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HONG KONG SALARY GUIDE 2021
香港薪資指南 2021
Table of Contents
Foreword
Financial services
Accounting
Banking & Finance
Retail & Customer Support
Retail
Customer Service
Supply Chain & Engineering
1-8
9-14
15-18
19-22
Supply Chain & Logistics
Engineering
23-26
27-34
Information Technology
35-38
Corporate Support
Administrative
Human Resources
Sales & Marketing
39-41
42-44
Sales
Marketing
Ecommerce
45-48
49-52
53-56
Education
57-60
Foreword
The region was under political unrest in 2019
and the COVID-19 pandemic arrived early in
2020. These two external factors have brought
great challenges to the Hong Kong economy,
especially in terms of the retail, tourism and
hospitality sectors. Revenue and sales have been
struggling in these sectors since mid 2019.
Meanwhile, both healthcare and IT sectors have
been growing. The former thrives due to the
pandemic, while the later flourishes for
work-from-home and social-distancing policies.
Internet usage has grown higher than before,
causing demands for computer support, data
analysis and IT management specialists.
Shortage of Technology Talents
Hong Kong has done a great job controlling the
COVID-19 cases. There have been neither
complete lockdown nor any restrictions for
hiring foreign workforce.
e-commerce companies are entering the Hong
Kong market, creating demand for e-commerce
specialists there.
IT and Digital Services Become A Focus
Information technology and digital services will
be under the Hong Kong economic spotlight in
2021. Further, remote working could become
the new normal there, because companies are
familiar with the new working method during
the pandemic. This working pattern change may
cut some business needs for office space. This in
turn will add to property rental prices being
impacted in Hong Kong with less demand for
office space so a reduction in rental costs may
follow on.
External factors are affecting the retail sector in
Hong Kong dramatically and this might not be
able to fully recover in 2021. However, hopefully
we will welcome a new beginning along with the
whole new year coming.
Due to the shortage of technology talents in the
region, companies look for international talent in
the technology sector, including IT support
engineers, IT infrastructure engineers and digital
transformation specialists. More, more and more
Janet Pottinger
Managing Director of Adecco Hong Kong & Macau
Financial Services 金融服務
Accounting
會計
Under the impact of the epidemic in Hong Kong,
overall accounting business has been dealt a
blow. Many employers have indicated that since
February, the business rate has dropped by
nearly 30% or more. In terms of socio-economic
instability, a large number of job seekers have
emerged in the market. During the peak period,
more than 200 job applications were received in
one day, which is more competitive than before.
Though benefits package may not as good as in
previous years, still many employees choose to
stay with current companies.
Overview of Market back in 2020
1
The biggest challenge faced by employers this
year comes from the great impact on their core
business. Nearly 70% of their customers said that
because of the epidemic, which had led to a
deterioration in the market economy and affected
the company's working capital and liquidity. In
addition, in the face of all social instability, many
enterprises have adopted layoffs to reduce
expenses. Some of them even the whole department
was unfortunately dismissed, and the employer will
employ 1 or 2 people to replace the whole department.
As for job seekers, the competition for jobs this year
is fiercer than in previous years. In view of the limited
market demand, employers are more rigorous and
prudent in recruitment, resulting in a relatively
long recruitment period. Job seekers must have
100% outstanding performance in all aspects in
order to meet the requirements of employers.
Compared with the past, employers mainly
emphasis candidates’ mentality and work experience,
but now many employers attach great
importance to the relevant work experience of
candidates. In addition, employers also expect
candidates to be enthusiastic about their work,
be flexible and avoid complaining too much about
their workload. Of course, candidates should also
be psychologically prepared to cope with a
variety of jobs scope.
Many candidates tend to think that it is very
important to secure a permanent job at this
stage. Even some candidates having multiple
language skills, they have not been able to get a
job for half a year. There are still some job
seekers who are still willing to accept jobs in the
face of a salary cut of 30%-40%. As far as salary
is concerned, the market economy has taken a
turn for the worse. Some companies have not had
a pay rise since 2019. With the current trend of
salary growth, it will be more conservative than
in the past. For a salary increase of 2021, it is
only 3% at most.
Remuneration trend in 2021
Many job seekers are still struggling about
switching jobs. In the past, when the market was
favorable, the salary of changing jobs was
generally increased by about 15% to 20%. But in
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
2021, salary growth has been lower than in
previous years, with an increase of only about
5%. In the face of uncertain future market
development, if job seekers need to change their
working environment, salary increase may not be
a long-term consideration.
New trend of industry
In the past few years, many enterprises and
companies have begun to invest in the API
platform, which provides information on banking
services such as deposits and loans, so as to
reduce manpower through reducing labour
services. On the other hand, some larger
corporations tend to employ senior level
candidates who have management experience,
and the salaries of senior role remain high, but
their job requirements are relatively more
stringent than before. Enterprises are eager for
them not only to provide strategic advice, but also
to handle some basic tasks of day-to-day
operations. A group of smaller companies will
hire a financial manager to handle the entire
department. Some employers even employ
part-time staff to assist the financial director and
financial management.
In the past, the position of financial analyst was
more popular, mainly dealing with different
financial analysis. However, since the beginning
of the past six months, there has been a lack of
sufficient data for analysis under the influence of
the market economy, and the demand of financial
analysts has also been affected. In contrast, the
impact of financial audit sector is relatively low.
Electronation will become a future trend | HK
market will be transferred to the mainland
Basic business such as data entry will be
electronic and easier to deal with in the future. So
as to reduce the demand of junior employees. It is
suggested that job seekers should apply for a
financial professional license or accountant's
license, and they also need to take some
digital-related courses to add value to
themselves, which will be easier to secure a job in
large-scale accounting companies in the future.
Under the influence of the social situation, many
Chinese enterprises have withdrawn their Hong
Kong headquarters and transferred their
business to mainland for development. Hong
Kong's long-standing position has been affected.
In addition, to strengthen electronic management,
some large-scale enterprises have transferred
their daily routine works to Southeast Asian
markets where production costs are relatively
low. Funding will be more centralized on the
recruitment of senior roles in Hong Kong.
在本港受疫情影響之下，整體會計業務受打擊。
有不少僱主表示，由二月起，生意率跌近三成或
以上。就社會經濟不穩定性，市場上湧現一大群
求職者。高峰期曾於一日內收取超過200份求職
申請，競爭性比從前大。而福利及待遇則不如往
年，但仍有不少人士選擇在現職公司繼續留任。
求職競爭比往年激烈 僱主要求亦相對增加
本年度僱主面對最大的挑戰源自於核心業務大受
影響，近七成客戶表示疫情突襲，導致市場經濟
轉差，影響公司營運資金及流動性。加上面對社
會一切的不穩定性，不少企業都採取裁員以減省
開支。 當中，有整個部門不幸地被解僱，僱主將
聘請一至兩人替代整個部門工作。而求職者方
面，本年的求職競爭比往年激烈。就市場需求有
限，僱主在招聘方面較為嚴謹審慎，導致整個招
聘期變得相對地漫長。求職者必須在各方面有百
分之一百突出表現，才符合僱主要求。相比往
時，僱主主要觀察求職者的求職心態及工作經驗
為主; 但現在，不少僱主對求職者的工作經驗則極
其重視。另外，僱主亦期望求職者能抱有對工作
的熱誠，能處事上靈活變通，避免過多對工作的
抱怨。當然，求職者還要有心理準備應付多樣化
的工作。
2
市場上不少求職者傾向認為現階段獲取一份工作至
關重要，有個別求職者即使擁有多種的語言能力，
但花費半年時間，仍未取得工作。亦仍然有部分求
職者，面對薪金被減四至五千元，仍然樂意接受工
作。至於薪酬方面，就着市場經濟轉差。有部份企
業已經在2019年開始已經沒有加薪。隨着現今的
薪酬增長趨勢，會比過往更加保守。對於2021的
薪酬增長，也最多只有3%。
工作薪酬有稍微增幅 可選擇轉換環境
有不少求職者仍然對轉換工作感到困惑。在過往
市場優裕時，轉換工作一般可獲約15至20%薪酬
增幅。但在本年度(2021) ，薪酬增幅相對往年減
少，約只有5%增幅。在面對未來市場發展不明
朗，求職者如有需轉換工作環境，薪酬增幅未必
是一個只要的考慮因素。
行業新趨勢
過往不少企業公司在這幾年間開始投資API平台，
