Department of Software Engineering Bahria University Islamabad Campus Name: Zeeshan Ahmed Enrollment: 01-246202-012 Class: MS(EM-3A) EMG 617: Information System Management Case Study Assignment-1 Read the CASE study “Mashaweer” and answer the following questions. Q-1) List the applications mentioned in this case. How would you categorize them in various Types of Information Systems; give your reasons for giving them a category? Ans: The application mentioned in this case are given below Enterprise Resource Management (ERP) CISCO Mashaweer’s Server Applications Programmers’ Interface Supervisory Control and Data Acquisition 1. Enterprise Resource Management: Enterprise is integrated enterprise-wide spread information management system that automate business processes in all aspects. When a company’s business growing bigger than they need enterprise planning system (ERP) to manage the business, however Mashaweer finds that quotations are very high. So, Mashaweer build an IT company name as “Innov8” Innovate, which have customized ERP systems. Mashaweer connected their PDAs through a cloud computing which help rider to get their tasks including the GPS to run the errands at correct direction. GPS system also used to track the location of riders ensuring they are delivering the products on time. 2. CISCO: Mashaweer started investing in CISCO and in contact center to provide customers services. It supports 300IP phones which have reporting module and good recording system. It helped in tracking the issues which customer service agents might face and to track the received calls. The call center of Mashaweer is expected to generate a large revenue in term of sales and marketing. 3. Mashaweer’s Server: Mashaweer decided that they will not outsource their company projects. so, they decided to make their own IT company Innov8. Innov8 build their own software components which help managers to manage the following things. Orders Route management and optimization Dealing with clients Track and record riders, PDAs and mobile printer Packages tracking Call Center Satellite offices Contracts Management reports 4. Application Program Interface: API is a system to integrate the Mashaweer’s ordering system with third parties. This application presents the information data in the readable way. API help the third parties to automate the delivering system and integrate the Mashaweer into existing customers relationship management system. By using API, a third party can website can directly post Mashaweer products with updated price. 5. Supervisory Control and Data Acquisition (SCADA): Supervisory control and data acquisition system is used to present an overall image of all the operations and processes going on in a firm. It serves upper level of management. Mashaweer put a big screen at headquarter to monitor the live orders and maintain all operational activities of riders. Q-2) Was it a good decision to expand the business to Cairo? How their information systems helped in coming to this decision? Ans: Yes, I think Mashaweer decision was good to expend the business in Cairo. In 2010, when Mashaweer started their business in Egypt, it captured the hundred percent market share in this field. The reason was, at that time it was the first company who was providing this type of services. However, the market was not aware of these services because they have not used it before. So, its growth was slow in Alexandria. When company started their services in Cairo it had grown in fast pace. At the beginning people thought Mashaweer service would have very high cost. But when they started using it, they get to know its very cheap and convenient. The more customers started using this service as the information technology was getting more and more advance with time. It creates the high demand for this service which helps the company to grow and expand their business. When Mashaweer started to expand their business, they adopted different strategy. Instead of covering the small area they covered the greater Cairo to make a higher entry barrier for the competitors. So, they invested in higher technology to get the competitive advantage. The technological advancement over time helps the company in time and cost reduction and in making the successful. Q-3) Do you think that Mashaweer will be able to accomplish their future strategy and sustain its market share? Why? Ans: As Mashaweer has invested largely in building a strong IT infrastructure, it is very easy for them to enter new markets and accomplish their future strategies. Due to their already capable distribution network, it is very easy for them to go for Mashaweer Market in future. Due to their inhouse IT development and huge rider force, their time saving and cost reduction strategy they can enter this supermarket business and will get succeed. Mashaweer Call centers are also capable of handling the business of other companies. This will help the Mashaweer to generate a high revenue. As a first mover and a high investment in IT sector Mashaweer set a high entry barrier for other companies to enter in this market. It is very difficult for any other company to compete Mashaweer in such type of service. Due to all these reasons, it is easy for Mashaweer to sustain the market share in this field.