4. Adjust your speech or writing to the context of the situation. The environment
in which your speech or
writing is to be delivered determines the kind of language you will use.
5. Work on the feedback given to you. Once you receive comments from the
listeners/readers, work on
them. Take kindly to criticisms. In the long run, constructive criticisms will
prove beneficial to you as you
learn to address them.
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PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION
1. Be clear with your purpose. You should know by heart your objective in
communicating.
2. Be complete with the message you deliver. Make sure that your claims are
supported by facts and essential
information.
3. Be concise. You do not need to be verbose or wordy with your statements. Brevity
in a speech is a must.
4. Be natural with your delivery. Punctuate important words with the appropriate
gestures and movements.
Exude a certain degree of confidence even if you do not feel confident enough.
5. Be specific and timely with your feedback. Inputs are most helpful when provided
on time.
SYNTHESIS

Principles are consideration in the communication process.

These principles will ensure effectiveness along the communication
process.
TEST YOURSELF!
Direction: True or False.
_____1. You need to know your purpose in communicating.
_____2. Conciseness and being specific is the same.
_____3. You don‘t have to be natural in order to hide your feelings in
communicating.
_____4. Knowing a little information about your topic is considerable.
_____5. Following these principles will ensure effective communication.
ANSWERS KEY
1.
2.
3.
4.
5.
13
True
True
False
False
True
PURPOSIVE COMMUNICATION
TOPIC 4
ETHICS IN COMMUNICATION
Learning Outcomes:
During the learning engagements, the learners are able to:
1. identify and explain the different ethics in communication; and
2. apply these ethics in real life situations.
INTRODUCTION
Ethics is defined as a set of rules or guidelines; these are theories as to which
is right or wrong. In
communication, ethics is considerable important because it would likely guide
everyone to effective
communication. Theses ethical principles are universal in the sense that all people
should consider these
things because of their vitality in the communication process and effectiveness.
Communication ethics emphasizes that morals influence the behavior of an
individual, group, or organization
thereby affecting their communication. For instance, given the unethical
communication practice of a certain
company of concealing the non-remittance of deducted premiums from employees‘
salaries to the SSS or the
Social Security System (or GSIS or Government Service Insurance System in the case
of government offices),
the company‘s accountability to its employees is undoubtedly affected. Compare this
situation with that of an
organization that observes ethical practice and remits the employees‘ monthly
contributions to the SSS or
GSIS regularly. It is important to note that one‘s behavior should be regulated by
honesty, decency,
truthfulness, sincerity, and moral uprightness.
ETHICAL PRINCIPLES OF COMMUNICATION
Completeness
The message must be complete and geared to the receiver‘s perception of the world.
The message must be
based on facts and a complex message needs additional information and / or
explanation. A good subdivision
of subjects will clarify the message as a result of which there will be a complete
overview of what is said.
Concreteness
Concrete business communication is also about a clear message. This is often
supported by factual material
such as research data and figures. The words used as well as the sentence structure
can be interpreted univocally. Nothing is left to the imagination.
Courtesy
In addition to considering the feelings and points of view of the target group, it
is also important to approach
the audience in a friendly and courteous manner. Use of terms that show respect for
the receiver contribute
towards effective communication. The same goes for the manner in which you address
someone. Not
everyone will be charmed if you use a familiar form of address and use of a formal
address could come across
as too distant. By using the word ‗they‘ a larger audience is immediately
addressed.
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Correctness
A correct use of language has the preference. In written business communication,
grammatical errors must be
avoided and stylistic lapses or a wrong use of verbs are not sufficient either in
verbal communication. A
correct use of language increases trustworthiness and the receiver will feel that
they are taken seriously.
Clarity
Clear or plain language is characterized by explicitness, short sentences and
concrete words. Fuzzy language is
absolutely forbidden, as are formal language and cliché expressions. By avoiding
parentheses and keeping to
the point, the receiver will get a clear picture of the content of the message.
Briefly-worded information
emphasizes the essence of the message. Coherence means the connection of ideas at
the idea level, and
cohesion means the connection of ideas at the sentence level.
Consideration
Communicating with the target group (Consideration). In order to communicate well,
it is important to relate
to the target group and be involved. By taking the audience into account, the
message can be geared towards
them. Factors that play a role in this are for example: professional knowledge,
level of education, age and
interests.
Conciseness
A message is clear when the storyline is consistent and when this does not contain
any inconsistencies. When
facts are mentioned, it is important that there is consistent, supporting
information. Systematically
implementing a certain statement or notation also contributes to clear business
communication. When
statements are varied, they will confuse the receiver.
Observing a code of ethics is essential as it determines the kind of behavior that
is proper and desirable over
one that is displeasing and offensive. A code of ethics sets the standards to be
observed by a person or a
company that will create a good reputation or a positive image not only for an
individual but also for the
organization. It will, therefore, pave the way for the attainment of the desired
results leading to the success of
an individual or the entire company. Success in decision-making will likewise
impact the company‘s
reputation.
SYNTHESIS
 Ethics is he set of rules and guidelines.
 Theses ethics that are to be followed are the 7 c‘s.
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
Direction: Identify the following then write your answer after the statements.
1. It is define as a set of rules or guidelines.
2. The message must be based on facts and a complex message needs additional
information and / or
explanation.
3. Grammatical errors must be avoided and stylistic lapses or a wrong use of
verbs are not sufficient
either in verbal communication.
4. Clear or plain language is characterized by explicitness, short sentences
and concrete words.
5. A message is clear when the storyline is consistent and when this does not
contain any
inconsistencies.
ANSWERS KEY
1.
2.
3.
4.
5.
16
Ethics
Completeness
Correctness
Clarity
Conciseness
PURPOSIVE COMMUNICATION
MODULE 2
MODES OF COMMUNICATION
INTRODUCTION:
The medium or channel through which communicative intent is expressed. Typical
communication
modes include natural speech, facial expression and gesture. Exceptional
communication modes
include the use of graphic symbols or synthetic speech. Communication generally
draws on
multiple modes, such as vocalization, speech, gesture and symbols, and is referred
to as multimodal.
Mode is a term used to describe the way something is done or experienced. When we
use the
phrase mode of communication, we are describing the way communication is expressed.
In other
words, we are discussing the method of communication.
Module Objectives:



its
Familiarize the three-common model of communication.
Understand the 5 major forms of communication.
Analyze and give deeper knowledge about the major types of communication and
traditional modes of communication.
THE PAULINIAN ESSENTIAL ELEMENTS
Cutting-Edge, Resilient Visionaries & Innovators,
who:
1. Stay abreast of emerging social and technological trends and proactively
pursue
fruitful ways of capitalizing on them;
2. Clarify and explain emerging and potential social, economic, political, and
technological trends affecting their field and propose feasible ways to
incorporate
them in their work;
3. Explain significant setbacks they have experienced in life and how they how
they
have summoned the inner resources and used “out of the box” thinking and
actions
to address and overcome them;
Affirmation
“As a Christ-centered Paulinian, I am a Cutting-Edge, Reselient Visionary and
Innovator,
demonstrating my creativity and charism.”
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TOPIC 1
FORMS OF COMMUNICATION
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. identify the various communication modes and explain how they help in
expressing ones
communicative intent; and
2. use these communication modes appropriately depending on the context of
communication
situation.
3 COMMON MODELS OF COMMUNICATION
1. Aristotle Model of Communication
Figure 2. shorturl.at/dgjq9
The Aristotle model primarily focused on the speaker and its speech. It can be
divided into 5 primary
elements; the Speaker, Speech, Occasion, Audience, and Effect. This type of
communication no longer
requires the feedback of the Audience but rather on the delivery of the speaker.
Hence, it is a speaker
centered model as the speaker plays an important role in communicating
2. Shannon-Weaver Model
Figure 3. shorturl.at/uDJY3
As Claude Elwood Shannon was an engineer, this model was purposely done to improve
technical
communication more particularly the telephonic communication through the use of
mathematical equation
and minimizing the noise barrier. It was later on when Warren Weaver applied it for
effective
communication. Now, it popularly known as Shannon Weaver Communication Model also
called as
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PURPOSIVE COMMUNICATION
Information Theory also called information theory and is used in academic arena to
calculate transmission
through machines and also has a formula.
3. Schramm’s Model
Figure 4. shorturl.at/gEJX7
Schramm‘s model of communication posits that knowledge plays a crucial role on the
communication
process. This could simply be interpreted that communication varies from knowledge,
cultural, and
educational background. Hence, the message can be interpreted different from
others.
These are the 3 communications that are commonly used and can be easily illustrated
with the commonalities
and differences of each model and the elements involved. Furthermore, it can be
understood that each
models varies from each communication process. In summary, Aristotle Model is a
linear model of
communication as it does not requires the feedback of the audience and focuses on
the speaker itself.
Shannon Weaver on the other hand, caters more on the telephonic communication
process. And lastly, the
Schramm‘s model may occur in any instances or situations, either face to face or
technology mediated.
MAJOR FORMS OF COMMUNICATION
There are 5 forms of communication:
1. Intrapersonal Communication- communication happens within the person. Hence,
there is no
feedback and/or feedbacks are not interrupted.
Example: A person can communicate himself through praying.
2. Interpersonal Communication- communication happens between a group of
persons.
Example: Ana is talking to Mrs. Maricar with regards to the school
requirements.
3. Dyadic Communication- communication happens between two persons. Either way,
the source
become the receiver and vice versa because of the dynamic and spontaneous
flow of discourse. One
of the best examples of dyadic communication is between a patient and a
doctor.
4. Small Group Communication- this communication usually happen in an
organizational communization
and involves more than two individuals. The information coming from the
source down to the
receiver and vice versa. There is a continuous sending and receiving of
feedbacks.
5. Public Communication- this communication is a one way type model of
communication as it no
longer requires the feedback of the receiver or the audience. The message of
the speaker will be sent
to a huge number of audiences. For instance, public speaking like the State
of the Nation Address
(SONA) of the president.
6. Mass Communication- this involves a large number of people and requires a
tool to help
disseminating the information. This also no longer requires feedback from
the audience to the
source. For instance, television news and advertisement. But in mass
communication, there is no
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PURPOSIVE COMMUNICATION
direct access with the receiver. For that they need media like Newspaper,
Radio, Television and
Internet. The audience feedback is very less or delayed.
When the message you convey are not communicated properly and felt guilty of not
conveying the message
as it wants to be conveyed feels worse. It is because the effective communication
is being hindered by noise
or in other reference, barriers. Some of the barriers that obstructs effective
communication include noise,
inappropriate medium, assumptions, emotion, and use of jargons or technical terms,
and poor listening skills.
These barriers are categorized into five. Physical, Psychological, Cultural,
Language Used, and
Personal.
MAJOR TYPES OF COMMUNICATION
Communication is a natural phenomenon that occurs between a person and group of
person and purposely
interacting and exchanging ideas. Do you know that even if you do not utter a word,
you are still
communicating? Generally, there are two types of communication mainly the VERBAL
COMMUNICATION and NONVERBAL COMMUNICATION.
Simply, verbal communication is a form of communication in which it uses words to
interchange the
information with other people either in the form of speech or writing. Meanwhile,
nonverbal
communication, does not use words for communicating anything, but some other modes
are used,
i.e. where communication takes place by way of unspoken or unwritten messages such
as body
language, facial expressions, sign language and so forth.
However, as the world becomes more advanced, our means of communications changes.
Whilst the
traditional modes of communication remain the same, various communication modes
arose and
became not just the trend but become essential in exchanging information.
Communication mode
refers to the channel through which one express his/her communicative intent. It is
the medium
through which one conveys his/her thoughts. Views or feeling can be communicated
through faceto-face interaction, video or audio. The mode may also be text-based.
The most common of all these modes is the face-to-face interaction. It is an
informal or casual
conversation between two or more people. People engage in social conversations to
establish
relationships or maintain them. It is one way of gaining new acquaintances or
friends. How to speak,
what to speak, when to speak and to whom one is speaking are all important
considerations in
building relationships
TRADITIONAL MODES OF COMMUNICATION
Face-to-face communication is the most common and widely used mode of
communicating. This includes
casual conversation between two or more people and business meetings. Face-to-face
is a very easy
communication style that everyone has experienced. It requires no extra materials,
making this the cheapest
option for communication. It is also instant, and you get the benefit of visual
cues from the person or people
to whom you are communicating. One advantage is face-to-face interaction is that
aside from directly hearing
in the message being conveyed, you are able to note nonverbal cues through facial
expressions, gestures,
movement or even objects or realize form the person you are communicating with.
20
PURPOSIVE COMMUNICATION
TOPIC 2
COMMUNICATION AND TECHNOLOGY
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. identify the positive and negative dimensions of the use of technology in
communication;
and
2. deliver a message for a variety of audiences using the most appropriate
technological tool
MEDIATED COMMUNICATION
In contrary to face-to-face communication, Mediated Communication refers to a
communications that
happens using the technological tools of Information and Communication Technology
as a mode of
exchanging information to one person or another. These include the following;
Video communication is achieved by using Web cameras to connect two or more
parties. This is the nextbest communication option after face-to-face, as you get most of the same benefits.
However, there is always
the possibility of bad connections or other technical issues that hinder the
communication. If there are no
technical glitches encountered, this could be very effective mode of communication
especially for people
separated by distance. For example, you may engage in a conversation via Skype with
you loved ones
especially during significant, meaningful or memorable occasions. This is a
convenient communication mode
for people how want to reach-out to each other despite distance.
Audio Communication is a voice-only form of communication, such as a conversation
on a telephone.
This is a good instant communication tool if you catch the person instead of
getting an answering machine or
voice mail, but it does not have the benefit of allowing you to see the other
person. It is also more difficult to
include more than two parties. An obvious down side of this mode is not being able
to see the body language
or cues of the person you are talking to. However, if good listening skills is
applied, one may detect the tone
and rising of intonation or pitch of the voice which may indicate the feeling or
mood of the speaker or
listener.
The last mode is text-based communication. Although it can be linked or traced back
to the traditional
mode of communication, however, because of the evolution of our communication we
learned to adapt and
integrate it to our daily living to address such necessities. Like e-mail, text
messaging and instant messaging
and social networking site such as Facebook, Twitter and Instagram likewise offer
text-based interaction. Text
communication includes Internet communication, such as email, instant messaging and
forums, text
messaging and printed papers. Text communication does not have the benefits of
audio and video, but it is
much easier to distribute information to a large group of people and save records
of the communication.
COMMUNICATION IN SOCIAL MDEIA
In the past there are various modes through which we communicate. These modes took
the form of hand
written messages, type written messages, short telegrams, computer encoded text, as
well as the audio and
video conversations. Each mode of communication is distinct form the other, the
ways in which you craft our
messages differ.
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PURPOSIVE COMMUNICATION
Now people can use email, social media, chat messengers, video conferencing, video
calls, images, videos,
symbols, diagrams, charts, and emoticons, etc. for the communication. Many things
are wasting our time and
we‘re becoming more busy than productive. The debates, questions, viral
communications are not achieving
the desired results and conclusions. There are even newer topics to communicate the
next day and we start
looking for the next conclusions.
If we follow good communication skills we can use many tools and platform for
research and development of
nature including a synergistic development of humans, our environment and natural
sources. Technology has
affected communication tremendously, but it is entirely dependent on us how we use
it.
Today with the rapid rise and spread of internet connectivity, they old forms of
communication have given
way to new forms that make communication easier and faster. The emergence of social
media has created a
new avenue for facilitating daily information and communication needs. As
technology grows and expands
our range of communication, social media is becoming a vital tool for daily social
interaction. It creates
opportunity for people to interact with each other in a way that is both helpful
and essential to socially
motivate people. The rapid fire quick communication style that captivates the
millennial and other generation
has shifted our conversations from ‗face-to-face‘ instances to ‗through –thescreen‘ ones.
Social media and online communication is believed to be having adverse effect on
social skills and
communication among adolescents. When social media did not exist and social
communication and
interaction were the only way of communication. In the era of technology, social
media interactions now
dominates both online and offline conversations. In a society where interacting and
over-sharing is the norm,
you are probably more likely to speak to friends and family through electronic
devices than face-to-face. As
more generations are born into the social age, social media will continue to be the
favored communication
form among young people.
Being able to reach customers, co-workers and vendors quickly helps improve the
efficiency of any business
operation. Mobile technology makes it easy to get or to keep contact information in
a mobile device. You can
reach out with questions or updates from anywhere. For example, a manager in the
field trying to determine
why an order hasn't arrived can quickly contact his office, supplier and delivery
courier within a few minutes
from the offsite location.
Furthermore, technology has reduced the amount of face-to-face interaction or the
number of actual
telephone conversations that people have. It is much easier to send a quick text
rather than to engage in a
phone call. Although this efficiency is certainly a benefit, there is value to the
chit-chat that's now becoming
lost. Relationships are built when a business knows its customer and discovers
opportunities to serve them
more effectively through personal interactions.
When the message you convey are not communicated properly and felt guilty of not
conveying the message
as it wants to be conveyed feels worse. It is because the effective communication
is being hindered by noise
or in other reference, barriers. Some of the barriers that obstructs effective
communication include noise,
inappropriate medium, assumptions, emotion, and use of jargons or technical terms,
and poor listening skills.
These barriers are categorized into five. Physical, Psychological, Cultural,
Language Used, and
Personal.
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PURPOSIVE COMMUNICATION
5 CATEGORIES OF BARRIERS
Physical Barrier- this barrier includes the defects in media or the medium for
communication, environment
or geographical location, and physical disability like in hearing, vision, or
speaking.
Psychological Barrier- it is the manifestations of human behavior and attitude when
communicating. These
are emotions, past experiences or trauma, lacks retention of attention or simply
inattentive, status, and
temperament.
Cultural Barrier- include the age and gender of the person, educational background,
economic status quo,
popularity, religion, political views, and ethics.
Language Used- as the word posits, it refers to the contributory factor of the
diverse language across the
world, dialect, and even its accent or the way the word is uttered. Nonetheless,
colloquial term adds the
situation.
Personal Barrier- refers to the poor listening skills, egoistic, interpersonal
trust, and ability to communicate
effectively.
For us to be a good communicator, one must develop the effective communications and
be able to identify
the barriers in communication. Thus, identifying the purpose of the message and
target audience will give a
solid framework and will determine the success of the communication. However, this
cannot be done in just
one try, constant practice and developing good communications skills will improve
the way we convey the
message to and equip us to converse with the people surrounding us without any
interferences or
misunderstanding to both parties.
“Communication may be broadly defined as the process of meaningful interaction
among human beings. More specifically, it is
the process by which meanings are perceived and understandings are reached among
human beings.” (D.E. McFarland, 1994)
Communication - simply the act of transferring information
person or
group to another.
Face-to-face Communication – the communication of a two or
people in the
same place and time.
Video Communication - is a live, visual connection between
people residing
in separate locations for the purpose of communication.
Audio Communication is passing information
of sound
and visual component.
Dyadic Communication - is communication between two people
from one place,
a group of
two or more
as in the form
or creatures.
Small Group Communication - small groups consists of three or more people
who share a
common goal and communicate collectively to achieve it.
Public Communication - engage in dialogue in the public sphere in order to
deliver a
message to a specific audience.
Mass Communication – is the broadcast of unanswerable voice to a large
audience.
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
Part 1 Choose the letter of the correct answer.
1. In this communication process, the source becomes a receiver and the
receiver become the
source.
a. Mass Communication
b. Face-to-face Communication
c. Dyadic Communication
d. Video Communication
2. The cheapest option for communication and it includes casual
conversation between two or
more people.
a. Public Communication
b. Text-based Communication
c. Face-to-face Communication
d. Mass Communication
3. Includes internet communication such as email and text messaging.
a. Small Group Communication
b. Video Communication
c. Audio Communication
d. Text-based Communication
4. Everyone will become the source and the receiver through sharing
information and giving
feedbacks.
a. Small Group Communication
b. Intrapersonal Communication
c. Dyadic Communication
d. Non-verbal Communication
5. The next-best communication option after face-to-face. There will always
be the possibility of
bad connection that may hinder communication.
a. Interpersonal Communication
b. Video Communication
c. Verbal Communication
d. Oral Communication
6. Have a large number of audience and a need of a certain technological
tool is necessary.
a. Audio Communication
b. Mass Communication
c. Video Communication
d. Face-to-face Communication
7. No direct access with the receiver and the audience feedback is very
less or delayed.
a. Mass Communication
b. Dyadic Communication
c. Small Group Communication
d. Video Communication
8. The messages from a single person will reach or received by huge number
of audience and there
are no mutual feedbacks, the focused is only the speaker.
a. Oral Communication
b. Communication toll
c. Public Communication
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PURPOSIVE COMMUNICATION
d. Dyadic Communication
9. A good instant communication tool but it does not allow you to see
the person you are talking
to.
a. Audio Communication
b. Mode Communication
c. Mass Communication
d. Small Group Communication
10. You may engage in a conversation via Skype with you loved ones
especially during significant,
meaningful or memorable occasions. This is a convenient
communication mode for people how
want to reach-out to each other despite distance.
a. Video Communication
b. Dyadic Communication
c. Intrapersonal
d. Written
Part II
1. Identify and differentiate the different communication modes.
2. Give at least one scenario in each of the modes of communication.
Part II
1. List at least 10 positive and negative effects of technology in
communication.
2. How would you raise awareness to avoid misconceptions about the use of
technology in
communication?
Part III
TRUE OR FALSE
1. Technology makes it more difficult to keep up with news today than in the
past because it is difficult
to keep up with all the information.
2. With advances in technology, few differences exist between face - to - face
and computer mediated
communication.
3. Social media actually goes back to some of the earliest Internet
technologies and even predates the
Internet.
4. Technology has nothing to do with communication since they are way too
different from each other.
5. Communication technology is an ever growing market.
6. The emergence of social media has created a new avenue for facilitating
daily information and
communication needs.
7. When social media did not exist and social communication and interaction
were the only way of
communication.
8. Relationships are built when a business knows its customer and discovers
opportunities to serve
them more ineffectively through personal interjections.
9. Each mode of communication is distinct form the other, the ways in which you
craft our messages
differ.
10. Communication creates opportunity for people to understand problems with
each other in a way that
is both helpful and essential to socially motivate people.
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PURPOSIVE COMMUNICATION
ANSWER KEYS
ANSWERS KEY!
Activity 1
1. C
2. C
3. D
4. A
5. B
6. B
7. A
8. C
9. A
10. A
Activity 2 TRUE OR FALSE
1. F
2. F
3. T
4. F
5. T
6. T
7. T
8. F
9. T
10.F
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PURPOSIVE COMMUNICATION
INTRODUCTION
MODULE 3
INTERCULTURAL COMMUNICATION
Communication examines the basic elements of interpersonal communication and
culture as the two relate to
one another. Emphasis is given to the influence of culture on the interpretation of
the communication act
and to the communication skills that enhances cross-cultural communication.
Communication requires the
ability to understand language, but just think about how much of your communication
with even you friends
is nonverbal: our body language, our attitude, the rituals from hand-shaking to the
stink eye. Some researchers
estimate that up to 93% of all human communication is nonverbal, although according
to recent studies, it is
actually closer to 60%.
It provides several commonly accepted academic and applied definitions to clarify
this concept and process.
The term ―intercultural communication‖, represent broad ideas that are difficult to
express in just one way.
Thus, we present several working definitions as starting points for exploring this
topic.
Intercultural communication refers to the communication between people from two
different cultures. (Chen
& Starosta, 1998:28). It is a symbolic, interpretive, transactional, contextual
process, in which people create
shared meanings. (Lustig & Koester, 2007:46). It also refers to the effects on
communication behavior, when
different cultures interact together. Hence, one way of viewing intercultural
communication is as
communication that unfolds in symbolic intercultural spaces. (Arasaratnam,
2013:48).
Intercultural communication is the verbal and nonverbal interaction between people
from different cultural
backgrounds. Basically, ―inter-‖ is a prefix that means ―between‖ and ―cultural‖
means from a culture, so
intercultural communication is the communication between cultures. Sometimes this
is used to describe a
single person trying to interact in a foreign environment but more often, it is a
two-way street, where people
from both cultures are trying to improve their communication. It is important to
understand intercultural
communication because it allows us for positive and productive interaction.
Intercultural communication
refers to the effective communication between people/ workers/ clients of different
cultural background. It
also includes managing thought patterns and nonverbal communication.
Still, that means that more than half of communication is never spoken. So,
intercultural communication is
going to take a lot more than just learning a language. It describes the wide range
of communication
processes and problems that naturally appears within an organization or social
context made up of individuals
from different religious, social, ethnic, and educational backgrounds. It this
sense it seeks to understand how
people from different countries and cultures act, communicate and perceived the
world around them.
Intercultural communication plays a role in social sciences such as anthropology,
cultural studies, linguistics,
psychology and communication studies. It also referred to as the base of
international businesses. Several
cross-cultural services providers assist with the development of intercultural
communication skills, in a way
the ―interaction with speakers of other languages of equal terms and respecting
their identities‖.
Identity and culture are also studies within the discipline of communication to
analyze how globalization
influences ways of thinking, beliefs, values, and identity, within and between
cultural environments. Language
is an important example of a cultural component that is linked to intercultural
understanding.
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PURPOSIVE COMMUNICATION
Module Objectives:

