The Humanistic Approach: Human Personas as the Most Important Stakeholders
Management theory and practice are facing Unprecedented challenges. That lack of sustainability,
increasing inequity, and the continuous decline in societal trust pose a threat to “ business as usual”
Capitalism is at crossroads, end scholars, practitioners, and, policy makers are called to rethink business
strategy in light of a major external changes (Pirson and Kimakowitz,2014). Many extant studies on
corporate social responsibility (CRS) have used the concept of the triple bottom line (TBL), coined by
Elkington on 1994, which sought to put together people, profit, and planet into one comprehensive
measure of performance.Nonethless, there is significant shortcoming in using TBL, to measure the full
ecological performance of a company since it does not clearly mention the degree of emphasis that
shoud be given to domains identified in the model.”People” is one of the domains that should be
sustained in inclusive and sustainable enterprise. The businessman has to produce social cohesion,which
refers to fulfilling individual and community needs. A good resource allocation system for this purpose is
one that employs goods and capabilities in such way that human beings the system improve and
develop. But this is a function of a moral and ethical leadership, one that is able to question some of the
basic assumptions about the way business are managed, one that is able to face the moral and ethical
question of daily decision-making in order to ensure human capital development.
It has been shown that this humanistic paradigm provides the foundations for a more sustainable
business practice, in the following ways:
1.) The companies are steadfastly purpose-drive
2.) Humanistic management style are implemented in specific firms aim to promote human
development, which includes pshychological , physical,social, and financial dimensions; and
3.) Manegers in those firms are “servant leaders” and regard themselves as stewards for the greater
good
They see their roles as being guardians of a culture of dignity and serve as co-developers of a learning
community. They are grateful for and excited about the opportunity that they have been given to
contribute in increasing a better world ( Trevino et al., 2000; Polo, 1991 and Kimakowitz, 2014; Racelis,
2014).
It has been shown time and gain that the accumulation of human capital is an important contributor to
economic growth. Numerous cross-country studies extensively explore whether educational attainment
san contribute significantly to the production of overall output in an economy. The general findings is
that individuals with more education tend to have better who were less employment opportunities,
greater earnings; and produce more output that those who were less educated. In addition, it has been
increasingly recognized that human population health is not just an input to socio-economic
development, but is an essential outcome and over time, a marker of sustainability. Thus , adding
human capital into the equation will lead to the development of a more comprehensive measure of
human ecology which is defined as comprising society’s culture, habitat, and its relation with the wider
environment (Son,2010; Mchichael,2002).
Superiority of a more humanistic approach to business and management that is a managerial approach
whose outlook emphasizes common human needs and is oriented to the development of human virtue
in all its forms to its fullest extent.