CHAPTER III
Methodology
Research Design
This study is a descriptive research which describes a population, situation, or
phenomenon. This research design focuses more on the characteristics of the population
or phenomenon being studied. It is descriptive in the sense that this study gathered
information about the impact of Social Media to academic responsibilities of Grade 12
ABM MDL in terms of passing modules in the duration and productivity.
Research Population and Sample
In this study, the researchers wanted to gather information from Grade 12 ABM
MDL students enrolled in Dasmariñas Integrated High School, school year 2020-2021. Of
the total population of Grade 12 ABM Strand MDL Student of Dasmariñas Integrated High
School, school year 2020-2021, only 50 were the representatives. These students were
chosen through simple random sampling.
Sample Sampling Procedure
In this study, the researcher employed the purposive sampling method and simple
random sampling for the selection of the participants. Purposive sampling refers to
intentionally chosen sample according to the needs of the study. This means the
researcher selects participants because they have indicated their willingness to
participate in the study. Likewise, this strategy enables the researcher to collect relevant
and useful information for answering the research question. Therefore, for this study, the
population from which the samples consist of Student of Dasmariñas Integrated High
School for School Year 2020 – 2021. Among the total population, simple random
sampling will be utilized. In this case each individual is chosen entirely by chance and
each member of the population has an equal chance, or probability, of being selected.
Research Instrument
The study utilized researcher-made questionnaire which is a consolidation of the
modified standardized questionnaires combined with the researcher’s readings from the
related literature and studies. The questionnaire was a multiple-choice and comprised of
four major sections; (a) respondents timeline profile in using social media; (b) academic
responsibilities of grade 12 ABM MDL students; and (c) relationship with the profile of the
respondents in terms of social media and academic responsibilities.
All the questions used are closed ended. Closed-ended questions are easily
analyzable, comparable with other answers and permit saving time for the respondent
and the interviewer. However, as the study made English version of the research
questionnaire it is easiest for the study to exclude open questions because as non-English
natives, the study could have some difficulties to translate and well interpret them. Indeed,
for the researchers closed-ended questions are easiest to code and analyze the data.
Data Collection Procedure
A letter of introduction and request for participation was mailed with the survey and
a self-addressed, stamped, return envelope. The letter invited participation and provided
for informed consent with return of the survey. Participation was both anonymous and
voluntary. The letter further instructed on the simple process to complete and return the
survey within a period of one week from mailing. Finally, the letter included contact
information for both the student investigator and the committee chairperson and an
opportunity to request results from the study. The process included an introduction letter,
self-administered survey, a post card reminder and if necessary, a second mailing. The
retrieval of the questionnaires was done right after the students have answered the
questions. The results were tallied using MS Excel, analyzed, and interpreted.
Data Analysis
Descriptive statistical analyses were performed on the sample groups to obtain a
clear understanding of the population. The measures of central tendency (means,
medians, and other percentiles) and dispersion (standard deviations, ranges) were
computed. In this study, the questionnaire was measured through a Likert Scale; (a)
agreement (strongly agree, agree, neutral, disagree, strongly disagree); and (b)
affirmation (yes, no, not certain). According to Bhandari (2020), Likert scale is a rating
scale used to assess opinions, attitudes, or behaviors.