平台提供存款及貸款等銀行服務資料，透過電子
化，減少人工服務，以減省人手。而一些較有規模
的公司，則傾向聘請高級(管理)人員，對於高級(管
理)職員的薪酬仍然保持高企，但相對地他們的工
作要求亦比從前嚴謹，企業不但渴望他們能給予策
略性的建議亦同時能處理一些日常營運的基本工
作。而一批規模較小的公司，則會聘請一位財政管
理人員來處理整個部門。更有部分僱主會聘請兼職
人員來協助財政總監及財政管理的工作。
3
過去的職場上，財務分析師職位比較吃香，主要
處理不同的財務分析。但在近半年開始，市場經
濟影響下缺充分數據作分析，財務分析師的需求
亦同樣受影響。相對之下，金融審計的工作相對
影響較低。
電子化將成為未來趨勢 | 香港市場轉移內地發展
數據輸入等基本業務將成電子化，往後更輕鬆處
理。從而減少初級員工的需求。建議各個求職者
應投考財務專業牌照或會計師牌亦需要修讀一些
數碼性相關的課程增值自己，未來會更容易融入
一些大規模的會計公司。
受社會局勢影響，不少中資企業將本港總公司撤
出香港，業務轉移內地發展。香港一向穩固的地
位受影響。除此之外，一些大規模企業公司的業
務除加強電子化管理，將日常執行工作轉移至生
產成本相對低的東南亞市場。將資金集中運用在
本港招聘高級職位上。
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
4
會計
Accounting
Financial Services
金融服務
5
職位
Position
條件要求
Qualification
所需年資
Experience
會計經理
Accounting Manager
財務與會計學位
Degree in Finance
and Accounting
資深會計師
Chief Accountant
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
50,000
70,000
財務與會計學位
Degree in Finance
and Accounting
5+
40,000
50,000
資深會計師
Senior Accountant
會計學學位
Degree in Accounting
5+
30,000
40,000
成本控制會計師
Cost Control Accountant
會計學學位
Degree in Accounting
3-5
25,000
35,000
會計師
Accountant
會計學學位
Degree in Accounting
3-5
25,000
35,000
會計助理
Assistant Accountant
會計學學位
Degree in Accounting
2-4
20,000
25,000
資深帳務員
Senior Account Clerk
會計學學位
Degree in Accounting
1-2
17,000
20,000
會計文員/會計助理
Account Clerk/Assistant
會計學學位
Degree in Accounting
<1
14,000
16,000
審計
Audit
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
審計部負責人
Head of Audit
CIA證照、主修會計
與財務
CIA license, major in
Accounting and
Finance
內部審計經理
Internal Audit Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
80,000
120,000
CIA證照、主修會計
與財務
CIA license, major in
Accounting and
Finance
8+
45,000
65,000
內部審計師
Internal Auditor
CIA證照、主修會計
與財務
CIA license, major in
Accounting and
Finance
5-7
35,000
50,000
助理審計經理
Assistant Audit Manager
CIA證照、主修會計
與財務
CIA license, major in
Accounting and
Finance
5+
35,000
45,000
審計主管
Audit Supervisor
CIA證照、主修會計
與財務
CIA license, major in
Accounting and
Finance
4-5
28,000
35,000
資深審計師
Senior Auditor
CIA證照、主修會計
與財務
CIA license, major in
Accounting and
Finance
3-5
22,000
30,000
初級審計員
Audit Junior
主修會計與財務
Major in Accounting
and Finance
1-2
14,000
20,000
查帳員
Audit Clerk
主修會計與財務
Major in Accounting
and Finance
<1
13,000
16,000
6
財務
Finance
Financial Services
金融服務
7
職位
Position
條件要求
Qualification
所需年資
Experience
財務總監
Financial Controller
財務或會計企業管理
碩士
MBA Degree in
Finance and
Accounting
財務暨行政經理
Finance & Admin Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
5-20
60,000
80,000
財務與會計學位
Degree in Finance
and Accounting
5-10
40,000
50,000
財務經理
Finance Manager
財務或會計企業管理
碩士
MBA Degree in
Finance and
Accounting
5-10
50,000
70,000
財務分析師
Financial Analyst
財務與會計學位
Degree in Finance
and Accounting
3-6
30,000
40,000
財務助理
Finance Assistant
財務與會計學位
Degree in Finance
and Accounting
2-3
20,000
25,000
財務暨行政辦事員
Finance & Admin Clerk
財務與會計學位
Degree in Finance
and Accounting
1-5
17,000
20,000
財務管理培訓生
Financial Management Trainee
財務與會計學位
Degree in Finance
and Accounting
<1
15,000
18,000
財務
Treasury
稅務
Tax
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
稅務主管
Head of Tax
財務與會計學位
Degree in Finance
and Accounting
稅務經理
Tax Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
80,000
120,000
財務與會計學位
Degree in Finance
and Accounting
5+
45,000
65,000
資深稅務會計員
Senior Tax Accountant
財務與會計學位
Degree in Finance
and Accounting
3-5
28,000
35,000
稅務會計師
Tax Accountant
財務與會計學位
Degree in Finance
and Accounting
2-4
20,000
28,000
稅務助理
Tax Assistant
財務與會計學位
Degree in Finance
and Accounting
1-2
15,000
20,000
職位
Position
條件要求
Qualification
所需年資
Experience
庫務主管
Head of Treasury
財務與會計學位
Degree in Finance
and Accounting
庫務經理
Treasury Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
5+
75,000
100,000
財務與會計學位
Degree in Finance
and Accounting
5+
40,000
65,000
資深庫務專員
Senior Treasury
財務與會計學位
Degree in Finance
and Accounting
3-5
35,000
45,000
庫務會計師
Treasury Accountant
財務與會計學位
Degree in Finance
and Accounting
2-4
30,000
35,000
庫務專員
Treasury Officer
財務與會計學位
Degree in Finance
and Accounting
2-4
18,000
25,000
庫務文員
Treasury Clerk
財務與會計學位
Degree in Finance
and Accounting
<1
15,000
18,000
8
Financial Services 金融服務
Banking & Finance
銀行及金融服務業
In 2020, under the influence of COVID-19
epidemic, job vacancies in banking and finance
sector has decreased. Employers are more
conservative in recruitment and the entire
recruitment process requires multiple approvals
to allow vacancies to be filled or additional
headcounts. In the recruitment process of most
banks, a number of background checks are
conducted on job seekers, especially their
criminal record and financial status, resulting in
an extension of the overall recruitment period.
There are also some banks and enterprises that
shelve or freeze recruitment because of the
uncertainty of the development trend. On the
other hand, With the advent of virtual banks
continuing to rise, attracting many IT professionals
to join it. However, many job seekers still prefer
working at traditional banks and banks regulated
by the Hong Kong Monetary Authority. Because the
services of these banks are more comprehensive, job
seekers have the confidence to develop their
career steadily in the industry.
9
As far as job seekers are concerned, as a result of
the earlier wave of layoffs, some job seekers have
a job gap. During the job interview, they may
need to explain and show how they can equip
themselves during the job gap. In addition, there
is also a group of job seekers who intend to join
the industry from other industries, such as
aviation and retail industry. They are all willing to
join the banking department as frontline staff,
customer service and other positions. However,
most employers think that this group of job
seekers lack relevant experience, and because of
the tighten salary budget, employers are looking
forward to hiring job seekers with relevant work
experience. To some employers, although the
scope of work is quite different, still they welcome
inexperienced job seekers to join the industry,
they may be relatively conservative in terms of
pay.
In view of the uncertainty, employers have driven
up the hiring requirements, they place more
importance on relevant experience of job seekers.
On the other hand, numbers of job seekers are
open to accept contract role in order to get a
stable job and gain experience. Job seekers who
intend to change careers must adjust their
mindset and have prepared to face the new
nature of work, working environment and
company culture.
2 major positions will become a new trend
Due to Covid-19 outbreak, consumer behaviour
has been changed. Its consequence the traditional
banks have launched more online activities and
improved their digital banking apps. With the
digital transformation on banking sector,
numbers of digital apps or platform have been
launched to facilitate public use, thus greatly
increasing the demand for e-commerce jobs to
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
support the electronic operation of banks in their
business operations. In addition, regulatory
Compliance professionals will be continuing in
high demand. They are mainly responsible for
upgrading the company regulatory level of and is
involved in the fight against fraud. it will be still a
hot spot in banking and finance sector in coming
years. Candidates with relevant work experience
and with Financial Crimes Compliance (FCC)
and/or Anti-Money Laundering (AML) skills will
also be the most sought-after talents in the
industry today.
2020年度，受新冠肺炎影響，銀行及金融服務業
職位空缺減少。僱主在招聘方面顯得保守，整個
招聘程序需多重批核才允許填補空缺或增添人
手。在大部分銀行的招聘過程中，會對求職者進
行多項背景審查，特別是求職者的犯罪記錄及財
政狀況，因此導致整體招聘期延長。亦有部份銀
行企業就着發展趨勢的不確定性，擱置或凍結招
聘。另一方面，虛擬銀行現處於起步階段，吸引
不少資訊科技人員投身；但不少求職者仍傾向選
擇傳統銀行及受金融管理局監管的銀行。因為這
類銀行的服務較為全面，令求職者有信心在行業
中穩定發展。
2021 salary adjustment
在求職者方面，經過早前的裁員潮，有部份求職
者出現工作空窗期。他們在求職期間或需向僱主
解釋及展示自己在空窗期間如何自我增值。另
外，市場上同時出現一群有意從其他行業投身此
業的求職者，例如航空業及零售業等。他們都願
意投身銀行部門擔任前線職員、客戶服務員等工
作職位。唯僱主多認為這群求職者缺乏相關經
驗，亦因薪金預算有限，僱主們都期盼能夠聘請
有相關工作經驗的求職者。雖然市場工作範疇大
有不同，有部分僱主仍歡迎缺少經驗的求職者加
入行業，但在薪酬方面可能相對保守。
The salaries of intermediate to senior positions
will increase according to market demand. As
there is a great demand for IT talents in the
market, the salary adjustment will continue to
rise. For job seekers with no relevant work
experience, their salaries may not be satisfactory
due to the impact of the overall economy trend.
In 2021, the contract role is formulated according
to the business development needs of banks, such
as some short-term projects or businesses,
which are mostly contract-based or outsourced
recruitment, and effectively reduce the
administrative work of recruitment.