cultural
Define and identify elements of interpersonal communication, culture,
systems and global communication;

Explain how cultural and global issues affect communication;

Present ideas on the impact of communication on society and the world;

Compare and contrast cultures‘ values, beliefs, perceptions, and
communication
styles;

Recognize negative perception: racism, prejudice, negative
stereotyping,
ethnocentrism;

Recognize and identify co-cultures;

Analyze intercultural interactions and evaluate situations using
intercultural
communication skills;

Understand cultural and global flow of information.
THE PAULINIAN ESSENTIAL ELEMENTS
ETHICAL, PAULINIAN LEADERS & PROFESSIONALS,
who:
1.1
Consistently adhere to ethico-moral standards of decision making and
behavior
in their personal, professional and organizational affairs;
1.2
Declare, affirm, and manifest the values and principles of honesty,
transparency,
responsibility, accountability, and fairness in their professional lives
and
endeavor;
1.3
Articulate, advocate, and exhibit Paulinian ideals and values in their
private and
professional lives nurtured by prayer and deep relationship with God;
and
1.4
Speak out and take action to expose and redress violations of social and
professional norms and principles whatever the consequences may be.
AFFIRMATION
“As a Christ-centered Paulinian, I am a Reliable, Productive EXPERT and
IMPLEMENTER, competently pursuing my mission in life.”
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PURPOSIVE COMMUNICATION
TOPIC 1
COMMUNICATION AND GLOBALIZATION
Image 1. Source: https://bit.ly/2MOGuGo
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. define and identify elements of interpersonal communication, culture, cultural
systems and global
communication;
2. explain how cultural and global issues affect communication; and
3. present ideas on the impact of communication on society and the world.
As technology advances, the world is getting smaller. Today we are able to
communicate with people across
the globe at the touch of a button. While globalization, or communication between
nations beyond their
borders, is an old concept, with the onset of new technology globalization is
affecting the ways we
communicate and learn in fascinating ways. We are expanding our understanding of
fellowship and as we
become more connected, we are deepening our educational experiences. The rise in
the use of the internet in
particular has been incredibly instrumental in improving the ways in which we
connect with one another.
Because of technologies like the internet, we have the opportunity to view diverse
perspectives that overlooks
outside of our scope before. We are able to fully connect with someone who is
thousands of miles away in
real time and the effects are profound.
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PURPOSIVE COMMUNICATION
The Effects of Globalization on Global Communication
 Increased Business Opportunities
Many companies today hire employees that are located in other countries. Using
communication vehicles
such as video calling make it simple to converse with colleagues across the globe,
almost making it feel as if
they are in the same room. Technology also makes it easier to connect with
suppliers and customers all over
the world, and to streamline relationship through improved ordering, shipment
tracking and so on. With this
kind of communication technology, many businesses are able to take advantage of
opportunities in different
countries or cities, improving the economic outlook on a global level.
 Fewer Cultural Barriers
Many people perceive culture to be the root of communication challenges. When
people from two different
cultures try to exchange information, the way they speak, their body language or
their mannerisms can be
interpreted differently by the other person. The way people approach problems and
how they participate in
communities is all influenced by culture.
Globalization has made it possible, for example, for someone in Japan to understand
how someone in the
U.S. goes about their day. With television and movies, cultural barriers are
becoming less prevalent. Being
able to communicate effectively and frequently with colleagues or friends across
the planet helps people
understand each other‘s cultures a little better.
Creation of a Global Village
You‘ve likely heard of the phrase "global village," coined by theorist Marshall
McLuhan. Affected both by
globalization and global communication, the global village is created when distance
and isolation no longer
matter because people are connected by technology. Wide-spread telephone and
internet access have been
life-changing for many people across the world, especially those in developing
countries. Many are now
enrolling in universities across the world without having to leave their desk
chair. Virtual assistant jobs are
becoming commonplace, where employees from developing countries work with companies
in North
America or Europe, providing administrative support and other business services
that can easily be conducted
over the phone or via the internet
EYE CONTACT:
-North Americans view direct eye contact as a sign of honesty
-Asians view direct eye contact as a form of disrespect
29
PURPOSIVE COMMUNICATION
Why do we need to study this?
The transmission of the message from sender to recipient can be affected by a lot
of factors. These include
cultural situation, the medium used to communicate, and even our location. However,
because of
globalization, communication goes well and easy. These topics made the students
aware of the following:
 Globalization and global communication have made it easier to see people on
the other side of the
world as a neighbor, instead of a stranger from a faraway land. There is so
much knowledge about
other countries and cultures available online that it‘s no longer a complete
mystery.
 Some effects of globalization to global communication are having or
increased business
opportunities, fewer cultural barriers as well as creating a global village
or making the world or the
community connected with the use of technology.
Key Terms:
 Globalization-the process of interaction and integration among people,
companies and
governments worldwide.
 Global village-refer to the world emphasize that all the different parts of
the world form one
community linked together by electronic communications, especially the
internet.
 Cultural barriers- when people of different cultures are unable to
understand each others‘ customs,
resulting in inconveniences and difficulties.
TEST YOURSELF!
Choose the best answer on the provide questions:
1.
In global village, people are no longer distant and isolated because they are
being connected by what?
A. Transportation
C. Technology
B. Family gatherings
D. Communication
2.
How does globalization contributes to cultural, economic, and political
partnerships uplifting the
economic stability of a particular country?
A. By giving global awareness on how to boost their economy
B. Global market, foreign investment and cultural management can be done.
C. Through assisting one‘s political advocacy.
D. None of the above.
30
PURPOSIVE COMMUNICATION
Answers Key:
1. C. Technology
2. B. Global market, foreign investment and cultural management can be done.
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PURPOSIVE COMMUNICATION
TOPIC 2
LOCAL AND GLOBAL COMMUNICATION IN MULTICULTURAL
SETTING
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. demonstrate an awareness of the reality of cultural diversity through
identification of known dialects
and languages; and
2. explain how cultural diversity affects effective communications.
Multiculturalism refers to the presence of people with several cultures in a
specific setting. It is the coexistence of diverse cultures, where culture includes racial, religious, or
cultural groups and is manifested in
customary behaviors, cultural assumptions and values, patterns of thinking, and
communicative styles.
Image 2. Source: https://bit.ly/369vcUE
The world today is characterized by ever growing compacts resulting in
communication between people with
different linguistic and cultural background.
One of the most common forms of global communication is an email. A person in one
country types a
message and clicks the send button. The message is then encoded into packets which
are sent across the
internet to the recipient. In another country, the receiver logs in and decodes the
message by opening the
email, and retrieves the message.
Global communication becomes more complicated when there are multiple recipients
from different cultures
with different languages all receiving the same message, as well as when there are
more layers added to the
channel. For example, if a world leader makes a speech broadcast across the globe,
people from one region
may rejoice at the news, while others may find it offensive. In this case, the
channel itself can involve many
32
PURPOSIVE COMMUNICATION
different layers, as translators, news, editors and commentators each interpret the
message differently before
passing it on to the intended audiences.
LOCAL AND GLOBAL COMMUNICATION
It is the way on how we communicate to other. By using our own languages and an
English language, we
can make a conversation locally or globally. The main purpose of this is to have an
idea on how can we apply
what we learned from them for ourselves and for our community. It can also be the
way for our country to
have sufficient knowledge to make it more outstanding.
Local communication means data transferred directly from the gateway to bluz DK,
without going through
the Particle cloud. Local communication can be used for a lot of tasks that don't
require the cloud.
Multicultural education refers to any form of education or teaching that
incorporates the histories, texts,
values, beliefs, and perspectives of people from different cultural backgrounds
The study of global communication is an interdisciplinary field focusing on global
communication, or the
ways that people connect, share, relate and mobilize across geographic, political,
economic, social and cultural
divides.
COMMUNICATING ACROSS CULTURES
Communicating across cultures is challenging. Each culture has set rules that its
members take for granted.
Few of us are aware of our own cultural biases because cultural imprinting is begun
at a very early age. And
while some of culture‘s knowledge, rules, beliefs, values, phobias, and anxieties
are taught explicitly, most of
the information is absorbed subconsciously.
The challenge for multinational communication has never been greater. Worldwide
business organizations
have discovered that intercultural communication is a subject importance not just
because of increased
globalization, but also because their domestic workforce is growing more and more
diverse.
Intercultural communication
- is a discipline that studies communication across different cultures and
social groups, or how culture
affects communication. It describes the wide range of communication processes and
problems that naturally
appear within an organization or social context made up of individuals from
different religious, social, ethnic,
and educational backgrounds. In this sense it seeks to understand how people from
different countries and
cultures act, communicate and perceive the world around them.
CULTURES
CO- CULTURES
-A culture is the system of knowledge, beliefs,
Within a culture
as a whole are co-cultures,
values, customs, behaviors, and artifacts that are
of members of the same
acquired shared, and used by its members during
who differ in some ethnic or
daily living.
from the parent culture.
Table 2. Cultures and Co-Cultures
33
these are composed
general culture
sociological way
PURPOSIVE COMMUNICATION
BARRIERS TO LOCAL AND GLOBAL COMMUNICATION
IN MULTICULTURAL SETTINGS
Some of the barriers to effective communication are language, medium of
communication, personality and
culture. Culture became barrier to an effective communication when a person has
different language bearing,
and they have different interpretation to such words.
What is the difference between multicultural and cross-cultural or Intercultural?
While they all might be under the same roof, they describe entirely different
rooms. The differences in the
meanings have to do with the perspectives we take when interacting with people from
other cultures.
Multicultural refers to a society that contains several cultural or ethnic groups.
People live alongside one
another, but each cultural group does not necessarily have engaging interactions
with each other. For
example, in a multicultural neighborhood people may frequent ethnic grocery stores
and restaurants without
really interacting with their neighbors from other countries.
Cross-cultural (Intercultural) refers to the comparison of different cultures. In
cross-cultural
communication, differences are understood and acknowledged, and can bring about
individual change, but
not collective transformations. In cross-cultural societies, one culture is often
considered ―the norm‖ and all
other cultures are compared or contrasted.
SYNTHESIS
 Global communication becomes more complicated when there are multiple
recipients from
different cultures with different languages all receiving the same message,
as well as when there are
more layers added to the channel.
 Local communication means data transferred directly from the gateway to bluz
DK, without going
through the Particle cloud. Local communication can be used for a lot of
tasks that don't require
the cloud.
 Local and global communication in multicultural settings help me realize that
miscommunication is
essential to enhance our ability to communicate and effectively accept and
embrace across country
cultures. And it made me realize also the importance of cross-culture in
globalization business
opportunities, job opportunities, sharing of views and ideas, talent
improvisation and understanding
of diverse market.
 To enhance our ability to communicate and effectively accept and embrace
across country cultures;
 To make realize the importance of cross-culture in globalization business
opportunities, job
opportunities, sharing of views and ideas, talent improvisation and
understanding of communication.
/
34
PURPOSIVE COMMUNICATION
TEST YOURSELF!
Part 1
1. Within a culture as a whole are co-cultures, these are composed of members
of the same general
culture who differ in some ethnic or sociological way from the parent
culture.
a. A. Cultures B. Local C. Global communication D. None of these
2. It is the way on how we communicate to other. By using our own languages and
an English language,
we can make a conversation locally or globally. The main purpose of this is
to have an idea on how
can we apply what we learned from them for ourselves and for our community.
A. Local and global communication in multicultural setting B intercultural
communication
C. Multicultural
D. Co-cultural
3. Refers to a society that contains several cultural or ethnic groups?
these
A. Cross cultural B. global communication C. Multicultural D. None of
4. Refers to the presence of people with several cultures in a specific
setting. It is the co-existence of
diverse cultures, where culture includes racial, religious, or cultural
groups and is manifested in
customary behaviors, cultural assumptions and values, patterns of thinking,
and communicative
styles?
a. A. Cultural
B. Multiculturalism
C. Intercultural
D. Cocultural
Part 2
The world today is characterized by ever growing compacts resulting of what?
ANSWERS KEY
Activity
1.
2.
3.
4.
1
CULTURES
Local and global communication in multicultural setting
Multicultural
Multiculturalism
Activity 2
Some of the barriers to effective communication are language, medium of
communication,
personality and culture. Culture became barrier to an effective communication when
a person has different
language bearing, and they have different interpretation to such words.
35
PURPOSIVE COMMUNICATION
TOPIC 3
VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN
LANGUAGE
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. explain the importance of using appropriate varieties and registers of
language in
certain communication context;
2. explain the Variety and Register of Oral and Written Language; and
3. explain the differences between Spoken and Written Language.
According to an article written by Gleaner, we have six language registers: formal,
casual, intimate, private,
frozen and consultative. These registers can be use depending on the situation and
people we encounter. It is
essential to use appropriate varieties and registers of language in certain
communication context because in
different situations and people call for different registers. It shows the level of
formality and informality of
the language used. When we use appropriate varieties and register of language we‘re
showing respect, interest,
comfortableness and professionalism.
However, we have different approach in language register when it comes to face-toface conversation and in
written mode. We characterized face-to-face conversation as multi-modality because
we can use different
registers and we considered the status, position or the way of living of the person
we‘re communicating with
in order to know when and where to use or drop the formality. While in writing a
paper we commonly use
the formal register since the construction of sentences, correction of grammar and
appropriate using of
words really matter.
CHARACTERISTICS OF WRITTEN LANGUAGE
Permanence - means when students write something they already set in their mind to
be done in one
session. They don‘t think that they can edit or revised their written to be better
because students think their
written is subject to permanence. In this case teacher perhaps notice all of
students that they just write
everything that comes in their written.
Production time - this part plays a crucial issue for the agents. In this part,
students will think about the
deadline. The possible case in here is the students will just only focus on the
deadline and would resort to not
give importance on the content itself. As the result, their written work will not
be maximized and or to be
improved. Moreover this is a job for the teachers to push students to think about
the process of learning
rather than the result itself.
Distance - having a relationship with the audience anticipation. Before students
start to write, they have to
know who will be the audience to read their output.
36
PURPOSIVE COMMUNICATION
Orthography - this part is talk about the technical of appearance. After writer
consider about the word,
phrase and sentence that they will use students also consider about the front, size
and also the picture. All
appearance has to connect with the topic and target of the reader.
Complexity - this is talk about the sentence whether students use simple sentence
combine or complex
sentence. We as a teacher will know the students‘ progress of learning. And for the
academic writing, students
should provide reference.
Vocabulary - talk about word richness we (teacher) can see what a new vocabulary
that they already acquired.
Formality - this is complex convention for academic writing (describe, explain,
compare, criticize, argue, etc).
If the writer creates academic writing it means the product have to formal. Because
of that the language that
they use has to formal and polite. The front or size has to consistent with the
guideline that they use (APA
style, MLA etc).
CHARACTERISTICS OF SPOKEN LANGUAGE
1. VARIATION IN SPEED
2. LOUDNESS OR QUIETNESS
3. GESTURES
4. INTONATION
5. STRESS
6. RHYTHM
7. PITCH RANGE
8. PAUSING AND PHRASING
DIFFERENCES BETWEEN SPOKEN AND WRITTEN LANGUAGE
WRITTEN:
 Tends to be more complex and intricate than speech with longer sentences and
many subordinate
clauses. The punctuation and layout of written text also have no spoken
equivalent.
 Usually permanent and written texts cannot usually be changed once they have been
printed/written out
 Written text can communicate across time and space for as long as the particular
language and writing
system is still understood.
 Writers can make use of punctuation, headings, layouts, colors and other
graphical effects in their
written texts.
 Some grammatical constructions are only used in writing as are some kinds of
vocabulary such as some
complex chemical and legal terms.
SPOKEN:

Tends to be full or repetitions, incomplete sentences, corrections and
interruptions with the exception of
formal speeches and other scripted fors of speech such as news reports and
scripts for plays and films.

Usually transient unless recorded and speakers can correct themselves and
change their utterances as
they go along.

Speech is usually used for immediate interactions.

Speech can us timing, tone, volume and tremble to add emotional context.

Some types of vocabulary are used only or mainly speech. These include slang
expressions, and tags
like y’know, like, etc.
37
PURPOSIVE COMMUNICATION
THE FIVE MOST COMMON LANGUAGE REGISTER IN WRITING
FORMAL LANGUAGE REGISTER
Is appropriate for professional writing and letters to a boss or stranger.

Cannot instead of can‘t

Have not instead of haven‘t

Will not instead of won‘t
EXAMPLE: business letters, announcement, professional emails, some essay, letters
complaint.
INFORMAL LANGUAGE REGISTER
Is conversational and appropriate when writing to friends and people you very well.

They‘ve been fighting all day

He‘s very busy

We feel that the target in unrealistic

I planned many different
EXAMPLE: short notes diaries and journals
NEUTRAL LANGUAGE REGISTER
Is non-emotional and sticks to facts. It is most appropriate for technical writing
―Definition of register and varieties of spoken and the written language‖
Register
Is a subset of language as defined by purpose and setting.
Varieties
A variety also called ―lect‖ is a specific form of language cluster. This may
include Languages, Dialects,
registers, style or other forms of language, as well as ―Standard Variety‖
Varieties of the Philippines
a.Cebuano
b.Waray-waray
c.Ilocano
d.Kapampangan
e.Hiligaynon
Types of Register
A. Frozen - is a language that never changes. (Ex. Panatang Makabayan).
B. Formal - Standard English.(Ex. Speeches or School Lessons)
C. Consultative - Less formal standard English.(Ex. Newscasting)
D. Casual - Language between Friends (Ex. Vernacular speech)
38
PURPOSIVE COMMUNICATION
Intimate - language between lovers or other close family or friends.
Spoken Language
Is a language produced by articulate sounds, an oral language is a produced with
vocal tract. It tends to
convey subjective information.
Written Language

Is a representation of Spoken or gestural by means of a writing system.

It must be taught to children.
SYNTHESIS

The kind of register to be us affects the way one speaks and writes.

Language has formal and informal registers. These registers have form which
define the social situation.
39
PURPOSIVE COMMUNICATION
TEST YOURSELF!
Choose and encircle the best answer.
1.A Language produced by articulate sounds; it also tends to convey subjective
information.
a. Written language
b. Spoken language
c. Intimate
d. Frozen
2.
a.
b.
c.
d.
A language between lovers or other close family or friends.
Frozen
Formal
Consultative
Intimate
3.
a.
b.
c.
d.
_______ is a subset of language as defined by purpose and setting
Varieties
Register
Informal
Formal
4. It is conversational and appropriate when writing to a friends and people you
very well.
a. Informal language register
b. Formal language register
c. Register of language
d. Varieties of language
5. According to Him there are six language registers: the formal, casual, intimate,
private, frozen, and
consultative.
a. Kachru and Nelson
b. Gleaner
c. Bautista
d. Gonzales
ANSWER KEY:
1(b) Spoken Language
1. (d) Intimate
2. (b) Register
3. (a) Informal Language register
4. (b) Gleaner
40
PURPOSIVE COMMUNICATION
TOPIC 4
EXPLORING TEXTS REFLECTING DIFFERENT CULTURES
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. recognize the different types of texts being shown in and by different
cultures; and
2. evaluate texts reflecting or depicting cultural differences.
A “text” isn‘t limited to something written down. A text can be a film, an
artifact, anything in a language and
culture that conveys meaning. Think about the text that you use in your language
classroom: what‘s in the
textbook? What do you read in class or even at home? How do you describe the
classroom, its design? Why
do you think the chairs are placed facing the tables? Those questions, with its
finite answer would tell you that
there are texts that are reflection of one‘s own culture.
Text can be categorized into the following groups:

Created texts: Texts authored by non-native speakers for non-native
speakers to achieve predetermined curricular goals.

Semi-authentic texts: Texts created by native and/or non-native speaker,
based on original
language materials, but adapted to fit curricular needs.

Authentic texts: Texts created by native speakers for native speakers for
consumption in a native
environment.
Cultural texts are those objects, actions, and behaviors that reveal cultural
meanings. A photo is an image, but
is also a cultural text, a picture with cultural information beyond just the
picture itself. Food and clothing also
suggest cultural information, and it doesn‘t stop there. The entire place and
space, all of the people and
interaction, all of the rituals and rules and the various forms in which they
manifest themselves, are
―readable‖ texts, suitable for observation and analysis by the ethnographer and
writer—namely by you.
The initial description of a cultural text may make it seem as though everything is
a cultural text. While in
some sense true, this doesn‘t mean that every text has particular cultural
relevance. Sometimes a book is just
a book; a picture is just a picture. The difference between relevant cultural
texts, (one that has one connection
with your project) and an irrelevant cultural text, (one that may have nothing to
do with your project), has to
do with the meaning transferred to that text by the people who create and/or use
the text.
Identification of a cultural text is relatively easy. Take a look around the room
or place you are in right now
and briefly catalog the people and/or thing you see. These objects and actions are
cultural texts.
HOW TO EVALUATE MESSAGES AND IMAGES OF DIFFERENT TYPES OF TEXT
REFLECTING DIFFERENT CULTURE?
41
PURPOSIVE COMMUNICATION
The following should do:

Understand how the specified cultures live.

How the people in the specified group communicate each other.

Learn the symbolism of their culture.

Be aware in every detail such as artifact, language, and symbolism.
Text is not literal text, but in semiotics refers to a combination of signs,
signifies and mechanism like
metonymy. A text could be a sentence, paragraph an image, a story, or a collection
of stories.
Collection of signs in a single photograph or painting, a video clip, a television
show, a feature film and
whenever these signs come together in the land of semiotics, they become texts.
These texts can be
understood, rearranged and put together in different combinations, with different
meanings to different
groups of people. But cultural texts are not one-dimensional. A text is not simply
representative of one
culture; it does not belong to one culture, even if it purposely excludes others
semiotically. Cultural texts are
multi-dimensional, they are dynamic.
A cultural text is perhaps better understood as having cultural layers of
understanding where groups different
in age, race, nationality, sexual orientation may read and understand a collection
of signs in different ways.
Depending on the producer or the audience, the X`text itself has a kind of
flexibility in meaning to different
people when it starts to operate culturally.
Formal and Informal Language
Formal and Informal language serve different purposes. The tone, the choice of
words and the way the words
are put together vary between the two styles. Formal language is less personal than
informal language. It is
used when writing for professional or academic purpose like university assignments.
Formal language does
not use colloquialisms, contractions or first person pronouns such as ‗I‘ or ‗We‘.
Informal language is more casual and spontaneous. It is used when communicating
with friends or family
either in writing or in conversation. It is used in writing personal emails, text
messages and in some business
correspondents. The tone of informal language is more personal than formal
language.
Contractions
Informal: The improvements can‘t be introduced due to funding restrictions.
Formal: Improvements cannot be introduced due to funding restrictions.
Informal: I don‘t believe that the results are accurate.
Formal: The results are not believed to be accurate.
Informal: The research project won‘t continue next year.
Formal: The research project will not continue next year.
42
PURPOSIVE COMMUNICATION
Phrasal Verbs
Informal: The balloon was blown up for the experiment.
Formal: The balloon was inflated for the experiment.
Informal: The patient got over his illness.
Formal: The patient recovered from his illness.
Informal: The results of the study were mixed up.
Formal: The results of the study were confused.
Slang/Colloquialisms
Informal: The mob was very rowdy during the protest against cuts to university
funding.
Formal: The crowd was very rowdy during the protest against the cuts to university
funding.
Informal: Lecturers still count on students to used correct grammars and
punctuations in essays.
Formal: Lecturers expect students to use correct grammars and punctuations in
essays.
Informal: It was raining cats and dogs.
Formal: It was raining very heavily.
First Person Pronouns
Informal: I considered various research methods for the study.
Formal: Various research methods were considered for the study.
Informal: We believe the practice is unsustainable.
Formal: It is believed the practice is unsustainable.
Informal: During the interview I asked students about their experiences.
Formal: During the interview students were asked about their experiences.
SYNTHESIS
 Metonymy is an extension of the idea of a metaphor in semiotics,
where metonymy covers a
diverse set of strategies of association and meaning transfer
between different designs. With
a metaphor, one word stands in for another word- ‗love is
battlefield‘ or ‗apple of my eye‘.
 Semiotics is the study of making meaning, the connection between a
sign or symbol. What it
comes to represent and how it is understood by different people. How
we dress, the music
we listen to, the individual words we use in conversation all convey
specific meaning.
43
PURPOSIVE COMMUNICATION
TEST YOURSELF!
Identify the following sentences whether it‘s formal or informal. Write the answer
on the space provided.
_______________1. I haven‘t thought about it.
_______________2. I haven‘t given it much thought.
_______________3. They are going to start living together.
_______________4. They are moving in together.
_______________5. Sorry I couldn‘t visit you last night.
_______________6. Sorry I couldn‘t come by last night..
_______________7. We need to tell everybody about this thing.
_______________8. We need to go public with this thing.
_______________9. Go to the library.
_______________10. Hit the library.

