Digital Transformation Services by TM One
Abstract (HM) 200
1. Introduction (HM) 500
Key Word Definition- Transformation
The service has been done
-Company info
-Mission
Main points
2. Successful CRM in business process (Eric/Ziela) 2000
- CRM
- Business development
- Financial Aspect
- Project & Process flow
3. The impact of the project (Eric/Ziela) 1000
- Financial
- ROI
4. The challenges / Issues (Faizal) 700
- Feedback from client
5. Solution/ Way forward (Faizal) 700
- Room for improvement
6. Lesson learnt/Conclusion (HM) 500
References
YANG ZI FAN
Fakulti Alam Bina,
Universiti Malaya,
50603 Kuala Lumpur,
Federal Territory of Kuala Lumpur.
4th January 2022,
Director of TM One,
1, Jalan Damansara, Damansara Kim,
60000 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur.
Respected Sir/ Madam,
REQUESTING PERMISSION TO SEEK INFORMATION FOR CASE STUDY
Regarding the above subject, we are student from University Malaya (refer attachment) and currently
conducting a case study for BQB 7010 – Project Investment and Financial Management. We are writing
this letter to request an interview and would like to disclose your good company name for our case
study. This case study will offer an opportunity for us to learn from experiences and influence the
practice of theories. Therefore, we would appreciate if your good company give the permission to do
the case study at TM One.
Thank you.
Regards,
Your Approval,
………………………………
……………………………..
(YANG ZI FAN)
(TM One)
Group Leader
Date:
Date:
Questions
1. Please introduce the Project & Process flow of the project. How do you made the decision of
investing the project?
2. What’s impact of the project on the total work flow?
3. What’s the challenges during the implementation of the digital transformation project?
4. Do you have any competitors? What’s your uniqueness or sustainable innovation compared
to others?
5. Is the structure below similar to TM One project? (Figure 1)
Figure 1: CRM Benefit Map. Article-Customer relationship management: digital transformation and sustainable business
model innovation
6. What’s the solutions you took for the challenges?
7. How long the project usually lasts?
8. How did the Covid-19 impact on the project?
9. What’s the improvement can be done?
10. How many people usually involved in the project? What’s the PM’s responsibility?
11. What’s the budget and the profit for the project? (Percentage of total revenue from annual
report)
12. What do you think the project future landscape? Can the digital transformation be a future
trend?