兩大職位將成未來新趨勢
在疫情襲港期間，改變消費者生活及消費模式，
令傳統銀行服務加推網上活動及加強其手機應用
程式功能，以方便大眾使用。因而令電子商務的
職位需求大增，以支援銀行在業務運作中電子
化。另外，金融法規職位亦是熱門工作之一。金
融法規人員主要負責提升行業的監管水平，同時
牽涉打擊詐騙活動，成為近年銀行及金融服務界
的新寵。而具相關工作經驗的求職者，亦會是現
今業內比較渴求的人才。
2021薪酬調整
中級至高級職位薪酬將按市場需求增幅。而資訊
科技人才因市場需求甚多，薪酬調整將會持續上
升。而不具相關工作經驗的求職者，受整體經濟
影響，薪酬或會未如理想。
對於銀行職位以合約方式招聘，與傳統招聘方式
兩者之間又有何不同？在2021，合約制度按照銀
行的業務發展需求而訂，例如一些短期項目或業
務，多以合約模式或外判招聘，並有效減少招聘
的行政工作。
就着未來市場發展的不確定趨勢，僱主的招聘條
件亦同時提高，重視求職者的相關經驗。而一眾
求職者仍普遍樂意接受合約工作，以獲得穩定的
工作為首要目標。對於有意轉行的求職者必須調
整自己的心態，要有足夠的意志面對新工作性
質、工作環境及文化。
10
11
銀行
Retail Banking
金融服務
Financial Services
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
分行經理
Branch Manager
商業學士
Bachelor degree in
Business
營運經理
Operations Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
48,000
70,000
學士學位
Bachelor degree
6+
40,000
50,000
助理運營經理
Assistant Operations Manager
學士學位
Bachelor degree
4+
25,000
40,000
客戶關係經理
Customer Relationship Manager
學士學位
Bachelor degree
8+
35,000
50,000
營運主管
Operation Supervisor
學士學位
Bachelor degree
3+
20,000
30,000
個人金融服務專員
Personal Banking Officer
學士學位
Bachelor degree
3+
18,000
30,000
銀行專員
Bank Officer
學士學位
Bachelor degree
6+
16,000
20,000
銀行出納員
Bank Teller
學士學位
Bachelor degree
1-2
16,000
19,000
中檯專員
Middle Office Officer
學士學位
Bachelor degree
3+
17,000
22,000
客服專員
Customer Service Representative
學士學位
Bachelor degree
1-2
14,000
20,000
銀行助理
Bank Assistant
學士學位
Bachelor degree
1-2
13,000
16,000
銀行文員
Banking Clerk
學士學位
Bachelor degree
<1
11,000
13,000
12
證券
Securities
企業金融
Corporate Banking
Financial Services
金融服務
13
職位
Position
條件要求
Qualification
所需年資
Experience
資深客戶關係經理
Sr. Relationship Manager
學士學位
Bachelor degree
金融交易業務人員
TMU (Treasury Marketing Unit)
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
7+
50,000
70,000
學士學位
Bachelor degree
3+
40,000
60,000
風險與合規經理
Risk & Compliance Manager
學士學位
Bachelor degree
5+
50,000
70,000
固定收益銷售和交易員
Fixed Income Sales and Trader
學士學位
Bachelor degree
5+
45,000
75,000
交易支援助理
Dealer/Trade Support Assistant
學士學位
Bachelor degree
1-2
25,000
35,000
客戶關係經理
Relationship Manager
學士學位
Bachelor degree
3+
35,000
50,000
職位
Position
條件要求
Qualification
所需年資
Experience
股票研究員
Research / Equity Analyst
學士學位
Bachelor degree
結算部經理
Settlement Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
3+
40,000
120,000
學士學位
Bachelor degree
8+
45,000
60,000
結算部專員
Settlement Officer
學士學位
Bachelor degree
6+
25,000
35,000
結算部文員
Settlement Clerk
學士學位
Bachelor degree
1-2
16,000
20,000
股票研究助理
Research Assistant
學士學位
Bachelor degree
1-2
16,000
22,000
監察＆信用分析
Compliance & Credit Analysis
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
法規事務經理
Compliance Manager
財務或法律學歷，具
內部稽核或法規遵循
/ 法律相關經驗
Degree in Finance or
Law; experience in
internal audit or
compliance/law
信用審批經理
Credit Approval Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
5+
60,000
120,000
財務/ 會計學士
Bachelor degree in
Finance / accounting
10+
60,000
80,000
信貸經理
Credit Manager
財務/ 會計學士
Bachelor degree in
Finance / accounting
6+
45,000
60,000
信用審核專員
Credit Approval Officer
財務/ 會計學士
Bachelor degree in
Finance / accounting
8+
30,000
40,000
信貸分析師/專員
Credit Analyst/Officer
財務/ 會計學士
Bachelor degree in
Finance / accounting
6+
30,000
45,000
法規事務專員
Compliance Officer
財務或法律學歷，具
內部稽核或法規遵循
/ 法律相關經驗
Degree in Finance or
Law; experience in
internal audit or
compliance/law
2-4
30,000
45,000
資深信貸/信用辦事員
Senior Credit/Loans Clerk
財務/ 會計學士
Bachelor degree in
Finance / accounting
4+
18,000
25,000
14
Retail & Customer Support 零售和顧客服務
Retail
零售
The retail industry in Hong Kong has been affected
by the epidemic, which has dealt a heavy blow. In
the face of the lockdown, number of mainland
tourists to Hong Kong dropped sharply, resulting in
a substantial drop in business. In addition, during
the outbreak, the business hours of many large
shopping malls were reduced, resulting in a
reduction in the flow of people in shopping malls,
thus affecting the business of retail stores in various
industries.
Social media and online shopping are becoming a trend
In the face of the grim situation of a sharp decline
in turnover, many retail stores have set up online
platforms. In the past, retail websites mainly
focused on the brands promotion. In order to
increase sales, many stores have tried to build or
develop their online business by enhance their
existing websites, so that customers can stay at
home and shop online. In addition, front-line
salespeople will contact customers through various
social media, such as Wechat, Facebook and other
platforms, so that customers can be kept updated
of the latest product information and being
maintained.
The rate of pay increase is lower than before
15
Affected by the epidemic, the retail business has
been hit, and many employers remain conservative
towards the industry in view of the instability of
the market. As a result, the rate of pay increase
has been adjusted downwards, and the salary
increment in around 3% only.
Part of the salary of the salesperson comes from
the commission part. With the impact of the
epidemic, the number of tourists has plummeted,
and the business rate of high-end goods such as
watches and clocks, jewellery and other high-end
goods in some luxury stores has dropped by nearly
90%, resulting in a reduction in employee
commissions. Coupled with the company's
implementation of the salary freeze policy, the
overall salary of the industry has dropped.
In the epidemic, the operating sales of household
products and food are better than before. The
main reason is that many people stay at home,
resulting in a great increase in the demand for
daily necessities and food. The salary increase for
salespeople in this industry can still be about 3-5%.
However, the rate of increase in wages such as
job-hopping and job moves have dropped from
20% in the past to about 10%. It can be seen that
the salary range is much lower than before.
The recruitment of sales and logistics professionals
focuses on relevant experience. Employers will
consider whether job seekers have relevant
experience in network management, third-party
platforms and marketing platforms in other
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
regions. It’s expected candidates can present
successful stories in the past, which could help
companies increase their sales rate and enable
employers to gain confidence, such experience had
a higher chance of success in job hunting.
本港零售業受疫情影響，造成嚴重的打擊。面對香
港的封關措施，內地到港的遊客人數突然驟降，令
營業額大幅下降。此外，疫情期間不少大型商場縮
減營業時間，導致商場的人流減少，從而影響各行
各業零售商店的生意。
In addition, salespeople in working areas such as
Central and Admiralty must have a good
communication language. Therefore, the language
ability of job seekers is also important, such as
Putonghua, English and so on.
社交媒體及網上購物成趨勢
With the decline in the flow of people, companies
no longer just rely on the sales business from
physical store, but online business. Therefore,
many companies will add logistics professionals to
assist in the operation and management of the web
platform. At the same time, in addition to being
familiar with the operation of hardware and
software, candidates who have experience in
operating shopping platforms from other countries,
such as Japan and overseas, and fluent in
Japanese, English and other languages will have
substantial advantages.
