Assignment
Sales Management
Name: Abdullah Shoeb Khan
Enrollment: 01-111192-004
Section: 7-M
Product
The product selected to implement ABC's model is called Roomba. Roomba is a self-governing
robotic vacuum cleaner which can be controlled through a mobile application. It is manufactured
and designed by an American company named iRobot. These vacuum cleaners are available in a
wide range of different models each with its unique feature. The current covid-19 situation and
the increasing advancement in robotic technology have popularized the increasing trend of
opting for this method to provide reliable indoor cleaning services.
ABCs Model
1. Analyze Needs




Clean indoors: With the advent of the current pandemic, the need for clean indoors has
drastically increased.
Convenience: People prefer products that prove to be convenient and useful
Autonomous cleaning: People that usually have back pains and ailments as such find it
hard to clean their homes and thus require something that could carry out this laborious
task for them.
Time saving solution: People usually do not want to indulge in cleaning for long periods
of time.
2. Product Benefits

Roomba is an autonomous self sufficient robotic vacuum cleaner that charges itself and
does not require anyone to operate it






These devices do not require any special maintenance and due to which they can last for a
long time
It is able to clean spaces which are difficult and tedious to clean using conventional
methods
The vacuum cleaner has a variety of functions that can satisfy various cleaning needs and
make it possible for the product to operate on varying surfaces.
These products can clean regardless if anyone is present or not since they work according
to a schedule set through the application
The product is equipped with sensors which protect it from falling off of high places like
stairs etc.
The product is wireless and thus saves the consumer from the hassle of having to deal
with wires spread throughout the house.
3. Gain Commitment
Gaining a potential customer’s commitment is quite crucial in sales. This can be done through
the following:





Deliver a good pitch preferably with visual aids
Summarize the pitch using important keywords
Patiently listen to the customers complaints
Provide them with suitable and satisfactory solutions
Ask customers about any reservations they might have.
4. Service
These are the services provided to consumers after the sale has been closed. The following
services are provided by iRobot to its customers




Home trial for 60 days
Free shipping and return
1 year warranty
Pay using installments.
Reference

iRobot. (n.d.). Roomba®-robotstofzuigers. https://www.irobot.com/roomba