1. Formal
2. Informal
3. Formal
4. Informal
5. Formal
6. Informal
7. Formal
8. Informal
9. Formal
10. Informal
44
ANSWERS KEY:
PURPOSIVE COMMUNICATION
TOPIC 5
COPING WITH THE CHALLENGES OF INTERCULTURAL
COMMUNICATION
LEARNING OUTCOMES:
During the learning engagements, the students are able to:
 explain how cultural differences affect communication;
 identify the barriers of Intercultural Communication; and
 formulate ways or approaches to overcome the challenges of Intercultural
Communication.
Communicating to the people around us is crucial in our everyday life. We convey
and gather information,
thoughts, opinions, as well as ideas through communication. Communication in other
words is the act of
conveying meanings from one entity or group to another through the use of mutually
understood signs,
symbols, and semiotic rules.
Our culture affects the way of our communication, which means that different
culture is equivalent to
different communication style. And one‘s way of communicating may have the same or
different
interpretation to the other. This may lead to miscommunication between the
participants involved.
What is Intercultural communication? What are the barriers and challenges of
intercultural communication?
How to cope with these challenges?
Image 3. Source: https://bit.ly/2MQY4d3
45
PURPOSIVE COMMUNICATION
Communication is no denying an important part of a persons‘ life. People
communicate with one another to
reach their own goals, whether it is to gather or relay information and ideas, and
they tend to communicate
with the various people from different races and culture to reach their aims.
What is Intercultural Communication?
Intercultural
communication (or cross-cultural
communication)
is
a
discipline
that
studies communication across different cultures and social groups, or how culture
affects communication. It
describes the wide range of communication processes and problems that naturally
appear within an
organization or social context made up of individuals from different religious,
social, ethnic, and educational
backgrounds. In this sense it seeks to understand how people from different
countries and cultures act,
communicate and perceive the world around them.
Many people in intercultural business communication argue that culture determines
how individuals encode
messages, what medium they choose for transmitting them, and the way messages are
interpreted. With
regard to intercultural communication proper, it studies situations where people
from different cultural
backgrounds interact. Aside from language, intercultural communication focuses on
social attributes, thought
patterns, and the cultures of different groups of people. It also involves
understanding the different cultures,
languages and customs of people from other countries.
Intercultural communication plays a role in social sciences such as anthropology,
cultural
studies, linguistics, psychology and communication studies. Intercultural
communication is also referred to as
the base for international businesses. Several cross-cultural service providers
assist with the development of
intercultural communication skills. Research is a major part of the development of
intercultural
communication skills. Intercultural communication is in a way the 'interaction with
speakers of other
languages on equal terms and respecting their identities'.
Identity and culture are also studied within the discipline of communication to
analyze how globalization
influences ways of thinking, beliefs, values, and identity, within and between
cultural environments.
Intercultural communication scholars approach theory with a dynamic outlook and do
not believe culture can
be measured nor that cultures share universal attributes. Scholars acknowledge that
culture and
communication shift along with societal changes and theories should consider the
constant shifting and
nuances of the society.
The study of intercultural communication requires intercultural understanding,
which is an ability to
understand and value cultural differences. Language is an example of an important
cultural component that is
linked to intercultural understanding.
Functions of Intercultural Communication:
Private Function - are functions that indicated communication through the
communication behavior
originating from an individual.
1. Express Social Identity - in the process of intercultural communication are
some of the communication
behavior of individuals who used to express the behavior of social identity
is expressed through the
act of speaking both verbal and non-verbal of language behavior that is
knowable and social identity.
2. Declares The Social Integration - core concept of social integration is to
accept the unity between
individuals, between groups but still recognizes the differences of every
element. It should be
understood that one of the goals of communication is to give the same
meaning for the message
shared between the communicator and the communicant.
3. To the Knowledge - often interpersonal and intercultural communication
increase knowledge together,
to learn the culture of each.
46
PURPOSIVE COMMUNICATION
Social Function- means the relation between social action and the systems of which
the action is a part,
alternatively, as the result of social action.
1. Supervision - practice intercultural communication between different
communicators and
communicant culture of mutual monitoring functions. In any process of
intercultural communication
function is useful to inform the "development" of the environment.
2. Connection Between Culture - in the process of intercultural communication,
the communication
function is carried out between two people of different cultures was a
bridge over the differences
between them. The bridging functions can be controlled via messages they
exchanged, the two are
explaining the differences of interpretation on a message that produces the
same meaning.
3. Value Socialization - socialization function is a function to teach and
introduce the cultural values of a
society to another society.
4. Entertainment - entertaining functions are often performed in the process of
intercultural
communication. For example, the arrival of outside artists shows the
differences between their
cultures so that people learn the language and follow their style.
Barriers to Intercultural Communication
1. Anxiety - when you are anxious because of not knowing what you are expected
to do, it is only
natural to focus on that feeling and not be totally present in the
communication transaction. For
example, you may have experienced anxiety on your very first day on a new
college campus or in a
new job. You may be so conscious of being new— and out of place—and focus so
much of your
attention on that feeling that you make common mistakes and appear awkward
to others.
2. Assuming Similarity Instead Of Dissimilarity - when people are acting in a
home manner in the different
culture it might cause a lot of problems. In order to prepare yourself for
various circumstances it is
very important to assume laws, habits, and attitudes of another society.
3. Ethnocentrism – ethnocentrism or negatively judging aspects of another
culture by the standards of
one‘s own culture. To be ethnocentric is to believe in the superiority of
one‘s own culture.
Everything in a culture is consistent to that culture and makes sense if you
understood that culture.
For example, assume that global warming is a fact and, as a result, assume
that summers in the
United States average 43° C (109° F). It would be logical to make
adjustments: Rather than air
condition buildings all day, you might close schools and businesses in the
afternoons to conserve
energy. Such adjustments would make sense. Why then do some people attribute
sensible midday
siestas in hot climates to laziness?
4. Language Problems - according to Jandt (2000) the definition of language is
the set of symbols shared
by a community to communicate meanings and experiences. There are five
actual factors that
generally produce the difficulties in the translation. They are lack of
equivalences in vocabulary,
idioms, grammar and syntax, experiences, and concepts. Indonesian students
are having a lot of
inconveniences with studying foreign languages for the reason that in
Indonesian language there is
no gender rules. That is very complicated for them to understand why for
example the French word
―une table‖ is feminine.
5. Nonverbal Misinterpretations - as another barrier to communication, it can
be stated that in a
conversation this is more problematical to understand the nonverbal symbols
without sharing the
47
PURPOSIVE COMMUNICATION
same nonverbal codes. There are more than a few types of nonverbal
interaction: proxemics,
kinesics, chronemics, paralanguage, olfactics, clothing appearance,
haptics, oculesics, etc. All of them
are very different in every culture. As an example, in a society where
people don‘t kiss when they
great each other, a kissing person might be judged as a vulgar and without
manners.
6. Stereotypes and Prejudices – both of them are to make a judgment about
individuals according to group
membership. Stereotypes are the perceptions about that certain people have
particular qualities or
abilities because they belong to a particular race, sex, or social class.
They can be positive and
negative. Usually they are based on half-truths. Positive examples of
stereotyping are: Japanese
people are good in mathematical sciences; French are the gods in the
kitchen. Negative: Russians–
Mafia–Vodka–Prostitution –Cold winter; the Arabs are terrorists. Prejudice
can be defined as an
unreasonable dislike and distrust of people who are different from you in
some way, especially
because of their race, sex, religion, etc. For instance, talking about
Indian people in Arabic countries,
it can be affirmed that Indians do get less salary than other nationalities.
The reason for this is that
Middle Eastern people are sure that the Indian race does not deserve
something more, because it is
Indian.
Challenges of Intercultural Communication
Any moment that we‘re dealing with people different from ourselves, the likelihood
is that they carry a similar
list of hopes and fears in their back pocket. Culture" is often at the root of
communication challenges. Our
culture influences how we approach problems, and how we participate in groups and
in communities. When
we participate in groups we are often surprised at how differently people approach
their work together. Our
culture influences how we approach problems, and how we participate in groups and
in communities.
Six Fundamental Patterns of Cultural Differences
• Different Decision Making Styles. The roles individuals play in decision-making
vary widely from culture to
culture. For example, in the U.S., decisions are frequently delegated. In many
Southern European and Latin
American countries, there is a strong value placed on holding decision-making
responsibilities oneself. Be
aware that individuals' expectations about their own roles in shaping a decision
may be influenced by their
cultural frame.
• Different Attitudes towards Disclosure. In some cultures it is not appropriate to
be frank about emotions, about
the reasons behind a conflict or a misunderstanding, or about personal information.
Variation among cultures
in attitudes toward disclosure is also something to consider before you conclude
that you have an accurate
reading of the views, experiences, and goals of the people with whom you are
working.
• Different Approaches to Knowing. Notable differences occur among cultural groups
when it comes to the ways
people come to know things. European cultures tend to consider information acquired
through cognitive
means, such as counting and measuring, more valid than other ways of coming to know
things. Compare that
to African cultures preference for affective ways of knowing, including symbolic
imagery and rhythm. These
different approaches to knowing could affect ways of analyzing a community problem
or finding ways to
resolve it. Some members of your group may want to do library research to
understand a shared problem
better and identify possible solutions. Others may prefer to visit places and
people who have experienced
challenges like the ones you are facing, and get a feeling for what has worked
elsewhere. These are ways in
which cultures, as a whole, tend to vary from one another.
• Different Communication Styles. The way people communicate varies widely between,
and even within, cultures.
Across cultures, some words and phrases are used in different ways. For example,
even in countries that share
the English language, the meaning of "yes" varies from "maybe, I'll consider it" to
"definitely so," with many
shades in between.
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PURPOSIVE COMMUNICATION
• Different Attitudes toward Conflict. Some cultures view conflict as a positive
thing, while others view it as
something to be avoided in many Eastern countries, open conflict is experienced as
embarrassing or
demeaning; as a rule, differences are best worked out quietly.
• Different Approaches toward Completing Tasks. From culture to culture, there are
different ways that people
move toward completing tasks. Asian and Hispanic cultures tend to attach more value
to developing
relationships at the beginning of a shared project and more emphasis on task
completion toward the end as
compared with European-Americans. European-Americans tend to focus immediately on
the task at hand,
and let relationships develop as they work on the task. This does not mean that
people from any one of these
cultural backgrounds are more or less committed to accomplishing the task, or value
relationships more or
less; it means they may pursue them differently.
Respecting Our Differences and Working Together
An appreciation of patterns of cultural difference can assist us in processing what
it means to be different in
ways that are respectful of others, not faultfinding or damaging. We can learn to
collaborate across cultural
lines as individuals and as a society. Being aware of cultural differences doesn‘t
have to divide us but should
instead help us communicate with each other more effectively. Communicating with
people who are different
from us, gives us hope and energizes us to take on the challenge of improving our
communities and world as
a whole.
Guidelines for Multi-Cultural Collaboration
As we set to work on multicultural collaboration in our communities, we should keep
the following guidelines
in mind:
• Learn from generalizations about other cultures, but don't use those
generalizations to stereotype, or
oversimplify your ideas about another person.
• Don‘t assume that there‘s only one write way (yours) to communicate.
• Listen actively and empathetically.
• Respect other‘s choices about whether they would like to engage in communication
with you.
• Suspend judgment and try and look at the situation as an outsider.
• Develop an understanding from the other person‘s point of view.
• Be aware of current power imbalances.
49
PURPOSIVE COMMUNICATION
SUMMARY:
Intercultural
communication (or cross-cultural
communication)
is
a
discipline
that
studies communication across different cultures and social groups, or how culture
affects communication. It
describes the wide range of communication processes and problems that naturally
appear within an
organization or social context made up of individuals from different religious,
social, ethnic, and educational
backgrounds. In this sense it seeks to understand how people from different
countries and cultures act,
communicate and perceive the world around them.
There are two functions of intercultural communication; private functions (express
social identity, the social
integration, and to the knowledge) and social functions (Supervision, Connection
Between Culture, Value Socialization, and
Entertainment).
Barriers to Intercultural Communication
1. Anxiety - when you are anxious because of not knowing what you are expected
to do, it is only
natural to focus on that feeling and not be totally present in the
communication transaction.
2. Assuming Similarity Instead Of Dissimilarity - when people are acting in a
home manner in the different
culture it might cause a lot of problems
3. Ethnocentrism – ethnocentrism or negatively judging aspects of another
culture by the standards of
one‘s own culture.
4. Language Problems - according to Jandt (2000) the definition of language is
the set of symbols shared
by a community to communicate meanings and experiences.
5. Nonverbal Misinterpretations - as another barrier to communication, it can
be stated that in a
conversation this is more problematical to understand the nonverbal symbols
without sharing the
same nonverbal codes.
6. Stereotypes and Prejudices – both of them are to make a judgment about
individuals according to group
membership.
 Stereotypes are the perceptions about that certain people have particular
qualities or abilities
because they belong to a particular race, sex, or social class.
 Prejudice can be defined as an unreasonable dislike and distrust of people
who are different from
you in some way, especially because of their race, sex, religion, etc.
Six Fundamental Patterns of Cultural Differences:
• Different Decision Making Styles. The roles individuals play in decision-making
vary widely from culture to
culture.
• Different Attitudes towards Disclosure. In some cultures it is not appropriate to
be frank about emotions, about
the reasons behind a conflict or a misunderstanding, or about personal information.
• Different Approaches to Knowing. Notable differences occur among cultural groups
when it comes to the ways
people come to know things.
• Different Communication Styles. The way people communicate varies widely between,
and even within, cultures.
Across cultures, some words and phrases are used in different ways. For example,
even in countries that share
the English language, the meaning of "yes" varies from "maybe, I'll consider it" to
"definitely so," with many
shades in between.
• Different Attitudes toward Conflict. Some cultures view conflict as a positive
thing, while others view it as
something to be avoided.
• Different Approaches toward Completing Tasks. From culture to culture, there are
different ways that people
move toward completing tasks.
50
PURPOSIVE COMMUNICATION
TEST YOURSELF
A. True or False. Write True if the statement is correct and if False,
underline the word/s that make it
incorrect. Write the correct answer in the space provided before the number.
__________ 1. Ethnocentrism is a discipline that studies communication across
different cultures and social
groups, or how culture affects communication.
__________ 2. Assuming Similarity Instead Of Dissimilarity is barrier of
intercultural communication
wherein people are acting in a home manner in the different culture it might cause
a lot of problems. In order
to prepare yourself for various circumstances it is very important to assume laws,
habits, and attitudes of
another society
__________ 3. Social functions are functions that indicated communication through
the communication
behavior originating from an individual.
__________ 4. Language Problems is a function of intercultural communication which
is the set of symbols
shared by a community to communicate meanings and experiences (Jandt, 2000).
__________ 5. Different Attitudes toward Conflict is one of the Fundamental
Patterns of Cultural
Differences where some cultures view conflict as a positive thing, while others
view it as something to be
avoided in many Eastern countries, open conflict is experienced as embarrassing or
demeaning; as a rule,
differences are best worked out quietly.
__________ 6. Language Problems is one of the Fundamental Patterns of Cultural
Differences wherein the
way people communicate varies widely between, and even within, cultures. Across
cultures, some words and
phrases are used in different ways. For example, even in countries that share the
English language, the
meaning of "yes" varies from "maybe, I'll consider it" to "definitely so," with
many shades in between.
__________ 7. Supervision is a private function of intercultural communication
which practice intercultural
communication between different communicators and communicant culture of mutual
monitoring functions.
In any process of intercultural communication function is useful to inform the
"development" of the
environment.
__________ 8. Functions of Intercultural Communication are classified into two,
namely; private and social
functions.
__________ 9. Intercultural communication describes the wide range of communication
processes and
problems that naturally appear within an organization or social context made up of
individuals from different
religious, social, ethnic, and educational backgrounds.
__________ 10. To express social identity is a private function of intercultural
communication which is often
interpersonal and intercultural communication increase knowledge together, to learn
the culture of each.
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PURPOSIVE COMMUNICATION
B. Identification. Identify what is asked. Write the answer on the space
provided before the number.
__________ 1. Private function of intercultural communication wherein the core
concept of social
integration is to accept the unity between individuals, between groups but still
recognizes the differences of
every element. It should be understood that one of the goals of communication is to
give the same meaning
for the message shared between the communicator and the communicant.
__________ 2. A social function wherein the process of intercultural communication,
the communication
function is carried out between two people of different cultures was a bridge over
the differences between
them. The bridging functions can be controlled via messages they exchanged, the two
are explaining the
differences of interpretation on a message that produces the same meaning.
__________ 3. As another barrier to communication, it can be stated that in a
conversation this is more
problematical to understand the nonverbal symbols without sharing the same
nonverbal codes. There are
more than a few types of nonverbal interaction: proxemics, kinesics, chronemics,
paralanguage, olfactics,
clothing appearance, haptics, oculesics, etc. All of them are very different in
every culture. As an example, in a
society where people don‘t kiss when they great each other, a kissing person might
be judged as a vulgar and
without manners.
__________ 4. It happens when people are acting in a home manner in the different
culture it might cause a
lot of problems. In order to prepare yourself for various circumstances it is very
important to assume laws,
habits, and attitudes of another society.
__________ 5. In some cultures it is not appropriate to be frank about emotions,
about the reasons behind a
conflict or a misunderstanding, or about personal information. Variation among
cultures in attitudes toward
disclosure is also something to consider before you conclude that you have an
accurate reading of the views,
experiences, and goals of the people with whom you are working
__________ 6. A fundamental pattern of cultural differences wherein from culture to
culture, there are
different ways that people move toward completing tasks.
__________ 7. Are the perceptions about that certain people have particular
qualities or abilities because they
belong to a particular race, sex, or social class?
__________ 8. Can be defined as an unreasonable dislike and distrust of people who
are different from you
in some way, especially because of their race, sex, religion, etc.
__________ 9. It is a discipline that studies communication across different
cultures and social groups, or
how culture affects communication.
__________ 10. Also called as cross cultural communication.
Assess Yourself
1. How do cultural differences affect communication?
2. What are the challenges of intercultural communication?
3. Write a short essay about ways to overcome the intercultural communication
challenges.
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PURPOSIVE COMMUNICATION
ANSWER KEY:
Test yourself
A.
True or false
1.
Intercultural/ cross-cultural communication --- Ethnocentrism
2.
True
3.
Private functions --- Social functions
4.
Barrier/ barrier of intercultural communication --- function/ function of
intercultural
communication
5.
True
6.
Different Communication Styles --- Language Problems
7.
Social function --- Private function
8.
True
9.
True
10.
True
B. Identification
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
53
Declare The Social Integration
Connection Between Culture
Nonverbal Misinterpretations
Assuming Similarity Instead Of Dissimilarity
Different Attitudes towards Disclosure
Different Approaches toward Completing Tasks
Stereotypes
Prejudice
Intercultural/ cross-cultural communication
Intercultural communication
PURPOSIVE COMMUNICATION
MODULE 4
THE DOCUMENTED ESSAY ON A CONCEPT
INTRODUCTION
In your secondary year level, you already have an experience in writing essay,
blog, etc. In this module, you
will be taught the importance of writing a research based argumentative essay, in
which you will be able to
argue with logic or critical thinking and also observing the phenomena in the
society based on the traditional
culture.
THE PAULINIAN ESSENTIAL ELEMENTS
Reliable, Productive Experts and Implementers, who:
1. Set and diligently pursue high performance standards for the continuous
improvement of themselves and their organization;
2. Continuously improve their competencies, the quality of their work, and
their tangible benefits to fellow colleagues and clients;
3. Develop and accomplish projects related to their work that meet or exceed
quality standards within agreed-upon timelines and resource limits; and
4. Develop and regularly update a personal performance portfolio that
highlights advancements in their knowledge, techniques, and tangible
accomplishments.
Affirmation
“As a Christ-centered Paulinian, I am a Reliable, Productive Expert and
Implementer, competently pursuing my mission in life.”
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PURPOSIVE COMMUNICATION
TOPIC 1
ACADEMIC RESEARCH AND THE DOCUMENTED ESSAY IN
THE 21ST CENTURY
LEARNING OUTCOMES:
During the learning engagements, the students are able to:
1. differentiate research-based argumentative essay from the explanation essay
and blog;
2. exhibit appreciation and understanding of the benefits in doing a research;
and
3. demonstrate the ability to transfer research into sound arguments.
Some of the advancements in science and technology are not be possible without
research. Research is
substantial to learn and discover things that can help in our society.
Michael Faraday was an English scientist who contributed to the study of
electromagnetism and
electrochemistry. His main discoveries include the principles underlying
electromagnetic induction,
diamagnetism, and electrolysis. Without his research, that study of power
generation and power transmission
would be impossible and the world we live in vastly different. However, research is
not just for scientists. We
as students also have the ability to conduct research.
Explanation Essay
Blog
Research-based
Argumentative Essay
What is it?
An essay that answers the
diary
An essay that presents a
question ―why‖.
online.
writer‘s position
with
A personal journal or
entry that is posted on
support from research
studies.
What is the purpose
To inform readers about why
To persuade readers to
of
the
writing
something happens.
accept the writer‘s position.
project?
Any of the following:
To entertain
To instruct
To inform
To persuade
Does it
acquire
Research may be used but is not
is
Research must be used to
research?
required.
support the writer‘s claim
or position.
Research may be used but
not required.
Table 2. As shown in the table above, research based argumentative essay is
different from other writings.
CREATING THE RESEARCH QUESTION
This writing is argumentative. It is also called academic research and the
documented essay. You must present
a clear stand on a particular issue that has at least two different or opposing
sides. An example of an issue is
legalizing same sex marriage in the Philippines. In this issue, one position is in
favor passing of a law allowing
same sex marriage; another position rejects the passing of such law.
55
PURPOSIVE COMMUNICATION
If you have an issue, read it. If these issue interests you, pick this as your
topic for the essay then create a
research question similar to the example that follow.
Why should same sex marriage be legalized in the Philippines?
FINDING THE ANSWERS TO THE RESEARCH QUESTION
You have to submit first the research question to your teacher. If it was approved,
begin the steps for finding
answers to your question. You have to write the bibliography of all your sources
with the brief description of
the content of each research. Your source must be legally published and recognized.
The following are not
usually considered:

Any holy book (i.e., Bible)

Any work of literature (e.g., novels, shorts stories, plays, poems)

The dictionary

Personal blogs or journal, diary entries

Wikipedia
DOING RESEARCH
If your research question was approved and provided with bibliography, you may
start to conduct or research
must read each of the sources, you identified and take notes. If you can‘t find the
relevant answer from the
sources you gathered, you have to find another sources. The three types of notes
are paraphrases, summaries,
and direct quotations. Paraphrasing is done when you use your own word in taking
down notes. Summarizing
is used to shorten the information provided too. Direct quotations are used when
you want to copy the exact
information presented but make sure to cite the source.
PREPARING TO WRITE THE PAPER
In pre-writing stage, you should create a thesis statement for your essay. The
thesis statement is the main
point of your research. Your thesis statement must present a strong position with
convincing evidence and
suggest a good structure of ideas for organizing an essay. Consider the thesis
statement below:
Despite the growing number of LGBT community in the country, same sex marriage
should not be legalized in the Philippines.
The characteristic of the thesis statement above clearly argues that a same sex
marriage law in the Philippines
is not desirable. Next, the word despite can be predicted that the writer will
present contrasting scenarios for
a country with same sex marriage law and a country without it.
THE OUTLINE
After having done research about your main point, choose one side that you agree
with. This side is your
position or argument. Do the same for the other side, which is the opposing
position. List all the factual
support you have gathered for the both sides. When these are complete, you are
ready to write an outline of
your essay. It is a particular kind of written plan for your essay. If you have the
outline, then half the work of
writing is done.
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PURPOSIVE COMMUNICATION
Your outline must contain all the main points that follow:




Your thesis statement
Your argument and specific support for this argument
The opposing argument and specific support for this argument
A list of sources for all the support
============================================================
PROCESSING QUESTIONS
1. How is the argumentative or documented essay the same or different from the
explanation essay and
the blog?
2. What is the role of search in producing the argumentative essay?
3. What pre-writing tasks must be undertaken before you write the argumentative
essay?
4. How can you practice intellectual honesty when you write your essay?
SYNTHESIS
1. Research is an important component in the production of an argumentative or
documented essay.
2. Writing the argumentative essay requires pre-writing activities that help
sharpen the focus of your
writing.
3. Intellectual honesty should be observed in writing.
57
PURPOSIVE COMMUNICATION
TEST YOURSELF!
1. It is an essay that presents a writers position with input from research
studies.
a. Explanation essay
b. Research-based Argumentative Essay
c. Blog
2. Arrange the steps in writing a documented essay.
I. Doing Research
II. Preparing to write the paper
III. Creating the research question
IV. Finding the answers to the research question
V. The outline
a. III, IV, I, II and V
b. I, III, II, V and IV
c. II, I, III, IV and V
3. It
a.
b.
c.
is the step where you must present a clear stand on a particular issue.
Doing Research
Finding the answers to the research question
Creating the research question
4. The following are the three types of notes except for one.
a. The outline
b. Paraphrases
c. Summaries
d. Direct quotations
5. What is a thesis statement?
a. The research question
b. The main point
c. The documented essay
ANSWER
1.
2.
3.
4.
5.
58
KEY
B
A
C
A
B
PURPOSIVE COMMUNICATION
TOPIC 2
CRITICAL THINKING, COLLABORATION, AND THE WRITING
PROCESS
Image 4. Source:
https://bit.ly/2WeaK0m
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1. explain and exhibit the characteristics of a critical thinker;
2. demonstrate actions and gestures which exhibit developing critical thinking
skills; and
3. apply critical thinking concept in writing a documented essay.
INTRODUCTION
The ability of every decision maker to make good decisions relies upon their
ability to think critically. Critical
thinking enables you to make the argument more interesting. Critical thinkers are
more effective when they
have the following:

Creating important questions precisely

Gathers relevant information

Open-minded within alternative systems of thought

Communicates effecting with others
Critical thinking is the ability to analyze, criticize, and advocate ideas. To
reach factual reasons based on
sound of knowledge or belief.
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PURPOSIVE COMMUNICATION
HOW TO DEVELOP CRITICAL THINKING SKILLS
Now that you have understood what critical thinking is, let us now try to develop
it. First, you must become a
self-critic of your own thoughts and actions. You can criticize your own thoughts
by asking yourself why you
believe in something. By answering this question, you are able to observe how to
respond to a situation in
your mind. Second is, you need to be able to listen or recognize other people‘s
ideas. You must hear someone
else‘s story, struggles, success, and passion. Third is, when you hear it you can
take that information and
analyze it. Fourth is, communicate with courtesy and in a productive way. Fifth is,
you must develop a
foresight. Predict the future impact of your own decisions.
APPLYING CRITCIAL THINKING IN A DOCUMENTED ESSAY
When you make a research question, you must criticize why you formed that question.
When you do a
research, analyze the ideas and information of your sources.
============================================================
PROCESSING QUESTIONS
1. How does critical thinking skills be developed?
2. What is the role of critical thinking in producing the argumentative or
documented essay?
SYNTHESIS
1. Critical thinking is an important component in the production of an
argumentative or documented
essay.
2. The ability of every decision maker to make good decisions relies upon their
ability to think critically.
3. Self-critic is you criticize your own thoughts by asking yourself why you
believe in something
============================================================
TEST YOURSELF!
1. Critical thinkers are more effective when they have the following:
a. Creating not important questions precisely, Gathers relevant information,
Open-minded within
alternative systems of thought and Communicates effecting with others.
b. Creating important questions precisely, Gathers relevant information,
Open-minded within
alternative systems of thought and Communicates effecting with others.
c. Creating important questions precisely, Gathers relevant information,
Open-minded with no
alternative systems of thought and Communicates effecting with others.
2. It
a.
b.
c.
is the ability to analyze, criticize, and advocate ideas.
Critical Thinking
Critical Analysis
Critical Observing
3. To reach factual reasons based on?
a. Sound of belief or knowledge.
b. Sound of knowledge or wisdom.
c. Sound of knowledge or belief.
60
PURPOSIVE COMMUNICATION
V
4. Arrange the steps on how to develop the critical thinking skills.
I. You need to be able to listen or recognize other people‘s ideas.
II. You must become a self-critic of your own thoughts and actions.
III. Communicate with courtesy and in a productive way.
IV. When you hear it you can take that information and analyze it.
V. You must develop a foresight.
a. II, I, IV, III, and V
b. V, III, II, I, and IV
c. III, II, I, IV and
5. When you make a research question, you must ______ why you formed that
question. When you do
a research, ______ the ideas and information of your sources.
a. Analyze and Criticize
b. Criticize and Analyze
c. Analyze and Analyze
d. Criticize and Criticize
ANSWER
1.
2.
3.
4.
5.
61
KEY
B
A
C
A
B
PURPOSIVE COMMUNICATION
TOPIC 3
CONCEPTS OF SOCIAL AND CULTURAL SIGNIFICANCE
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:


essay
explain the significance of cultural and social concepts; and
apply social and cultural significance concept in writing a documented
At the 20th century, a clear distinction was maintained in most social and
cultural literature between
attitudes, behavior, and between ways and intensity. The concept of social and
cultural significance is when
people spend time conveying information to each other about their beliefs and the
way they think and
behave. In other words, it is the interaction of two people coming from different
cultures which deals with
the exchange of information.
APPLYING THE CONCEPT OF SOCIAL AND CULTURAL SIGNIFICANCE IN WRITING A
DOCUMENTED ESSAY
In making a research, it is best to consider issues that are relevant in
the society. It becomes more
interesting when your argumentative or documented essay is related to the latest
phenomena because it catch
more attention if it is timely and relevant. Information is critical if we pertain
to a documented essay wherein
data is strictly necessary to be able to satisfy or complete the whole thought of
the narrative. As a writer, you
should be mindful with your audience/readers in a sense that you take into
consideration the concept of
social and cultural significance.
PROCESSING QUESTIONS
1. How the concept of social and cultural significance does relates in writing
argumentative or
documented essay?
2. What is the role of the concept of social and cultural significance in
producing the argumentative or
documented essay?
SYNTHESIS
1. The concept of social and cultural significance is an important component in
the production of an
argumentative or documented essay.
2. When you make a research it is better to consider the issues involved about
the benefits in a
particular society.
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
1. What clear distinction was maintained at the 20th century?
a. In most social and cultural literature between attitudes, behavior, and
between ways and
intensity.
b. In most social literature between attitudes, behavior, and between ways and
intensity.
c. In most cultural literature between attitudes, behavior, and between ways
and intensity.
d. In most attitudes, behavior, and between ways and intensity.
2. The concept of social and cultural significance is when people ______
conveying information to
each other about their _____ and the way they ______.
a. Beliefs, spend time, behave and think
b. Spend time, beliefs, think and behave
c. Behave, beliefs, spend time and think
3. When you make a research it is better to consider the ______ involved about
the benefits in a
particular ______.
a. Culture and society
b. Problem and society
c. Issues and society
4. It becomes more interesting when your ________ is related to the latest
_________.
a. Idea and activities
b. Argumentative or documented essay and phenomena
c. Explanation essay and variety
5. It is when people spend time conveying information to each other about their
beliefs and the way
they think and behave.
a. Concept of analyzes and criticizes
b. Concept of social and issues significance
c. Concept of social and cultural significance
ANSWER
1.
2.
3.
4.
5.
63
KEY
A
B
C
B
C
PURPOSIVE COMMUNICATION
MODULE 5
COMMUNICATION FOR VARIOUS PURPOSES
INTRODUCTION
Communication serves five major purposes: to inform, to express feelings, to
imagine, to influence, and to
meet social expectations. Each of these purposes is reflected in a form of
communication.
In this module you will be expected to learn the communication for various purposes
such as:
1. Preparing a speech or Oral Report
2. Informative communication
3. Persuasive communication
4. Special occasion speeches
5. Types of Speeches Based on Delivery
Module Objectives:
1. Enumerate and explain the various purposes of communication
2. Distinguish informative and persuasive speeches from special-occasion speeches
3. Deliver effectively the introduction and conclusion of your oral presentation to
create lasting impression
4. Employ vocal and physical factors, eye contact, and presentation aids for
effective delivery
64
PURPOSIVE COMMUNICATION
THE PAULINIAN ESSENTIAL ELEMENTS
ETHICAL, PAULINIAN LEADERS & PROFESSIONALS,
who:
1.1
Consistently adhere to ethico-moral standards of decision making and
behavior
in their personal, professional and organizational affairs;
1.2
Declare, affirm, and manifest the values and principles of honesty,
transparency,
responsibility, accountability, and fairness in their professional lives and
endeavor;
1.3
Articulate, advocate, and exhibit Paulinian ideals and values in their
private and
professional lives nurtured by prayer and deep relationship with God; and
1.4
Speak out and take action to expose and redress violations of social and
professional norms and principles whatever the consequences may be.
AFFIRMATION
“As a Christ-centered Paulinian, I am a Reliable, Productive EXPERT and
IMPLEMENTER, competently pursuing my mission in life.”
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PURPOSIVE COMMUNICATION
TOPIC 1
PREPARING A SPEECH OR ORAL REPORT
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:

enumerate and explain the various purposes of communication;

explain the significance and value of preparation before doing a speech or
oral report;

prepare and deliver written speeches or oral reports;

search for different types of formal, informal, and occasional speeches;
and

deliver effectively the introduction and conclusion of your oral
presentation to create lasting
impression;
When we hear the word speaking what comes in our mind might be the
president of the nation
giving a speech, politicians, and guest speakers in an event. We speak to express
our feelings and thoughts;
one can share his/her experience. He/she can appreciate and be grateful through
his/her speech, might as
well you can roast someone and entertain everyone, speaking is so applicable in all
we do . It is also used in
school when a student delivers an oral report; it develops the confidence,
vocabulary, pronunciation, and
even the speaking skills. In fact speaking is a norm that we all share. We hear a
lot of great and influential
speakers from different countries. Through speaking we achieve world peace and
through speaking it creates
partnership with other nations. Having the confidence to speak in front of numbers
of people can be both
courageous yet critical. Amazing how powerful your message yet critical that leads
to conflict. That is why
you need to be direct and clear with your ideas on how you will deliver it. That
also applies with the students.
Madrunio and Martin (2018) said that ―some students and professionals do
not like the idea of
speaking in public, whether in front of small or large groups. Just the thought
that they will be facing people
already makes them jittery.‖(p.223) Communication skills are vital for a student‘s
academic success and future
career prospects. In today‘s challenging environment, students must not only
possess academic expertise, but
also the requisite skills to enhance their learning and employability prospects in
the future.
An individual learns the basics of oral communication right at home. The
school environment takes
this learning a notch higher by teaching the student how to interact with peers and
teachers alike. The quality
of communication in student life will define professional communication later in
life. Good communication
enables students to assimilate more from the learning process by empowering them to
ask relevant questions
and discuss doubts. From the book of Madrunio and Martin entitled ―Purposive
Communication‖ the
following is to be considered to have an effective speech and be a good public
speaker:
1. Audience- Know the profile of your listeners. It is important that you know who
will listen to you-their
age, gender, educational background, religion, economic status, and interests.
Also, know how much the
audience knows about the topic. That way you can avoid discussing points that would
run contrary to their
beliefs and practices and thus prevent miscommunication and misunderstanding.
Further, you can introduce
new things for them to learn and not simply repeat things that they may have
already learned from previous
speakers. Know how to read the posture and the gesture of your audience members as
these will signal to you
what kind of an audience they are. Be ready to face different kinds of audiences as
there may be some who
are questioners, hecklers, disrupters, hostile, or unresponsive/bored audiences.
Know how to deal with any
unpleasant incident or conflict with your audience and always stay in control of
the situation.
2. Logistics- It is something basic or essential for every speaker to know who is
organizing the event. Know
who will be introducing you and who will be speaking before and after you. That
way, you will be able to tie
up the earlier presentation with your own resulting in a more coherent
presentation. You may even give the
audience
an
idea
as
to
what
the
next
talk
is
going
to
be.
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PURPOSIVE COMMUNICATION
2.1 Venue- The venue is equally important. Locate the lights and if you have
movable visual aids, know
where to position them. As a speaker, you should also know how to position yourself
and how you should
move in front to get the attention of the listeners. Remember to work on your
posture and avoid bad habits
when speaking. Do not block the view of your visual aids as you present them.
Employ a balanced posture by
not standing on one leg only. Do not lean on any object that will give support to
your weight. These postures
give
the
impression
that
you
lack
confidence
and
authority.
2.2 Facilities- Ask beforehand about the pieces of equipment available for
you. These facilities should
match the presentation aids that you will use. If there is no available projector,
find a way to have one
especially if your visual aids are highly complex. If there are any electrical
problems or technical glitches you
encounter, know how to trouble-shoot them.
3. Content of report/speech/lecture- Since you have been invited as a speaker, the
organizers might have
sought you because of your reputation as an effective speaker. If the purpose of
the event is to inform just
like in a convention, conference, or a training seminar, it is expected that you
are able to contribute new
information. If the purpose is to entertain, your speech should be light-hearted,
amusing, and lively. If the
purpose is to persuade, your presentation should sound convincing enough. Note,
however that any
communicative event may have more than one purpose but there is always a more
dominant one.
Preparing an Effective Presentation
An effective presentation is more than just standing up and giving
information. A presenter must
consider how best to communicate the information to the audience. Oral
presentations require a good deal of
planning. Scholars estimate that approximately 50% of all mistakes in an oral
presentation actually occur in
the planning stage (or rather, lack of a planning stage). Use these tips to create
a presentation that is both
informative and interesting:
1. Organize your thoughts. Start with an outline and develop good
transitions between sections.
Emphasize the real-world significance of your research.
2. Have a strong opening. Why should the audience listen to you? One good
way to get their
attention is to start with a question, whether or not you expect an answer.
3. Define terms early. If you are using terms that may be new to the
audience, introduce them early
in your presentation. Once an audience gets lost in unfamiliar terminology,
it is extremely difficult to
get them back on track.
4. Finish with a bang. Find one or two sentences that sum up the importance
of your research.
How is the world better off as a result of what you have done?
5. Design PowerPoint slides to introduce important information. Consider
doing a presentation
without PowerPoint. Then consider which points you cannot make without
slides. Create only those
slides that are necessary to improve your communication with the audience.
6. Time yourself. Do not wait until the last minute to time your
presentation. You only have 15
minutes to speak, so you want to know, as soon as possible, if you are
close to that limit.
7. Create effective notes for yourself. Have notes that you can read. Do
not write out your entire
talk; use an outline or other brief reminders of what you want to say. Make
sure the text is large
enough that you can read it from a distance.
8. Practice, practice, practice. The more you practice your presentation,
the more comfortable you
will be in front of an audience. Practice in front of a friend or two and
ask for their feedback. Record
yourself and listen to it critically. Make it better and do it again.
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PURPOSIVE COMMUNICATION
Presenting Effectively
When you start your presentation, the audience will be interested in what you say.
Use these tips to help keep
them interested throughout your presentation:
1. Be excited. You are talking about something exciting. If you
remember to be excited, your
audience will feel it and automatically become more interested.
2. Speak with confidence. When you are speaking, you are the authority
on your topic, but do
not pretend that you know everything. If you do not know the answer
to a question, admit
it. Consider deferring the question to your mentor or offer to look
into the matter further.
3. Make eye contact with the audience. Your purpose is to communicate
with your
audience, and people listen more if they feel you are talking
directly to them. As you speak,
let your eyes settle on one person for several seconds before
moving on to somebody else.
You do not have to make eye contact with everybody, but make sure
you connect with all
areas of the audience equally.
4. Avoid reading from the screen. First, if you are reading from the
screen, you are not
making eye contact with your audience. Second, if you put it on
your slide, it is because you
wanted them to read it, not you.
5. Blank the screen when a slide is unnecessary. A slide that is not
related to what you are
speaking about can distract the audience. Pressing the letter B or
the period key displays a
black screen, which lets the audience concentrate solely on your
words. Press the same key
to restore the display.
6. Use a pointer only when necessary. If you are using a laser pointer,
remember to keep it
off unless you need to highlight something on the screen.
7. Explain your equations and graphs. When you display equations,
explain them fully.
Point out all constants and dependent and independent variables.
With graphs, tell how they
support your point. Explain the x- and y-axes and show how the
graph progresses from left
to right.
8. Pause. Pauses bring audible structure to your presentation. They
emphasize important
information, make transitions obvious, and give the audience time
to catch up between
points and to read new slides. Pauses always feel much longer to
speakers than to listeners.
Practice counting silently to three (slowly) between points.
9. Avoid filler words. Um, like, you know, and many others. To an
audience, these are
indications that you do not know what to say; you sound
uncomfortable, so they start to feel
uncomfortable as well. Speak slowly enough that you can collect
your thoughts before
moving ahead. If you really do not know what to say, pause silently
until you do.
10. Relax. It is hard to relax when you are nervous, but your audience
will be much more
comfortable if you are too.
11. Breathe. It is fine to be nervous. In fact, you should be all good
presenters are nervous
every time they are in front of an audience. The most effective way
to keep your nerves in
check aside from a lot of practice before hand is to remember to
breathe deeply throughout
your presentation.
12. Acknowledge the people who supported your research. Be sure to
thank the people who
made your research possible, including your mentor, research team,
collaborators, and other
sources of funding and support.
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PURPOSIVE COMMUNICATION
Synthesis
1. Preparing a speech or oral report you must follow the principle of public
speaking from audience to
logistics, venue, facilities and content of your report.
2. Preparing a speech and oral report require a good deal of planning by
following the guidelines in
preparing an effective and informative presentation.
3. To overcome anxiety or stage fright you must strictly abide with the steps
given in effective
presentation.
TEST YOURSELF!
1. The following are the steps of having an effective speech and be a good
public speaker
which of this is not included?
a.) Audience
b.) Venue
c.) Facilities
d.) Production
2. As a professional public speaker you need to acquire the following
characteristics except
one:
a.) Confidence
c.) Organize
b.) Procrastination
d.) Productive
3. The following are the benefits that you can get preparing a speech or oral
report. Which one
is incorrect?
a.) Improve speaking skills
c.) Boosting confidence
b.) Develops critical thinking
d.) Gain money and friends
4. The following are the tips having an interesting speech. Which of them is not
incorporated
in the choices?
a.) Be excited
b.) Don‘t make an eye contact with the audience
c.) Avoid reading from the screen
d.) None of the above
5. When can we say that the speaker delivered the speech effectively?
a.) The speaker is shaking
b.) The speaker does not have a modulated voice
c.) Having a vocal fillers
d.) The audience are attentive
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PURPOSIVE COMMUNICATION
TOPIC 2
INFORMATIVE COMMUNICATION
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:


