DIPLOMA IN INVESTMENT ANALYSIS (BA114) FIN382 – COMPANY ANALYSIS (KOSSAN COMPANIES) PREPARED BY: NAME STUDENT ID FATIN AEINA SHAMIERA BINTI MOHAMED SALIM 2019400224 NOOR SYAFIQAH BINTI SALAHUDIN 2019400914 NURFATEN SYAFIQAH BINTI MOHD KHIRI 2019425412 NUR AZLIN ZURITA BINTI ABDULLAH 2019275614 SITI NURSAKINAH BINTI HASSIM 2019236648 CLASS: JBA1145F PREPARED FOR: MADAM NIK NUR SHAFIKA MUSTAFA ACKNOWLEDGEMENT In playing out our task, we needed to take the assistance and rule of some regarded people, who merit our most noteworthy appreciation. The fruition of this assignment waives us much delight. We might want to show our appreciation Madam Nik Nur Shafika Mustafa, Lecture FIN382, UiTM Segamat for giving us a decent guideline for task all through various counsels. We might likewise want to extend our most profound appreciation to every one of the individuals who nave straightforwardly and in a roundabout way guide us recorded as a hard copy this task. Many individuals, particularly our group members itself, have offered significant remark ideas on this proposition which gave us a motivation to work on our task. We thanks every one individuals for their assistance straightforwardly and by implication to finish our task. TABLE OF CONTENTS Analysis Content Page 3.1 Company Background………………………………………………....………………… 1 3.2 Principal Activities………………......…………………………………………………….. 2 3.3 Corporate Information……………………………………………………………………. 3 3.3.1 Company’s Objectives…………...………………………………………........ 3 3.3.2 Company’s Vision………………………………………………………........... 3 3.3.3 Company’s Mission……………………………………………………………. 3 3.4 Major Shareholders……….……………………………………………………………. 4 3.4.1 List of Major Shareholders………………………………………………….. 5-7 3.4.2 Share Information……………………………………………………………. 8 3.5 Company Development………………………………………………………………… 9-10 3.5.1 Recent Development………………………………………………………… 9 3.5.2 Prospects……………………………………………………………………… 10 3.6 Competitors and Market Control……………………………………………………….. 11-14 3.6.1 Competitor…………………………………………………………………….. 11 3.6.2 Market Control………………………………………………………………… 13-14 3.7 Company SWOT Analysis………………………………………………………………. 15-16 3.7.1 Strength………………………………………………………………………… 15 3.7.2 Weaknesses…………………………………………………………………… 15 3.7.3 Opportunities…………………………………………………………………... 16 3.7.4 Threats………………………………………………………………………….. 16 LIST OF TABLES Table Page 1. Table 3.1 The List of Director’s shareholders…………………………………………… 4 2. Table 3.2 The List of Major shareholders……………………………………………….. 5-7 3. Table 3.3 The Market Share ……………………………………………………………... 12 4. Table 3.4 The Market Size………………………………………………………………… 13 CHAPTER 3 COMPANY ANALYSIS 3.1 Company Background Kossan Rubber Industries Bhd was established in 1979 with the goal of producing rubber cutlass bearings for fishing boats. Dato' Lim Kuang Sia, the company's founder, was a chemist and an engineer. With an annual compounding capacity of 10,000 metric tonnes, the firm is now one of Malaysia's major makers of technical rubber goods, as well as the world's second largest manufacturer of disposable latex gloves. Next, Kossan Rubber Industries manufactures specialised rubber goods for a variety of applications, including printing, automotive, marine and construction. They also make latex and nitrile examination gloves for use in hospitals and clean rooms. Both rubber product lines comply to national and international standards. Their gloves have a low protein content and are devoid of irritants that might be hazardous to customers. In addition, Kossan Rubber Industries exports its goods to over 170 countries and has over 250 active clients. The firm exports around 60% of its technical rubber goods with the remaining 40% supplied to domestic markets. Overseas, more than 95% of their latex and nitrile gloves are sold to countries such as the United States, Europe, South America, the Middle East and others. Customers who buy rubber goods from Kossan Rubber Industries enjoy the company's exceptional customer service and high level of professionalism. Their goods are of the greatest quality and the firm has provided rubber bearings for many large projects including the Second Penang Bridge, Asia's longest bridge. Customers rely on Kossan Rubber Industries to provide high-quality rubber goods in a timely and professional manner. 