Your Brand
BRAND PROMISE
WHY BENEFIT IS
BELIEVABLE
KEY BENEFIT
CONSUMER INSIGHT
BRAND CHAMPION
BRAND FOUNDATION
Example
Brand Promise
Step into Awesome
Male-oriented sports bar where guys can be guys.
Most guys like beer and boobs. Watching sports, getting rowdy, drinking a little too much, and staring at a girl's
“hooters” is what dreams are made off.
There is nothing better than hanging out with my buddies, sharing some cold beers and food over a game. The only thing that would make it better
is if we were surrounded by sexy, barely dressed women laughing at our jokes and batting their eyelashes at us.
Single guys in their late 20’s that want a place to unwind after a long day’s work. These guys can be rowdy and outspoken. They are always up for a cold
beer, sports, and flirting with beautiful, scantily dressed girls who will enthusiastically play the sexual innuendo game and celebrate the “guys will be
guys” manners.
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1/20/2022
Owl Logo
Hooters Girls
Chicken Wings
Orange
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Ego Boost
Guy’s favorite bar food
Sports
Sexually playful banter
• Delightfully tacky, yet unrefined
• Playful
• Unapologetic
Disclaimer: This is not the official Hooters brand architecture
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