“A STUDY ON SERVICE MARKETING TOOLS BEING USED BY
OUTLOOK GROUP ”
SUMMER TRAINING REPORT
Submitted in Partial Fulfilment of the requirements for the Post Graduate
Diploma in Management (PGDM) 2019-21
OUTLOOK PUBLISHING INDIA PVT.LTD.
UNDER SUPERVISION OF:
SUBMITTED BY:
MR. KARTIKEYA SINGH
RAJAN KUMAR
(Assistant Professor)
PG/25/066
School Of Management Sciences
Varanasi
1
Letter of Completion
This is to certify that Mr. Rajan Kumar, student of School of Management Science,
Varanasi has successfully completed internship with us. He worked with us from 14th
May 2020 to 14th July 2020.
During his training, he has shown eagerness to learn, understand and cope up with
work. He has learnt much to keep himself in good stead for the future assignments in
life.
We wish him all the best.
Yours Sincerely,
Ashish Gupta
Outlook Group
New Delhi
November 4th 2020
Outlook Publishing India Pvt Ltd, AB -10, Safdurjung Enclave, New Delhi - 110029
2
CERTIFICATE
Certified that this summer Training Report entitled “ A STUDY ON SERVICE
MARKETING TOOLS BEING USED BY OUTLOOK GROUP’’ has
been prepared by Mr. RAJAN KUMAR of the PGDM Semester III during the
Session 2019 -2021 under my supervision.
The Summer Training Report is upto the standard and I forward it to the
Director, S.M.S. for getting it evaluated as per the Ordinances governing the
PGDM Courses.
…………………..
Date: ………………
MR. KARTIKEYA SINGH
(Assistant Professor)
3
DECLARATION
I am RAJAN KUMAR, a PGDM 3rd Sem student. Hereby declare that the project research
entitled 'A STUDY ON SERVICE MARKETING TOOLS BEING USED BY
OUTLOOK GROUP' is an authentic record of my own research at the 'School of
Management Sciences, Varanasi as needed for the summer training study for the degree of
PGDM, under the guidance of MR. KARTIKEYA SINGH(Assistant Professor).
I also declare that no part of this project has been duplicated from another source, the
information included in the project has been researched and project written by me & the
information collected or presented in the summer training report is correct to the best of my
knowledge & belief.
RAJAN KUMAR
PG/25/066
PGDM 3rd SEM
4
ACKNOWLEDGEMENT
At the outlet, I take the privilege to convey my sincere gratitude to those whose co-operation,
suggestions and support helped me to accomplish the project work successfully.
I would like to thank my Mentor Mr KARTIKEYA SINGH (Professor Assistant). For his
valuable guidance and regular support, which has greatly helped me through the project.
I am also thankful to our Course Coordinator Dr. AMITABH PANDEY, (Associate
Professor), SMS, Varanasi for his encouragement and timely suggestions, which helped me
greatly during the course of this project.
I would like to thank Mr. AJAY SINGH (HR Manager) in Outlook for his valuable
guidance.
Last but not the least, I would like to thank all those respondents who had provided their
precious time in filling the questionnaire.
Thank you..
5
TABLE OF CONTENT
No.
Content
Page No.
Section-A
1.Introduction
1.1
Industry Overview
8-16
1.2
Company Overview
17-37
2.
Experiential Learning
38-43
Section-B
3
Introduction
44-47
4
Literature Overview
48-49
5
Research Methodology
6
Data Analysis Results & Interpretation
7
Conclusion
71
8
Recommendation
72
9
Annexure
10
Bibliography
50
51-70
73-78
79
6
SECTION-A
1. INTRODUCTION
Print media as anybody can comprehend is one of the main components coming through in
the manner in real life action word paper magazine books, and so on, helped by many
individuals and is unquestionably one of the most confided in mechanisms of public and
worldwide news.
Outlook is important for the Rajan Raheja Group which made its start in the development
business and in the wake of building a tremendous presence in the realty market, the Group
differentiated along the side into assembling, money related administrations and media.
(Hathway Cable and Datacom and Asianet Satellite Communications), monetary
administrations (disaster protection and resource the board through joint endeavors with
ING), distributing (Standpoint Group), retail (Globus, H&R Johnson (India) TBK, Food
World and Health and Glow), land advancement, programming, petrochemicals and inns.
RAJAN RAHEJA GROUP {BUILDING MATERIALS, BATTERIES, FINANCIAL
SERVICES, MEDIA, HOSPITALITY, RETAIL}
Hathway Investments Private Ltd., a Raheja Group organization, wandered into the medium
business with their week by week newsmagazine, Outlook, in October 1995. They gave point
by point insightful articles that made an interest among perusers and helped its development
levels.
In 1998, they presented Intelligent Investor (later renamed Outlook Money). In resulting
years, they brought out different magazines like Outlook Traveler and Outlook Saptahik.
In 2003, during a transition to isolate the distributing business, Hathway Investments
discovered Outlook Publishing India Ltd., (OPIL) to deal with every one of their
distributions. By 2004, Outlook magazine had built up a readership base of 1.5 million
perusers and sold 11.2 million duplicates every year.
7
1.1 INDUSTRY OVERVIEW
RAJAN RAHEJA GROUP:
Mr Rajan Raheja is the owner of OUTLOOK group.
Date of Establishment: October 1995
Headquarter Address: AB-10, S.J. Enclave, New Delhi - 110029, India.
Branches: Mumbai, Kolkata, Chennai, Bangalore and Hyderabad.
8
(BUILDING MATERIALS, BATTERIES FINANCIAL SERVICES, MEDIA,
HOSPITALITY)
The Rajan Raheja bunch expanded combination which has interest in areas like ancient rarity
(through crystal concrete H&R Johnson India and RMC readymix India Automotive and
modern batteries (Exide Industries) digital TV (Hathway link and datacom and Asia net
satellite correspondence), money administration( in life coverage and Asset Management
through joint endeavor with ING), distributing (Outlook Group) retail (Globus H&R .
Johnson India) TBK, Food World and Health and Glow land advancement programming
Petrochemical and inn.
INTRODUCTION OF GROUP COMPANIES:
Rajan Bihari Lal Raheja (conceived in 1954) is an Indian money manager who lives in
Mumbai for Forbes magazine has distinguished him as a tycoon with a total assets of 21.5
billion creation him the 30th most extravagant individual in India. Rajan Raheja made his
start in the development business in the wake of building a gigantic presence in the truth
market.
His Rajan Raheja bunch was expanded in a real sense into assembling money related
administrations and media, each adventure started and executed to fulfill the objective and as
something initiative in center regions.
The rundown of his gathering achievement is long and diverse .today H&R Johnson India
Limited is the top name in earthenware tiles in India. Exide is the most grounded brand of
batteries in the car and modern field. Co-advance of Supreme petrochem Ltd. alongside
Supreme Industries Ltd biggest cycle of plastic material in India the gathering additionally
held hands with Oberoi lodgings and as co-advance of Trident Hotel and extravagance Resort
Rajvilas which conde nast Traveler positioned as one of the 25 best Villa hideaway on the
planet.
9
Crystal concrete ltd. has a creation limit of 2.5 million tones. The gathering is a coadvertiser of Sonata Software Limited one of the main programming organizations in India.
As proprietor and administrator of a fiber optic link network in Kerala through Asianet
satellite correspondence, co-advertisers of RMC readymix India Pvt Ltd alongside RMC
bunch pic, UK the world biggest producer and prepared blend concrete.
Hathway link and datacom pvt ltd has broad link network in 6 significant urban areas and
seven enormous towns across India.
Globus stores Pvt Ltd is India one of the biggest attire brand chains. a half JV with the ING
gathering of Netherland in ING Life Insurance, the endeavor is as of now in the fifth biggest
back up plan of India.
OVERVIEW OF INDUSTRY AS A WHOLE :
There are the two primary wellsprings of getting information to decide readership of any
distribution:
 National Readership Survey – NRS
 Indian Readership Survey – IRS
Here we have a few overviews based on market division on all media incorporate news
papers purchasers.
Public Readership Survey might be an overview on all media, however particularly the print
medium, led by the National Readership Studies Council (NRSC) - upheld by Audit
Bureau of Circulation (ABC), Advertising Agencies relationship of India (AAAI) and
Indian Newspapers Society.
10
It explores the readership of around 80 significant Indian distributions dilies, weeklies, biweeklies and monthlies-in more than 475 towns of 57 areas over the length and broadness of
the nation.
The towns chose, in any case, are distribution focuses of dailies. By cycle of 'deliberate
examining. It professed to be the most exhaustive readership review in the nation.
It gives comprehensive information (accessible to its customers on PC circles) readership,
radio listenership profile'- the financial attributes of the perusers of shifted distributions, of
film and watchers at home, and of audience members to radio, additionally on the grounds
that the level of duplication among distributions and between media. Exploration offices
included are: IMRB, TNS Software Mode, AC Nielsen along with ORG.
1.1.1
Major companies within the industry:
1. India Today
The India Today Group initiated its excursion with the dispatch of a solitary magazine in
1975. In the course of the most recent 42 years, the Group has become one of India's most
differentiated media aggregate with interests in enormously adaptable organizations that
includes of 21 magazines, 4 TV channels, 1 paper, various sites and portable destinations and
Applications over all driving stages viz. iPhone, iPad, Android, Windows. The India Today
Group has additionally stretched out its business advantages to E-Commerce, books, retail,
schooling and music.
2. The Week
The Week is an Indian news magazine established in the year 1982 and is distributed by The
Malayala Manorama Co. Ltd. The magazine is distributed from Kochi and is as of now
imprinted in Delhi, Mumbai, Bangalore and Kottayam. As indicated by the Audit Bureau of
Circulations, it is the biggest circled English news magazine in India.
11
3. VOGUE India Magazine
Vogue India is the Indian version of the month to month style and way of life magazine
called Vogue. It is the seventeenth global release of Vogue and the primary version in South
Asia. Vogue India is distributed by Condé Nast India Pvt. Ltd., a 100% possessed auxiliary of
Condé Nast International.Vogue India was the first magazine delivered in Quite a while that
is 100% unfamiliar claimed. Condé Nast India is situated in Mumbai and furthermore has an
office in New Delhi.
1.1.2
Size of the Industry
There are hardly any news magazines that have seen any development most observe
disintegration in readership Retains its No 1 situation among papers with 19.07
million perusers it isolates Danik Jagran from others basically as a result of its
distinctive market division among clients, Danik Bhaskar follows second with 14.57
million, and Daily Thanthi is third with a readership of 10.23 million. Amar Ujala
stays at four with 9.89 million perusers. Malayala Manorama (9.35 million) and
Hindustan (9.72 million) have exchanged situations at number five and 6 . Lokmat,
Eenadu, Mathrubhumi and Times of India take the seventh, eighth, ninth and tenth
spots with 8.10 million, 7.94 million, 7.65 million, and 7.08 million perusers,
individually.
TOI is that the simply English day by day to search out a region inside the best 10.
aside from Amar Ujala and Hindustan, each other distribution inside the main ten
rundown has encountered a negligible decrease in readership.
For the IRS 2006 R1 a yearly example size of two .4 Lakh was covered spread
similarly more than two rounds. a total of 1,178 towns and several ,894 towns were
overviewed. the information speaks to hands on work during the total year Jan-Dec
2005.
The mid-purpose of the overview is June 1, 2005. Being perpetual overview, the
announcing happens like clockwork upheld a Moving Annual Total.
12
Among magazines, Saras Salil (Hindi) stands out with a readership of seven .36
million. A removed second is Kungumam (Tamil) with 3.76 million, trailed by
Vanitha with 3.52 million perusers. India Today English is fourth with a readership of
three .51 million.
Grihashobha (Hindi) has climbed an indent to number five, and is trailed by Tamil
week after week Kumudam, India Today Hindi, Malayala Manorama, Tamil week by
week Anand Vikatan, and Hindi month to month Meri Saheli. Kungumam, Anand
Vikatan, and Meri Saheli and newcomers in the main ten rundown. Most English
dailies have seen a fall in readership, however all in all any English day by day
readership has demonstrated an expansion from the 17,396,000 in IRS 2005 R2 to
17,435,000 in IRS 2006 R1. Both the best two?
The Times of India and Hindustan Times have seen a decrease with the previous
dropping from 72.87 lakh to 70.84 lakh and therefore the last from 35.21 lakh to
35.08 lakh. Third-put Hindu has expanded its readership barely from 27.87 lakh to
27.97 lakh. Deccan Chronicle's also has development from 10.14 lakh to its present
11.32 lakh. The Telegraph (10.82 lakh), Mid Day (7.37 lakh), Deccan Herald (6.04
lakh), the Indian Express (5.65 lakh), the Tribune (4.83 lakh), the Statesman (4.22
lakh), the Assam Tribune (3.45 lakh) all have seen fall in readership. Among English
magazines, most loved India Today has dropped by 10% from 38.99 lakh to 35.09
lakh.
Sister concern Reader's Digest also has seen a 12 percent fall and is at 23.06 lakh
from 26.37 lakh. Filmfare has seen one the steepest falls its readership fell 21 percent
to 16.71 lakh. Standpoint has dropped by 11 percent and is at 11.44 lakh.
Stardust, as well, has dropped and is as of now at 10.95 lakh when contrasted with the
13.11 lakh inside the past round. From ladies' magazines, Femina, Women's Era,
Cosmopolitan, New Woman, Elle and Savvy to revenue titles simply like the Sport
star , Auto India, Overdrive, Outlook Traveler, Capital Market, Living Digital, all
have seen a plunge in readership, with certain titles like PC Quest and Junior Science
Refresher dropping by just about 23 percent. As indicated by the study, the measure
of families has developed by 1.4 percent more than 2005 to prevail in 210 million.
13
1.1.3
Products and services of major players