define and describe what is informative speech; and
enumerate and explain the four classification of an informative speech.
INTRODUCTION
Communication is a process of exchange facts, ideas, and opinions and as a
means that individual or
organization share meaning and understanding with one another. The ability of
fostering speed and effective
communication around the world has shrunk the world and made ―globalization‖ a
reality. Speech is a study
of how people generate shared meaning through the use of verbal and nonverbal
symbols. Speech
Communication majors work to develop confidence and effectiveness in their public
speaking, interpersonal,
and small group communication skills.
When people share knowledge about the world they live, they are
participating in the process of
informative communication. The main goal for an informative speech is to help
explain a specific subject and
to help the audience remember the knowledge later. To achieve these goals, a
speaker should consider how
best to package the complex understanding that they have cultivated of the topic,
from personal experience
and research, into an easily communicable form for the audience.
It is a speech that aims to provide information to the listeners about
some topic. The goal of
information is not to persuade listeners to change their beliefs or to actions, but
rather the goal is to increase
their knowledge and awareness of the topic. Informative messages attempt to present
an objective-that is,
truthful and unbiased-view of the topics being considered. For example, ―Kim just
started her first day at a
new high school. After retrieving her schedule and having a brief meeting with the
schools guidance
counselor, Kim makes her way to her first class. Kim‘s teacher asks her to
introduce herself to her classmates.
Kim walks to the front of the class, introduces herself, and tells her fellow
students several facts about her
life. By doing this, Kim has just given an informative speech.
FOUR CLASSIFICATIONS OF INFORMATIVE SPEECH
SPEECHES ABOUT OBJECTS
Speeches about objects focus on things existing in the world. Objects
include, among other things,
people places, animals or products. Because you are speaking under time
constraints, you cannot discuss any
topic in its entirely. Instead, limit your speech to a focused discussion of some
aspects of your topic. Some
example topics for speeches about objects include: the Central Intelligence Agency,
Tombstones, Surgical
lasers, Franklin Delano Roosevelt, the pituitary gland and lemmings. To focus these
topics, you could give a
speech about Franklin Delano Roosevelt and efforts to conceal how he suffered from
polio while he was in
office.
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PURPOSIVE COMMUNICATION
SPEECHES ABOUT PROCESSES
Speeches about processes focus on patterns of action. One type of speech
about processes, the
demonstration speeches, teaches people ―how to‖ perform a process. More frequently,
however, you will use
process speeches to explain a process in broader terms. This way, the audience is
more likely to understand
the importance or the context of the process. Examples of speech about processes
include: how the internet
works, how to construct a good informative speech, as with any speech, be sure to
limit your discussion to
information you can explain clearly and completely within time constraints.
SPEECHES ABOUT EVENTS
Speeches about events focus on the things that happened, are happening, or
will happen. When
speaking about an event, remember to relate the topic to your audience. A speech
chronicling history is
informative, but you should adapt the information to your audience and provide them
with some way to use
the information. As always, limit your focus to those aspects of an event that can
be adequately discussed
within the time limitations of your assignment. Examples of speeches about events
include: the 1963 Civil
Rights March on Washington, Groundhog‘s Day, and The Battle of the Bulge, The World
Series, and the
2000 Presidential elections.
SPEECHES ABOUT CONCEPTS
Speeches about the concepts focus on beliefs, ideas, and theories. While
speeches about objects,
processes, and events are fairly concrete. Take care to be clear and understandable
when creating and creating
a speech about concept. When selecting a concept, remember you are crafting in
informative speech. Often,
speeches about concepts take on a persuasive tone. Focus your efforts toward
providing unbiased
information and refrain from making arguments. Because concepts can be vague and
involved, limit your
speech to aspects that can be readily explained and understood within the limits.
Some examples of topics for
concept speeches include: Democracy, Taoism, Principles of Feminism, The Philosophy
of Non-violent
protest, and the Big Bang Theory.
SUBJECTS OF INFORMATIVE SPEECHES
Informative speeches can cover many subjects as long as they can be
discussed without persuading or
altering the perceptions of the audience. There are many different subjects that
can be used in informative
speeches. College lectures about an event in history or a historical figure would
be considered informative
speeches. More Technical subjects, such as the field of advertising, require more
technical information and
specific data relevant to the industry. Technical subjects especially, but really
all informative speeches, benefit
from the use of visualizations, such as bar graphs or images. For example, an
information speech about a
particular actor or actress would likely to focus on providing a description of who
the person is and what
movies or plays they have been in. Incorporating famous pictures or clips from
works is a way of increasing
the audience‘s retention of the information about the particular person.
TYPES OF INFORMATIVE SPEECHES
Definitional speeches
In definitional speeches the speaker attempts to set forth the meaning of
concepts, theories,
philosophies, or issues that may be unfamiliar to the audience. In thise type of
speeches, speakers may begin
by giving the historical derivation, classification, or synonyms of terms of the
background of the subject.
Describing the essential attributes of one concept compared to another.
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PURPOSIVE COMMUNICATION
Descriptive speeches
The purpose of descriptive speech is to provide a detailed, vivid, word of
picture of a person, animal,
place or object. Audiences should carry away in their minds a clear vision of the
subject. It determines the
characteristics, features, functions, or fine points of the topic.
Explanatory speeches
Similar to the descriptive speech, they both share the function of
clarifying the topic. But explanatory
speeches focus on reports of current and historical events, customs,
transformations, inventions, policies,
outcomes, and options.
Demonstration speeches
The most practical of all informative speeches, a demonstration speech
shows listeners how some
process is accomplished or how to perform it themselves. The focus is on a
chronological explanation of
some process, application, or course of action.
PROCESSING AND REFLECTION
Informative speech is an integral part in communication it helps the
receiver aware and to be
cognizant in different aspects in life. So if we differentiate an informative
speech from other types of
speeches, it is important to stick to the basic facts of the subject. No personal
biases, unsubstantiated
information, or popular opinion should be included when stating the main ideas of
the topic. The goal is to
educate the audience on the facts, not to provide the speaker‘s opinion. When
crafting an informative speech
look at the subject carefully and eliminate any potential statements that have
prejudice or might persuade the
audience.
SYNTHESIS

INFORMATIVE SPEECH
It is a speech that aims to provide information to the listeners
about some topic.

SPEECHES ABOUT OBJECTS
Focus on things existing in the world.

SPEECHES ABOUT PROCESSES
Focus on patterns of action.

SPEECHES ABOUT EVENT
Focus on the things that happened, are happening, or will happen.

SPEECHES ABOUT THE CONCEPTS
Focus on beliefs, ideas, and theories.

SPEECH COMMUNICATION
Work to develop confidence and effectiveness in their public
speaking, interpersonal, and
small group communication skills.

COMMUNICATION
A process of exchange facts, ideas, and opinions and as a means that
individual or
organization share meaning and understanding with one another.

DEFINITIONAL SPEECHES
Describing the essential attributes of one concept compared to
another.
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PURPOSIVE COMMUNICATION

DESCRIPTIVE SPEECHES
The purpose of descriptive speech is to provide a detailed, vivid,
word of picture of a
person, animal, place or object.

EXPLANATORY SPEECHES
Focus on reports of current and historical events, customs,
transformations, inventions,
policies, outcomes, and options

DEMONSTRATION SPEECH
Shows listeners how some process is accomplished or how to perform it
themselves.
TEST YOURSELF!
I.MULTIPLE CHOICES
1. What are the four Classifications on informative speeches discussed in the
chapter?
a.
Speeches about objects, processes, events, and concepts
b.
Speeches about definition, processes, objects, informative
c.
Informative speeches, events, concepts, and objects
d.
Public speeches, informative speeches, impromptu, extemporaneous
2. What are three methods you can use to avoid abstractions in your informative
speech?
a.
Definition, contrast, description
b.
Demonstration, descriptive, explanatory
c.
Description, comparison, contrast
d.
Complexity, scope, comparison
3. It is a type speech that focuses on things existing in the world. Objects
include, among other
things, people places, animals or products.
a.
Speeches about concept
b.
Speeches about processes
c.
Speeches about objects
d.
Speeches about event
4. Type of Speech
happen.
a.
Speeches
b.
Speeches
c.
Speeches
d.
Speeches
that focuses on the things that happened, are happening, or will
about
about
about
about
concept
processes
objects
event
5. Type of Speech that focuses about the concepts focus on beliefs, ideas, and
theories.
a. Speeches about concept
b. Speeches about processes
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PURPOSIVE COMMUNICATION
c. Speeches about objects
d. Speeches about event
6. A speech that aims to provide information to the listeners about some topic.
a. Persuasive speech
b. Oral report
c. Informative speech
7. It works to develop confidence and effectiveness in their public speaking,
interpersonal, and small
group communication skills.
a. Speech communication
b. Communication
c. Informative speech
8. It attempts to present an objective-that is, truthful and unbiased-view of the
topics being
considered.
a. Persuasive speech
b. Informative message
c. Speech about processes
9. It is the speaker attempts to set forth the meaning of concepts, theories,
philosophies, or issues
that may be unfamiliar to the audience
a.
Persuasive speech
b.
Descriptive
c.
Definition
d.
Informative
10. The most practical of all informative speeches, it shows listeners how some
process is
accomplished or how to perform it themselves.
a.
Demonstrational
b.
Descriptive
c.
Explanatory
d.
communication
II. TRUE OR FALSE
1. In this type of speeches, speakers may begin by giving the historical
derivation, classification,
or synonyms of terms of the background of the subject. Describing the
essential attributes of
one concept compared to another.
2. The purpose of descriptive speech is to keep a detailed, vague, word of
picture of a person,
animal, place or object.
74
PURPOSIVE COMMUNICATION
3. The most practical of all informative speeches, a explanation speech shows
listeners how
some process is accomplished or how to perform it themselves. The focus is on
a
chronological explanation of some process, application, or course of action.
4. Explanatory speeches focus on reports of current and historical events,
customs,
transformations, inventions, policies, outcomes, and options.
5. When speaking about an event, remember to relate the topic to your audience. A
speech
chronicling history is informative, but you should adapt the information to
your audience
and provide them with some way to use the information.
ANSWER KEYS
I.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
II
1.
2.
3.
4.
5.
75
MULTIPLE CHOICES
A. Speeches about objects, processes, events, and concepts
B. Description, comparison, contrast
C. Speeches about objects
D. Speeches about event
A. Speeches about concept
C. Informative speech
A. Speech communication
B. Informative message
C. Definitional/definition speech
B. descriptive
TRUE OR FALSE
TRUE
FALSE
FALSE
TRUE
TRUE
PURPOSIVE COMMUNICATION
TOPIC 3
PERSUASIVE COMMUNICATION
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:

define and describe what is persuasive communication and its functions and
principles; and

