Questions Information Management for Digital Business Models
From Paper: The Next Normal – The recovery will be digital
1. What type if typical pitfall the term “duality of digital” refers to? Briefly explain. (115-126)
2. Why is it a success measure for the chief digital officers (CDO) if their job role becomes
obsolete? Briefly explain. (154-160)
3. List three examples to show how digital and analytics can transform customer experience
(front of the value chain). (55-65)
Exam 2018
A1. Information and material asset
A2. Four technology strategies
A3. Categories Information System
Data, functions, control and organization
A4. EPC Modelling
A5. Attribute of data warehouses
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Subject-oriented: oriented towards the issues of the company
Integrated: a data warehouse integrates data from multiple data sources in a
uniformly designed system
Time-variant: consideration of a time frame. Therefore, the reference to time is either
an explicit or implicit component
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Non-volatile: once data is in the data warehouse; it will not change. So, historical
data in a data warehouse should never be altered or removed
A6. Management of Information Systems
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Design of the basic components of information systems: data, processes
Design of the lifecycle of a single application
o From the first idea to the development and operation until its end-of-life
o Support and execution of the corporate strategy
Harmonic design of the system landscape withing the organization
o Co-ordination of new information systems
o Integration of new information systems into the existing portfolio
A7. Methods of determining information demand
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Subjective methods= deduced from a subjective interpretation of the task: open
interview; wish list; interviewing the employees in the field of activity
Objective methods= deduced from an intersubjective validated interpretation of the
task: strategy analysis; process analysis; input-process-output analysis; decision
analysis
Mixed methods= theoretical frameworks used for a subjective interpretation:
structured interview; method of critical success factors (CSF); balanced scorecard
(BSC); further development in the context (evolution); developed from the current
situation (actual situation, resp. task analysis)
A8. Character – data – information
B1. Information logistics
The goal is the ability to provide and to ensure the availability of:
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The right information: needed now, understandable, error free
At the right point in time: “just in time” JT for monetary use, sufficient for making
decisions
In the right amount: as much as necessary, as little as possible
At the right place: available for the receiver
In the required quality: sufficient details and genuine, immediately useable
B2. Different views on information need
B3. Information need: type, quantity and nature of information that is needed by an individual
or a group to complete a task
Information demand: subset of the subjective information needs. Starting point for planning
information supply in addition to the objective information needs.
Information supply:
Graphic about the terms!
B5. Safety and Security: “Security” often has to do with a group's efforts to protect its
members from harm. “Safety” most often relates to a personal feeling of being free from
harm or danger. Security seems to define efforts and measures that are outside of an
individual, while safety is closer to an inner feeling.
B7. Information-intensity portfolio
(verstehen!)
B8. Elements business model Gassmann (magic triangle)
Customer, value proposition, value chain, profit mechanism
C ERM Model, EPC model
Exam 2019
A1. Model of informational management (Kremar)
4 layers + 2 subtasks each: Managerial Functions of Information Management(IT-Strategy, IT
Governance); Management of Information (Supply, Demand); Management of Information
Systems (Data, Processes); Management of Information and Communication Technology
(Storage, Technology Bundles)
A2. Business strategy and information systems
A3. Three approaches to reduce run-time + example how to implement
B1. Characterize the business model of Amazon by using the Magic Triangle
 Who (customer): Prime, Normal, Manufacturer, 3rd Party seller Market
 What (Value Proposition): Normal products, prime products, FDA, Payment, Ads,
Analytics
 How (value chain): Own logistic centers, vendor network (manufacturers, 3rd party
sellers), logistic service provider
 Why (profit mechanism): margin from product sales, premium subscription fees, data
sold to vendors
C1. EPC (schätzungsweise Fehlersuche etc.; kein draw!)
C2. ERM  Schlageter/Stucky notation