MONEY TODAY

BUSINESS ECONOMY,BUSINESS TODAY

TRAVEL TODAY

SAPTAHIK

COSMO,FEMINA,NEW WOMEN,VOGUE

TIMES

INDIA TODAY
1.1.4
Market share of major players
Indian Readership Survey is directed by the Media Research Users Council (MRUC).
IRS 2007 is that the biggest constant media study ever directed (example size of 229,000
people) giving a solitary source information base to socioeconomics, media propensities and
product/brand utilization across 986 towns and 2858 towns in India.
This all-India review led together with the Media Research Users' Council (MRUC)
additionally gives item/brand entrance data for more than 50 unique items permitting one to
interface media propensities and item utilization information for grown-ups and youths from
the age of 12 years.
Both NRS & IRS:
Gives media utilization propensities, item possession and utilization, way of life markers data
on Psychographic, large scale segment and geographic boundaries.
According to NRS 2008:
Press adds 34 million perusers inside the most recent 2 years, Press keeps on developing,
adding 21 million perusers somewhere in the range of 2005 and 2008, Over the most recent 3
years the measure of perusers of dailies and magazines set up among those matured 15 years
or more has developed from 179 mm to 200 mm - a development of 4% per annum.
Note: Recently the extent of NRS has been extended to incorporate those matured 12 years or
more however the 15 years age cutoff has been applied for examination with NRS 2002.
14
There is as yet critical extension for development, as 314 million individuals that can peruse
and see any language don't peruse any distribution. It isn't simply reasonableness that is an
imperative, since 21 million of those educated non-perusers have a place with the upscale
SEC An and B fragments.
According to IRS 2008:
Exactly when it appeared to be the print media was blasting indeed, the Indian Readership
Survey 2008 Round 1 has pricked the air pocket.
Singular pace of development has been somewhat not as much as family unit pace of
development at 0.85 taking the whole 12 yrs + populace to 784 million. With single agebreaks now accessible from the Census, the age section information has been realigned. The
extent of the complete portion of the 20-29 age bunch has declined from 25 percent to 23.6
percent.
The information shows that the scope of broad communications has deteriorated over the
most recent three years. Press reach has been floating around at 24 percent, TV at 55 percent,
radio at 21 percent, and Internet at 1.5 percent at the all India level. In metropolitan India,
press and TV have declined.
The press reach declined from 42.9 percent in 2004 to 41.7 percent in 2006. In spite of the
fact that TV declined from 80.2 percent to 78.9 percent over the most recent three years, C&S
has demonstrated some development, from 53.5 percent in 2004 to 54.4 percent in 2006.
The primary wellspring of income for any distributing bunch is publicizing. A sponsor might
truly want to comprehend the statistical data points prior to putting his cash in publicizing.
Furthermore, prior to putting away the money , the sponsor need to aptitudes a large number
of us purchase which distribution during which zone.
The ABC gives of these essential realities at regular intervals. The ABC figures aren't the
aftereffect of assessments, cases or mystery, yet they're the consequences of unbending,
15
inside and out and unbiased reviews of paid disseminations of part distributions by free and
driving firms of Chartered Accountants working as per the principles/methodology set by the
Bureau.
With very 30 years of involvement, Outlook Group gives an assortment of bundling items
and advertising answers for business and mechanical customers. Its items incorporate
stickers, postcards, coupons, game pieces, puzzles, marks, containers, rankles and mailers.
The organization's items are utilized for pressing DVDs, CDs, electronic apparatuses, and
infrequent and food things. It offers foil stepping, embellishing, pass on cutting, collapsing,
sticking, shrivel wrapping, hand amassing, contract fabricating, pocket making, advanced
printing and inspecting administrations.
The organization also gives plan meeting, designing, venture the board, item satisfaction,
Web entry configuration, warehousing, circulation and transportation administrations.
It offers bundling arrangements under the MicroLiner brand. The organization serves the
foodservice, amusement, medical care and drink enterprises. Standpoint Group is an
individual from the Contract Packaging Association and the Wisconsin Manufacturer
Association.
In an ongoing overview led by the standpoint Company – the Delhi's driving supplier of
selling data and crowd estimation – Living Digital is appeared to be a truly intriguing
magazine giving the most recent news and surveys.
16
1.2 COMPANY OVERVIEW
Outlook is an Indian week by week and month to month newsmagazine in distribution since
October 1995.
Mr Vinod Mehta has been the establishing editorial manager in-boss. Since its
commencement, insightful announcing has been the specialty of the magazine.
Outlook has likewise produced the particular magazines Outlook Traveler, Outlook
Money, Mand the Hindi Outlook. Outlook has been well known for huge numbers of its
exciting stories like the "Kargil Bungle" and the "Match Fixing discussion" yet many
view its publication tilt as being against the correct like the RSS, frequently featuring
restricting segments in negative light.
17
Achievements :

