Quantitative vs Qualitative
Research
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Source: https://blog.optimalworkshop.com/a-beginners-guide-to-qualitative-and-quantitative-research/
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Quantitative research

Quantitative research deals with numbers and
statistics, while qualitative research deals with
words and meanings.

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Quantitative methods allow you to systematically
measure variables and test hypotheses.
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Qualitative Research

Qualitative research is expressed in words. It
is used to understand concepts, thoughts or
experiences. This type of research enables you
to gather in-depth insights on topics that are
not well understood.
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Qualitative methods allow you to explore concepts
and experiences in more detail.
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Quantitative
vs.

Formulating Theories

Expressed as numbers
and tables
Summarize, categorize,
interpret

Narrative descriptions

Large Sample

Small sample

Closed-ended Questions

Open-ended Questions

Test, measure,
replication, objective

Understand complexity,
subjective

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Testing Theories and
Hypotheses
Qualitative
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Source: https://www.geopoll.com/wp-content/uploads/2020/11/qualitative-quantitative-chart.png
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Qualitative
Methods
Source: http://lamapa.org/2139-essay-on-qualitative-and-quantitative-research-methods
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Quantitative
Research
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Source: https://www.5staressays.com/images/types-of-quantitative-vs-quantitative-research-methods.png
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Research
Qualitative
Theory
Quantitative
Start Here
Research is a cycle of investigation
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Source: https://nurseamygdala.wordpress.com/2017/07/16/what-are-the-main-features-that-differentiate-qualitative-research-from-quantitative-research/
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