面對營業額大幅下降的嚴峻情況，不少零售商店開
設網絡平台。過往，零售網頁主要以推廣品牌為
主。不少商店為增加銷售額，於公司網頁增設購物
平台，讓顧客不用出門，都可以透過網上進行購
物。此外，前線的銷售員會透過不同的社交媒體與
顧客接觸，例如：微信、Facebook等平台，讓顧
客緊貼最新商品訊息，維持客源。
加薪幅度比以往低
受疫情影響，零售商店營業額受打擊，不少僱主就
市場的不穩定，對行業保持觀望的態度，故此，加
薪幅度下調，薪酬及底薪最多只有3%的增長。
營業員部份薪酬來自傭金部分。隨疫情影響令遊客
數量大跌，一些奢侈品商店，如鐘錶、珠寶等高級
商品生意率跌近九成，令員工傭金減少，加上公司
實行凍薪政策，行業整體薪酬下跌。
疫境中，家品及食品的營運銷售卻比過往好。主要
原因是不少市民留在家中，故此對日常用品及食品
的需求大增。此類行業的銷售員的加薪幅度仍可有
約3-5百分比。如跳槽、轉工等薪酬升幅就由過往
的20百分比跌至10百分比左右。可見薪酬幅度大
不如前。
聘請條件要求提高
本年度受疫情影響，各零售商店在聘請員工時，都
對銷售求職者的表現要求有所提高。在過去的招聘
當中，只要應徵者表現理想，能符合公司基本要
求，都能成功取錄。但現今，就公司的財政預算有
限，僱主期盼在眾多求職者中選出突出的銷售員。
盼望銷售員能為公司帶來一班固定的新客源，以協
助公司提高營業額。若銷售員能主動尋求客源，將
會是僱主在未來招聘中著重的主要因素。而對於大
型企業，僱主展望僱員在客戶關係管理方面有相關
的經驗。
銷售後勤人員的聘請著重相關經驗。僱主會考慮求
職者有否在網絡管理、第三方平台經營及其他地區
的營銷平台具有相關經驗。受訪者指出，假設求職
者在過往具成功的經驗例子，能助公司提升銷售
率，讓僱主獲取信心，這類經驗者的求職成功機會
率較高。
此外，在中環、金鐘等工作地區的銷售員必需具有
良好的溝通語言。故此，求職者的語言能力亦為重
要，例如普通話、英語等語言。
隨着人流下降，商店不可再依賴門市的營業額。因
此，公司將增添後勤人員以協助網頁平台的操作及
管理。同時，後勤人員除熟悉業硬件及軟件的操作
外，若曾持有其他國家的購物平台操作經驗，如日
本、海外地區，並能運用日文、英語等語言拓展新
平台，這將是後勤人員的一個大優勢。
16
零售
Retail
零售和顧客服務
Retail & Customer Support
17
職位
Position
條件要求
Qualification
所需年資
Experience
品牌經理
Brand Manager
學士或以上，具商業
碩士學位者優
Bachelor or above;
prefer MBA
零售營運經理
Retail Operations Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
40,000
70,000
學士或以上
Bachelor or above
10+
35,000
70,000
店面經理
Shop/Store Manager
專科或以上
College or above
8+
30,000
55,000
營運副理
Assistant Operations Manager
專科或以上
College or above
4-6+
25,000
40,000
櫃檯經理
Counter Manager
高中或以上
High school or above
4+
25,000
40,000
店長
Shop/Store Supervisor
高中或以上
High school or above
2-4
20,000
30,000
品牌專員
Brand Executive
專科或以上
College or above
1-2
15,000
25,000
門市銷售員
Sales Representative
高中或以上
High school or above
1-2
10,000
23,000
美容講師
Beauty Trainer
高中或以上
High school or above
2-4
20,000
25,000
美容顧問
Beauty Advisor
高中或以上
High school or above
1-2
10,000
18,000
網路直播主
Steamer Host/KOL
高中或以上
High school or above
0-1
30,000
100,000
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
18
Retail & Customer Support 零售和顧客服務
Customer Support
顧客服務
In 2020, customer service industry was dealt a
heavy blow. Many employees were asked to take
"unpaid leave", and some industries with greater
impact were laid off. Take the aviation industry as
an example, due to the stringent entry
restrictions imposed by various countries, the
demand of the global aviation industry has been
greatly reduced. At the same time, Hong Kong
cannot be left alone, and the aviation industry in
Hong Kong has greatly reduced its flight
operations. As a result, the workload of a group
of flight attendants are suddenly reduced and
they are also faced with layoffs. Among them, a
large number of part-time front-line customer
service staff have become the hardest hit. On the
contrary, in view of the above situation, there has
been a sudden increase in the demand for online
customer service in Hong Kong, such as food
delivery platforms, online shopping platforms,
and so on. Recently, the consumption of the
people of Hong Kong has been transferred to the
digital platform, and many enterprises are
actively recruiting customer waiters to provide
customer inquiry services.
Online shopping may reduce when environment
back to stable
19
This year, many industries expended their
development on online shopping platforms, so the
demand for online customer service is on the rise.
However, the study shows that the epidemic and
the situation in Hong Kong are expected to
stabilize in 2021. When people go out to shop,
the customer service demand of the online
shopping platform will shift back to the
face-to-face. On the other hand, whether some
front-line traditional customer service can be
transferred to hotline/ online customer service
mostly depends on the mentality of job seekers.
the tranditional face-to-face customer service is
not easily shifting their working mode to online /
hotline service. Even if they have relevant work
experience in customer service, but it is difficult
for job seekers to adapt 100% of their work
experience. At the same time, there is still a group
of people with relevant experience in the market
looking for jobs.
Customer service salary maintain a steady
growth
In terms of salary index, the salary of junior
customer service staff in the industry has
increased by 10% over past years. For those who
are able to work on shifts or holidays according
to their work needs, the salary can increase of
about 10-15%. On the contrary, for the
executive/ managerial level which is more focus
on the experience of job seekers. In general,
salary increases in the customer service industry
are relatively conservative. Moreover, the
demand for management positions in the market
is relatively small and the competition is fierce
than before.
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
The challenges
Under the changes and challenges of the external
environment, it is a demand for employees to
obtain new skills or improve existing skills to
increase their competitiveness. Take the hotline
customer service professional as an example,
apart from solving the needs of customers by
telephone, employers expect their employees
who are able to cross sell services during the calls,
so as changing the business model to sole
customer service to revenue center. On the other
hand, the customer service such as the food
delivery platform requires employees to have
fluent language skills as well as some foreign
language skills i.e. Japanese, also, the staff can
deal with customer complaints. Even if they
encounter demanding customers, they are able to
handle it independently and provide appropriate
solutions.
Performance management
In addition, some large corporations put in place
some KPIs that require customer service staff by
measuring the call rate, sales performance and
service quality. It is trying to provide a
quantitative mechanism to rate their employees’
performance, it is a more scientific approach
which has been using in these years. On the other
hand, the work attitude is also one of the most
important criteria for the employers. Therefore,
the job seekers have to take the lead in
understandng the job requirements and show
their willingness on working in that company
when they join the company.
在2020，客戶服務行業受到嚴重的打擊，本港不
少行業的客戶服務員都深受影響，不少員工被要
求放「無薪假」，更有一些影響較大的行業被裁
員。以航空業為例，因各國實行了嚴謹的入境限
制，使全球的航空業需求大減，同時地，香港亦
不能獨善其身，而本港航空業因大規模減少航班
營運，使到一班客戶服務員工作量突然減削，亦
面臨被裁員。當中，任職兼職的一眾前線客戶服
務人員成為最受打擊的一群。相反，就以上情況
本港對網上客戶服務員需求突然大增，如外賣平
台、網上購物平台等。近期本港市民消費轉自電
子平台上，不少企業都積極招聘顧客服務員來提
供顧客查詢服務等需要。
未來網上購物或會減退 行業期望回復平穩發展
本年度不少行業透過網上購物平台以增加收入，
故此網上顧客服務員需求上升。但研究表示2021
年有望疫情和本港情況回復平穩，市民出門購物
回升時，網上購物平台的顧客服務需求將會轉回
面對面的顧客服務需求，屆時一眾前線的客戶服
務人員的需求將會增加。另一方面， 對於一些前
線客服能否轉型到語音客服工作，大多取決求職
者心態，畢竟，面對面的客戶服務形式與網上/電
話提供服務的工作模式大有不同。即使在客戶服
務中具有相關的工作經驗，但求職者在面對兩種
不同的服務範疇中亦難以適應工作。同時地，市
場上仍有一群具有兩者相關經驗人士求職。
客戶服務薪酬升幅保守上升
在薪酬方面，業界的初級客戶服務員薪酬整體比
往年上升，約有10%增幅。因應工作需要而實行
輪班制或假日工作的岡位，薪酬可達$15,000，同
往年上升大約10-15%。相反，主管級的薪酬升幅
比較著重於求職者的經驗。普遍整個客戶服務行
業的薪酬增幅相對地保守。而且管理層職位在市
場中需求少、競爭大，薪酬增幅相對微弱。
行業困難及技能需求
在外在環境改變及挑戰之下, 員工學習新技能或提
高現有技能是一個增加自身競爭力的需要。以電
話客戶服務員工作為例，服務員除透過電話解決
顧客需要外，僱主期盼員工亦能同時透過電話進
行銷售服務，以增加業務收入。而外賣平台等客
服，要求員工有流暢的語言能力外，亦能應付到
客人的投訴處理。假設遇到刁鑽的客人，仍能透
過電話協調及提供適切的解決。此外，一些大型
企業的客戶服務員，更需按績效指標工作，由致
電率、銷售服務至推廣服務，都可透過顧客服務
員的服務平台作監督。僱主希望員工除做到績效
要求，更需抱有進取的工作態度。故此，求職者
想應聘工作前，可率先了解公司對員工的工作要
求，以配合公司營運發展。
20
客戶服務
Customer Support
零售和顧客服務
Retail & Customer Support
21
職位
Position
條件要求
Qualification
所需年資
Experience
客戶服務經理
Customer Service Manager
大專院校
Degree
客戶服務主管
Customer Service Supervisor
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
30,000
45,000
大專院校
Degree
5+
22,000
28,000
客戶服務專員
Customer Service Specialist
大專院校
Degree
3-5
20,000
26,000
客戶服務主任
Customer Service Executive
大專院校
Degree
3-5
18,000
22,000
客戶服務助理
Customer Service Assistant
大專院校
Degree
1
14,000
17,000
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
22
Supply Chain, Logistics & Engineering 供應鏈技術
Supply Chain & Logistics
供應鏈技術
Due to socio-economic instability and epidemic
situation, both employers and job seekers in the
supply chain industry are faced with different
difficulties and challenges.