The organization is a glad beneficiary of National Tourism Award in 2001-2002,
given by the Department of Tourism, Government of India.

The Government of India has additionally perceived Outlook Traveler Getaways as
the Best Travel Publication in the year 2002-2003.
MEDIA SERVICES:

Print Media

Web Media
The major segments identified for the market segmentation of Outlook :

Hotels Coaching institutes

Corporate offices

PVR Cinemas

Premium Clubs
For the training Institutions which plan understudies for MBA, the idea proposed by Outlook
was that the duplicates of Outlook English, and Outlook Business as their Interest happens
just with these two magazines, with the ad of the foundation with the cover-on-cover choice
would be conveyed to imminent understudies who are significance to clear CAT and other
MBA doorways in different DU and Engineering universities in Delhi and NCR.
This thought bid as during this way the foundation would be prepared to speak with its
imminent understudies. For the highest notch clubs, the proposed selling methodology was
practically almost like that embraced for fairways with the month to month bill being sent
with the magazine by Outlook.
18
The thought proposed to corporate workplaces that their Interest just towards Outlook
Money, Outlook Profit since it looks like their Business. Lodgings keep magazines inside the
accompanying spots: Rooms, Business Centers Lounges, Public Places and vehicles.
Their more clarity of mind towards Outlook Traveler Magazines, and Fashion magazines like
Marie Claire, such an Interest bys lodgings shows their psychographic division.
Management and staff:
EDITOR IN CHIEF
Krishna Prasad
PRESIDENT & PUBLISHER
Maheshwari Peri
EXECUTIVE EDITOTR
Bishwadeep Moitra
FEATURES EDITOR
Nandini Mehta
FOREIGN EDITOR
Ajaz Ashraf
BUSINESS EDITOR
Sunita Arora
SENIOR EDITOR
Ajith Pillai, Anjali Puri
POLITICAL EDITOR
Smita Gupta
BUREAU CHIEF
Saba Naqvi Bhaumik
BOOKS EDITOR
Sheela Reeddy
DEPUTY FOREIGN EDITOR
Seema Sirohi
ASSISTANT EDITORS
Namrata Joshi
SENIOR SPECIAL CORRESPONDENT
Anuradha Raman
SPECIAL CORRESPONDENT
Saikat Datta, Niveditta
CORRESPONDENT
Himanshu Kakkar
19
BUSSINESS OFFICE:
PRESIDENT
Indrani Roy
VICE PRESIDENT
Vidya Memon
GENERAL MANEGER
Kabir Khattar
DY GENERAL MANAGER
Shipra Mohan Sinha
NATIONAL HEAD
Vipul Jain
REGIONAL MANAGER
Ananad Shri li, Arokia Raj
SENIOR MANAGER
B.S Johar, Kabir Khattar
ASSOSIATE MANAGER
Bobby Methews
HEAD OFFICE:
AB-10 S.J ENCLAVE, NEW DELHI-110 029
TEL: 26191421; FAX:26191420
20
1.2.1

Mission statement
To convey better an incentive than our Customers, Shareholders, representatives and
society on the loose.

Build a powerful group of submitted and enthusiastic workers through supported
learning and developing.

Develop commonly valuable relationship with our accomplices.

Employ savvy measures and there by make a solid association.
VISION:

To be an excellent worldwide aggregate with a reasonable spotlight on the business.
VALUES:

Integrity

Teamwork

High Achievement

Service Excellence

Building Shareholder Wealth
21
1.2.2

Types of Products & Services given
Print Media
Outlook has different kinds of Magazines:
OUTLOOK MONEY:
Outlook MONEY" starting at 30-Nov-2002, India's first close to home account magazine,
which offers sound procedures for the lay financial specialist, particularly the developing
section of salaried center and upper working class and independently employed experts. Its
message is clear and straightforward: 'Contribute well, obtain carefully, spend cleverly'.
Clearly, that message has gone down well: the magazine sold as much as 1,00,000 duplicates
a fortnight inside a year.One of its distinctive attributes is that around 93 percent of perusers
hold all previous issues of Outlook Money.
22
OUTLOOK TRAVELER:
Traveler is a month to month magazine from the stable of Outlook Publishing India Pvt.
Restricted and the main huge magazine focused on the movement per user. Consistently since
June 2001 OT has acquainted per users with the marvels of obscure objections while
additionally reassuring voyagers to investigate natural spots. Regardless of whether
individuals are arranging an occasion, or just longing for one, Outlook Traveler keeps on
taking them closer.
23
OUTLOOK SAPTAHIK :
Saptahik , a week by week newsmagazine, was dispatched in October 2002 to build up
critical presence among the immense Hindi understanding crowd.
The item focuses on the developed Hindi peruser keeping their inclinations, real factors and
desires as a top priority. Standpoint Saptahik holds the center qualities of Outlook with
objective, furiously fair-minded and intense news coverage, while shaking its own character
through a solid pearl.
24
MARIE CLAIRE:
A French magazine which incorporates all dress style and outfits and new dresses on the
lookout, most stylish trend News, styles, magnificence patterns and so on the lookout.
25
OUTLOOK PEOPLE:
It covers public and global famous people, their way of life, likes, loathes and so forth.
26
NEWSWEEK:
It offers complete inclusion of world functions with a worldwide organization of journalists,
columnists and editors covering public and foreign relations, business, science and
innovation, society and amusement.
27
BUSINESSWEEK:
It is a global magazine covers all the business news around the globe.
28
OUTLOOK GEO:
GEO is a German begun; information based magazine covering things identified with
untamed life, nature, life sciences, proficiency and so forth.
29

