Prepared by
Mr. Virendra Singh Rathore
20_PGPMWE_025
Mr. Womesh Kumar Sahu
20_PGPMWE_026
Mr. Nutan Prakash
20_PGPMWE_015
Mr. Shivam Shukla
20_PGPMWE_022
Guided by: Prof. Arunima Shah
Digital Marketing
Group-3
About Sangyaa.,
• Start up based in Raipur, Chattisgarh
• Sangyaa is Public Relationship company
Major Competitors:
Customer Persona
• B2B
• Provide an insight in minds of
customer
• Built on data
• Naturally flexiable
Digital Marketing Strategy
Boost website traffic
Improve search engine
optimisation
Establish an authority
in niche
Generate leads and
sales
Create right content
based on right insight
Creating media list and
a pitch that journalists
can't refuse
Improve brand image
and increase trust
Get to know audience
with persona
• Political: The current changes in political
dynamics impact the businesses on a
larger scale.
Environmental
Analysis
• Economical: The economy also has an
impact on consumer demand for products
and services.
• Social: Business depends on the social
environment for all the needed inputs.
• Technological: The impact of technology
on public relations is accelerating
Traditional Vs
Digital PR
Website
Evaluation
• Sitechecker.com
• SEOsitecheckup.com
• Seoblity.com
Website
Analysis
• Traffic
Social Media and
Mobile Marketing
• Regularly posted and promoted
blog posts on Facebook.
• Suggestion for the app base and
QR base marketing
Results of SEO, SM & Mobile marketing
ISSUES
RECOMMENDATIONS
1.
Some images on this organization's website do not have a
text equivalent.
1.
Make sure every image on your website has an appropriate
text alternative.
2.
This organization's website appears to have very little text,
which will harm its ranking in Google.
2.
Add more content to your website.
3.
Obtain more links to your website from other websites.
3.
Very few other websites link to this website, which may harm
its ranking in Google.
4.
Remove or fix any broken links from your website.
4.
This organization's website appears to contain broken links.
5.
Keep this website up-to-date.
5.
This website does not appear to have been updated recently.
6.
Add this organization to online directories and ensure
listings are consistent.
6.
This organization does not appear in some online directories
7.
Update or rebuild this website to load more quickly.
7.
This organization's website loads so slowly that it is likely
losing customers.
8.
Consider search engine optimization (SEO).
8.
This website appears to be receiving very little organic traffic
from search engines.
9.
Consider adding a video which promotes your products and
services.
9.
This organization's website does not appear to have a video
on any of the pages we tested.
10.
Ensure this organization is listed in online directories and
ensure all business information is present.
10.
This organization may not be optimized for voice searches.
Thank You