At this stage, job seekers are faced with the
following problems: first, employers have higher
expectation for job seekers than in previous
years, employers are more examining the past
experience of job seekers. It is more important
than before to examine the past work experience
and job stability of job seekers. Second, there is
less demand for recruitment in the market, and
the competitiveness of job search in different
ranks is also higher than that in the past.
Most job seekers need to compete with
candidates with different backgrounds and
unfortunately laid off.
23
As for employers, they more prefer professionals
who is with intellectual skills in unique areas of
the industry. The limited mobility of talents in the
market and the rampant epidemic also limit the
progress of the recruitment process. This year,
with regard to the instability of the market
economy, there has been a decrease in the
number of existing employees changing jobs,
resulting in a relative inactive market. For
example, in the recruitment of shipping
companies, when recruiting for business
development or account manager positions,
respondents will focus on the job seekers'
knowledge in the industry and whether they can
bring new customers to the company. Although
there are more job seekers in the market than in
previous years, as far as employers are
concerned, there are not many candidates who
can meet the job needs, and another decisive
consideration is the candidates' views on social
and political aspects as most employers don't
prefer job seekers to take radical views.
With regard to the ability and skills required to
apply for a job, in various functional areas of
work, such as procurement, management,
transportation, and so on, the candidates' speech
skills and communication skills were emphasized.
And candidates who have the basic application
knowledge and execution ability in order to deal
with communication with different sectors are
more preferred.
In terms of remuneration, the salaries of junior
staff have been reduced relatively this year.
Reduced from $15,500 in the past to
$13,500-14,000. And adjust according to the
educational level of job seekers. The salary of
workers with two or more years of working
experience can be maintained at $18,000 $20,000, with no significant increase. In terms of
pay for changing jobs, there has also been a
slight increase, which is in line with the salary
ratio in the market.
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
With the spread of COVID-19 to the world, the
air transport of various countries has also been
affected. There is an increased demand for
business development and key account
management positions throughout the industry
to attract more relevant talents to help the
company explore different sources of customers.
In terms of work implementation, the demand for
posts in (air) logistics operation part has also
increased in recent years. During the interview,
job seekers are advised not only to show their
working ability to employers, but also to think
deeply about how they can get to know
themselves and show their ability to do a better
job.
受社會經濟不穩定及疫情肆虐，行業中的僱主及
求職者每當面對不同的困難及挑戰。
現階段，求職者面對以下問題：第一，僱主對求
職者的要求比往年提高，對審視求職者過往的工
作經驗及工作穏定性更為看重。其二，市場上的
招聘需求減少，不同職級的求職競爭性亦相對比
過往提高。 應徵時需與不同程度背景及不幸被裁
員的求職者們一同競爭。
而僱主方面，他們在招聘中更看重在行內有獨特
範疇智識技能的專業人才。
就着市場上的人才流動性有限及疫情肆虐問題，
也局限了招聘過程的進展。在本年度，就市場經
濟的不穩定性，現職僱員轉職的數量減少，令市
場的流動性亦相對減低。如船運公司的招聘，他
們在招聘商務拓展或客戶經理職位時，會着重求
職者的行內知識及能否為公司帶來新客源。雖市
場上的求職者比往年為多，但就僱主而言，能符
合職位需求的應徵者並不多，而另一個考慮點是
應徵者對社會上政治方面的觀點，並不希望求職
者會抱有激進的觀點。
職者的學歷水平作調整。具兩年或以上工作經驗
的工作者薪酬可維持在$18,000-$20,000，並沒有
大幅提升。在轉工薪酬方面，亦有稍微的提升，
並符合市場的薪酬比例。
在新冠肺炎蔓延至全球下，各國的航空運輸亦同
樣地受到影響。整個行業對於業務拓展及關鍵客
戶管理的職位上需求增加，以吸納更多相關人才
推動協助公司發掘不同客源。而在工作執行方
面，近年對空運物流執行的職位需求亦有所提
升。建議求職者在面試期間，除向僱主展示自己
的工作能力外，更可深思如可讓僱主深入認識自
己，展示自己能勝仼工作的能力。
對求職需所具備的技能要求，在各個不同的工作
範疇裏，如採購、管理、運輸等業務，都強調應
徵者的話說話技巧及溝通能力。並具行內基礎的
應用知識及執行能力，以應付與不同界別之間的
溝通。
薪酬方面，本年初級員工的薪酬相對調低。由過
往的$15,500，調減至$13,500-14,000。並因應求
24
運送 / 物流
Shipping / Logistics
採購
Merchandising
Supply Chain & Logistics
供應鏈技術
25
職位
Position
條件要求
Qualification
所需年資
Experience
採購經理
Merchandising Manager
大專院校/文憑
Degree/ Diploma
助理採購經理
Assistant Merchandising Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8-10+
40,000
60,000
大專院校/文憑
Degree/ Diploma
8+
30,000
40,000
資深採購專員
Sr. Merchandiser/ Sr.Sourcer
大專院校/文憑
Degree/ Diploma
5-8+
23,000
30,000
採購專員
Jr. Merchandiser/ Procurement
Officer
大專院校/文憑
Degree/ Diploma
3-5
18,000
23,000
採購助理
Merchandising Assistant
文憑
Diploma
1-3
13,000
18,000
產品經理(電子商務)
Product Manager(EC)
大專院校/文憑
Degree/ Diploma
4+
40,000
60,000
職位
Position
條件要求
Qualification
所需年資
Experience
物流經理
Logistics Manager
大專院校/文憑
Degree/ Diploma
助理物流經理
Assistant Logistics Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
5-8+
40,000
60,000
大專院校/文憑
Degree/ Diploma
3-8
30,000
40,000
物流專員
Logistics Specialist
大專院校/文憑
Degree/ Diploma
2-4
16,000
25,000
船務主任
Shipping Supervisor
大專院校/文憑
Degree/ Diploma
3-5
20,000
30,000
船務文員
Shipping Specialist
大專院校/文憑
Degree/ Diploma
2-4
16,000
23,000
倉儲
Warehouse
供應鏈
Supply Chain
品質控管
Quality Control
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
品管經理
Quality Control Manager
大專院校/文憑
Degree/ Diploma
助理品管經理
Assistant QC Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
40,000
55,000
大專院校/文憑
Degree/ Diploma
5-8
28,000
38,000
品管專員
Quality Control Specialist
大專院校/文憑
Degree/ Diploma
3-5
18,000
28,000
職位
Position
條件要求
Qualification
所需年資
Experience
供應鏈經理
Supply Chain Manager
大專院校/文憑
Degree/ Diploma
供應鏈助理經理
Supply Chain Assistant Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8-10+
45,000
60,000
大專院校/文憑
Degree/ Diploma
5-8+
31,000
45,000
供應鏈規劃/ 需求規劃人員
Supply Chain Planner/
Demand Planner
大專院校/文憑
Degree/ Diploma
5
28,000
32,000
供應鏈專員
Supply Chain Executive
大專院校/文憑
Degree/ Diploma
3-5
19,000
25,000
供應鏈助理
Supply Chain Assistant
大專院校/文憑
Degree/ Diploma
1-2
15,000
20,000
職位
Position
條件要求
Qualification
所需年資
Experience
倉儲經理
Warehouse Manager
大專院校/文憑
Degree/ Diploma
倉儲助理經理
Warehouse Assistant Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
35,000
45,000
大專院校/文憑
Degree/ Diploma
5-8
25,000
35,000
倉儲主管
Warehouse Supervisor
文憑
Diploma
3-5
19,000
26,000
倉儲專員
Warehouse Officer
文憑
Diploma
1-2
13,000
18,000
26
Supply Chain, Logistics & Engineering 供應鏈技術
Engineering
工程
The hiring demand for engineering industry in
Hong Kong has been high. This industry requires
a combination of technical and engineering
expertise. Under the impact of the pandemic,
there was a sudden hiring freeze in the industry,
which resulted in a significant increase in the
workload of the employees who needed to
handle multiple roles and tasks at the same time.
No pandemic impact on remuneration
The Hong Kong economy has been hit by the
pandemic in the past nine months, and the salary
increment of many companies has dropped.
However, there’s no such impact for the
engineering industry. It was mainly attributed to
the fact that there were many development
projects in Hong Kong, which were not disturbed
by the economic and social instability. In addition,
the market demand for the expertise has been
high, so the industry salary increment has
remained stable.
27
At present, the common development projects in
Hong Kong include electronics, electrical
engineering and machinery. It involves various
technical expertise and application, so employers
are more cautious in recruitment. Interviewees
pointed out that recruitment competition is fierce
within the industry, which most employers
require candidates having at least two years of
relevant experience. In addition, candidates need
to be all-rounded and independent in their
professional skills, ranging from design drawing,
project testing, project management to client
communication etc. If fresh graduates do not
have the relevant experience, the chance of
getting employed is relatively low. It is
recommended that graduates could join some
training programme to gain one to two years of
work experience.
Major trend in the development of electronic,
electrical and mechanical engineering industry
Development projects in Hong Kong involve civil
engineering, construction, electronic technology
etc., among which the development of electronic,
electrical and mechanical engineering is the main
trend as electricity and mechanics are
complementary to each other.