WEB MEDIA:
OUTLOOKINDIA.COM :
In 1998, Outlook went online as outlookindia.com, bringing into its overlay the tremendous,
beginning readership of exile Indians. Outlookindia.com is both Outlook magazines' home
on the web and a web distribution. Aside from Outlook's print version completely - enhanced
with connections to related articles on its own site et al. on the on the web - outlookindia.com
additionally offers a variety of unique Web-just segments and news refreshes a day with a
truly enthusiastic intelligent area.
OUTLOOKTRAVELLER.COM:
Initiated as a web asset in 2000, this movement Website has since come an all-inclusive way.
Outlooktraveller started by opening up new vistas in web-driven excursion arranging, with its
profoundly centered publication highlights around a variety of objections. Still a feature of
the site , these are upheld by devices and assets that make creating your vacation a breeze?
From choosing your objective, to picking your method of transport, finding your way round
the guide, choosing a territory to stay to getting the nearby merriments, in addition to
ferreting out the closest ATM, fuel stop or digital bistro.
Here are a few things for everybody; themed excursion thoughts from 'A for experience' to
'W for natural life', honeymooners dream objections, foodies delights, first-individual
travelogs, a message room where you'll trade notes or approach us for more data that you
need? Also, remember to book your duplicates of our worldwide honor winning blockbusters
from Outlook Traveler Getaways, accessible at an exceptional cost once you request on the
site.
In the event that you might want a see , there're portions from the manuals by famous
creators, including any semblance of Prabhu Ghate, Ruskin Bond and Jug Suraiya.
30
Outlookmoney.Com:
It takes forward the way of thinking and convictions introduced by Intelligent Investor (the
individual account magazine that was dispatched in mid1998, presently alluded to as Outlook
Money). The site has six channels - Stocks, Mutual Funds, Loans, Retirement Planning,
Taxation and Insurance - that address wide regions of the private money range.
Outlookmoney.com accompanies numerous intuitive apparatuses. The Loans channel alone
games adding machines that do all the calculating a guest may need on home, vehicle,
individual or value advances.
outlookmoney.com tries to flexibly add up to answers for non-public money issues - from
scattering data to giving roads to internet business exchanges.
PRODUCT DESCRIPTION:
The Outlook Group has an assortment of marvelous magazines, all obliging various
requirements of the clients. Beneath referenced are the names of the items under the Outlook
Group:

Outlook English (News weekly magazine)

Outlook Business (Business)

Outlook Money ( Finance & Banking)

Outlook Profit ( Stock exchange)

Outlook Traveller ( Best of travel)

Outlook Marie Claire( French originated fashion magazine)

People ( Celebrity )

Newsweek ( International news weekly magazine)

Business week ( International business magazine)

Geo ( German originated Knowledge based magazine)

Outlook Hindi ( Hindi based)
31
PRODUCT PORTFOLIO:
Following are the results of the standpoint bunch alongside newspaper kiosk cost and unique
rebate on cover-on-cover public or global magazine version:
Outlook magazines
Newsstand price(in Rs)
Cover-on-cover price( in
Rs)
1. OUTLOOK ENGLISH
25
18
2. OUTLOOK BUSINESS
25
16
3. OUTLOOK PROFIT
50
25
4. OUTLOOK MONEY
30
18
5. OUTLOOK
TRAVELLER
6. PEOPLE
75
48
40
20
7. MARIE CLAIRE
75
NA
8. GEO
100
60
9. NEWSWEEK
75
35
10. BUSINESS WEEK
175
NA
11. CAREER 360
40
25
12. OUTLOOK HINDI
25
NA
Please note the above mentioned cover on cover prices can be negotiated as per the order size
required by the clients.
32
1.2.3
Policy of the company
1. Mass indifferent selling Method (Advertising).
Pull Blend
2. Eye to eye individual selling (Salesmanship)
Push Blend
Both of these are firmly identified with the Channel of Distribution.
1. A Pull Blend is one in which mass indifferent, Sales endeavors are given the best
accentuation. The reason for Pull Blends to pre-offer to the last purchasers so they
request the item at the retail level of appropriation.
The firm receiving this methodology this technique would spend more on publicizing
and advancement instead of in close to home selling.
2. A Push Blend accentuates individual selling, Naturally firm receiving the technique
build up a solid deals power at both the merchant and the seller level, this strategy would
will in general promote the item through the channel of wholesaler.
33
 Customer fulfillment with center around market division in organizations has
customarily been a nearby undertaking. Auxiliary supervisors, basically brand
administrators, include delighted in extraordinary scope inside the plan and execution
of shopper conduct near the precarious edge of their business sectors. Albeit
worldwide promoting is affecting conventional choosing in regions like line ,
marking, evaluating, and publicizing, it's had little impact on shopper conduct.
However, for certain organizations that might be going to change.
 Outlook encounters with free enterprise in market division are average of the issues
looked by many. In the mid 1980s, the board designated to the neighborhood
associations numerous decisions that had customarily been made or emphatically
affected by the base camp. Of all showcasing choices, just marking and bundling were
kept at the middle. The rest, including customer and exchange advancements, turned
into the area of the organization's nation tasks round the world.
 Although decentralization has helped improve Outlook's exhibition universally, it has
been not exactly good in shopper. The issue has to do with two advancements over the
long haul: an overall move in accentuation and spending portion for customer conduct
and away from media publicizing, and expanding dependence on value advancement
to zest up transient nearby deals results, especially in nations with a solid exchange as
well as restricted electronic media promoting. The result: diminished brand
productivity, conflicting brand correspondence, and a huge potential for weakening of
brand name establishments with buyers.
 Today Outlook is attempting to return some focal heading to its entire nation
correspondence works on, including deals advancement. The board is horrendously
aware of the harm "brand the executives by adding machines" and "product
advancement" can do to its global brands and their drawn out benefit. Free enterprise
in promotion isn't any more extended thought about a prudence at Outlook.
34
 For some worldwide brands, the significance of customer conduct in the showcasing
blend changes drastically starting with one nation then onto the next. Outlines the
disparate promoting methodologies applied to in any event one buyer basic food item
brand in five nations during 1987.
OUTLOOK AND ITS COMPETITORS:
OUTLOOK GROUP
OUTLOOK COMPETETIORS
OUTLOOK MONEY
MONEY TODAY
OUTLOOK BUSINESS
BUSINESS ECONOMY,BUSINESS
TODAY
OUTLOOK TRAVELLER
TRAVEL TODAY
OUTLOOK HINDI
SAPTAHIK
MARIE CLAIRE
COSMO,FEMINA,NEW WOMEN,VOGUE
NEWS WEEK
TIMES
OUTLOOK (ENGLISH)
INDIA TODAY
35
Major competitors of Outlook Magazines:
India Today Magazine
FILMFARE Magazine
VOGUE India Magazine
36
S.W.O.T ANALYSIS
STRENGTH:

Well coordinated and experienced staff.

Innovative and client situated Products.

Direct way to deal with the client.

Customer fulfillment.

Strong Distribution Network.

Good membership Gifts.

Have separate gathering for Hindi Magazine.
WEAKNESS:

Price of some Magazine is high.

They are hesitant in advancing a portion item.

It takes a month in conveying first duplicate of the supporters and fourteen day in the
event of address change.

Sometimes Gift isn't Delivered to clients according to given occasions.
OPPORTUNITIES:

It has numerous item catching all areas data so it has an occasion to turn into a market
chief.

Outlook Weekly is generally excellent and powerful magazine. This is the public
interest Magazine.

Outlook has an occasion to advance its ,magazine at worldwide level with global
release.
THREATS:

Existing rivals in the market rivalries are expanding in the product offering.


India today has just caught the large piece of the overall industry.
Perceptions of Readers: Outlook favors Congress gathering and the vast majority of
time.
37
2. MY EXPERIENCE AND LEARNING
2.1
TRAINING AT OUTLOOK:
Rajan Kumar, as an understudy at Outlook Group was named as an information Jockey in
the Sales office. Presently, Knowledge Jockey (KJ) is a profile which is given to assistants
who advances the proposals of Outlook Magazine as well as has deals targets which they
need to accomplish inside the length of 60 days. In this way, my temporary position program
went in the accompanying way.

