LITERATURE III
READY
WHY ARE WE STUDYING
RHETORIC
BECAUSE WE USE
RHETORIC TO GET
WHAT WE WANT
#PERSUASION
RHETORICAL SITUATION
Who is Communicating?
Speaker
Why are you comminating?
Audience
Who are you communicating with?
Purpose
AUDIENCE
 Audience can refer to the actual and imagined people who experience and
respond to a text
 Most often there is an intended, or target, audience for the text.
 Audiences encounter and in some way use the text based on their own
experiences, values, and needs that may or may not align with the writer’s.
PURPOSE
 The purpose is what the writer and the text aim to do.
 What the speaker is seeking from the audience
 To think rhetorically about purpose is to think both about what motivated writers
to write and what the goals of their texts are.
The photo, called “Taking a Stand in Baton Rouge,” was taken by Jonathan Bachman for Reuters