Some commonly used electronic instruments,
such as generators, computer chips etc., are
closely related to electromechanical technology.
At present, many of the production lines are
automated to replace the daily operation of
manual labour to save time and salary expenses.
It helps the industry to maximize its benefits with
minimal capital.
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
本港工程業界的招募一向需求佔高。此行業講求
專業技術性及工程專業知識的結合。就疫情影響
底下，受訪者指出業界最受影響是人才招聘的計
劃。因招聘人手出現凍結，工作量大增，僱員需
身兼多職處理同步處理多項工作事務。
薪酬未受疫情影響
本港經濟需受過去九個月的疫情打擊、不少企業
的薪酬增幅下降。但對工程行業的薪酬未顯影響
力。主要原因是本港的工程發展項目、市場對專
業人才的需求高企。工程項目在經濟不穩定當中
仍未間斷。因此對薪酬仍保持平穩的增幅。
電子、電機、機械工程成業界發展的主要趨勢
本港工程涉及土木工程、建築、電子科技等方
面，當中以電子工程、電機工程及機械工程發展
為主要大趨勢，電與機械兩者相輔相成。一些電
子常用儀器：如發電機、電腦晶片等與電子機械
科技有着牽連的重大關係。現時，不少工廠線生
產過程講求自動化，以機械日常自動生產代替人
手運作，以節省人手運作時間，節省薪金開支。
有助生產行業以最少的資金賺取最大的得益。
本港現時常見的工程項目範疇包括：電子、電機
及機械範疇。當中牽涉各種專業技術及運用，故
此，僱員在招聘及要求都相對審慎。受訪者指
出：行業招聘的競爭激烈，大多數要求應徵者具
有至少兩年的相關經驗。此外，應徵者的專業技
能需要全面化，由設計圖繪畫、項目測試、項目
管理及客戶溝通等工作都需一手包辦。故此，職
場新人如沒有相關經驗，應聘的機會率亦相當低
微。建議畢業生可參與培訓計劃，再累積一至兩
年工作經驗。
28
能源/節能
Energy
TFT-LCD產業
大型公共建設
Transportation/
Construction
工程
Engineering
29
職位
Position
條件要求
Qualification
所需年資
Experience
銷售主管/ 總經理
Country Sales Head/
General Manager
電子工程、機械工
程、企業管理碩士
BS/MS/PhD - EE,
ME, MBA
發電廠專案服務經理
Power Plant Project Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
15+
75,000
140,000
電子工程、機械工
程或土木工程
BS/MS/PhD - EE,
ME, Civil Engineering
10+
60,000
94,500
職位
Position
條件要求
Qualification
所需年資
Experience
專案經理
Transportation/
Construction Project
Manager
電子工程、機械工程
或土木工程
BS/MS/PhD - EE,
ME, Civil Engineering
專案工程師
Transportation/
Construction Project Engineer
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
5+
50,000
130,000
電子工程、機械工程
或土木工程
BS/MS/PhD - EE,
ME, Civil Engineering
3-6+
30,000
45,000
職位
Position
條件要求
Qualification
所需年資
Experience
製造總部主管
Head of Production
電子工程、工業工
程、機械工程
BS/MS/PhD - EE,
IE, ME
業務開發部主管
Head of Sales
研發部主管
Head of R&D
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
44,000
66,100
電子工程、工業工
程、機械工程
BS/MS/PhD - EE,
IE, ME
8+
55,000
88,000
電子工程、工業工
程、機械工程
BS/MS/PhD - EE,
IE, ME
8+
55,000
88,000
Solar太陽能產業
LED產業
LED Supplier
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
供應商開發工程師
LED Supplier Development
Engineer
機械工程、電子工程
ME, EE
供應商品質工程師
LED Supplier Quality Engineer
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
5+
22,000
30,000
機械工程、電子工程
ME,EE
5+
16,000
27,000
技術支援工程師
LED Field Application
Engineer
電子工程、工業工程
EE, Industrial
Engineering
3+
16,000
27,000
業務工程師
LED Sales Engineer
電子工程、工業工程
EE, Industrial
Engineering
5+
16,000
27,000
技術銷售經理
LED Technical Sales Manager
機械工程、電子工程
ME,EE
8+
32,000
54,000
職位
Position
條件要求
Qualification
所需年資
Experience
研發部主管
Head of R&D
電子工程、工業工
程、機械工程
BS/MS/PhD - EE,
IE, ME
海外業務主管
Head of Overseas Sales
電子工程、工業工
程、機械工程
BS/MS/PhD - EE,
IE, ME
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
80,000
90,000
8+
80,000
120,000
Monthly Salary in HKD (月薪/港幣)
30
電子/半導體產業
自動化產業
Automation Field
工程
Engineering
31
職位
Position
條件要求
Qualification
所需年資
Experience
最低工資 Min.
最高工資 Max.
採購主管 Head of Procurement
電子工程、工業工
程、機械工程
BS/MS/PhD - EE,
IE, ME
8+
65,000
80,000
品保主管 Head of Quality
電子工程、工業工
程、機械工程
BS/MS/PhD - EE,
IE, ME
8+
50,000
60,000
業務主管
Semiconductor Equipment
Sales Head
電子工程、工業工
程、機械工程、企
業管理碩士
EE, IE, ME, MBA
10+
42,000
60,000
職位
Position
條件要求
Qualification
所需年資
Experience
業務經理
Business Manager
電子工程、工業工
程、企業管理碩士
EE, Industrial
Engineering, MBA
業務工程師
Sales Engineer
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
37,000
50,000
電子工程、工業工
程、機械工程
BS/MS, EE, IE
3+
21,000
26,000
製程優化主管
Head of Process Optimization
電子工程、工業工
程、機械工程
BS/MS, EE,IE,ME
8+
31,500
37,000
應用工程師
Application Engineer
電子工程、
機械工程
BS/MS,EE, ME
3+
21,000
26,000
製造業
Industrial Manufacturing
設備產業
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
區域業務工程師/業務經理
Regional Sales Engineer /
Manager
電子工程、工業工
程、機械工程
BS/MS/PhD - EE,
IE, ME
業務工程師
Local Sales Engineer
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
3+
35,000
60,000
電子工程、
機械工程
BS/MS,EE, ME
3+
22,000
28,000
應用工程師
Application Engineer
電子工程、
機械工程
BS/MS,EE, ME
3+
19,000
23,000
職位
Position
條件要求
Qualification
所需年資
Experience
廠長/總經理
General Manager
工程相關科系
Engineering related
製造工程部門管理階層
Production Engineering
Management Level
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
50,000
120,000
工程相關科系
Engineering related
7+
37,000
47,000
品管部門管理階層
Quality Control Management Level
工程相關科系
Engineering related
7+
34,000
44,000
製造部門管理階層
Manufacturing Management Level
工程相關科系
Engineering related
7+
29,000
42,000
32
IC
工程
Engineering
33
職位
Position
條件要求
Qualification
所需年資
Experience
IC事業部負責人/總經理
Business Unit Head/Taiwan
General Manager
電子工程、企業管
理碩士
EE, MBA
IC (資深) 設計經理
IC (Sr.) Design Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
12+
50,000
70,000
電子工程、物理、
化學、材料科學、
工業工程
EE, Physics,
Chemical, Material
Science, IE
12+
50,000
55,000
IC營運總監
IC/Components Operation VP or
Director
電子工程、機械工
程、工業工程
EE, ME, IE
10+
44,000
66,000
IC業務經理/總監
IC/Components Sales Manger/Director/VP
電子工程、工程相
關科系
EE or engineering
related
5+
28,000
66,000
IC採購(資深)經理
IC/Components (Sr.) Procurement
Manager
電子工程、工程相
關科系
EE or engineering
related
7+
33,000
44,000
IC採購(資深)工程師/經理
IC/Components Sourcing
Engineering (Sr.) /Manager
電子工程、工程相
關科系
EE or engineering
related
5+
28,000
33,000
IC(資深)應用工程師
IC/Components (Sr.) FAE
電子工程、電腦科
學、電腦工程
EE, Computer
Science,
Computer
Engineer
1+
17,000
28,000
IC應用工程師
IC/Components Application
Engineer
電子工程、電腦科
學、電腦工程
EE, Computer
Science,
Computer
Engineer
1+
12,000
17,000
IC (資深) 設計工程師
IC (Sr.) Designer
電子工程、物理、
化學、材料科學、
工業工程
EE, Physics,
Chemical, Material
Science, IE
3+
40,000
45,000
智慧型手持式裝置領域
Smart Handheld Device Solution
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
IC生產製造工程師
IC Manufacturing Process
Engineer
電子工程、物理、化
學、材料科學、工業
工程
EE, Physics,
Chemical, Material
Science, IE
IC製造/品質工程師
IC Process Quality Engineer
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
3+
18,000
26,000
電子工程、物理、化
學、材料科學、工業
工程
EE, Physics,
Chemical, Material
Science, IE
3+
31,500
55,000
職位
Position
條件要求
Qualification
所需年資
Experience
產品行銷經理/總監
Product Marketing Manager/
Director
電子工程+企業管理
碩士
EE+MBA
業務經理/總監
Sales Manager/Director
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
7+
30,000
45,000
電子工程、電腦科
學、電腦工程
EE, Computer
Science, Computer
Engineer
8+
30,000
45,000
資深工程師
Team Lead/Sr. Engineer
電子工程、電腦科
學、電腦工程
EE, Computer
Science, Computer
Engineer
5+
35,000
45,000
專案經理
Program/Project Manager
電子工程、電腦科
學、電腦工程
EE, Computer
Science, Computer
Engineer
3+
30,000
40,000
34
Information Technology
資訊科技
Due to the Covid-19 epidemic, many businesses
were forced to shift their business models around
to accommodate for remote work or offer their
services in a manner that reduces human
touchpoints and is overall more operationally
efficient. To achieve this a lot of companies had to
undergo a very quick digital transformation and
be adaptive to constant change. Traditional ways
of treating IT as a cost center will not work
anymore. Job seekers with a mix of technical
skills and business acumen are advantageous, but
the ability to quickly and autodidactically learn
new technical skills is still the most essential.