prepare persuasive speeches write-ups.
INTRODUCTION
Persuasive communication is any message that is intended to shape, reinforce, or
change the responses of
another or others such responses are modified by symbolic transactions (messages)
which are sometimes, but
not always, linked with coercive force (indirectly coercive) and which appeal to
the reason and emotions of
the target. Generally, persuasion refers to such communicative activities that are
mediated. Those that are faceto-face are called compliance-gaining. Persuasive communication can be targeted at
• Cognition. Persuasion can be used to change individuals‘ beliefs about an object
or an issue, which includes
attributes, interpretation, definition, outcome, etc.
• Attitude. Persuasion can be used to change individuals‘ attitude toward an object
or an issue, which refers
to the categorization of an object or an issue along an evaluative dimension (from
negative to positive).
• Behavior. Persuasion can be used to change individuals‘ behavior, which is the
overt actions regarding an
object or an issue.
Persuasion is a literary technique that writers use to present their ideas through
reason and logic, in order to
influence the audience. Persuasion may simply use an argument to persuade the
readers, or sometimes may
persuade readers to perform a certain action. Simply, it is an art of effective
speaking and writing in which
writers make their opinions believable to the audience through logic, by invoking
emotions, and by proving
their own credibility.
Types of Persuasion
Persuasion has three basic types:
1. Ethos
It is linked with morality and ethics. In this method of persuasion, writers or
speakers convince their audience
of their goodwill and present themselves as trustworthy. In order to determine
whether a writer is credible or
not, the audience needs to understand his intention and his strong understanding of
the subject.
2. Logos
Logos comes of logic; therefore writers use logic, reasoning, and rationality to
convince audiences of their
perspectives.
3. Pathos
The third method is pathos, which invokes and appeals to the emotions of the
audience. This is contrary to
logos, as it presents arguments without using logic or reasoning. Many writers
consider love, fear, empathy,
and anger as strong factors to influence the emotions of their audiences.
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PURPOSIVE COMMUNICATION
Function of Persuasion
Persuasion is the most common literary technique. We not only find it in
literature, but also in political
speeches, conferences, courtrooms, and advertisements. Through persuasive writing,
writers express their
own feelings and opinions by appealing to the audience emotionally and rationally.
Hence, it is a very
effective technique to win over the readers or audience. In addition, it helps
students to unearth certain
reasons in favor of their points of view, and gives them a chance to research facts
linked to their views. While
developing an understanding of how writing can change and influence their thoughts
and actions, students
can understand the nature of persuasive work.
6 Principles of Persuasion
1. Principle of Reciprocity
Reciprocity is the mutual expectation for exchange of value or service. In all
cultures, when one person gives
something, the receiver is expected to reciprocate, even if only by saying ―thank
you.‖ There is a moment
when the giver has power and influence over the receiver, and if the exchange is
dismissed as irrelevant by the
giver the moment is lost. In business this principle has several applications. If
you are in customer service and
go out of your way to meet the customer‘s need, you are appealing to the principle
of reciprocity with the
knowledge that all humans perceive the need to reciprocate—in this case, by
increasing the likelihood of
making a purchase from you because you were especially helpful. Reciprocity builds
trust and the relationship
develops, reinforcing everything from personal to brand loyalty. By taking the lead
and giving, you build in a
moment where people will feel compelled from social norms and customs to give back.
2. Principle of Scarcity
You want what you can‘t have, and it‘s universal. People are naturally attracted to
the exclusive, the rare, the
unusual, and the unique. If they are convinced that they need to act now or it will
disappear, they are
motivated to action. Scarcity is the perception of inadequate supply or a limited
resource. For a sales
representative, scarcity may be a key selling point—the particular car, or theater
tickets, or pair of shoes you
are considering may be sold to someone else if you delay making a decision. By
reminding customers not only
of what they stand to gain but also of what they stand to lose, the representative
increases the chances that
the customer will make the shift from contemplation to action and decide to close
the sale.
3. Principle of Authority
Trust is central to the purchase decision. Whom does a customer turn to? A
salesperson may be part of the
process, but an endorsement by an authority holds credibility that no one with a
vested interest can ever
attain. Knowledge of a product, field, trends in the field, and even research can
make a salesperson more
effective by the appeal to the principle of authority. It may seem like extra work
to educate your customers,
but you need to reveal your expertise to gain credibility. We can borrow a measure
of credibility by relating
what experts have indicated about a product, service, market, or trend, and our
awareness of competing
viewpoints allows us insight that is valuable to the customer. Reading the manual
of a product is not
sufficient to gain expertise—you have to do extra homework. The principal of
authority involves referencing
experts and expertise.
4. Principle of Commitment and Consistency
Oral communication can be slippery in memory. What we said at one moment or
another, unless recorded,
can be hard to recall. Even a handshake, once the symbol of agreement across almost
every culture, has lost
some of its symbolic meaning and social regard. In many cultures, the written word
holds special meaning. If
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PURPOSIVE COMMUNICATION
we write it down, or if we sign something, we are more likely to follow through. By
extension, even if the
customer won‘t be writing anything down, if you do so in front of them, it can
appeal to the principle of
commitment and consistency and bring the social norm of honoring one‘s word to bear
at the moment of
purchase.
5. Principle of Consensus
Testimonials, or first person reports on experience with a product or service, can
be highly persuasive. People
often look to each other when making a purchase decision and the herd mentality is
a powerful force across
humanity: if ―everybody else‖ thinks this product is great, it must be great. We
often choose the path of the
herd, particularly when we lack adequate information. Leverage testimonials from
clients to attract more
clients by making them part of your team. The principle of consensus involves the
tendency of the individual
to follow the lead of the group or peers.
6. Principle of Liking
Safety is the twin of trust as a foundation element for effective communication. If
we feel safe, we are more
likely to interact and communicate. We tend to be attracted to people who
communicate to us that they like
us, and who make us feel good about ourselves. Given a choice, these are the people
with whom we are likely
to associate. Physical attractiveness has long been known to be persuasive, but
similarity is also quite effective.
We are drawn to people who are like us, or who we perceive ourselves to be, and
often make those judgments
based on external characteristics like dress, age, sex, race, ethnicity, and
perceptions of socioeconomic status.
The principle of liking involves the perception of safety and belonging in
communication.
SYNTHESIS
Communication - Communication is simply the act of transferring information from
one place, person or
group to another. Every communication involves (at least) one sender, a message and
a recipient
Persuasion - Persuasion is a literary technique that writers use to present their
ideas through reason and
logic, in order to influence the audience. Persuasion may simply use an argument to
persuade the readers, or
sometimes may persuade readers to perform a certain action.
Speech - Definition of speech. 1a : the communication or expression of thoughts in
spoken words. b :
exchange of spoken words : conversation. 2a : something that is spoken : utterance.
b: a usually public
discourse: address.
Principles of Persuasion – Reciprocity, scarcity, authority, consistency, liking,
consensus. Understanding
these shortcuts and employing them in an ethical manner can significantly increase
the chances that someone
will be persuaded by your request.
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
EXERCISE 1:
FILL IN THE BLACK
1-2. Persuasion is a literary technique that writers use to present their ideas
through
_____and_____, in order to influence the audience.
3-4. Persuasion can be used to change individuals‘ _____toward an object or
an_____, which refers
to the categorization of an object or an issue along an evaluative dimension (from
negative to
positive).
5-6. Logos comes of logic, therefore writers use logic, reasoning, and _________to
convince
audiences of their________.
7-8. In this method of persuasion, writers or speakers convince their audience of
their________ and
present themselves as___________.
9-10.We tend to be attracted to people who_____________ to us that they like us,
and who make
us feel ______about ourselves.
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PURPOSIVE COMMUNICATION
EXERCISE 2:
Matching type: Write only the letter on the space provided.
____1.Principle of liking
A. Trust is central to the
purchase decision
____2. Principle of Commitment and
B. You want what you can‘t have,
and it‘s
Consistency
universal.
____3. Principle of Authority
C. If we feel safe, we are more
likely to
interact and communicate.
____4. Principle of Consensus
D. Testimonials, or first person
reports on
____5. Principle of Scarcity
experience with a product or
service, can be
____6. . Pathos
highly persuasive.
____7. Principle of Reciprocity
sign
follow
____8. Behavior.
____9. Cognition
includes
____10. Persuasive communication
definition, and
E. If we write it down, or if we
something, we are more likely to
through.
F. object or an issue, which
attributes, interpretation,
outcome.
G. the overt actions regarding an
object or an
without using
issue.
H. as it presents arguments
logic or reasoning.
I. reactive or ad hoc response as
issues crop
of value or
up.
J. mutual expectation for exchange
service.
K. change the responses of another
or others
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such responses
PURPOSIVE COMMUNICATION
Answer key:
Matching type
1.C
2.E
3.A
4.D
5.B
6.H
7.J
8.G
9.F
10.K
1.
2.
3.
4.
5.
Fill in the Blanks
Reason and Logic
Attitude, issue
Rationality, perspective
Goodwill, trustworthy
Communicate, good
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PURPOSIVE COMMUNICATION
TOPIC 4
GENERAL TYPES OF SPECIAL-OCCASION SPEECHES
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:

distinguish informative and persuasive speeches from special-occasion
speeches; and

Identify and explain the different types of special-occasion speeches.
INTRODUCTION
Many entertaining speeches fall under the category of special-occasion speeches.
All the speeches in this
category are given to mark the significance of particular events. Common events
include weddings, awards
ceremonies, funerals, and political events. In each of these different occasions,
speakers are asked to deliver
speeches relating to the event. For purposes of simplicity, we‘ve broken specialoccasion speeches into two
groups: ceremonial speaking and inspirational speaking. As the name implies,
special occasion
speeches are delivered during special occasions. They are sometimes given to
commemorate a legacy
or to celebrate an achievement. A special occasion speech is short and straight to
the point, possibly
lasting for ten minutes or less. A mood is often set through these speeches, enough
to change
everyone‘s spirit.
To give a good special occasion speech, you need to know your topic well. Do your
research agenda,
especially when you‘re dealing with names and titles of significant people. There‘s
nothing more
insulting than delivering a speech that has the wrong information and no factual
basis whatsoever.
From there, you‘ll be able to add your own words and ideas to the speech Use an
optimistic tone.
Even when you are presenting a eulogy, you need to be able to set a positive vibe
that celebrates a
person‘s time here on earth. For introducing significant individuals, a good
presentation speech that
depicts honor and gratitude would definitely do the job. Keep in mind that a
special occasion speech is
meant to relay a positive message to an audience.
For special occasion speeches, it usually relates to the personal aspect. A
special occasion speech can
often give pride to the individual being honored. It is a good way to recognize
one‘s effort. For
instance, a welcome speech gives thanks to the audience for being present desp ite
various
circumstances. The speech is a means of showing one‘s appreciation through words of
praise and
gratitude.
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PURPOSIVE COMMUNICATION
Image 5. President Rodrigo Duterte‘s 2nd State of the Nation‘s
Address
FUNCTIONS OF SPECIAL-OCCASION SPEECH

Entertain and Celebrate - speeches intended to entertain an audience may be
either informative
or persuasive, the rhetorical situation often provides a clear indication of
when a speech falls into
the special occasion category. An awards banquet and weddings are examples of
special
occasions that call for a speaker to present an upbeat, light speech designed
to amuse the
audience while celebrating a person, event, or situation.

Commemorate - When we think of a speech crafted to commemorate something or
someone,
perhaps a eulogy is the first type to come to mind. Speeches of commemoration
can also include
building or monument dedications that are designed to honor the memory of the
person or
situation that inspired the site.

Inspire - Often the rhetorical situation calls for a speaker to present words
of wisdom and
guidance based upon their own personal experiences or what they‘ve learned
through shared
experiences of the audience they are addressing.

Advocate - This textbook is dedicated to encouraging students to stand up and
speak out and
this type of special occasion speech encompasses the speeches in which
individuals do just that.
Speeches of advocacy focus on goals and values, and are often cause-oriented
or crafted to
impact policy-setting or change in some way.
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PURPOSIVE COMMUNICATION
CEREMONIAL SPEAKING
Image 6. Chris Hill – Chris Hoy – Acceptance Speech – CC BY-NC-ND 2.0.
Ceremonial Speeches:
Speeches given during a ceremony or a ritual marked by observance of formality or
etiquette. These
ceremonies tend to be very special for people, so it shouldn‘t be surprising that
they are opportunities for
speech making.
Speeches of Introduction:
Which is a mini-speech given by the host of a ceremony that introduces another
speaker and his or her
speech.
Effective Speech of Introduction:
- Balance the length of the intro
duction paragraph with the total speech length.
- Avoid broad, sweeping, and too general statements.
- Be clear, direct and straightforward in your speech.
Speeches of Presentation:
A speech of presentation is a brief speech given to accompany a prize or honor.
Publicly speaking to an
audience with intent to inform, demonstrate, explain or persuade. The presentation
is normally written, then
performed and includes an introduction, a body consisting of main focal points and
a conclusion.
Good Presentation Speech:
Refer to the occasion by telling why you are there and why it is a special day.
Explain briefly what the award
represents, and describe the following: symbol, goal, categories, history and
previous winners. Describe the
organization you are representing and explain why you are privileged to present the
award. Offer personal
thoughts, experiences, and feelings about the award. Praise the recipient by citing
relevant outstanding
contributions, achievements, or records and adapt them to the goals and meaning of
the special occasion. Ask
the recipient to come forward and read the text or inscription of the award.
Congratulate the awardee.
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PURPOSIVE COMMUNICATION
Speeches of Acceptance
The complement to a speech of presentation is the speech of acceptance. The speech
of acceptance is a
speech given by the recipient of a prize or honor.
There are three typical components of a speech of acceptance:



Thank the givers of the award or honor,
Thank those who helped you achieve your goal, and
Put the award or honor into perspective.
Image 7. Philippines bid presentation of acceptance of Manuel Pangilinan
during the
FIBA World Cup 2019
Speeches of Dedication
A speech of dedication is delivered when a new store opens, a building is named
after someone, a plaque
is placed on a wall, a new library is completed, and so on. These speeches are
designed to highlight the
importance of the project and possibly those to whom the project has been
dedicated.
Image 7. The Bataan Campaign (2015)
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PURPOSIVE COMMUNICATION
Roasts
The roast speech is a very interesting and peculiar speech because it is designed
to both praise and goodnaturedly insult a person being honored. Generally, roasts are given at the
conclusion of a banquet in honor
of someone‘s life achievements. The television station Comedy Central has been
conducting roasts of various
celebrities for a few years.
Eulogies
A eulogy is a speech given in honor of someone who has died. A eulogy is a speech
or writing in praise of a
person or thing, especially one who recently died or retired or as a term of
endearment.
Speeches of Farewell
A speech of farewell allows someone to say good-bye to one part of his or her life
as he or she is moving on
to the next part of life. Maybe you‘ve accepted a new job and are leaving your
current job, or you‘re
graduating from college and entering the work force.
INSPIRATIONAL SPEAKING
Image 8. Nick Vujicic (motivational speaker}
Inspirational Speeches:
The goal of an inspirational speech is to elicit or arouse an emotional state
within an audience. In Section
18.2.1 "Ceremonial Speaking", we looked at ceremonial speeches. Although some
inspirational speeches are
sometimes tied to ceremonial occasions, there are also other speaking contexts that
call for inspirational
speeches. For our purposes, we are going to look at two types of inspirational
speeches: goodwill and
speeches of commencement.
Speeches to Ensure Goodwill
Goodwill is an intangible asset that is made up of the favor or reputation of an
individual or
organization. Speeches of goodwill are often given in an attempt to get audience
members to view the person
or organization more favorably. Although speeches of goodwill are clearly
persuasive, they try not to be
obvious about the persuasive intent and are often delivered as information-giving
speeches that focus on an
individual or organization‘s positives attributes.
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PURPOSIVE COMMUNICATION
There are three basic types of speeches of goodwill:



Public relations,
Justification, and
Apology.
Speeches for Public Relations
In a public relations speech, the speaker is speaking to enhance one‘s own image or
the image of his or her
organization. You can almost think of these speeches as cheerleading speeches
because the ultimate goal is to
get people to like the speaker and what he or she represents.
Speeches of Justification
The second common speech of goodwill is the speech of justification, which is given
when someone attempts
to defend why certain actions were taken or will be taken. In these speeches,
speakers have already enacted
(or decided to enact) some kind of behavior, and are now attempting to justify why
the behavior is or was
appropriate.
Speeches of Apology
The final speech of goodwill is the speech of apology which is to ask
forgiveness .Frankly, these speeches
have become more and more commonplace. Every time we turn around, a politician,
professional athlete,
musician, or actor/actress is doing something reprehensible and getting caught. In
fact, the speech of apology
has quickly become a fodder for humor as well. In your apology, you need to be
specific and detailed and
say exactly what you did wrong
Speeches for Commencements
The second type of inspirational speech is the speech of commencement, which is
designed to recognize and
celebrate the achievements of a graduating class or other group of people. The most
typical form of
commencement speech happens when someone graduates from school.
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PURPOSIVE COMMUNICATION
PROCESSING AND REFLECTION
The speech is written and spoken to appeal to the senses. Some speeches
are written to inform
people of a current or past happening. This is a speech about an event, and it is
meant to bring people up to
speed on things that have, are or will be going on in the world. In every walk of
life, we are called upon to be
public speakers.
As teachers, we take the floor daily. While other professions may not
address audiences as frequently
- board meetings, presentations, interviews, small-group collaboration, and one-onone informational sharing
occurs. These are all forms of public speaking, which require people to be able to
encode a valuable message
to at least one other person. Communicating clearly can allow individuals to
advance in his or her career,
obtain a dream job, find success, and improve the quality of his or her craft no
matter what that craft may be.
This idea is powerful and one that has fueled my passion for teaching young people
to love public speaking
or mildly tolerate it.
In addition to communicating as part of their careers, students will also
be asked to speak public in
some of life's most important events. Weddings, funerals, significant. birthdays,
anniversaries, and other
functions that occur among family and friends. To help students begin to realize
that they will need to speak
at these functions throughout their lives and give them a little practice with
real-world speaking, I've
developed a few activities during my final unit (Special Occasion Unit) in my
speech class to help make public
speaking more realistic.
SYNTHESIS

Ceremonial Speeches- ritual marked by observance of formality or etiquette

Speeches of Introduction- a mini-speech given by the host of the ceremony

Speeches of Presentation- speech given to accompany a prize or honor

Speeches of Acceptance- speech given by the recipient of a prize or honor

Speeches of Dedication- to whom the project has been dedicated

Roasts- designed to both praise and good-naturedly insult a person being
honored

Eulogies- a speech given in honor of someone who has died

Speeches of Farewell- speech is to elicit or arouse an emotional state
within an
audience

Inspirational Speeches- made up of the favor or reputation of an individual
or
organization

Speeches to Ensure Goodwill- intangible asset that is made up of the favor
or reputation
of an individual or organization

Speeches for Public Relations- cheerleading speeches because the ultimate
goal is to get
people to like the speaker and what he or she represents.

