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ZAPS Lab #5 Visual Search
Kelly Liu
Dornsife College of Letters, Arts and Sciences, University of Southern California
PSYC 301 CL: Cognitive Processes
Dr. Vita Droutman
10 October 2021
ZAPS Lab #5 Visual Search
Background
The purpose of this lab is to examine whether the presence of multiple non-target
elements affects target detection. In this experiment, participants completed two feature
search tasks where they were asked to identify features, such as color and shape, in a display.
During the task, researchers manipulated the nature of the target and the nature and number
of the non-target elements. Search time was measured, which was the time participants took
to detect the target. In the first task, participants had to identify a target among distractors that
differed from the target by a single visual feature such as color. For example, participants
identified a blue circle (target) surrounded by orange circles and squares (distractors).
Compared to the first task, participants in the second task performed a conjunction search
task where they had to identify a target that varied in two dimensions, color (orange or blue)
and shape (square and triangle), surrounded by distractors. Due to the increased demand for
attention in serial processing, we hypothesized that reaction times are higher for conjunction
search tasks than for feature search tasks.
Results
There is a consistent trend between the feature search and the conjunction search.
Results of the study all show that reaction times were faster during feature search tasks than
during serial search tasks. During the feature search task, the average reaction time remained
relatively constant and was not dependent on the presence of the target or the number of
distractors. In contrast, average reaction times increased as the number of distractions
increased for the conjunction search task. Apart from the reference results, the results show
that reaction times were higher when the target was absent.
Interpretation
Consistent with the hypothesis, we found slower reaction times for the conjunction
search task compared to the feature search task. A popular explanation for the different
reaction times of feature and conjunction searches is the feature integration theory (FIT),
proposed by Anne Treisman in 1980 (Treisman & Gelade, 1980). According to Treisman &
Gelade (1980), searches are divided into parallel and serial models of attention. The first
stage uses parallel processing in which participants focus on the simple distinguishable
feature of color that pops out from surrounding distractors (Treisman & Gelade, 1980). Basic
features are registered early, with almost no conscious effort (Treisman & Gelade, 1980). As
a result, individuals complete the search task with faster reaction times than conjunction
search tasks, which demand the integration of at least two features to detect targets (Treisman
& Gelade, 1980). For conjunction tasks, search times increase as the number of distractors
increase because attention must be directed serially to each item in the display one at a time
(Treisman & Gelade, 1980). When participants were asked to locate the blue circle among
blue squares and orange squares and circles, neither the color (blue) or shape (a circle) are
sufficient to detect the target. Instead, participants must integrate information of both color
and shape features to identify the target.
Challenge
Age and attention can influence search task performance. Children and older adults
may have slower reaction times on visual search tasks due to age-related changes in brain
physiology. Children often perform worse on search tasks because their prefrontal structures
have not fully developed in the brain (Woods et al., 2013). These structures are crucial for
executive functions and feature search (Woods et al., 2013). However, as the dorsolateral
prefrontal cortex develops rapidly with age, researchers observe age-related improvements in
search organization and search task performance (Woods et al., 2013). Older adults also
exhibit slower reaction times and less accuracy in visual search tasks than younger adults
(Tamura & Sato, 2020). Search time increases with age because the ability to attend to
multiple stimuli and shift attention across display locations slows down (Tamura & Sato,
2020).
Paper Review
A 2002 study published in The Journals of Gerontology by Davis et al. (2002)
investigates the effect of age on search performance. While some research suggests age
impacts search performance, others have found no differences between older and younger
adults. In the experiment, 15 young adults (ages 18 to 30 years) and 15 older adults (ages 65
to 78 years) were asked to identify a red disc (target) surrounded by red diamonds
(distractors; Davis et al., 2002). In the simple search task, researchers hypothesized that the
length of time needed to search the stimulus array threshold (SOA threshold) would be the
same for both set sizes (Davis et al., 2002). In the conjunction search task, researchers
predicted that the SOA threshold duration would be longer for the larger set size because
more time is needed to search through more items of the larger set size (Davis et al., 2002).
Moreover, set-size effects would be longer for high-accuracy performance, and that the SOA
threshold durations and the set-size effects would be greater for older adults than for young
adults (Davis et al., 2002).
Results of the study support the hypotheses. SOA threshold durations were longer for
larger set sizes, with the largest set-size effects found for high-accuracy responses (Davis et
al., 2002). Older adults had longer SOA threshold durations and greater set-size effects than
young adults (Davis et al., 2002). These results suggest that older adults may find the simple
feature searches harder than do young adults. Older adults require more time than young
adults to extract visual information from the display, resulting in longer SOA threshold
durations (Davis et al., 2002). One possible explanation is that searches are less efficient for
older adults because older adults have a more limited capacity for attending to information
(Davis et al., 2002). Limitations were not discussed in this study.
Novel Study Idea
Future research should investigate the effect of playing action video games on search
task performance. I am interested in whether playing video games increases the efficiency of
attentional processes. Video games are visually and attentionally demanding and require
players to focus on specific information while ignoring others. In many games, players must
identify and kill their enemies to prevent death and advance further into the game. In the
experiment, video game players and non-players perform feature search and conjunction
search tasks. The amount of time taken to identify the target (search time) is measured. Since
video games and visual search tasks both demand high efficiency and accuracy, video gamers
should have short response times on search tasks than non-players.
References
Davis, E. T., Fujawa, G., & Shikano, T. (2002). Perceptual processing and search efficiency
of young and older adults in a simple-feature search task: A staircase approach. The
Journals of Gerontology. Series B, Psychological Sciences and Social Sciences, 57(4),
P324–P337. https://doi.org/10.1093/geronb/57.4.P324
Madden, D. J., Turkington, T. G., Provenzale, J. M., Denny, L. L., Langley, L. K., Hawk, T.
C., & Coleman, R. E. (2002). Aging and attentional guidance during visual search:
Functional neuroanatomy by positron emission tomography. Psychology and Aging,
17(1), 24–43. https://doi.org/10.1037//0882-7974.17.1.24
Reisberg, D. (2018). Cognition: Exploring the science of the mind. New York: W.W. Norton.
Tamura, S., & Sato, K. (2020). Age-related changes in visual search: Manipulation of colour
cues based on cone contrast and opponent modulation space. Scientific Reports, 10(1),
21328. https://doi.org/10.1038/s41598-020-78303-4
Treisman, A. M., & Gelade, G. (1980). A feature-integration theory of attention. Cognitive
Psychology, 12(1), 97–136. https://doi.org/10.1016/0010-0285(80)90005-5
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