1|P a ge 3.2 Principal Activities Principal activity is the fundamental action did by a unit (APE), among its exercises, the one that creates the most added esteem. The essential not really set in stone as indicated by the breakdown of the organization's different exercises. The principal activity so can be distinguished as the movement which contributes most to the absolute worth added of a unit viable. Kossan Businesses Sdn Bhd (KIND) is probably the biggest maker of dispensable gloves in the world and one of the biggest specialized elastic items producers in Malaysia with an expansive based market reach worldwide. It offers a wide scope of items outfitted with strong assembling capacities with mechanization possibilities. With its drawn out feasible development model, Kossan Enterprises Sdn Bhd (KIND) keeps on fashioning strong organizations and vital customer relations and stays submitted in serving the necessities especially of the medical care, cleanroom and wellbeing areas for the Gloves division, and in businesses, for example, car, foundation, marine, aeronautics, rail and digging for the Specialized Elastic Items division. Kossan Businesses Sdn Bhd (KIND) venture proceeds with future-sealing drives while adjusting to the always changing scenes of the business and commercial center. Kossan Enterprises Sdn Bhd (KIND) has to-date a yearly gloves creation limit of 32 billion pieces and an intensifying limit of specialized elastic items surpassing 10,000 metric ton for each annum. A preferred Original Equipment Manufacturer (OEM) and business partner, Kossan Enterprises Sdn Bhd (KIND) is perceived for its capacities in delivering creative items with consistency in quality, upheld by proficient business morals and vigorous monetary history. In 2020 Nexteer Car (Nexteer), China, granted Kossan Enterprises Sdn Bhd (KIND), the organization's specialized elastic items division, in acknowledgment of its outstanding item quality exhibition among Nexteer's provider local area. The honor is given to performing providers exceptional outcomes in their conveyance instrument with zero-deformity reports more than a year time span. 2|P a ge 3.3 Corporate Information 3.3.1 Company’s Objectives Kossan andits Group of Companies are committed to promote and maintain high standards of transparency accountability, ethics and integrity in conducting its business processes and operation 3.3.2 Company’s Vision To be the most respected global leader in the latex glove manufacturing industry. 3.3.3 Company’s Mission To be the most respected global leader, we will need to be: Operational and financial excellence through continuous technological advancement and innovation People-centric with focus on peoples’ competencies development, team work, professionalism and welfare A good and responsible corporate citizen with effective policies to protect the earth and promote sustainability 3|P a ge 3.4 Major Shareholders A shareholder, sometimes known as a stockholder, a person, corporation or organisation who holds at least one share of a firm's equity. Because shareholders basically own the firm, they profit from the company's success. These benefits take the shape of higher stock values or financial earnings given as dividends. When a