Remuneration trends in 2021
It is expected that the salaries of employees in
the IT industry will remain stable for the next
year. However, candidates’ geographical
locations may affect their chance of getting
hired, as employers are taking more conservative
view on the hiring due to the location can heavily
affect compensation, which expensive locations
candidates might be avoided when equally good
candidates are available in more cost-effective
locations.
Automation will be the key in 2021
35
The demand for talent with skills of digital
transformation and software engineering
continue to growth. Due to the epidemic which
started in around February 2020, we have seen
companies which had in-house capabilities to
transform themselves in an agile manner did
better. With such, we foresee an increase in the
demand for candidates with data & analytics
skills, especially those who are able to adapt
quickly to new changes and challenges.
Automation will be key moving forward, any skills
and experience related to analytics, machine
learning and agile software operations will be
beneficial.
Automation will further eradicate certain rigid
and static IT functions, hence, the need for
automation in the workplace will continue to
growth. We do not foresee a reduction in
demand of IT professionals, however, there will
be a strong change in types of skills and job
scope. For example, more traditional jobs eg.DB
administrator, server administrator will make
may for more software engineering focused
roles.
Employee retention strategies
Flexible or remote work arrangement are more
becoming popular and are considered as
“benefit” to increase retention. Of course, this
work flexibility already implemented on some
companies during social unrest last year and the
epidemic this year. Also, equity and ability to
influence the business as well as actively
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
participate in decision making which make talents
feel the ownership are also the factors candidates
taken into account to stay with the company.
Last, an attractive compensation is the most
important to retain the top talents and attract
candidates.
受疫情影響，許多企業被迫改變業務模式。透過
在家遠程工作方式提供服務，以減少社交接觸，
提高了整體的運營效率。為了適應工作新趨勢，
許多公司必須飛迅速快地改變其業務模式並適應
不斷變化的新常態需求。將傳統的資訊科技運用
視為求職技能不再有效。求職者不但須具有相關
的技術技能和敏銳的業務執行能力，還需要著重
求職者對新技術技能的學習能力及自主性。
2021年的薪酬趨勢
預計2021，資訊科技行業的員工薪酬將保持一定
程度升幅。求職者會因其身處的地區以影響他們
的薪酬及被錄用的機會，因為用人單位對招聘更
加持保守態度。僱主在聘請中避免使用薪酬水平
較高地區的求職者，並挑選合適地區的求職者，
以聘請具同樣優勢的求職者。
自動化將進一步取代資訊科技行業中一些常用的
功能。因此，工作場所對自動化的需求將繼續增
長。我們預計資訊科技的專業人員的需求不會減
少，在技能類型和工作範圍將會發生巨大變化。
例如，更多傳統工作，例如數據庫管理員，服務
器管理員將可能擔任更多以軟件工程為重點的
角色。
僱主在保留員工的策略
在去年的社會運動和今年疫情影響下，靈活的遠
程的工作安排越來越流行，這被認為是減少人才
流失的「好處」。員工亦重視工作中的公平性，
在公司業務中的執行及積極參與決策的能力，讓
他們獲取工作中的擁有權及參與度，更積極投入
工作。最後，以薪酬留住頂尖人才和吸納新人才
最重要。
自動化將是2021年的業務關鍵
由2020年2月開始，大部分資訊科技行業受疫情
打擊，業務被影響。但有部分公司仍具有靈活的
應變方法進行自我轉型來對抗疫情打擊，減低了
疫情對業績的影響。自我轉型將營運模式自動
化，這轉變對具有數字轉換和軟件工程技能的人
才需求持續增長。預計未來對具有數據 (Big Data)
和分析技能(Analytic Skill)的人才需求將會增加，
尤其是那些能夠快速適應新變化和挑戰的人才更
受重視。在2021年，自動化將是行業前進的關
鍵，求職者的分析能力，機器學習和軟件操作相
關的技能和經驗都將被著重。
36
資訊科技
Information Technology
37
職位
Position
條件要求
Qualification
所需年資
Experience
資訊長
Chief Information Officer (CIO)
理科/資訊相關碩士/
企業管理碩士/博士
學位
MS/MBA/PhD
資訊技術總監
IT Director/VP
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
150,000
300,000
理科/資訊相關學士/
碩士/博士學位
BS/MS/PhD
8+
80,000
180,000
亞太區域業務經理/總監
Regional Sales Manager/Director
大專院校/文憑
Degree/ Diploma
8+
65,000
170,000
業務開發經理/總監
Business Development Manager/
Director
大專院校以上
Degree above
6+
55,000
100,000
業務經理/總監
Sales Manager/Director
大專院校/文憑
Degree/ Diploma
10+
55,000
100,000
資訊技術經理 / 資訊管理經理
IT / MIS Manager
大專院校以上
Degree above
5+
60,000
90,000
客戶關係經理
Account/ Client Manager
大專院校以上
Degree above
5+
30,000
60,000
產品經理
Product Manager
大專院校以上
Degree above
5+
30,000
60,000
解決方案專案經理
Solution Program/Project Manager
大專院校以上
Degree above
5+
45,000
100,000
解決方案經理
Solution Implementation Manager
大專院校以上
Degree above
5+
40,000
80,000
網路管理部經理
Architect/Infrastructure Manager
大專院校以上
Degree above
6+
60,000
110,000
系統分析師
System Analyst
大專院校以上
Degree above
3+
35,000
55,000
軟體經理
Software Manager
大專院校以上
Degree above
1-3
30,000
55,000
軟體/平台架構師
Software Architect
大專院校以上
Degree above
1-3
30,000
50,000
後端開發人員
Backend Developer
大專院校以上
Degree above
1-3
22,000
50,000
前端開發人員
Frontend Developer
大專院校以上
Degree above
1-3
20,000
40,000
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
行動工程師
Mobile Developer
大專院校以上
Degree above
軟體自動化測試工程師
SQA Engineer (Automation)
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
1-3
22,000
35,000
大專院校以上
Degree above
1-3
30,000
40,000
UI/UX 設計師
UI/UX Designer
大專院校以上
Degree above
1-3
20,000
28,000
網絡工程師
Network Engineer
大專院校以上
Degree above
1-3
25,000
60,000
系統工程師
System Engineer
大專院校以上
Degree above
1-3
25,000
60,000
網絡/系統管理人員
Network/System Adminitrator
大專院校以上
Degree above
1-3
20,000
45,000
運維工程師
DevOps Engineer
大專院校以上
Degree above
1-3
25,000
55,000
客服工程師
Helpdesk Support Engineer
大專院校/文憑
Degree/ Diploma
2+
20,000
35,000
技術諮詢人員/顧問
Technical Consultant
大專院校以上
Degree above
2+
30,000
80,000
技術支援人員
Technical Support Engineer
大專院校/文憑
Degree/ Diploma
2+
20,000
35,000
資料庫管理師
Database Administrator
大專院校/文憑
Degree/ Diploma
2-8
35,000
70,000
網站管理員
Web Master
大專院校/文憑
Degree/ Diploma
2+
20,000
40,000
網站開發人員/ 設計人員
Web Developer/Web Designer
大專院校/文憑
Degree/ Diploma
2+
25,000
40,000
資料科學家
Data Scientist
大專院校/文憑
Degree/ Diploma
1-3
28,000
55,000
資料工程師
Data Engineer
大專院校/文憑
Degree/ Diploma
1-3
25,000
45,000
資料分析師
Data Analyst
大專院校/文憑
Degree/ Diploma
1-3
22,000
40,000
雲端工程師
Cloud Engineer
大專院校/文憑
Degree/ Diploma
1-3
25,000
45,000
38
Corporate Support 企業支援
Administrative
行政
Due to the impact of social issue last year in Hong
Kong and the Coronavirus pandemic (Covid-19), the
economic situation in future remains uncertain
which has severely affected the recruitment of
administrative professionals and job seekers.
Recruitment process are being prolonged
With the environment remaining largely uncertain
throughout the year, the administration job markets
in Hong Kong have been inactive in 2020 as
candidates become more cautious when
considering a job change. Its consequence an abrupt
change in HR recruitment process that some
companies encountered a case that where hiring for
a specific position was put on-hold indefinitely after
a few weeks of recruitment or the recruitment
process are being prolonged due to the companies’
policy change. Alongside, extended recruitment
process is also result in some medium-sized or small
companies, even some companies have to freeze
their recruitment plan. The reason for that would be
few candidates with experience in large companies
willing to switch job to medium-sized and small
companies. In recent years, there has been
increasing numbers of Chinese companies in Hong
Kong, hence candidates with experience in working
at Chinese companies has then become a higher
demand in this sector.
