ISSUE: Improper Dissemination in COVID19-Protocols
I.
Identified Problem
The problem regarding the improper dissemination in Covid-19 protocols that I would like
to emphasize is the issue on vaccination roll outs in Manila. Vaccination is a very important
element in fighting against the virus because this gives people protection against it and if a lot of
people are vaccinated, herd immunity can be achieved, hence the decrease of covid-19 cases.
Unfortunately, Manila/NCR authorities and leaders are doing a poor job at properly informing
their citizens regarding the information in vaccine roll outs and just about how the vaccines work
in general. Which is why, there are still a lot of people that refuse to get vaccinated because they
do not have enough knowledge about it, which is why they remain skeptical. Because of the trend
of fake news today, these false information are not getting debunked because there arent much
factual information being disseminated. This is an importnt issue to address because if all that we
have are false information about the virus, then it will be impossible for us to fully protect ourselves
and we will fail to achieve herd immunity. The only way we can address this issue is if we and the
authorities make a collective effort in spreading factual information about how the vaccine works,
where can people get vaccinated, the registration for vaccination, and when can a person get
vaccinated. This can be done by posting credible infographics on the internet, and by having
infommercials done by the authorities.
Rumors and fake news on social media caused the influx of people at different vaccination sites in
the capital city Manila. The Philippines’ digital adoption journey has paved the way for more
prevalent use of the internet, but along with its advancement is also the risk of abuse. An example
of this is fake news, an issue that the country has been battling with for several years. Among the
difficult topics that are prone to fake news is the ongoing vaccination efforts of the national
government. Fake news triggered hesitancy among a number of Filipinos and caused confusion to
many regarding available vaccines in the country. (BW, 2021)
a. What issue or concern would you like to address?
- Improper dissemination of vaccination roll out in Manila
b. What do you think this an important issue?
- there are still a lot of people that refuse to get vaccinated because they do
not have enough knowledge about it, which is why they remain skeptical. Because of the
trend of fake news today, these false information are not getting debunked because there
arent much factual information being disseminated. This is an importnt issue to address
because if all that we have are false information about the virus, then it will be impossible for
us to fully protect ourselves and we will fail to achieve herd immunity.
c. What behavioral changes do you aim at?
- Living Healthily
- Vaccination approval
- Herd immunity
- Debunking fake news
II.
Intended Audience
a. Who are your intended audience? (primary, secondary and tentiary
stakeholders)
- Primary - General pubic (eligible people for the vaccine) - They are
the primary target of this issue because they are the ones who
should be aware of false information because getting vaccinated
should be their utmost priority
- Secondary - Manila authorities - They arv the secondary target
because theyre the ones responsible for addressing the issue
- Tertiary - People who are not eligible for the vaccine - They are not
the priority audience because they would not get affected that
much.
b. Segmentize your audience and identify specific psychosocial and demographics
for each audience.
Psychosocial variables
Primary - Need for vaccine / health status
Secondary - Authoritative factors
Tertiary - n/a
Demographic variables
Primary - age 12 - 70 years old
Secondary - Occupation ( must be a manila authority )
Tertiary - age - below 12