corporation loses money, the share price lowers automatically, causing shareholders to lose money or see their portfolios deteriorate. These are the list of Director’s shareholders : No Name of Directors Direct Interest % Indirect Interest % 1 Tan Sri Dato’ Lim Kuang Sia 5,018,904 0.20 1,203,962,404 47.17 - Own Account - Cimsec Nominees (Tempatan) Sdn Bhd CIMB for Lim Kuang Sia (PB) 2 Lim Leng Bung 250,000 0.01 1,200,784,420 47.05 3 Tan Kong Chang - - 100,000 0.00 4 Lim Siau Tian - - - - 5 Lim Siau Hing - - - - 6 Lim Ooi Chow - - - - 7 Lee Choo Hock - - - - 8 Hoh Kim Hyan - - - - 9 Mohamed Shafeii Bin Abdul - - - - Gaffoor Table 3.1 The List of Director’s shareholders 4|P a ge 3.4.1 List of Major Shareholders These are the list of major shareholders of Kossan Rubber Industries Sdn Bhd with their number of shares and percentage : No Name No of Shares % 1 KOSSAN HOLDINGS (M) SDN BHD 1,040,784,420 40.78 2 CITIGROUP BHD 210,268,800 8.24 SENDIRIAN 160,000,000 6.27 NOMINEES (TEMPATAN) SDN EMPLOYEES PROVIDENT FUND BOARD 3 MALAYSIA NOMIEES (TEMPATAN) BERHAD PLEDGED SECURITIES ACCOUNT FOR KOSSAN HOLDINGS (M) SDN BHD (05-00042-000) 4 KUMPULAN WANG PERSARAAN (DIPERBADANKAN) 40,274,900 1.58 5 TIAN SENN RESOURCES SDN BHD 32,204,600 1.26 6 CITIGROUP BHD 28,200,000 1.10 CARTABAN NOMINEES (TEMPATAN) SDN BHD PAMB 28,193,600 1.10 22,284,975 0.87 19,708,400 0.77 18,060,600 0.71 17,607,300 0.69 16,488,842 0.65 16,338,486 0.64 NOMINEES (TEMPATAN) SDN URUSHARTA JAMAAH SDN BHD. (2) 7 FOR PRULINK EQUITY FUND 8 CITIGROUP NOMINEES (ASING) SDN BHD CBNY FOR NORGES BANK (F1 17) 9 CARTABAN NOMINEES (ASING) SDN BHD EXEMPT AN FOR STATE STREET BANK & TRUST COMPANY (WEST CLT OD67) 10 HSBC NOMINEES (ASING) SDN BHD JPMCB NA FOR VANGUARD EMERGING MARKETS STOCK INDEX FUND 11 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE (MALAYSIA) BERHAD (PAR 1) 12 HSBC NOMINEES (ASING) SDN BHD J.P. MORGAN SECURITIES PLC 13 HSBC NOMINEES (ASING) SDN BHD JPMCB NA FOR VANGUARD TOTAL INTERNATIONAL STOCK INDEX FUND 5|P a ge 14 HSBC NOMINEES (ASING) SDN BHD 14,145,866 0.55 MORGAN STANLEY & CO. INTERNATIONAL PLC (FIRM A/C) 15 PERTUBUHAN KESELAMATAN SOSIAL 12,601,100 0.49 16 CITIGROUP NOMINEES (TEMPATAN) SDN BHD 11,647,600 0.46 10,783,600 0.42 9,446,100 0.37 EXEMPT AN FOR AIA BHD 17 DB (MALAYSIA) NOMINEE (TEMPATAN) SENDIRIAN BERHAD DEUTSCHE TRUSTEES MALAYSIA BERHAD FOR EASTSPRING INVESTMENTSSMALL-CAP FUND 18 AMANAHRAYA TRUSTEES BERHAD PUBLIC ISLAMIC SELECT TREASURES FUND 19 LEMBAGA TABUNG HAJI 9,072,000 0.36 20 MAYBANK NOMINEES (TEMPATAN) SDN BHD 9,062,900 0.36 9,036,300 0.35 8,468,900 0.33 8,176,900 0.32 8,073,400 0.32 7,285,152 0.29 MAYBANK TRUSTEES BERHAD FOR PUBLIC REGULAR SAVINGS FUND (N14011940100) 21 HSBC NOMINEES (ASING) SDN BHD JPMBL SA FOR STICHTING DEPOSITORY APG EMERGING MARKETS EQUITY POOL 22 DB (MALAYSIA) NOMINEE (ASING) SDN BHD BNYM SA/NV FOR PEOPLE’S BANKOF CHINA (SICL ASIA EM) 23 AMANAHRAYA TRUSTEES BERHAD PUBLIC ISLAMIC OPPORTUNITIES FUND 24 CARTABAN NOMINEES (TEMPATAN) SDN BHD PAMB FOR PRULINK EQUITY FOCUS FUND 25 HSBC NOMINEES (ASING) SDN BHD HSBC BK PLC FOR SAUDI ARABIAN MONETARY AUTHORITY 26 ATTRACTIVE FEATURES SDN BHD 7,176,200 0.28 27 HSBC NOMINEES (ASING) SDN BHD 7,000,000 0.27 SBL OF MORGAN STANLEY & CO. INTERNATIONAL PLC 6|P a ge 28 CITIGROUP NOMINEES (TEMPATAN) SDN BHD 6,758,000 0.26 5,913,700 0.23 5,803,300 0.23 1,800,865,941 70.55 GREAT EASTERN LIFE ASSURANCE (MALAYSIA) BERHAD (PAR 3) 29 HSBC NOMINEES (ASING) SDN BHD CACEIS BK LUX FOR MOST DIVERSIFIED PORTFOLIO SICAV-TOBAM ANTI-BENCHMARK EMERGING MARKETS EQUITY FUND 30 HSBC NOMINEES (ASING) SDN BHD JPMCB NA FOR BLACKROCK INSTITUTIONAL TRUST COMPANY, N.A. INVESTMENT FUNDS FOR EMPLOYEE BENEFIT TRUSTS TOTAL Table 3.2 The List of Major shareholders 7|P a ge 3.4.2 Share Information There are four (4) that share information state for the share information for Kossan Rubber Industries Sdn Bhd which are : i. Total Number of Issued Shares : 2,557,871,616 ii. Class of Shares : Ordinary Shares iii. Number of Shareholders : 26,079 iv. Voting Right : 1 vote per Ordinary Vote The class of share for KOSSAN RUBBER INDUSTRIES SDN BHD is ordinary share. Number of shareholders is 26,079 and total number of issued shares is 2,557,871,616. For voting right is 1 vote per ordinary vote. 8|P a ge 3.5 Company Development 3.5.1 Recent Development Kossan Rubber Industries have been received awards since 2015 until 2020. One of the awards they got is The Brand Laureate Billion Dollar Brand 2015 in two categories, The Entrepreneur of The Year and also Billion Dollar Brand Awards 2014-2015. Next, they also receive award for Malaysia’s Top 5 Exporters of Rubber Gloves and Non-Glove Rubber Products. Besides, Kossan also receive ASEAN Business Awards and SME Recognition Awards 2015 under The Platinum Entreprenur 2015 Award. In 2016, Kossan receive Employer Branding Awards under Malaysia Best Employer Brands Award 2016. In addition, they also receive glove innovation award on The BrandLaureate Most Sustainable Awards 2015-2016. Then, Frost & Sullivant Asia Pacific Award 2016; Growth Excellence Leadership in Medical Glove, and lastly, Sin Chew Business Excellence Awards 2016; Business Excellence Person of The Year and Product and Service Excellence Award. In 2017, they got Brand Excellence in Manufacturing-Gloves on The Brand Laureate Most Sustainable Brand Awards 2016-2017. Next, The BrandLaureate Industry Champion Brand Icon Leadership Awards 2017; Industry Champion Brand Icon Leadership Awards 2017. They also got Asia's Best Employer Brand Awards 2017 in Asia’s Best Employer Brand Awards 2017 for the 2nd year in a row. Furthermore, ASEAN Business Awards 2017 in Priority Integration Sector Excellence Awards 2017 (Rubber Sector). They also own Asia Pacific Entrepreneurship Awards (APEA) 2017, GRC Wickham Awards 2017; Technology Commercialization Award by Global Rubber Conference (GRC), and the last one Frost & Sullivan 2017 Best Practices Award; Global Medical Gloves Technology Innovation. Next, in 2018, they receive 2018 Frost & Sullivan Asia Pacific Best Practices Awards: Global Halal Glove Company of the Year, FMM Icon 2018; An Achievement of Honour, The BrandLaureate: World Halal Best Brands Award 2018, MREPC Industry Awards 2018; Export Excellence Award (Big Corporation Category), and Malaysia's Best Employer Brand Awards 2018: Best Employer Brand. Furthermore, In 2019, Sin Chew Business Excellence Awards 2019; in Lifetime Excellence Achievement Award 2019, Asia’s Best Employer Brand Awards 2019, 2019 Frost & Sullivan Asia Pacific Best Practices Awards; Global Halal Glove Company of the Year, and lastly, Supplier Quality Excellence Award from General Motors. The latest award on 2020, Perfect Quality 2020 Award Achievement and General Motors: Supplier Quality Excellence Award 2020. 9|P a ge 3.5.2 Prospects In general, Kossan Rubber Industries Berhad is engaged in a variety of activities ranging from healthcare services to glove manufacture, processing, and trading. In recent years, Kossan has introduced a number of different glove products. These gloves are utilised in a variety of settings, including the medical field and the cleaning industry. Not only that, but Kossan also manufactures technical rubber products for a variety of applications. As a result, we will explore Kossan's potential futures project in the context of company analysis. Kossan will be evaluated in comparison to other companies in the same industry. For example, Top Glove and Hartalega. First and foremost, the abrupt decline in the share price of Top Glove as a