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CF15-ConsumerGuide

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2015 trends collection
everyday+
Wonderful stories
about normal things...
‘Every year the Global Aeshetics Centre, the centre of colour and
trend expertise within Dulux, invites experts from around the world to
discuss emerging design and colour trends. The trend for 2015 is
about putting “the wonderful into the everyday,” adding that
something extra, which brings the extraordinary into the ordinary and
colours our daily lives. This could be through combining different
tones to bring a bit of luxury to a neglected hallway or using beautiful
patterns to create a really unique look in the bedroom. The 2015
colour palette is soft and earthy with sunbaked yellows and
copper-toned oranges, inspired by a warmth in attitude and a
positive global outlook as we nurture our relationships with each
other and with the natural world.’
him+her 16
Willeke Jongejan
Senior Global Colour Designer
Global Aesthetic Centre
08
02
+
Colour of
the year 2015
Layer+layer
12
04
big
+Nature
small
me
Friendly
Barter
+
20
01
Colour of
the year
P0.20.40
90GG 19/151
Colour of
the year 2015
C4.46.45
30YR 21/505
‘The positive outlook for 2015 brings with it a warmer palette
replacing the cool blues and greens of recent years. This is reflected
in the Colour of the Year, which is a beautiful copper orange.
Inspired by the natural palette of the earth, this stunning tone brings
with it the warmth of a new emphasis on sharing and caring.
Earthy tones of clay, wood and flesh pinks bring it to life, beautifully
complementing more metallic tones, such as gold. We now see
orange starring as a main wall colour rather than simply a shade used
for accents or features. What could be more nurturing and perfect for
our homes than a colour that glows with enthusiasm for 2015.’
Heleen Van Gent
Creative Director
Global Aesthetic Centre
B8.06.68
10YR 50/101
B1.06.80
90RR 69/101
Colour of the year
C9.21.58
50YR 36/263
C4.46.45
30YR 21/505
02
big
Nature
+small
me
F1.50.55
20YY 32/494
‘I enjoy working but we all need a break and the only way I can
really switch off is by getting out of the city. My friends think I’m a bit
extreme when I take holidays hiking up volcanoes or camping
alone in the forest for weeks, but I really crave the wilderness and
the freedom of being outdoors. Recently it dawned on me, why not
live like this every day? Life’s too short and being connected to the
natural world is where I’m happiest. Moving to the countryside hasn’t
just been about location, I’ve really focused on the interior of my
home using salvaged wood for a lot of the furniture and colours
inspired by the environment; I’ve even combined different tones to
echo the beautiful views of the landscape. It’s impossible to feel
stressed here, even when I’m working; I think I can say I really have
got as close to nature as I can without sleeping outside.’ Peter
F0.20.61
20YY 38/225
S9.06.72
10BB 55/065
F1.50.55
20YY 32/494
D6.13.24
70YR 09/086
C3.16.38
30YR 16/162
05
F0.20.61
20YY 38/225
C3.16.38
30YR 16/162
big
S9.06.72
10BB 55/065
F1.50.55
20YY 32/494
+Nature
small
me
07
Layer+layer
‘I suppose I’ve always been a bit of a rebel. I hate conforming and I’ve
grown to realise that when I do try and fit in, it really dampens my creativity.
Decorating my first flat has been amazing because I’ve had free reign to
create a space where I can embrace every part of me, and it really has
been a journey of self-discovery. The clusters of colour I’ve used reflect the
different shades of my character; strong yellows that really stand out and
want to make a statement, soft pastel colours, like pinks and violets for my
more romantic side, warm orange for positive energy and deep blues for
my more introvert moments; why be black and white when you can be
a butterfly! It’s been great using patterns and layers to add even more fun
and character. There’s no one tone when it comes to personality so why
should I try and make my home fit into one dull colour scheme.