Initially, on the principal day itself I acquainted myself with the Outlook deals group.
We as a whole understudies from SCHOOL OF MANAGEMENT SCIENCE,
VARANASI are appointed in groups for the time of May-July. My Team Leader was
Mr. Ajay Singh, who is a (HR) in Outlook Group.
2.2
JOB DESCRIPTION
As a Knowledge Jockey, initially my work was to advance Outlook Online Special offers and
for this I need to gather a decent information base of corporate just as families at that point
actually mail the web offers to their particular mail ids. The work was restricted to advance
these proposals as well as to sell the magazine membership on the web and I was given a
business focus of INR 15,000 inside a time of 2 months.
38
Discounted Exclusive Website for Customers:
https://subscription.outlookindia.com/newoffer/kj.html?vouchercode=VARA108299
39
SALES PROCESS:
• PROSPECTING
Arranged a far reaching rundown of planned customers in each portion. After the fragments
were distinguished, a rundown of forthcoming customers was made in portions with the
assistance of web and phone Directory arrangement. The first comprised of all subtleties of
the customers including name, address, and phone number and so forth
• GATHERING INFORMATION A FEW CLIENT
This progression comprised of get-together data about the customers regarding whether they
are as of now taking any magazines and at what cost. Additionally the critical manager inside
the organization chose and his/her subtleties were recognized ..
• PRE- APPROACHING
The following stage included calling up the leader in the customer beginning and making him
keen on the item and persuading them to purchase with him/her.
• PRESENTATION
The customer was inquired as to whether he's purchasing different magazines and if yes at
what value, Information with respect to magazines being as of now a neighborhood of his
business was separated from the customer. At that point nitty gritty data with respect to
highlights of the product and its edge over the contenders was disclosed to the customer. The
different choices like Trolley sack or 4 in I Bag set were offered to him. Test duplicates were
appeared to show the changed alternatives. All the endeavors were made to persuade the
diagrams to purchase the magazine by show in different plans, endowments and scope of
memberships.
40
• PROPOSAL
On the off chance that the customer indicated interest in the recommendation offered to him,
the subsequent stage was to offer a proposition. The proposition comprises of different
subtleties like value, alternative being offered, the conveyance, installment ahead of time and
so on.
.
• FOLLOW UP
When the proposition was offered, follow up is needed until the leader in the association
takes a choice with respect to requesting and the quantities of duplicates to be requested.
• SETTLED TERMS AND CONDITIONS
Once the diet showed his readiness to order, the term and condition settled him with regard to
type of subscription, delivery - whether it is single point or multipoint, payment in advance ,
time period of subscription. A customized sample copy and the assured gift was also to the
client and his approval was seeked.
• CONTRACT
Once all the terms and conditions were settled , the agreement was made. The agreement
consisted of all the terms and conditions agreeable to both the parties and was duly signed by
both the parties that means customers and Outlook.
• DELIVERY
The customers gave all the details of delivery to Outlook as to whether to Magazines were to
be delivered to the customers or at his place. All the address details of the customer were
taken. After the magazines were delivered, the proof of delivery (POD) was shown within the
office. If any copies were not delivered due to any reasons, the customers were informed
about it.
41
2.3
EXPERIENCE GAINED
This training proved to be highly beneficial for me as it trained for the future.
 It increased my practical knowledge and equipped me with all the methods and
knowledge.
 I learned to affect people and control my patience level which may be a vital
ingredient within the dish of life. I faced all kinds of people and learned to adapt
myself in different situations.
 The training was very useful in studying the services, customer satisfaction, consumer
behaviour, company culture which is significant for us as we are the longer term
Managers who will lead the world.
 It made me polish my internal qualities like competitiveness, solidarity , leadership,
confidence etc. I adopted good convincing skills and characteristics to work in a
different environment.
42
2.4
My thoughts and views

Companies ought to underline on more viable commercial.

The most significant errand that the organization ought to do is before inclusion.

I do cover main residences, urban areas and towns and will make their magazine
perused.

The strategy or organization should be straightforward and bring more
straightforwardness.

The organization ought to delegate update marketing office around workplaces to
serve the subscribers also for the organization

2.5

Companies ought to delegate a few heads to make solid associations with customers.
Suggestion
The organization should improve its mindfulness among numerous individuals by
portable street shows: open air publicizing in nearby and public papers just as more
kinds of advertisements on early evening on TV slots for various sections. With the
goal that numerous individuals may come to think about the administrations of the
magazines and can turn into a subscriber of the organization.

Follow Up is extremely urgent for any call and subsequently ought to be done
altogether by the business chief. As magazines are not a basic item for any association
and must be pushed for deals, subsequently if standard and through development isn't
done, the customer may before long lose interest in the item and fail to remember it.
Consequently, the business chief should attempt to keep up a relationship with the
customer and seek after him with extraordinary interest.
43
Section-B
3. INTRODUCTION
3.1
What is the Project?
Print media as anybody can comprehend is one of the main components coming through in
the manner in real life action word paper magazine books, and so on, at supported by many
individuals and are positively one of the most confided in mode of public and worldwide
news.
Standpoint is a segment of the Rajan Raheja Group which made its start inside the
development business and in the wake of building a gigantic presence inside the realty
market, the Group enhanced horizontally into assembling, budgetary administrations and
media.
The magazine division of Outlook comprises of Outlook, Outlook Money, Outlook Traveler,
Outlook Hindi, and Outlook Profit and Outlook Business. Besides, it has assumed control
over the deals and advertising of Newsweek, a global news magazine and Marie Claire, a
worldwide ladies' magazine.
The motivation behind the venture is to distinguish the administration checking for the
recently dispatched magazine in business-to-business advertises and advancing these
magazines by making mindfulness among the potential business customers in creating deals
for Outlook through 7p (item, value, place, advancement, physical, measure, individuals)
Presently a-days, another advertising idea of "Room SELLING" has emerged in the print
media; state it, papers or magazines. These new special apparatuses contains Strip, Flap,
Cover-on Cover in order to offer modified answer for the business customers.
This is on the grounds that the most wellspring of income for any distributing bunch is
promoting and a sponsor might truly want to comprehend the statistical data points prior to
putting his cash in publicizing.
Creating deals in any organization is the most fascinating and of statistical surveying to
dissect the customer conduct so we can make our item and administrations as per their
requirements. We need to plan our business advancement systems in such a manner the
greatest individuals are pulled in by I In our two months we have done numerous things
which incorporate the greater part of the above said procedures and methodologies which
have made our item (OUTLOOK MAGAZINE) a market chief.
44
3.2
Outline of the Project.
The accompanying structure the advertising blend for administrations promoting, the initial 4
P's being the center and the following 3 P's being the all-inclusive showcasing blend.
45
7Ps
PRICE has a great deal of effect on the administration purchaser's fulfillment level.
Regularly, addressing a greater expense makes a client more fulfilled. Cost is frequently
viewed as an intermediary for quality and the other way around. What is essential to take note
of that administrations being even more elusive, the cost turns into a significant factor for the
genuine assistance utilization to occur, after help mindfulness and administration
affirmation.
PRODUCT is your center offering.This is "the thing" that will satisfy the requirements of
your client. In the event that your item is flawed, all that else comes up short. The properties
of the item, opposite the qualities offered by contending items and substitutes, are significant
in assessing the serious situation for the promoting system detailing.
PLACE regularly offers an alternate side of significant worth (utility) to the client. Who
might need to go 10 miles to have a standard supper, regardless of whether that is evaluated
seriously and has a too quality? Administrations are frequently picked for their place utility.
Closer to the client implies higher likelihood of procurement. Spot utility is imperative to
assess, for planning on the other 6 Ps.
PROMOTION assumes a part in the recognition the conceivable objective crowd may have
about your administration. There must be a fit between the advancement and the situating.
Advancement prompts administration (brand) acknowledgment and further builds up an
intermediary to assess nature of administrations based by expected clients. Various limited
time apparatuses are regularly utilized like web notice, extraordinary functions, supports
which occur out of the store or in-store marketing like marked boxes from Custom Boxes
Now, plastic dump containers and advanced signage.
PEOPLE are pivotal in administration conveyance. The best food may not appear to be
similarly agreeable if the server is feeling harsh. A grin consistently makes a difference.
Concentrated preparing for your HR on the most proficient method to deal with clients and
how to manage possibilities, is significant for your prosperity.
PHYSICAL the consumer loyalty's. Regularly, administrations being theoretical, clients rely
upon different signs to pass judgment on the contribution. This is the place where actual
proof has an influence. OK like eating at a joint where the table is oily or the servers and
cooks look chaotic and wear a recolored cover? Clearly you would assess the nature of your
experience through intermediaries, for example, these.
PROCESS are essential to convey a quality help. Administrations being immaterial,
measures become even more essential to guarantee norms are met with. Cycle planning
guarantees that your administration is seen as being trustworthy by your objective section.
46
3.3 OBJECTIVE AND SCOPE OF THE PROJECT
OBJECTIVE:
 To increase sales by publicity through media.
 To identify the factors for buying outlook magazines.
 To Determine reasons behind opting for Outlook Magazine & to know the most
preferred Magazine.
 To increase consumption of the product through convincing technique.
SCOPE:

This will assist the organization with knowing its Market notoriety and think about
their various purchasers in the Market.