Speeches of Justification- to defend why certain actions were taken or will
be taken

Speeches of Apology- to ask forgiveness

Speeches for Commencements- to recognize and celebrate the achievements of
a
graduating class or other group of people.
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
I. MULTIPLE CHOICES
1.) A mini-speech given by the host of a ceremony that introduces another and his
or her speech.
a. Ceremonial Speech
b. Speech of Presentation
b. Speech of Introduction
d. Speech of Acceptance
2.) Speeches given during a ritual marked by observance of formality or etiquette.
a. Speech of Dedication
b. Ceremonial Speeches
c. Roast
d. Toast
3.
a.
b.
c.
d.
What is Inspirational Speech?
.to elicit or arouse an emotional state within an audience
to defend why certain actions were taken or will be taken
to inform, demonstrate, explain or persuade
to entertain an audience may be either informative or persuasive
4. It is a speech given in honor of someone who has died.
a. Roast
b. Commencement
c. Eulogies
d. Apology
5. Which is NOT a function of Special-Occasion Speeches?
a. Entertain and Celebrate
b. Inspire
b. Advocate
d. Justify
II. ENUMERATION
 Different kinds of Ceremonial Speaking
 Different kinds of Inspirational Speaking
 Functions of Special-Occasion Speeches
III. VENN DIAGRAM
 Draw a Venn Diagram that shows the similarities and differences of
Ceremonial and
Inspirational Speaking
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PURPOSIVE COMMUNICATION
ANSWER KEYS
I-MULTIPLE CHOICES
1.
2.
3.
4.
5.
b.
b.
a.
c.
d.
Speech of Introduction
Ceremonial Speeches
.to elicit or arouse an emotional state within an audience
Eulogies
Justify
II – ENUMERATION
Kinds of Ceremonial Speaking
 Ceremonial Speeches
 Speeches of Introduction
 Speeches of Presentation
 Speeches of Acceptance
 Speeches of Dedication
 Roast
 Eulogies
 Speeches of Farewell
Kinds of Inspirational Speaking
 Inspirational Speeches
 Speeches to Ensure Goodwill
 Speeches for Public Relations
 Speeches of Justification
 Speeches of Apology
 Speeches for Commencement
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PURPOSIVE COMMUNICATION
TOPIC 5
TYPES OF SPEECHES BASED ON DELIVERY
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:

explain and apply each of the four methods of speech delivery; and

employ vocal and physical factors, eye contact, and presentation aids for
effective delivery.
INTRODUCTION
There are four ways in which a speaker can deliver his or her information. Once can
speak from his head,
commit every word to memory, read from a script or use a blended approach.
These are the four primary types of speech delivery: Manuscript, Memorized,
Impromptu and
Extemporaneous.
Manuscript speaking, like it sounds, involves reading your speech word-for-word
from its written form.
The advantage to delivering a speech this way is that you can perfectly plan and
control the wording of your
speech. This sounds like it is ideal, but really it is not. In most speeches you
should be striving for an
informal, conversational delivery style. Reading prevents that, as well as eye
contact. Also, with set wording,
you can‘t adapt the speech if the audience isn‘t following or interested in your
speech.
Memorized, like it sounds, involves committing your entire speech to memory. Once
again, this sounds
great. But, practically speaking, who has time memorize even a short speech? And
like a manuscript speech,
you can‘t adapt the feedback from the audience.
An Impromptu speech is the one that you are asked to deliver with little or no
preparation.
Finally, the Extemporaneous speech is a speech delivered with some prepared
structure, such as notes or
an outline, but is otherwise delivered off-the-cuff. In most cases, this is going
to be your best choice. The
note allows you to structure your speech, without handcuffing you in the event that
your audience needs you
to adapt. Also, you will sound more natural and conversational, and this will help
hold audience attention.
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PURPOSIVE COMMUNICATION
ASPECTS OF PHYSICAL DELIVERY
There are six aspects of physical delivery that will be covered in this section:
Voice Use, Facial Expressions, Eye Contact, Gesturing and Movement.
Effective Voice Use involves several elements. Naturally, one of the most important
aspects is volume. As a
speaker you must be loud enough to be heard by everyone in the room, but not so
loud that you sound
unnatural and bossy. It is also necessary to vary the pitch, rate, tone of your
voice to avoid sounding
monotonous.
Your audience gathers a lot of information from your facial expression. If your
facial expressions and your
spoken words conflict, the audience is likely to believe your face. So make sure
that your facial expressions
mesh with the feelings and ideas being expressed.
The simple rule on eye contact is this: The more, the better. A good strategy for
eye contact is to make brief
(a beat or two) eye contact with the members of the audience in one section of the
audience and then move
to another section. Ideally, you should be making eye contact with someone whenever
words are being
spoken in your speech.
One of the most common questions that people have about public speaking is: What do
I do with my hands?
The quick and easy answer is: Whatever comes naturally (unless clutching the podium
is what comes
naturally). The key to good gesturing is variety, which most of us have in our
everyday gestures.
The final aspect of physical delivery is movement. If you are positioned behind a
podium, your movements
are obviously going to be restricted. But if you are not using a podium, feel free
to walk to different parts of
the stage as you deliver your speech. This keeps different parts of the audience
involved and adds variety.
METHODS OF SPEECH DELIVERY
1.
Manuscript Speaking

Rarely done well enough to be interesting

Guidelines

Type your manuscript in short, easy-to-scan phrases

Use appropriate nonverbal messages

Do not read the speech too quickly

Vary the rhythm, inflections, and pace of your delivery

Use gestures and movement to add nonverbal interest
2. Memorized Speaking
Guidelines
 Do not deliver your memorized speech too rapidly
 Avoid patterns of vocal inflection that make the presentation sound recited
 Use gestures and movement to add interest and emphasis to your message
3. Impromptu Speaking
 ―off the cuff‖
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PURPOSIVE COMMUNICATION
Guidelines






Consider your audience
Be brief
Organize
Draw upon your personal experience and knowledge
Use gestures and movement that arise naturally from what you are saying
Be aware of the potential impact of your communication
4. Extemporaneous Speaking
 Method of delivery preferred by most audiences
Guidelines

Use a full-content preparation outline when you begin to rehearse your
presentation

Prepare an abbreviated delivery outline and speaking notes

Do not try to memorize your message word for word

As you deliver your presentation, adapt it to your audience
EFFECTIVE NONVERBAL DELIVERY






Vocal Delivery
Volume
Pitch
Rate
Articulation
Appearance
RECAP
Characteristics of Nonverbal Delivery
Gestures
should be relaxed, definite, varied, and
appropriate.
Movement
should be purposeful
Posture
should feel natural and be appropriate to your
topic, audience, and occasion
Eye Contact
should be established before you say anything and
sustained throughout
your presentation
Facial Expression
should be alert, friendly, and appropriate
Volume
should be loud enough to be heard and varied
Pitch
should be varied to sustain audience interest
Rate
should be neither too fast or too slow
Articulation
should be clear and distinct
Appearance
should conform to what the audience expects
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PURPOSIVE COMMUNICATION
PROCESSING & REFLECTION
In order to have a speech that has the proper content and can really catch the
attention of the audience make
sure that every single detail of your speech is relevant to them, or it has
something that would help them
realize the importance of communication through speeches.
In line with this, a good speaker will also think about the delivery method, or the
way in which the speech will
be conveyed to the audience.
SYNTHESIS

Manuscript speaking is the word-for-word iteration of a written message. In
a manuscript
speech, the speaker maintains his or her attention on the printed page
except when using
visual aids.

Memorized speaking is the rote recitation of a written message that the
speaker has
committed to memory

Extemporaneous speaking is the presentation of a carefully planned and
rehearsed speech,
spoken in a conversational manner using brief notes.

Impromptu speaking is the presentation of a short message without advance
preparation.

Voice Use, Facial Expressions, Eye Contact, Gesturing and Movement are
parts of
delivering speech to make it more effective.
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
ACTIVITY 1: MATCHING TYPE
DIRECTION: Right the correct answers on the space provided for.
I.
ANSWER THE NO. 1-7 USING THE PROVIDED CHOICES BELOW
A. IMPROMPTU B. MEMORIZED C. MANUSCRIPT D. EXTEMPORANEOUS
1. Keisha was given a piece to be performed in an oratorical contest.
2. Lyndon thinks that the speaker was reading some notes.
3.
My classmates and I have worked hard to deliver our speech without
reading.
4. Ana introduce herself during her first day of school.
5. The SONA of our president Duterte was perfectly planned and
controlled.
6. Your friend is tasked to lead the prayer but unfortunately she is
absent so you are now the one who
will do it.
7. A piece was given to you before the contest and you are tasked to
deliver it without any notes.
II.
CHOOSE THE ANSWER IN THE BOX. WRITE THE ANSWER BEFORE THE
NO.
Eye Contact
Gestures
Voice Use
Movement
Facial Expression
8.
9.
the audience.
10.
11.
being expressed.
III.
95
You are speaking in front of people and do made some movements.
To make brief (a beat or two)
with the members of
Clutching the podium is what comes naturally.
Make sure that your
is mesh with the feelings and ideas
ENCIRCLE THE ANSWERBELOW.
12. These are the aspects of physical delivery except
A. Voice use
B. Eye contact
C. Memorized
D. Facial expression
PURPOSIVE COMMUNICATION
13. Voice Use, Facial Expressions, Eye Contact, Gesturing and Movement
are part of?
A. Giving joke
B. Aspects in Life
C. Types of Speech Delivery
D. Aspects of Physical Delivery
14. Speech is delivered with some prepared structure, such as notes or an
outline, but is
otherwise delivered off-the-cuff.
A. Impromptu Speech
B. Voice Speech
C. Extemporaneous Speech
D. Memorized
control.
A.
B.
C.
D.
15. Delivering a speech this way is that you can perfectly plan and
Impromptu Speech
Gestures
Memorized
Manuscript Speech
ANSWERS KEY
1.
B
Facial Expression
2.
D
3.
B
4.
A
5.
C
96
6.
B
11.
7.
8.
9.
10.
B
Movement
Eye Contact
Eye Contact
12.
13.
14.
15.
C
D
C
D
PURPOSIVE COMMUNICATION
MODULE 6
COMMUNICATION FOR WORK PURPOSES
INTRODUCTION
It is the transmitting of information between one people or group and another
person or group in an
organization. It can include emails, text messages, voice mails, notes and etc.
Work communication is vital to
an organization‘s ability to be productive and operate smoothly. It is very
important to companies because it
allows companies to be productive and operate effectively. Through communicating,
it improves the
employee‘s morale, productivity and increases commitment to their work.
Consider good communication to be the secret ingredient in a successful, performing
team. It plays a crucial
role in building authentic relationships, generating ideas, and helping a team
overcome challenges and face
difficult conversations.
THE PAULINIAN ESSENTIAL ELEMENTS
Engaging, Trustworthy Team Builders and Mentors,
who:
1. Invite open, non-judgmental communication with others, listening closely to
the intent and spirit of their words and offering clear, constructive
responses
in return;
2. Clarify at the outset the substance and internet of all agreements and
commitments made, making every effort to fulfill them and supporting others
to do the same;
3. Publicly explain the purpose and potential benefits of all group endeavors,
enlisting explicit agreement and support for them from participants before
proceeding; and
4. Initiate and develop jointly beneficial and sustainable projects with
colleagues in which plans and responsibilities are equitably shared,
reliably
carried out, and honestly evaluated by all.
Affirmation
“As a Christ-centered Paulinian, I am an Engaging, Trustworthy Team Builder and
Mentor, fostering community through active collaboration.”
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PURPOSIVE COMMUNICATION
TOPIC 1
BASICS OF WRITING
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:
1.
Identify the four main categories of writing.
2.
Recognize the difference between these four main categories of writing.
The term writing is defined as the activity or skill of marking coherent words on
paper and composing text.
Unfortunately, this area is being neglected to its due importance. However, writing
is a way to inform,
educate, express human emotions, knowledge and etc.
Each writer is entitled to his/her own style of writing, which reflects his/her,
personality. While some people
are born with the quality to write well, others can learn it with some effort.
Nevertheless, each piece of
writing requires distinct style and tone which can decide on the basis of the
content. No matter what you
write is still and should be relevant to what you decide to compose, basing to what
your intentions might be.
FOUR MAIN CATEGORIES OF WRITING:
1.
EXPOSITORY WRITING:
Expository writing‘s main purpose is to explain. It is a subject-oriented writing
style, in which authors focus
on telling you about a given topic or subject without voicing their personal
opinions. These types of essays or
articles furnish you with relevant facts and figures but do not include their
opinions.
KEY POINTS IN WRITING AN EXPOSITORY ESSAY OR ARTICLE:

Usually explains something in a process.

It is often equipped with facts and figures.

It is usually in a logical order and sequence.
Example:
Air pollution is one of the most dangerous forms of pollution. A biological,
chemical, and physical alteration
of the air occurs when smoke, dust, and any harmful gases enter into the atmosphere
and make it difficult for
all living beings to survive as the air becomes contaminated. Burning of fossil
fuels, agriculture related
activities, mining operations, exhaust from industries and factories, and household
cleaning products entail air
pollution. People release a huge amount of chemical substances in the air every
day. The effects of air
pollution are alarming. It causes global warming, acid rains, respiratory and heart
problems, and
eutrophication. A lot of wildlife species are forced to change their habitat in
order to survive.
98
PURPOSIVE COMMUNICATION
2.
DESCRIPTIVE WRITING
Descriptive writing‘s main purpose is to describe. It is a style of writing that
focuses on describing a character,
an event, or a place in great detail. It can be poetic when the author takes the
time to be very specific in his or
her descriptions.
KEY POINTS IN WRITING A DECRIPTIVE ESSAY OR ARTICLE:

It is often poetic in nature.

It describes places, people, events, situations, or locations in a highly
detailed manner.

The author visualizes what he or she sees, hears, tastes, smells, and
feels.
Example:
You dream of fried bananas, sizzling hot in bubbling coconut oil, golden brown, its
sweet aroma bringing
back childhood memories of your mother in the kitchen — happy times. With a metal
spatula, you lift the
banana-halves from the wok and roll them in a mound of precious sugar. The
irresistible sight of the white
grains of sugar clinging to the red-brown surface make your mouth water, pushes
your sister's words out of
your mind: "No matter what happens, don't leave the house."
3.
PERSUASIVE WRITING
Persuasive writing‘s main purpose is to convince. Unlike
persuasive writing contains the
opinions and biases of the author. To convince others to
point of view, persuasive
writing contains justifications and reasons. It is often
complaint, advertisements, or
commercials, affiliate marketing pitches, cover letters,
editorial pieces.
KEY POINTS IN WRITING A PERSUASIVE ESSAY OR ARTICLE:
expository writing,
agree with the author‘s
used in letters of
and newspaper opinion and

Persuasive writing is equipped with reasons, arguments, and
justifications.

In persuasive writing, the author takes a stand and asks you to agree with
his or her point of view.

It is often asks for readers to do something about a situation (this is
called a call to action).
Example:
Are you tired of seeing your paychecks slashed by unjust tax deductions? We work
hard to provide for our
families and then wind up only being able to live paycheck to paycheck. If you vote
for me, I'll make sure
your taxes are lowered and you get the government services that you depend on.
Imagine everything you'll be
able to do with more wiggle room in your monthly income. Cast your vote today.
4.
NARRATIVE WRITING
Narrative writing‘s main purpose is to tell a story. The author will create
different characters and tell you what
happens to them (sometimes the author writes from the point of view of one of the
characters- this is known
as first person narration). Novels, short stories, novellas, poetry, and
biographies can all fall in the narrative
writing style. Simply, narrative writing answers the question: What happened then?‖
KEY POINTS IN WRITING A NARRATIVE ESSAY OR ARTICLE:


99
A person tells a story or event.
Has characters and dialogue.
PURPOSIVE COMMUNICATION

Have definite and logical beginnings, intervals, and endings.
Example:
"The barber was cutting our hair, and our eyes were closed—as they are so likely to
be... Deep in a world of
our own, we heard, from far away, a voice saying goodbye. It was a customer of the
shop, leaving. 'Goodbye,'
he said to the barbers. 'Goodbye,' echoed the barbers. And without ever returning
to consciousness, or
opening our eyes, or thinking, we joined in. 'Goodbye,' we said, before we could
catch ourselves."—E.B.
White "Sadness of Parting."
TEST YOURSELF!
Instruction: Write true if the statement is right and/or false if the statement is
wrong.
1.
Persuasive writing is used to inform or explain, often by including facts,
definitions, or
instructions on how to do something.
2.
Four Purposes of writing are the following; Narrative, Expository,
Descriptive and
Persuasive.
3.
Entertain, inform, persuade, express etc.: All of these are true purposes
for writing.
4.
Descriptive writing‘s main purpose is to convince.
5.
Expository writing usually explains something in a process.
Answer Key:
1.
False, it should be Expository writing
2.
False, it should be Types of writing
3.
True
4.
False, it should be Persuasive writing
5.
True
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PURPOSIVE COMMUNICATION
TOPIC 2
SHORT REPORTS
LEARNING OUTCOMES:
During the learning engagements, the learners are able to:

identify and explain the uses of short reports; and

explain the significance and usability of preparing and delivering a short
report; and
Introduction:
A short report is a formal document written to inform a specific audience about a
certain subject that has an
impact on their lives. Such type of work is used more in business, journalism, and
science rather than as the
university assignment. They differ from ordinary ones not only in size but also in
the purpose of writing and
structure. Short report writing is more focused and, therefore, broken into fewer
sections. It is very difficult
to find an example of the outline for the given task as the structure depends on
the purpose and topic. Hence,
it is better to organize each report individually making it as brief and coherent
as possible. You may still use
the following short report example and alter it accordingly for every occasion.
A short report consists of significant information of a particular topic that is
meant to inform a reader. A
report may either be oral or written in the report form of a memo or a letter.
HOW TO WRITE A SHORT REPORT:
1
To do this, you first need to identify your topic. With a topic in mind, it
will be easier for you to specify
the key points that need to be emphasized in the report.
2
Next, you have to arrange these points in a logical order.
3
Once this is done, identify sub-points that provide supporting details to the
main point of your free
outline.
4
Finally, review the outline you have made. This will allow you to make the
necessary changes for parts
that do not make much sense.
KEY POINTS IN WRITING A SHORT REPORT:
1
Summary (briefly overviews the research and includes basic information about
it).
2
Background (shows the significance of the study and provides readers with more
details).
3
Procedure (presents methods that have been used to conduct research).
4
Discussion (reviews and analyzes findings, shows limitations of an
investigation).
5
Conclusions (summarizes key points and the main idea of the study).
6
Recommendations (provide guidance for the further research and present writer's
interpretation of a
problem and its solution).
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PURPOSIVE COMMUNICATION
TEST YOURSELF!
Answer each statement with the given key pointers in writing a short report.
Summary
Background
Procedure
Discussion
Conclusions
Recommendations
__________1. It needs to be short as it is a general overview of the report.
__________2. It presents methods that have been used to conduct research.
__________3. It provides guidance for the further research and present writer‘s
interpretation of a
problem and its solution.
__________4. It allows you to have the final say on the issues you have raised in
your paper.
__________5. It reviews and analyses the significance of your findings.
__________6. Shows the significance of the study and provides readers with more
details.
Answers Key:
1.
Summary
2.
Procedure
3.
Recommendations
4.
Conclusions
5.
Discussions
6.
Background
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PURPOSIVE COMMUNICATION
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104
PURPOSIVE COMMUNICATION
EDITORS & LAYOUT
Glenn
Kenneth M..
Dwayne John
Ma. Julliana
I. Arbis
Colindong
B. Alenton
Isabelle Trugillo
CONTRIBUTORS:
MODULE 1
MODULE 5
MODULE 2
MODULE 6
MODULE 3
MODULE 4
Agot, Reguine
Espenido, Jhon
Equipilag, Sheree Agura, Maurim J.
Banguis, Erral Jade
Ebale, Nathaniel S.
May S.
steven C.
Gaviola, aira Jean Bilagantol, Korina
Charlene
G.
Ensomo, Neomel Sablayan, Nessa
Crave,
Larong, Florida
Daras,
Lagahit, Shiloh S.
Faye
Princess
Jurac Karen
Oposa, Ron
Loida P.
Tagalog, Mcbon
Mosote, Jeceil S.
Estrevillo, Ajil
Clark
Ugay, Lyn
Mark
Robert
Lumpay,, Jay Marie
Hayo,
Patiño, Charry M.
Ramos, Aron John
Professor: Mr. Nikko Tesiorna Ederio
105
algen
Angelo