Thank you for downloading my FREEBIE: Writing a Public Service
Announcement. I hope you find it useful and enjoy making a PSA with your
students. If you have any questions, please email me at
theprimaryprofessor@gmail.com. I look forward to your feedback.
STEP 1: SELECT
TOPIC
STEPS TO WRITING A PERSUASIVE PSA
Select topic to spread awareness AND research
★
Select a topic/problem you feel passionate about
★
Narrow focus to 1 main problem
STEP 6:
PUBLISH &
SHARE
STEP 5:
CREATE & EDIT
STEP 4:
STORYBOARD
STEP 3:
RESEARCH &
PLAN
STEP 2:
CRITIQUE
SAMPLES
Watch and critique sample PSAs
★
Watch Sample PSAs
★
Use the PSA Critiquing Checklist to analyze the sample PSAs
Research & Plan your PSA
★
Research and take notes on facts, statistics, and solutions
★
Engage Audience
★
Introduce problem (with facts, statistics, quotes, images)
★
Offer Solutions/Call to Action
Create a visual storyboard
★
Sketch how the PSA will look frame by frame
★
Includes: Sketch, Description, Camera Angles (if needed), Audio
Notes (Voice Over, Music, etc.)
Create and Edit your PSA (use video, images, text, voiceover, etc.)
★
Use apps such as iMovie and Clips (or other video creation
tools) to make your PSA
★
Edit it down to less than 60 seconds
Publish and Share your PSA
★
Now that you have created your Public Service Announcement
it is time to share it with your intended audience
© 2018 The Primary Professor
PSA CRITIQUE CHECKLIST
PSA CRITIQUE CHECKLIST
Name _______________________________
Name _______________________________
❏
Persuasive facts/statistics
❏
Persuasive facts/statistics
❏
Emotion evoking images or
video
❏
Emotion evoking images or
video
❏
Voice Over (easy to
understand)
❏
Voice Over (easy to
understand)
❏
Dramatic camera angles or
black and white for effect
❏
Dramatic camera angles or
black and white for effect
❏
Mood evoking music
❏
Mood evoking music
❏
30 to 60 seconds
❏
30 to 60 seconds
❏
Clearly state or show problem
❏
Clearly state or show problem
❏
Offers solutions
❏
Offers solutions
❏
Includes a call to action
❏
Includes a call to action
PSA CRITIQUE CHECKLIST
PSA CRITIQUE CHECKLIST
Name _______________________________
Name _______________________________
❏
Persuasive facts/statistics
❏
Persuasive facts/statistics
❏
Emotion evoking images or
video
❏
Emotion evoking images or
video
❏
Voice Over (easy to
understand)
❏
Voice Over (easy to
understand)
❏
Dramatic camera angles or
black and white for effect
❏
Dramatic camera angles or
black and white for effect
❏
Mood evoking music
❏
Mood evoking music
❏
30 to 60 seconds
❏
30 to 60 seconds
❏
Clearly state or show problem
❏
Clearly state or show problem
❏
Offers solutions
❏
Offers solutions
❏
Includes a call to action
❏
Includes a call to action
© 2018 The Primary
PSA
PSA Planner
Engaging Lead: (Wow Fact, Shocking Statistic, Quote, Image)
Topic/Problem
Supporting Facts/Statistics
Supporting Facts/Statistics
Possible Solution
Possible Solution
Call to Action:
PSA
PSA STORYBOARD
STORYBOARDS SHOULD INCLUDE
❏
Sketch
❏
Description
❏
Camera Angles (if
needed)
❏
Audio Notes (Voice
Over, Music, etc.)
❏
Graphics/Text
PSA Quick Rubric
PSA Quick Rubric
Name _______________________________
Name _______________________________
1
2
3
4
Introduces a
topic/problem
1
2
3
4
Introduces a
topic/problem
1
2
3
4
Uses accurate
supporting facts to
develop points
1
2
3
4
Uses accurate
supporting facts to
develop points
1
2
3
4
Video grabs audience
attention
1
2
3
4
Video grabs audience
attention
1
2
3
4
Provides solutions or a
call to action
1
2
3
4
Provides solutions or a
call to action
1
2
3
4
Creates mood through
music/sounds
1
2
3
4
Creates mood through
music/sounds
1
2
3
4
Message in PSA is clear
throughout
1
2
3
4
Message in PSA is clear
throughout
1
2
3
4
Overall Score
1
2
3
4
Overall Score
PSA Quick Rubric
PSA Quick Rubric
Name _______________________________
Name _______________________________
1
2
3
4
Introduces a
topic/problem
1
2
3
4
Introduces a
topic/problem
1
2
3
4
Uses accurate
supporting facts to
develop points
1
2
3
4
Uses accurate
supporting facts to
develop points
1
2
3
4
Video grabs audience
attention
1
2
3
4
Video grabs audience
attention
1
2
3
4
Provides solutions or a
call to action
1
2
3
4
Provides solutions or a
call to action
1
2
3
4
Creates mood through
music/sounds
1
2
3
4
Creates mood through
music/sounds
1
2
3
4
Message in PSA is clear
throughout
1
2
3
4
Message in PSA is clear
throughout
1
2
3
4
Overall Score
1
2
3
4
Overall Score
© 2018 The Primary