Pamela Domingo DMD1A M4 Post task Ethical Do what is only needed by the patient Refer to a trained specialist in that area Obtain a proper dental qualification Issuing or signing only true prescriptions Upholding patient confidentiality Unethical Unnecessary procedure for monetary gain Treating patient beyond the dentist’s skill Practice without a dental qualification Giving away prescription which is untrue and misleading. Selling patient files Compare and contrast dental marketing strategies in the Philippines and in other countries. Dental marketing strategies and the like are continuously evolving as such before, dentists only have limited reach like word of mouth or to print fliers to reach the market for consumers or patients for their practice, now that we are living in a modern age of technology it is used as a cheap, easy, and economical alternative such as the social media to advertise their practice to reach a wide array of clients. This is not only seen in the Philippines but also in the foreign countries. One difference that can be noted in the marketing strategies used here and abroad is the use of email as the foreign market usually have their own emails so that their communication with their client is continuous and they usually have a key person to answer their every email. It is very unlike here that one practice may have an email but it is rarely used by the owner and one of the reason is that we are impatient and just like to have everything instantly and in that manner instant messaging or even calling is used to book the services they are in need of.