As the task fundamentally manages the peruser's psychographic profile about Outlook
Magazines and its rivals, the association may uses this work to center its perusers with
more prominent culminations.

By utilizing this venture the organization may discover some cure in its statistical
surveying

Furthermore, can likewise discover the practices of clients on their various sorts of
Magazines.

A huge number of new players have entered on the lookout and are attempting to pick
up piece of the overall industry in this quickly improving business sector.
47
4. LITERATURE OVERVIEW
Administrations advertising is a particular part of promoting. Administrations advertising
arose as a different field of study inside the mid 1980s, following the prevalence that the
exceptional attributes of administrations required various procedures contrasted and the
showcasing of actual products.
Administrations promoting regularly alludes to both business to customer (B2C) and
business-to-business (B2B) benefits, and incorporates advertising of administrations like
broadcast communications administrations, budgetary administrations, a wide range of
neighborliness, the travel industry relaxation and diversion administrations, enlist vehicle
administrations, medical care administrations and expert administrations and exchange
administrations. Administration advertisers frequently utilize an extended showcasing blend
which comprises of the seven Ps: item, value, place, advancement, individuals, actual proof
and cycle. A contemporary methodology, alluded to as administration predominant rationale,
contends that the outline among items and administrations that endured all through the
twentieth century was fake and has clouded that everyone sells administration. The S-D
rationale approach is changing the way that advertisers comprehend esteem creation and is
changing ideas of the buyer's function in bonus conveyance measures.
Depicts how administration organizations, who have most direct contact with buyers, appear
to be the last to embrace a consumer‐oriented promoting idea. Speculates over help
showcasing and the manner in which it remains at a comparable point as modern advertising
did nearly ten years back. Proposes that overall hypotheses or systems for administration
promoting improvement appears to have followed two very various ways. Says that one
methodology, which covers administrations offered by administration organizations, ought to
be changed during a more product‐like way, empowering the machine of existing advertising
hypotheses. Thinks about the subsequent methodology, which might be an idea that
administrations are extraordinary, contrasted and actual items, holding that promoting ideas
and models should be created during a more service‐like course.
48
Reports that discoveries in this are upheld both hypothetical and request which administration
promoting hypothesis is that the consequences of a continuous logical exploration , started in
1976. Finishes up by estimating that service‐marketing hypothesis, as introduced, must be
applied to a piece of an assistance company's all out promoting capacity.
Magazines aren't just a vehicle for amusement and prattle yet in addition give us news and
information around a few things. It is one of the most seasoned perusing modes of
information and amusement But, present day customers structure an extremely troublesome
"moving objective" time - pressure, hard to characterize and describe less brands faithful and
some of the time needing clashing things from their Lives and their item utilization.
They comprehend what distributers are after and that they perceive that the dedication of a
membership as a genuine worth and that they need something equally . In light of deals age it
was investigated that the magazine market rides a wide scope of magazine types where the
buying design fluctuates impressively from area to area.
The accompanying discoveries were found Subscription buying has gotten a lot more
grounded among men in ladies reflecting maybe the move into Women's powerless carries on
with away from the month to month area. It was seen that greatest membership purchasers
were men above 23% of young ladies purchased the magazine indicating a drop by ladies
purchasers.
49
5. RESEARCH METHODOLOGY
It incorporates research plan, information sources and assortment systems, testing
strategy, test size and information investigation strategies.