result of the worker's infection, as well as the suspension of their products by the United States government during the pandemic COVID 19 virus, has provided an opportunity for Kossan to extend its glove sellers. Secondly, UOB Kay Hian (UOBKH); a brokerage firms said on The Business Times, Singapore, that Malaysia’s glove sector average selling prices are dropping to 21% on the third quarter. Top Glove and Supermax’s net profit also shrinking, to RM602.9 million for Top Glove and RM638.5 million for supermax. UOBKH also mentioned they look forward for companies in Malaysia to restock the inventory but not over 15-20% as Malaysia Rubber Glove Manufacturer Association’s demand because they concern that the supply will exceed the demand. This article showing opportunities for Kossan to shine as Top Glove is dropping in the third quarter. They need to increase the supply and the average selling prices in the futures. This might be a chance for Kossan to expanding their products and bring a bright future to the company. Analyst expecting Kossan to maintain their performance on first quarter 2021, but the glove market likely to be downtrend in September 2021 due to the competitors from China. Still, there are chances for Kossan because, based on The Malaysian Reserve article on 22 October 2021, Kossan’s revenue on the third quarter 2021 (3Q21), September 30, escalated to RM1.3 billion, from 3Q20; RM1.03 billion. The increment is because of higher revenue on gloves and clean-room division. The glove division alone, increase from RM0.947 billion on 3Q20, to RM1.22 billion on 3Q2 because of high average selling prices. The article from The Edge Market published on 26 November 2021, stated that Bursa Malaysia’s Healthcare Index are increasing almost 4%, Friday in the morning. Top Glove increasing RM0.33 or 14.67% to RM2.58 compared to Kossan, only increase 20 sen or 10.05% to RM2.19. 10 | P a g e 3.6 Competitors and Market Control 3.6.1 Competitor Malaysia is the world's biggest glove maker, producing over 240 billion rubber gloves annually and supplying nearly 70% of global demand for 360 billion gloves by 2020. Following increased demand due to the Covid-19 outbreak, the number of new industry operators in the gloves sector has expanded, and they are seen poised to enhance glove production facilities across Malaysia. Based on five companies that listed on the Bursa Main Market and the ACE Market that manufacture and trade gloves. Top glove is the most significant major competitor in Kossan Industry. It can also be classified as a big enemy in the health and care industry because they both produce medical equipment and are in the same sub-sector. Furthermore, Top glove’s revenue higher than the kossan industry in 2020 made it a very competitive match in the rubber glove industry, as high demand from the Covid-19 transmission resulted to a significant increase in medical equipment demand. Both firms also produce a variety of rubber gloves that are utilised in a variety of medical equipment purchases. Furthermore, customers can purchase more from Top glove firms due to the wide range of medical equipment available, as well as the fact that it is easier for suppliers to deal with one company rather than moving back and forth, which can generate a variety of problems for a party. However, Kossan Industry is seeing a positive phase in the sale of medical equipment like gloves, as they have grown over time to comprehend and anticipate the needs of the medical healthcare community. One of the key reasons is that they view innovation as a driving force in ensuring that product solutions are always available to meet current and future industry demands. In addition, they strive to maintain integrity in all aspects of product and service delivery so that all users and business partners regard them as respected and trustworthy. Based on data analyst from 2019 to 2020, Top Glove sales are expected to increase. By comparing sales growth from 2019 to 2020, Top Glove comes out on top with 50.74 percent, while Kossan comes in second with 22.33 percent. As a result of the strong demand, the Top Glove market is more dominated by suppliers who desire medical equipment as well as additional production processes, forcing the Kossan company to compete and become more stronger than his competitor. 