Welcome! Thanks for joining us Presented By Group H : CHOONY SHAM Your Date Here NEMDHARY THREEBHOOBUN 1 APPLE - IPHONE Think Different – But Not Too Different Reason why Apple make IPHONE • “The iPhone was designed to be a super slick phone in Steve Jobs’ mind,”. “It was his development team and the demands of the user base that saw the potential in the new platform, that transformed the iPhone from a ‘slick phone’ into the culturally dominant, world-eating phenomenon that it is today.” Your Date Here 3 On January 9, 2007, at the Macworld convention, the first announcement for the iPhone was made and on June 29, 2007 the first device was released amidst large media attention and hype. If there were any remaining doubts about the phone’s success, they were eradicated as soon as it was made available for sale. The phone was a huge hit .It was hailed as Time’s Invention of the Year 2007, it sold millions of pieces in the very first year in USA alone and it made all other designs look primitive. The success story of Iphone is the result of the incredible vision and understanding behind its invention, and the amount of work and pace with which that vision was realized. Had Apple not have the foresight to sail into the new waters of mobile phones, had it not decided to reinvent the very idea of phone, had it basked in the glory of ipod’s success, it would never have been the global leader it is today. Your Date Here 4 Brand Recognition Brand recognition is a concept used in advertising and marketing Ways to better Brand Recognition 1. Provide great customer service 2. use the same photo/logo in all your marketing materials -it is an addition way you'll be instantly recognizable by your targeted market Run face book and instagram ads and events -By running brand awareness add and events you can reach new people who might be interested Your Date Here Your Footer Here 5 Branding Benefits -Customer recognition -Customer loyalty -Word of mouth -Higher employee motivation -Credibility Your Date Here Your Footer Here 6 How does apple design their product? Every part of the packaging is designed to be clean and direct. The design is simple in a world of clutter and constant sensory over-stimulation. Apple's iconic sensory experience is the expression of the absence of eye-grabbing colors and images. And that minimalism is exactly the thing that attracts the eye. Your Date Here Your Footer Here 7 How would you describe an Apple packaging? Apple makes its packaging as artistic and visually appealing as the device inside. Every corner of the box is clean. ... Every part of the packaging is designed to be clean, simple and direct. The design is simple in a world of clutter and constant sensory overstimulation. Your Date Here Your Footer Here 8 Is Apple packaging Eco friendly? IPhone's packaging is made with 100 percent recycled and responsibly sourced wood fiber. iPhone uses 53 percent less energy than the energy conservation standard. Apple design their product to be energy efficient, long lasting, and safe. Your Date Here Your Footer Here 9 Apple's Marketing Strategy Marketing is identifying customer wants and satisfying them profitability but why does apple markets its products. -To identify customer needs: products they need and price they are willing to pay -satisfy customer needs: maintain customer loyalty -Anticipate changes in customer needs: by identifying new trends in customer demand or gaps in the market. Your Date Here Your Footer Here 10 Apple or any business will have to take action to maintain its level of sales and market share. The following may be done: -Bring out new products to keep customers interest -Keep improving its existing product by producing new versions. -Maintain a good relationship with the customers. -Keep cost low to maintain competitiveness. Your Date Here Your Footer Here 11 If Apple's marketing department is successful in identifying customer need, then it should enable Apple to: -Raise customer awareness -Increase their revenue and profitability -Increase or maintain market share -Develop new products or improve existing products Your Date Here Your Footer Here 12 Apple conducts a market research before developing a new product They do so to try find answer to these questions: -how many people are interested -what price are they willing to pay -what feature of the product do they like and dislike -what type of customers would buy the product -how strong is the competition Your Date Here Your Footer Here 13 Branding Benefits