Project closure practice in Ethiopian Airlines in Enhancing website User
experience Project
Chapter 1: Introduction
1.1.
Background of the study
According to A Guide To The Project Management Body of Knowledge (PMBOK® Guide), “The Project
Closing Process Group consists of those processes performed to conclude all activities across all Project
Management Process Groups to formally complete the project, phase, or contractual obligations. This
process group, when completed, verifies that the defined processes are completed within all of the Process
Groups to close the project of phase, as appropriate, and formally establishes that the project or project
phase is complete”. While there is only one process in this Process Group, organizations may have their
own processes associated with project, phase, or contract closure. Therefore, the term Process Group is
maintained.
Close Project or Phase is the process of finalizing all activities for the project, phase, or contract. The key
benefits of this process are the project or phase information is archived, the planned work is completed, and
organizational resources are released to pursue new endeavors.
1.2.
Background of the organization /Project studied
Ethiopian Airlines (Ethiopian) is the flag carrier of Ethiopia was founded on 21 December 1945 and
commenced operations on 8 April 1946.During the past seventy plus years, Ethiopian has become one of
the continent's leading carriers, unrivalled in Africa for efficiency and operational success, turning profits
for almost all the years of its existence. Operating at the forefront of technology, the airline has also become
one of Ethiopia's major industries and a veritable institution in Africa. It commands a lion's share of the pan
African network including the daily and double daily east-west flight across the continent. Ethiopian
currently serves 100 international and 21 domestic destinations operating the newest and youngest fleet.
Ethiopian has city and airport offices at locations to which it operates. At other major locations it is served
by accredited and designated General Sales Agent (GSA).
One of the platform Ethiopian Airlines uses to present digitally beyond its city and airport offices is its
website which handles millions of users monthly.
The digital world offers innumerable opportunities for businesses in any industry. Companies using the
Internet effectively and efficiently are increasing in number each day. Travel is one of the industries that
develops by making use of any kind of opportunities offered by the Internet.
More and more customers are using the online mediums to plan and book holiday packages online. In such
a scenario, travel operators need to be smart and invest in online mediums to enhance their business
revenues.
The airline has around 35% online sales, with the website contributing for about 22 percent of that. By
2023, the airline seeks to boost its online sales to 45 percent. The high expense of ticket offices is one of
the reasons the airline is going toward a digital environment.
In order to achieve one of the airline visions, The Digital department developed a project with a deliverable
to increase the website ticket sale to 5% which is called “Enhancing Website User Experience”.
Chapter 2: Analysis of Findings
2.1. Method of data collection
In order to obtain empirical evidence, our group likes to employ descriptive methods, which will most likely
discover highly acceptable data through conducting interview with project manager, as well as secondary
resources such as Project charter and Project integration management document. And also we made an
observation to the project by visiting the website.
2.2. Analysis of the data collected
From the six people four of them struggled in the first page of the website