11 | P a g e 3.6.2 Market Control Market Share COMPANY SALES MARKET SHARE RANK (%) KOSSAN RUBBER 3,638,472 27 2nd 7,237,427 53 1st 2,131,808 16 3rd 475,629 4 4th 13,483,336 100 INDUSTRIES BERHAD TOP GLOVE CORPORATION BERHAD SUPERMAX CORP BERHAD CAREPLUS GROUP BERHAD TOTAL Table 3.3 The Market Share MARKET SHARE 16% 4% 53% 27% TOP GLOVE CORPORATION BERHAD KOSSAN RUBBER INDUSTRIES BERHAD SUPERMAX CORP BERHAD CAREPLUS GROUP BERHAD For the year 2020, the table and pie chart above show the market share of healthcare equipment and services in Malaysia. Measurements are made by looking at each company's sales and then determining their position. According to the data, Top Glove Corporation Berhad will have a 53 percent market share in 2020 and total sales of RM 7,237,427. Kossan Rubber Industries Berhad is in second position, with a 27 percent market share and sales of RM 3,638,472. Supermax Corp Berhad came in third place with a 16 percent market share and RM2,131,808 in sales. Finally, the fourth place is managed by Careplus Group Berhad with 4% market share and total sales of RM 475,629. The total percentage for all market shares indicates 100% to find out which company dominates the market share. In short, Top Glove Corporation Berhad leads and dominates the market share and is followed by Kossan Rubber Industries Berhad, Supermax Corp Berhad and Careplus Group Berhad. 12 | P a g e Market Size COMPANY PAID UP CAPITAL MARKET SIZE (%) RANK 5.295b 41.22 1st 1.535b 11.95 3rd 4.922b 38.31 2nd 1.094b 8.52 4th 12.846b 100 (000,000,000) KOSSAN RUBBER INDUSTRIES BERHAD DUOPHARMA BIOTECH BERHAD KPJ HEALTHCARE BERHAD PHARMANIAGA BERHAD Total Table 3.4 The Market Size MARKET SIZE (%) 9% KOSSAN RUBBER INDUSTRIES BERHAD 41% 38% DUOPHARMA BIOTECH BERHAD KPJ HEALTHCARE PHARMANIAGA BERHAD 12% The market size for 2020 is shown in the pie chart above. By calculating market capitalization of a firm we know how to determine its market size. To raise more funds and enhance output, a corporation requires more shareholders that paid to investors and it referred as paid-up capital. According to the research, KPJ Healthcare controls the market in this business. It indicates to the table above, this company has the biggest market share of 38 percent, with a total paid-up capital of RM 4.922 billion. As we know, KPJ has been at the first private speciality hospital in Johor when it opened. As a global provider of premium healthcare services, KPJ is devoted to world-class excellence in every aspect of healthcare in order to expand their market share. Additionally, their superior medical skills and facilities enable us to provide one-stop ongoing care to suit the needs of the continually developing market in which they operate. Next, Duopharma Biotech Berhad was the second-largest market size. They have a paid-up capital of RM 1.535 billion and control 12% of the market. Duopharma is a 13 | P a g e Malaysian investment holding company with subsidiaries that undertake pharmaceutical industry. Lastly, Pharmaniaga Berhad came in third place, with a paid-up capital of RM1.094 billion and barely 9% of the industry's market size. Pharmaniaga Berhad is one of Malaysia's leading integrated pharmaceutical firms, with a strong commitment to defending the country by providing accessible and affordable healthcare solutions make its more known well in this country. In conclusion, KPJ Healthcare has a significant market size that has potential clients to whom Kossan can sell its products or services in order to increase revenue, as they require medical equipment on a regular basis in order to continue working. 