Journalists provide an essential service in a democratic society, in that they offer the information that people need to participate in political and cultural life It monitors the political process in order to ensure that politicians do not abuse the democratic processes Inform and educate Important in exposing the wrong-doing of the powerful in society Counterbalance function Balance out the information provided by government Media saturation (increased contact) Media Culture (Multiple truths or realities) "Onedimensional thought" Programmes which simply entertain help to remove any doubts that people may have about the organisation of society Acts as a hallucinatory drug which creates illusions and produces a sense of wellbeing Marcuse Distraction Checking function Pluralist by providing the electorate with alternative information from a diverse range of other sources They divert the attention from the unfair nature of society, to give the impression that nothing is wrong with the world we live in Role of the Media Marxist Antonio Gramsci hegemony (1968) Postmodern Diversity and Choice Blurred boundaries Identities Ralph Miliband Distortion/ Deception/ Drug Much more effective than force in controlling a proletariat that has the potential to be very disruptive Media is the "opium of the people" This encourages the working class to accept a system which exploits them