Type of Research
Descriptive Research

Data collected
Primary Data and Secondary Data

Data collection
Questionnaire
Instrument

Sample Unit
Self Employees, Businessman ,Students

Sample Size
100

Sample Techniques
Convenience sampling

Data Analysis Tools
Represented Through BAR GRAPH, PIE CHART,SPSS
50
6. DATA ANALYSIS AND INTEPRETATION
Demographic Profile:
#GENDER
Valid
Valid
Cumulative
Frequency Percent
Percent
Percent
58
58.0
58.0
58.0
Female 42
42.0
42.0
100.0
Total
100
100
Male
100
MAL
E
58%
FEMALE
42%
FINDINGS:
Out of 100 respondents there are 58 Male and 42 Female respondents in the survey.
INTREPRETATION:
Majority of the respondents are Male.
51
OCCUPATION:
#OCCUPATION
Frequency Percent
Valid
Valid
Percent
Cumulative
Percent
Students 72
72.0
72.0
72.0
Business 15
15.0
15.0
87.0
Employed 12
12.0
12.0
99.0
Others
1
1.0
1.0
100.0
Total
100
100
100.0
STUDE
NT
72%
BUSINE
SS
15%
OTHE
RS
1%
EMPLOY
ED
12%
FINDINGS:
Out of 100 respondents 72 are Students, 15 are of Business, 12 are Employed and 1 are others
category.
INTREPRETATION:
Maximum numbers of respondents are in the category of Students.
52
1. How often you read magazines?
Q.1 How often you read magazines?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
15
15.0
15.0
14.0
36
36.0
36.0
50.0
While Waiting
25
25.0
25.0
74.0
For Information
23
23.0
23.0
96.0
Others
1
1.0
1.0
100.0
Total
100
100
100.0
Regularly
Whenever
bored
getting
While
Waiting
25%
For
Information
23%
Wheneve
r
Getting
Bored 36%
Regular
ly
15%
Other
s
1%
FINDINGS:
According to the study of 100 respondents, there are 36 people reading when, whenever
the
y get bored, 25 people are reading while waiting, 23 people are reading for
information, 15 people are reading regularly, and 1 person is reading for other reasons.
INTREPRETATION:
Most of the people read magazines whenever they getting bored and while waiting.
53
2. Do you subscribe Outlook magazines?
Q.2 Do you subscribe Outlook magazines?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Yes
57
57.0
57.0
56.0
No
43
43.0
43.0
100.0
Total
100
100.0
100.0
Ye
s
57
%
No
43%
FINDINGS:
Out of 100 respondents there are 57 individuals are buy in Outlook Magazines and 43 are
non-endorsers.
INTERPRETATION:
In this survey more than half numbers of peoples are subscribed Outlook magazines.
54
3. What do you feel about the Outlook Magazines?
Q3 what do you feel about the Outlook magazines?
Frequency Percent
Valid
Valid
Percent
Cumulative
Percent
Very good 14
14.0
14.0
14.0
Good
57
29.0
58.0
72.0
Fair
22
22.0
21.0
93.0
Not good 7
7.0
7.0
100.0
Total
100.0
100.0
100
Not
good
7%
Very
good
14%
Goo
d
57%
Fai
r
22
%
FINDINGS:
Out of 100 respondents, 57 state Outlook is Good, 22 state Fair, 14 state that is generally
excellent, and 7 state that viewpoint isn't acceptable.
INTERPRETATION:
Maximum numbers of the consumers are feel Good about Outlook magazines.
55
4. How did you come to know about Outlook?
Q.4 How did you come to know about Outlook?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
40
40.0
37.0
37.0
Newspapers/magazines
28
stalls
28.0
29.0
66.0
Internet
27
27.0
29.0
95.0
Advertisement
5
5.0
5.0
100.0
Friends/relatives
Total
100
Newspapers/m
ag
azines
stalls 28%
Interne
t
27%
100
100.0
Advertiseme
nt
5%
Friends/relativ
es
40%
FINDINGS:
There are 40 people are said that ,they known about outlook from Friends/relatives, 28 people
says that they are know about outlook from Newspapers/magazines, 27 people have to know
from Internet and 5 people said they are know from Advertisement.
INTERPRETATION:
Most of the people are know about the Outlook magazines through friends and relatives.
56
5. Which mode did you use to purchase the Magazines?
Q.5 Which mode did you use to purchase the Magazines?
Frequency Percent
Valid
Valid
Percent
Cumulative
Percent
By mail order 21
21.0
21.0
21.0
Internet
35
35.0
35.0
56.0
15
15.0
15.0
71.0
At the store
26
26.0
26.0
97.0
others
3
3.0
3.0
100.0
Total
100
100
100.0
Over
phone
the
Other
s
3%
Over the
phone
15%
Interne
t
35%
By mail
order
21%
At the
store
26%
FINDINGS:
Out of 100 respondents there are 35 customers who purchase magazines by mail order, 35
customers are purchased online, 26 customers are purchased from the nearest store and 15
customers are taken over the phone and 3 customers are purchased by other means.
INTERPRETATION:
Most of the buyers like to purchase magazines through internet and at the store.
57
6. What is the consumption for the product (Monthly)?
Q.6 What is the Consumption for the Product. (Monthly)?
Frequency Percent
Valid
Valid
Percent
Cumulative
Percent
Less than 2 69
69.0
69.0
68.0
Less than 3 23
23.0
23.0
91.0
Less than 4 6
6.0
6.0
97.0
More than 5 3
3.0
3.0
100.0
Total
100.0
100.0
100
Less
than 2
69%
Less
than 3
23%
More than
5
2%
Less
than 4
6%
FINDINGS:
Out of 100 respondents, there are 69 customers whose magazine consumption is less than 2
per month, 23 customers whose magazine consumption is Less than 3, 6 customers whose
consumption is Less than 4 and 2 customers whose consumption rate is Less than 5
magazines per week.
INTERPRETATION:
Majority of the customers are buying less than 2 magazines in a months.
58
7. Which of the following imprints of outlook you have typically buy?
Q.7 Which of the following imprints of Outlook you have typically buy?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Outlook weekly
23
23.0
23.0
22.0
Outlook Money
17
17.0
17.0
40.0
Outlook Hindi
19
19.0
19.0
59.0
Outlook Traveler 23
23.0
23.0
82.0
Outlook
weekends
18
18.0
18.0
100.0
Total
100
100.0
100.0
Outlook
weekly
23%
Outlook
Hindi
19%
Outlook
weekends
18%
Outlook
Traveler
23
%
Outlook
Money
17%
FINDINGS:
Out of 100 subscribers, there are 23 people who like to read Outlook Traveller, 17 like
reading Outlook Money, 18 like reading Outlook Weekends, 23 like buying Outlook Weekly,
and 19 like buying Outlook Hindi.
INTERPRETATION:
Majority of the buyers are interested to buy Outlook weekly and Outlook traveller.
59
8. Do you think that the outlook magazines is easily available near your location?
Q.8 Do you think that the outlook magazines is easily available
near your location?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Yes
44
22.0
44.0
44.0
No
32
16.0
32.0
76.0
Maybe 24
12.0
24.0
100.0
Total
50.0
100.0
100
Ye
s
45
%
No
31
%
Mayb
e
24%
FINDINGS:
Out of 100 respondents, 45 customers say yes, outlook is readily available at our location, 31
customers say it is not available at our location, and 24 people say it may or may not be
available.
INTERPRETATION:
Maximum numbers of the buyers said that yes, they were found their outlook magazines
easily at their location.
60
9. How did you get your weekly magazines?
Q.9 How did you get your weekly magazines?
Frequency Percent
Valid
Valid
Percent
Cumulative
Percent
Hawker 35
35.0
35.0
33.0
Post
33
33.0
33.0
66.0
Others
32
32.0
32.0
100.0
Total
100
100.0
100.0
Hawke
r
35%
Pos
t
33
%
Other
s
32%
FINDINGS:
Out of 100 respondents, 35 people get their magazines through Hawker, 33 people get their
magazines through the post office, and 32 people get their magazines through other ways.
INTERPRETATION:
Majority of buyers said that they get their outlook magazines throw hawkers.
61
10. Do you think that each consumer of magazines has its own PSYCHOGRAPHIC
PROFILE OR VARIABLE in reading those magazines?
Q.10 Do you think that each consumer of magazines has its own
PSYCHOGRAPHIC PROFILE OR VARIABLE in reading those
magazines?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Yes
55
28.0
28.0
56.0
No
15
15.0
15.0
72.0
Maybe 28
28.0
28.0
100.0
Total
100.0
100.0
100
Ye
s
55
%
Mayb
e
28%
No
17
%
FINDINGS:
55
per
cent
of
people
believe
that
each
magazine
consumer
has
its
own
PSYCHOGRAPHICAL PROFILE OR VARIABLE reading magazines, while 17 per cent
believe that they do not depend on the psychographic profile and 28 per cent say they are not
sure.
INTERPRETATION:
Half of the people said that each consumer of magazines has its own PSYCHOGRAPHIC
PROFILE OR VARIABLE in reading those magazines.
62
11. Are you satisfy with the types of magazines available at near store?
Q.11 Are you satisfy with the types of magazines available at near store?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Highly satisfied
11
11.0
11.0
11.0
Satisfied
68
68.0
68.0
79.0
Dissatisfied
15
15.0
15.0
94.0
Highly
dissatisfied
6
6.0
6.0
100.0
Total
100
100.0
100.0
Satisfie
d
68%
Dissatisfi
ed
15%
Highly
dissatisfi
ed
Highly satisfied 6%
11%
FINDINGS:
Out of 100 respondents, 68 customers are satisfied with the types of magazines available in
the nearest stores, and 11 customers are highly satisfied, while 15 customers are dissatisfied
with the availability of magazines in the nearest store and 6 customers are highly dissatisfied.
INTERPRETATION:
Majority of the people are satisfied with the types of magazines available at near store.
63
12. Are you satisfy with the content of magazines provided by outlook magazines?
Q.12 Are you satisfy with the content of magazines provided by
Outlook magazines?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Yes
61
61.0
61.0
61.0
No
16
16.0
16.0
76.0
Maybe 23
23.0
23.0
100.0
Total
100.0
100.0
100
Ye
s
61
%
Mayb
e
23%
No
16
%
FINDINGS:
Out of 100 respondents, 61 people say that they are satisfied with the content of the
magazines and, on the other hand, 16 people say that they are not satisfied with the content of
the magazines and 23 people are not sure.
INTERPRETATION:
Most of the people said that the content of magazines provided by outlook magazines is very
satisfying.
64
13. How would you rate the environment of the shop where you buy outlook?
Q.13 How would you rate the environment of the shop where you
buy outlook?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Poor
7
7.0
7.0
6.0
Average
8
8.0
8.0
14.0
Good
26
26.0
26.0
40.0
Very
Good
41
41.0
41.0
82.0
Excellent 18
18.0
18.0
100.0
Total
100.0
100.0
100
Poo
r
7%
Goo
d
26%
very
good
41%
Excelle
nt 18%
FINDINGS:
Averag
e 8%
Out of 100 respondents 18 customers say they are excellent with the shop environment where
they buy magazines, 41 customers say they are very good and 26 say good and other
customers say that the average and 7 customers say that the environment is poor.
INTERPRETATION:
Majority of the people says that the environment of the shop where they buy their outlook
magazines is very good.
65
14. What will you rate the behaviour of the delivery boy delivery your outlook
magazines?
Q.14 How will you rate the behavior of the delivery boy delivers
your outlook magazines?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Poor
8
8.0
8.0
8.0
Average
8
8.0
7.0
15.0
Good
33
16.5
33.0
48.0
Very
Good
31
31.0
31.0
80.0
Excellent 20
20.0
20.0
100.0
Total
100
100.0
Goo
d
33%
Excelle
nt
20%
100.0
Poo
r8
%
Very
Good
31%
Averag
e
8%
FINDINGS:
Out of 100 respondents 20 people say delivery boy behaviour is Excellent 31 people said
very good, 33 said good and 8 said average and 8 said poor delivery boy behaviour.
INTERPRETATION:
Majority of the buyers said that the behaviour of the Delivery boy is good when deliver our
magazines.
66
15. Are you satisfied with outlook Delivery services?
Q.15 Are you Satisfied With Outlook Delivery Service ?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Yes
60
60.0
60.0
60.0
No
18
18.0
18.0
77.0
Maybe 22
22.0
22.0
100.0
Total
100.0
100.0
100
Ye
s
60
%
Mayb
e
22%
No
18
%
FINDINGS:
According to a survey of 100 respondents, 60 people said they were satisfied with the
Outlook Delivery Service and 18 others said they were not satisfied with the Outlook
Delivery Service.
INTERPRETATION:
Maximum numbers of people said that yes, they were fully satisfied with outlook delivery.
67
16. How would you Rate our magazines to the value of money?
Q.16 How would you Rate our Magazine to the value of money?
Frequency Percent
Valid
Valid
Percent
Cumulative
Percent
Excellent 11
11.0
11.0
11.0
Very
Good
21
21.0
21.0
32.0
Good
51
51.0
51.0
83.0
Average
14
14.0
14.0
96.0
Poor
4
4.0
4.0
100.0
Total
100
100.0
100.0
Poo
r
3%
Goo
d
51%
Very
Good
21%
Averag
e
14%
Excelle
nt
11%
FINDINGS:
Out of 100 respondents, 51 per cent say yes to the value of money through magazines, 21 per
cent say very good, 11 per cent are excellent, 14 per cent are on average and 3 per cent are in
the category of poor.
INTERPRETATION:
Maximum numbers of the people are satisfied with the value of money regarding purchasing
magazines.
68
17.
How satisfied are you with the amount of money you typically pay for these
Magazines?
Q.17 How satisfied are you with the amount of money you typically pay for
these Magazines?
Frequency Percent
Valid
Valid
Percent
Cumulative
Percent
Extremely Satisfied 4
4.0
3.0
3.0
Very Satisfied
34
34.0
35.0
38.0
Somewhere
Satisfied
49
49.0
49.0
87.0
Not so satisfied
9
9.0
9.0
96.0
Not satisfied at all
4
4.0
4.0
100.0
Total
100
50.0
100.0
Very
Satisfied
34%
Somewher
e
Satisfied
49%
Not so
satisfied
9%
FINDINGS:
Extremel
y
Not satisfied at
d
all
Satisfie
4%
According to my survey 4% are extremely satisfied with the amount of money they typically
pay for the magazines, 34% are very satisfied and the most 49% are satisfied somewhere and
9% say they are not so satisfied and 4% say they are not satisfied with it.
INTERPRETATION:
Majority of the people are somewhere satisfied with the amount of money they typically pay
for these Magazines.
69
18. Would you recommend company’s product to others?
Q.18 Would you recommend Company's product to others?
Valid
Frequency Percent
Valid
Percent
Cumulative
Percent
Yes
61
61.0
61.0
59.6
No
13
13.0
13.0
73.7
Maybe 26
26.0
26.3
100.0
Total
100.0
100.0
100
Ye
s
61
%
No
13
%
Mayb
e
26%
FINDINGS:
According to my survey there are 61% people said that they will recommended this product
to others and 13% says No, and 26% people said they don’t sure to recommend or not.
INTERPRETATION:
Majority of the respondents says that they will recommend outlook magazines to others.
70
7. CONCLUSIONS
7.1
Salient Conclusion from the work
 Social media was given 40% in my examination I was discovered that online media
house is the chiefly sure effect that emphasis on deals of viewpoint magazines.
 Quality of substance, Value for cash, Coverage, Print quality, Overall introduction
and Promotional Schemes are the variables for purchasing Outlook Magazine.
 In my examination 29% said that due to best substance and 35% said that due to
estimation of cash that is the explanation behind selecting this magazines . Viewpoint
Hindi and Outlook Business are most favored magazine which are greatest bought
from online membership and book slow down.
 The greater part of non-supporter has not effectively dismissed buying in, however
basically need additionally persuading and increment preliminary membership and
that we can sell all the more productively.
7.2