14 | P a g e 3.7 Company Strength, Weaknesses, Opportunities and Threats (SWOT Analysis) 3.7.1 i. Strength Wide Products Range Kossan Rubber Industries produce a wide products range of each types of rubber disposable gloves for healthcare, speciality, and cleanroom. For example, the product range for latex gloves are PL78 puresafe latex powder-free, PL185 puresafe latex powder-free, PS60Y, and PS68D latex powder-free. While for nitrile gloves are CL67 chemax nitrile powder-free, CS30 chemax nitrile powder-free, CS35Y chemax nitrile powder-free and more. Because of the broad variety of gloves items available, consumers will have an easier time selecting the ideal gloves for themselves. ii. Intellectual Property Rights Patents and copyright are being used more frequently by Kossan Rubber to protect their inventions. In this way, they can keep their product invention from being copied by others in the future. 3.7.2 i. Weaknesses Cost of Production The rising cost of utilities such as gas and electricity will raise Kossan's production costs. This is due to the fact that Kossan is a manufacturer company that produces rubber gloves, so a lot of electricity was required during the manufacturing process, causing Kossan to incur the higher production costs of rubber gloves. ii. Significant Investment in Technology Kossan Rubber will have to make significant investments in the purchase of modern machinery, as well as in the hiring of more experienced employees to help them with their manufacturing process. The machineries that were purchased were exceedingly expensive. As a result, machine maintenance is expensive, and if any minor or significant accessories are damaged, it will be extremely expensive for the corporation to fix or replace them. 15 | P a g e 3.7.3 i. Opportunities Extending the E-Commerce and Social Media Oriented Business Model The e-commerce business model can assist Kossan Rubber in collaborating with local suppliers and logistics providers in the international market to sell their products on online platforms such as Shopee, Amazon, and ebay with product guarantees. Kossan Rubber has a fantastic potential to boost its online sales during the covid-19 epidemic season since Kossan Rubber product is essential during this pandemic and many people prefer to purchase goods online. ii. Artificial Intelligence Advances Kossan Rubber can use artificial intelligence advancements, such as Machine Learning algorithms, to predict changes in consumer demand as precisely as possible. Kossan Rubber can sense changes in consumer demand faster and focus on consumer needs or come up with new product innovations as a result of this. 3.7.4 i. Threats High Levels of Competition The top four key players in Malaysia's glove sector are Kossan Rubber, Top Glove, Hartalega, and Supermax. This company poses a threat to Kossan since the company must compete in order to keep its place in the market. Increased competition in the gloves sector also may put additional pressure on profit margins and profitability in the future. ii. Customer Dissatisfaction There is dissatisfaction among Kossan Rubber customers. It's reflected in the feedback on various online platforms. This dissatisfaction may pose a threat to Kossan Rubber because most people will consider the feedback before purchasing the product, resulting in low demand for the product. 16 | P a g e