My flat is somewhere I can celebrate me, and nurturing my eclectic spirit
on a daily basis gives me the strength to face anything.’ Lisa
Q3.06.77
30BG 64/072
G5.24.72
70YY 55/299
B3.04.83
90RR 76/062
F6.06.78
40YY 67/087
V7.05.81
04RB 71/092
V7.05.81
04RB 71/092
F8.39.78
45YY 66/512
08
Q3.06.77
30BG 64/072
B3.04.83
90RR 76/062
Layer+layer
Q3.06.77
30BG 64/072
F6.06.78
40YY 67/087
F8.39.78
45YY 66/512
10
JN.02.83
30GY 76/017
F4.04.73
30YY 56/060
+
‘We all dream of moving somewhere bigger and better, I suppose
the grass is always greener on the other side, but when I started looking
for a new flat I couldn’t find anything affordable that I liked. In fact it
didn’t take long for me to realise that I actually really love my home and
although I wanted a change, perhaps I could transform my living space
without having the stress of moving all my worldly belongings across
the city. Repainting the walls never fails to add new energy to your
home but this time I’ve taken things a step further. By painting light and
dark shades together, different spaces in the flat have more depth,
and by using very simple shapes for contrast, areas I never really looked
at have become new focal points. I’m not joking when I say it feels like
I’m in a completely different flat, and a bigger and better one at that!
If you’re dying to move, just try decorating first, that’s my advice.’ Apple
T5.06.44
30BB 21/056
YN.02.45
30RR 22/031
SN.00.75
00NN 62/000
F4.04.73
30YY 56/060
JN.02.83
30GY 76/017
13
+
YN.02.45
30RR 22/031
JN.02.83
30GY 76/017
T5.06.44
30BB 21/056
15
him+her
‘It’s a big decision moving in with a partner, especially when you’re
moving into their space. Believe me I had quite a few sleepless nights at the
thought I might have to compromise my style. Although I’m very much a
career woman, I love to embrace my feminine side and I was pretty dubious
about how I could bring that sense of romantic luxury I enjoy at home,
into what was essentially a bachelor pad. My partner was really open to
redecorating though and when we started working out a colour scheme
I was really surprised at how our tastes actually complemented each other.
Some areas of the house, like his office, definitely have a more masculine
feel, but the shared spaces have a nice balance between both our colour
choices. We’re over the moon with how beautiful it all looks.’ Rose
F5.09.61
40YY 38/107
T8.03.26
30BB 10/019
S2.18.28
90BG 11/101
C3.20.39
30YR 18/212
A5.10.37
70RR 16/116
16
Q3.06.77
30BG 64/072
him+her
C3.20.39
30YR 18/212
A5.10.37
70RR 16/116
T8.03.26
30BB 10/019
18
Friendly
Barter
+
F0.09.65
20YY 45/114
B1.06.80
90RR 69/101
D6.66.53
68YR 28/701
‘Setting up your own business can be a risk, but at least it gives you the
opportunity to follow your passions. I wanted to do more with my life and
setting up a company with my best friend has been one of the best
decisions I’ve ever made. Surprisingly our first problem was where to run
the business. After talking about renting a space we decided to start
running things from my apartment. My dining room turned into an office
and the lounge became a meeting room, and it wasn’t long before the
paintbrushes came out! We decided to go for really strong, rich colours
with a lot of warmth and some interesting combinations. Funnily enough,
putting new paint on the walls has helped me step into my new role
as business owner and I’m feeling really positive about the future.’ Marieke
G1.61.63
60YY 39/654
D6.66.53
68YR 28/701
C4.46.45
30YR 21/505
E5.37.44
00YY 21/321
B1.06.80
90RR 69/101
E0.41.34
80YR 13/325
F0.09.65
20YY 45/114
21
Friendly
Barter
+
SN.00.75
00NN 62/000
E5.37.44
00YY 21/321
E0.41.34
80YR 13/325
G1.61.63
60YY 39/654
B1.06.80
90RR 69/101
SN.00.75
00NN 62/000
E0.41.34
80YR 13/325
E5.37.44
00YY 21/321
F0.09.65
20YY 45/114
23
Paint and trends
Dulux is an AkzoNobel brand, the no. 1 paint manufacturer in the
world. AkzoNobel's focus is to create top-quality paint products,
as well as the most beautiful colours available: of-the-moment
colours that speak to your creativity and sense of style.
To find out where colour and style trends are heading, every year
the Global Aesthetics Centre invites an international group of colour
experts to exchange ideas. Professionals from around the world
and from different walks of life – architects, interior designers, colour
experts – who each bring their own expertise and vision to the
table. With this information the Global Aesthetics Centre creates our
global colour trends forecast. A big picture emerges and ultimately,
a fresh new colour palette is developed for you to enjoy.
Let's colour!
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