B RIAN A . W ILLIAMSON
712 E. White Mountain Blvd #1785
Pinetop, AZ 85935
trunk4prez@gmail.com
928-200-9808
B USI NESS D EVELOPMENT L EADER / B RAND M ANAGER
M ARKET E XPERT / T RUSTED A DVI SOR
Top Performer | Online Reputation Management | Industry Insider
Market reactive, Innovative Business Development Manager, strategically leading teams to success through relationships.
Focusing on the tools that today’s technology provides, I build value to organization’s customers through awareness from
point of sale to their online reputation. With over 12 years of experience in the aftermarket automotive industry, I am here
to cultivate partnerships, growing a mutually beneficial relationship between organizations and their clients. As a market
leader, my passion is to build the business network, it is only surpassed by my drive to help those business partners grow.
As their trusted advisor, I provide knowledge, insight, and expertise delivering profit measurable results.
AREAS OF COMPETENCY
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Research & Analysis
Marketing & Sales Strategies
Targeted Channel Campaigns
Vendor Relations
Logistics & Shipping
Budgeting
Market Growth
Labor Costs
Cost/Benefit Analysis
Expense Management
Inventory Control
Staff & Customer Training &
Development
§ B2B Long Term Relationship
Growth
§ Change Management
§ Scheduling
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§ Process Improvements
§ Customer Centric Org Planning
§ Customer Relationship
Management (CRM)
§ Safety Protocol (DOT, OSHA, ADA)
§ P&L Expertise
§ Fleet Management
PROFESSIONAL EXPERIENCE
ACIMA CREDIT – AREA SALES MANAGER
1/2020-8/2020
• House Account Management Growth resulting in average of 112% growth from Jan 2020 – May 2020
• Personal Lease Production growth monthly average over 120%
• New business growth through Account enrollments average of 8 new merchants per month (Goal 5)
• First Lease production average of 10 per month (Goal 5)
• Assist growth initiatives with Big O Tire with 3 locations in Top 10 Nationally.
• Actively train merchants on how to sell No Credit Needed Financing
• Ensure all merchant staff trained on Acima Technology including Merchant Portal and Text to Apply
• Utilize Social Media outlets, Online Marketplaces such as Facebook Marketplace, Offer Up, Shopify
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to encourage merchant growth through advertising merchant’s lease hyperlink to approve consumers
for financing at their specific location.
Manage enrollment of Merchants on Find a Store to drive consumers to their place of business
Using relationship management to encourage enrollment of new merchants through word of mouth
and recommendations from successful merchants using Acima Credit
Actively report all sales activity including Calls, Onsite Visits, Emails, Campaigns, and Mass
marketing through Salesforce and actively using Salesforce maps to plan weekly sales routes, checking
in and out of target merchants, unprotected merchants, and Active merchants in real time in the field.
Utilizing Salesforce Inbox, Yesware, and Salesforce Connector to log all email contacts generated
through marketing campaigns.
Research new sales opportunities through competitors Find a Store, merchant social media presence,
Hunter.io, LeadFerret, and Builtwith
Tracking personal merchant enrollment link clicks with Bit.ly and Rebrandly, targeting merchants that
click but do not enroll.
Report analysis of all Personal Lease Accounts, House Accounts, Target Merchants, and Unprotected
merchants to build productive call schedules to maximize lease production, enrollments, and first
leases.
US FOODS, INC – TERRITORY SALES MANAGER – FOUR CORNERS AREA
3/2019-1/2020
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Actively manage $1.6M sales route with consistent 2% account growth through Q3 2019
Consistently working an average of 15 high quality prospect accounts each period
Conversion of new business per quarter of 26% or 4 accounts per quarter
Work to develop relationships with accounts, bringing value to their business, creating a business
partnership
Work in a Team Up environment to bring all the resources customers need to grow their business
Monitor market trends, weekly, to ensure margins are met while maintaining customer interests are
protected
Actively gather competition intel to ensure buyers are purchasing with good business intelligence.
Communicate all of the benefits our customers have by choosing US Foods including online
ordering, inventory, and cost analysis tools as well as Partner technology tools that help drive traffic,
lower labor costs, and shape the online image and presence of their business.
Analyze business trends, identifying segments of lost business, evaluating competition penetration,
and creating actionable plans to regain lost business
Actively manage AR and collections
Manage pricing, focusing on hot button items, to maintain business while looking for opportunities
to make GP$
Report daily using Salesforce CRM applications, utilizing both laptop and mobile applications, to
report progress, place service requests, and communicate campaigns to management, specialists, and
service coordinators.