Customer recognition Let’s start! Your Date Here Customer loyalty More word of mouth. Higher employee motivation Gives confidence Coffee Break Lunch Break Coffee Break Q&As session / closure Your Footer Here 14 No photo… but still nice! Your Date Here Your Footer Here 15 YOUR LOGO Transition Slide Dark, no photo… Wowwww! Your Date Here Your Footer Here 16 01 Marketing People CAN’T listen while reading your slide. Always stick to the most important message. Less is more… be CONCISE. And don’t kill your presentation with too many bullet point slides. Use VISUALS instead! Your Date Here Your Footer Here 17 02 Using a light background is always an option to be considered A light background might be easier to read Is a better option if you intend to print your document Suits diagrams or graphics insertion Your Date Here Your Footer Here 18 Relevant content displayed with 2 columns is also nice! • Lorem ipsum dolor sit amet, duis eu. Metus tortor. Eu ut lorem, est sodales amet. • Lorem ipsum dolor sit amet, duis eu. Metus tortor. Eu ut lorem, est sodales amet. • Maecenas nam mattis, condimentum semper tristique. Morbi sed diam ullamcorper cubilia et. • Maecenas nam mattis, condimentum semper tristique. Morbi sed diam ullamcorper cubilia et. Your Date Here Your Footer Here 19 1 image says more …than a thousand words Your Date Here Your Footer Here 20 BIG Is beautiful. Less (text) is more Your Date Here Your Footer Here 21 Support your claims with a short and POWERFUL quote Author’s name Your Date Here Your Footer Here 22 Use infographics to transform your data into engaging visual content LOREM IPSUM LOREM IPSUM Lorem ipsum dolor sit amet, ist tel consectetur adipisc magna aliqua. Lorem ipsum dolor sit amet, ist tel consectetur adipisc magna aliqua. LOREM IPSUM LOREM IPSUM Lorem ipsum dolor sit amet, ist tel consectetur adipisc magna aliqua. Lorem ipsum dolor sit amet, ist tel consectetur adipisc magna aliqua. LOREM IPSUM LOREM IPSUM Lorem ipsum dolor sit amet, ist tel consectetur adipisc magna aliqua. Your Date Here Lorem ipsum dolor sit amet, ist tel consectetur adipisc magna aliqua. Your Footer Here 23 SmartArt graphics are very easy-to-use and so effective! • Lorem ipsum dolor sit amet, duis eu. Metus tortor. Eu ut lorem, est sodales amet. 01 06 02 Lorem Ipsum 03 05 04 Your Date Here • Maecenas nam mattis, condimentum semper tristique. Morbi sed diam. • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. Your Footer Here 24 Use simple and clear charts to make information easier to visualize • Lorem ipsum dolor sit amet, duis eu. Metus tortor. Eu ut lorem, est sodales amet. CHART TITLE Series 1 2 Series 2 2 Series 3 3 • Maecenas nam mattis, condimentum semper tristique. Morbi sed diam. 5 2.4 4.4 4.3 1.8 Your Date Here CATEG ORY 2 • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. 3.5 4.5 CATEG ORY 3 CATEG ORY 4 2.5 CATEG ORY 1 2.8 Your Footer Here 25 Organize your relevant numbers and figures with tables Column Title 1 Column Title 2 Column Title 3 Column Title 4 First Row 2 500 4 250 6 500 4 700 Second Row 12 300 1 200 7 800 9 850 450 850 200 2 100 9 800 5 600 4 200 7 800 250 470 150 890 25,300 24,270 18,850 25,340 Third Row Fourth Row Fifth Row TOTAL Your Date Here • Lorem ipsum dolor sit amet, duis eu. Metus tortor. Eu ut lorem, est sodales amet. • Maecenas nam mattis, condimentum semper tristique. Morbi sed diam. • Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt. Your Footer Here 26 Use a map for infographics, statistics or to visualize locations Lorem ipsum dolor sit amet, duis eu. Metus tortor. Eu ut lorem, est sodales. Your Date Here Your Footer Here 27 Use uniform colors that really work with your template The following custom colors are already built in this template – use this palette when adding some new content or graphics: Your Date Here Your Footer Here 28 J O HN S HOWEET PRESENTATIO N EX PERT 1234 Lorem St, Ipsum, 56789, Country +00 123 456 7890 your@email.com https://www.showeet.com/ Thank You! Do you have any questions? YOUR LOGO Credits & Copyrights • Photos – many thanks to: • Pixabay (CC0 Public Domain license) • Free font used: • Calibri (Microsoft font) • Copyrights: • Free with Attribution • Cannot be resold or redistributed under any circumstances • Cf. https://www.showeet.com/terms-of-use/ Your Date Here Your Footer Here 30 THANK YOU ! Click to add text Hope you like this template :) Made with by Free creative templates, charts, diagrams and maps for your outstanding presentations https://www.showeet.com/