LIMITATIONS:
Some customer like lodgings has a slow time of year where they do no have a lot of
visitor. Consequently, they would prefer not to cause this additional expense during
the offseason.

Sometimes magazine, endowments, we were unavailable countless suspects dropped
the membership.

Sometimes magazines don't reach on schedule.

Customers recognition about Outlook magazine and brand devotion.

Some customers don't have a decent observation about Outlook and here they imagine
that the new magazine from the Outlook Group would likewise be bad.
71
8. RECOMMENDATION
8.1
Guidelines and Procedure for Implementations
 The organization should upgrade its mindfulness among numerous individuals by
versatile street shows: outside promoting in nearby and public papers just as more sort
of advertisements on early evening on TV slot for various portions. With the goal that
huge numbers of us may come to comprehend about the administrations of the
magazines and may turn into an endorser of the corporate .
 Company should be accentuation on more compelling commercial.
 The most significant undertaking that organization should he is before inclusion. I do
organization could cover main residences, urban communities and towns thank will
make their more magazine per user.
8.2
Expected outcomes from the recommendations
 Follow Up exceptionally significant for any call and subsequently ought to be done
completely by the business leader. As magazines is definitely not a basic item for any
association and must be pushed or deals, consequently if normal and through
development isn't done, the customer may before long free interest inside the item and
overlook it. Subsequently, the business leader should endeavor to keep up a
relationship with the customer and seek after him with extraordinary interest.
8.3
Scope of future work
 The strategy or organization should be straightforward And bring more
straightforwardness.
 The organization ought to choose up date advertising division around workplaces to
serve the endorsers also for the organization.
 Company ought to designate some execute to make solid associations with client.
72
9. ANNEXTURE
This is RAJAN KUMAR, from the School of Management Sciences,Varanasi.
My participation in this study is entirely voluntary.
There are no foreseeable risks associated with the project. However, if you feel
uncomfortable answering any questions, you can withdraw from this survey at any point in
time.
Responses will be strictly confidential and the data from this research will be reported as a
whole. If you have any queries related to this survey, please contact us.
RAJAN KUMAR
Pg25066@smsvaranasi.in
Thank you for your valuable time and support, Please start the survey by completing the
questionnaire below.
73
Questionnaire:
“A STUDY ON SERVICE MARKETING TOOLS BEING USED BY OUTLOOK
GROUP ”
NAME:
OCCUPATION:

STUDENT

BUSINESS

EMPLOYED

OTHERS
CONTACT: ……………
GENDER:

MALE

FEMALE

OTHER
PRODUCT
1. How often you read magazines?

Regularly

Whenever Getting Bored

While Waiting

For Information

Other:
74
2. Would you recommend Company's product to others?

YES

NO
3. How would you Rate our Magazine to the value of money?

Excellent

Very Good

Good

Average

Poor
PRICE
4. What is the Consumption for the Product. (Monthly)?

Less than 2

Less than 3

Less than 4

More than 5
5. Which of the following imprints of Outlook you have typically buy?
•
Outlook weekly
•
Outlook Money
•
Outlook Hindi
•
Outlook Traveler
•
Outlook weekends
6. How satisfied are you with the amount of money you typically pay for these Magazines?
•
Extremely Satisfied
•
Very Satisfied
•
Somewhere Satisfied
75
•
Not so satisfied
•
Not satisfied at all
PROMOTION
7. Which mode did you use to purchase the Magazines?
•
By mail order
•
Internet
•
Over the phone
•
Fax
•
At the store
•
Other
8. For your next purchase, how likely are you to purchase from us?

Very likely

Somewhat likely

May or may not

Somewhat unlikely

Very unlikely
9. How did you come to know about Outlook?
•
Friends/relatives
•
Newspapers/magazines stalls
•
Internet
•
Advertisement
PLACE
10. Do you think that the outlook magazines is easily available near your location?
•
Yes
•
No
76
•
May be
11. How did you get your weekly magazines?

Hawker

Post

Others
PEOPLE
12. How will you rate the behavior of the delivery boy delivers your outlook magazines?

Excellent

Very good

Good

Average

Poor
13. what do you feel about the Outlook magazines ?
•
Very good
•
Good
•
Fair
•
Not good
14. Do you think that each consumer of magazines has its own PSYCHOGRAPHICAL
PROFILE OR
•
YES:
•
NO
VARIABLE in reading those magazines?
PHYSICAL
15. How would you rate the environment of the shop where you buy outlook?
77
•
1
•
2
•
3
•
4
•
5
16. Are you satisfied with the types of magazines available at near store?
•
Highly satisfied
•
Satisfied
•
Dissatisfied
•
Highly dissatisfied
PROCESS
17. Are you Satisfied With Outlook Delivery Service ?
•
YES
•
NO
18. Do you subscribe Outlook magazines?
•
Yes
•
No
19. Are you satisfy with the content of magazines provided by Outlook magazines?
•
Yes
•
No
78
10.REFERENCE & BIBLIOGRAPHY
 Outlook india.com
 National Readership Survey
 Indian Readership Survey
Books Referred:

Marketing Management by Philip Kotler

CR.KHOTHARI
Website Visited:

www.outlookindia.com

http://www.marketingteacher.com/introduction-to-services-marketing/

https://en.wikipedia.org/wiki/Outlook_(Indian_magazine)

https://www.outlookindia.com/magazine/subsection/cover-stories/2

Scribd.com
79
**THANK YOU**
80