DURANGO MOTOR COMPANY, ACCESSORY DEPARTMENT MANAGER
9/2018 – 1/2019
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Oversee, manage, and deploy team of Accessory Service Advisors and Technicians
Ensure that each Accessory Service Advisor coordinates with Automotive Sales Teams to present the
Accessory Portfolio to every guest shopping for and purchasing a new or used vehicle at the
dealership
Assist Accessory Service Advisors during high volume periods with guests, helping them choose the
products that best suit their needs
Consult guests that are seeking unique custom accessory builds on their vehicles including lift kits,
full off-road suspension systems, long travel off-road systems, custom wheels and tire upgrades,
aftermarket bumper, roof rack systems, and lighting, upgraded trailering options including
Gooseneck and Fifth Wheel Applications, Airbag hauling solutions, bed covers and truck toppers,
and a variety of other products
Grew GP% by 36% from Sept 2018 through Jan 2019, qualifying the department to add an additional
Accessory Service Advisor
Managed Accessory Technician Productivity to maximize their income while maintaining
department efficiency
Managed Accessory Department Scheduling across all departments including Vehicle Sales needs
and Part Department needs
Receive inventory into CDK Drive, appropriately price product to ensure margins are obtained, and
review work orders to monitor product coming from vendors to identify any shipping delays,
communicating information back to the guest
Maximize program benefits from manufacturers by training Advisors to suggestively sell product
that the department earns incentive on and monitor volume numbers to drive sales and margins
Plan accessory builds for Showroom inventory to assist in selling aging vehicle inventory
Plan social media campaigns to drive foot traffic into the dealership, growing accessory sales, and
aiding vehicle sales department in moving more units.
AMERICAN TIRE DISTRIBUTORS, REGIONAL WHEEL SALES MANAGER – MIDWEST/MOUNTAIN WEST,
2/2016 – 9/2018
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Consistently growing region Year Over Year by 7% or Greater
Denver Market Growth over 15% to budget
Salt Lake City Market Growth over 8% to Budget
Rural Colorado Market growth to exceed Denver Metro Growth for 2018
Achieve regional sales and productivity goals
Research, plan, develop and implement both sales and marketing strategies for the assigned region
to include, customer retention and new business development.
Identify underperforming centers. Assist in the formulation of a strategy to gain share and attain
objectives
Provide sales and product training to the region’s Field Sales Team as well as the curriculum for
each to utilize in their markets
Provide market intelligence including but not limited to the investigation of competitor pricing,
policies and market strategy
Employ business development tools (including Professional Selling Skills)
Maximize sales opportunities through sales calls (via telephone or personal visits) and participate in
local and regional trade events to enhance market visibility,
Prepare and executes presentations for Tire Dealers in the region that can benefit long term from
custom wheel sales
Develop effective lead generation skills for use by the Field Sales Team in the region, setting goals
for new leads to cultivate and develop into viable wheel sales customers.
AMERICAN TIRE DISTRIBUTORS, AGM/DISTRIBUTION CENTER MANAGER/OPERATIONS MANAGER/PERFORMANCE SPECIALIST,
11/2010-2/2016
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Provide leadership and direction to warehouse, delivery team, administration and sales department.
Sustain top 2 in regional performance sales, increasing revenues by 111% to FY13.
Mitigate risk, managing vendor relations to ensure optimal cost savings initiatives.
Maintain zero safety violations for FY10, FY12 and FY14 by complying with safety and health directives including DOT,
OSHA and ADA.
Reduce overtime rate by 7% in FY13 and total labor rate by 6% in FY14.
Grew performance sales ratio consistently since FY10.
Meet local market sales opportunities by strategically procuring inventory.
Leverage trends in customer industries/marketplaces to shape solutions and approaches to expand market share.
Manage route plans and profitability to achieve strategic business goals.
Support team management initiatives including recruiting top talent, hiring, disciplinary protocol, grievances,
counseling, pay scales, training and development, succession planning, morale boosting and performance evaluations.
Implement cost savings initiatives, planning targets to achieve optimal financial performance.
Coordinate and oversee all inventory procedures and systems including Bin Location System, WMS, inventory
receiving, shipping, transfers and physical count comparisons.
Cultivate client rapport to drive retention, effectively managing accounts to increase sales.
Support client growth initiatives, effectively identifying wheel program dealers.
Educate dealers, delivering training seminars on wheel sale proficiencies.
RIMSUSA (RNR CUSTOM WHEELS AND TIRES), GENERAL MANAGER, 10/2006-09/2010
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Ensured optimal productivity, managing labor requirements including scheduling and payroll.
Supported sales staff with goal development while developing marketing plans and cultivating relations with
dealerships to boost profits and ensure high sales margins.
Managed accounts to ensure 15-day past due accounts were closed in time.
Reduced process lag time, auditing inventory to reconcile any discrepancies.
Maximized profits, controlling aging inventory, collecting debts and organizing invoices.
Developed advertising campaign with local radio stations to promote brand awareness.
EDUCATION & CERTIFICATION
University of North Carolina at Wilmington – Wilmington, NC; International Business with Minor in Accounting
(Coursework Completed)
Cape Fear Community College – Wilmington, NC; Business Administration & Religion(Coursework Completed)
Ball State University – Muncie, IN; Telecommunications & Political Science (Coursework Completed)
Certifications: CompTIA A+, Microsoft MCP & MCDST, iCracked Certified iTech (Mobile Device Repair)
TECHNICAL SKILLS
MS Office Suite, SQL, UNIX/Linux, JDK 8/x64 8, Python, .NET Framework, Photoshop, Lightroom, Final Cut Pro X, Oracle,
WMS, Salesforce, MS Dynamics CRM, Cloze, SharePoint, EAS Applications, GIMP, Inkscape, CDK Drive, DealerSocket