39
Expected steady salary growth in job change
In the face of the Covid-19 crisis, number of
industries reducing headcount, however it hasn’t led
to significant impact on salary of entry level
administrative assistant this year. Anticipated in
2021, it’s expected salary increment of around
10%-15% no matter promotion or job change in
administration sector.
Advice for job seekers in 2021
With an impact of Covid-19, number of companies
switch to remote working and this new working
model might bring difficulty to the company newbie
getting hard to adapt to the new working
environment as their fellow team member may not
be available to answer or solve any immediate
needs. Hence, new joiners are expected to be more
self-motivated on top of what’s required. Besides
administration professionals are advised to
strengthen their knowledge on new technology and
social media, especially learning new tool for
scheduling virtual meeting in order to follow the
work progress and engage with teams from a
distance. Therefore, job seekers are recommended
to self-upgrade in technology to enhance their
competitiveness.
The job scope of administrative executive remains
unchanged even during Covid-19, besides general
administrative tasks, office administrative support is
also required. Therefore, these professionals are
expected to be perform more excellently to fulfill
employer expectations.
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
本港就業市場就去年的社會運動及現時疫情的影
響，導致社會經濟不明朗，對企業招聘行政人員及
求職者甚受影響。
招聘計劃彈性改動
就過去的社會經濟變動，企業市場的不穩定性導致
就業人士轉換工作比起往年減少，因此2020年行
政管理行業市場表現並不活躍。而企業市場的人才
招聘比過往出現相對較大的改動性，有不少跨國企
業集團在招聘期間，就公司招聘政策的臨時變動需
即時作出彈性調整。如招聘職位臨時凍結，從而影
響一群已獲錄取的求職者，令受聘期延誤，甚至因
而受聘落空。另一方面，部份小型企業招聘過程相
對緩慢，甚至出現斷層。其一原因是不少大型企業
公司的就職人士在轉換工作時，未必願意投身小型
企業。隨著現時中資公司在港企業佔比越來越多，
故此在招聘當中希望能吸納更多具中資公司工作相
關經驗人士加入。
後，更多的是自主性完成工作。而對任職行政助理
亦有建議：學習運用不同的網絡媒體，如網絡視像
會議，以緊貼老闆的工作進程。因此，求職者可先
行在資訊科技運用上自我增值，為工作需要做足
準備。
即使受疫情影響，現時行政人員的工作範疇與過往
不變。除行政事務外，亦需同時對辦公室進行管
理。因此，僱主對行政人員的工作期望越來越高。
期望轉工薪酬加幅穩定
雖然在疫情影響之下，不少行業出現削減人手，但
對於行政人員起薪薪酬未有大幅影響。期望2021
年，無論晉升或轉職，加薪幅度仍有10％-15％。
對2021求職者的建議
受疫情影響，不少公司推行「在家工作」模式。
「在家工作」有機會令新入職同事難以融入新工作
環境，一但遇上工作難題亦未能面對面作即時處
理。以此，不同僱主都昐望入職者能按要求工作
40
行政
Administrative
企業支援
Corporate Support
41
職位
Position
條件要求
Qualification
所需年資
Experience
行政總監
Director of Administration
學士或以上
Bachelor or above
行政經理
Administrative manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
50,000
70,000
學士或以上
Bachelor or above
8-10
40,000
55,000
辦公室經理
Office Manager
學士或以上
Bachelor or above
4-8
25,000
35,000
行政主任
Administrative officer
學士或以上
Bachelor or above
3-6
18,000
25,000
法律秘書
Legal Secretary
學士或以上
Bachelor or above
1-5
16,000
30,000
行政助理
Executive assistant/
Personal assistant
學士或以上
Bachelor or above
2-10
15,000
40,000
秘書
Secretary
學士或文憑
Diploma / Degree
1-5
14,000
28,000
接待員
Receptionist
學士或文憑
Diploma / Degree
1-5
12,000
17,000
行政助理
Admin assistant
學士或文憑
Diploma / Degree
0-3
11,000
15,000
文員
Clerk
學士或文憑
Diploma / Degree
0-2
10,000
12,500
Corporate Support 企業支援
Human Resources
人力資源部
This year, the industry is faced with sudden social
problems, such as the impact of the COVID-19
epidemic, which poses challenges for job seekers
and HR professionals to recruit talents. The high
level of uncertainty in the economy has led to the
unfortunate dismissal of some employees. In the
face of such problems as the limited demand for
jobs in the market, the recruitment freeze, and so
on, the job search process is obviously more
difficult. As a result, some employees tend to stay
on even if their wages are reduced.
The market resumes operation and rerecruits
professionals
43
With regard to the recruitment suspension,
employers need to wait for the market picked up
and resume normal operation and recruitment
plan, so as to identify right talents to join. In 2021,
the development of the industry depends on the
enterprise market and business operation. When
market and economic conditions permit, the
industry is expected to attract another group of
human resources management professionals with
suitable conditions. Aanticipated there will be
higher demand on administrative officer and
human resources business partners. On the
contrary, the demand on recruitment role will be
slowing down as the change of recruitment
demand in the future. It is suggested that
candidates more open on assistant positions to
gain a wide range of experience, and then be
promoted gradually. Certainly, this may not be the
most appropriate choice. On the other hand,
welfare and compensation departments play an
important role in the impact phase of the
epidemic, mainly responsible for employee
welfare, security policies and so on. This position
will be extremely important in the future as to
attract and remain talents. With the improvement
of the information technology system, many
companies have used the management system
solution HRIS System to replace the current data
processing in human resources management.
Therefore, in future recruitment, enterprises may
focus on whether job seekers can possess IT skills
and take the lead in considering recruiting
candidates who have passed the HRIS test and the
UAT test.
Salary can still be increased by 10%.
In terms of salary, there has been a basic annual
increase. There is no sign of a sudden drop in pay
because of the epidemic, but from our
observations the pay rise this year was obviously
slowly under the influence of the epidemic, with an
increase of only about 10% compared with the
previous 10% to 30%. For some human resources
42
departments in the FMCG industry, there’s no
significant impact to their business under the
epidemic, hence, the departments can continue to
operate smoothly and actively recruit talents in
the market.
In view of the fact that the "work from home" mode
has emerged under the influence of the epidemic,
many department heads are worried about the
work efficiency of their staff and hope that they
can effectively monitor their operation. It is
suggested that human resources departments
should provide matching facilities in terms of
management skills and formulate a series of new
working platforms, such as professional training
and online monitoring system, to ensure that
department heads can properly monitor the work
efficiency and up-to-standard operation of their
staff.
本年度業界面對突如其來的社會問題，例如受新
冠肺炎疫情影響，為人力資源部的求職者及招聘
人才帶來挑戰。社會經濟不明朗，一些僱員不幸
被解僱 ，面對市場上的職位需求有限、招聘凍結
等問題，令求職過程顯然困難。因此，部分員工
即使被減薪仍願意繼續留任。
市場恢復運作 重新吸納專業人才
對於招聘暫停，僱主需待市場恢復正常運作，條
件許可下再重啟招聘工作，物色合適人才加入行
列。而2021年度，本業的發展去向依附着企業市
場及商業運作。當市場及經濟條件允許，此業都
期望能夠再吸納一班合適條件的人力資源管理的
專業人才加入。展望在未來的招聘中，人事行政
專員、人力資源業務合作夥伴的需求更多。相
反，專責招聘工作的部門職位相對需求不大。對
於未來招聘需求轉變，建議求職者可從事助理職
位，獲取多方面經驗，再逐步晉升。當然，這未
必是一個最適切的選擇。而另一方面，福利與薪
酬部門在疫情影響階段中擔當一個重要的角色，
主要負責員工福利、保障政策等。此職位在未來
聘請中將會極其重要。隨着資訊科技體系完善，
不少公司在人力資源管理上運用管理系統方案
HRIS System取代現時的數據處理。故此，在未
來招聘中，企業或會著重求職者是否能擁有資訊
科技技能，並率先考慮聘請通過HRIS測試、UAT
測試的求職者。
薪酬仍可有10百分比增長
43
薪酬方面，基本每年有所升幅。未見疫情令薪酬
出現驟降跡象，不過，受訪者表示本年度業界的
薪酬升幅明顯受疫情影響下顯得保守，增幅比起
過往的10至30百分比相對較低，約只有10百分比
左右增長。而對於一些快速消費品行業中的人力
資源部門，他們的工作未見顯著影響，甚或是部
門仍可繼續順利平穩地運作，並於市場上活躍地
進行人才招聘。
鑒於疫情影響之下，出現「在家工作」模式，不
少部門主管都會擔心員工工作效率及希望可以有
效地監察員工運作。因此，建議人力資源部門可
提供在管理技能方面的配套，制定一系列嶄新工
作平台配套，
例如透過專業培訓、網上監察系
統，以確保部門主管能適切地監察員工的工作效
能及達標營運。
人力資源
Human Resources
企業支援
Corporate Support
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
區域人力資源總監
Regional HR Director
學士或以上
Bachelor or above
人力資源總監
HR Director
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
15
60,000
85,000
學士或以上
Bachelor or above
10
50,000
70,000
人力資源經理
HR Manager
學士或以上
Bachelor or above
6-8
30,000
50,000
助理人力資源經理
Assistant HR Manager
學士或以上
Bachelor or above
5-8
29,000
40,000
薪酬及福利經理
Compensation and
Benefits Manager
學士或以上
Bachelor or above
5-8
30,000
45,000
人力資源主任
HR Executive
學士或以上
Bachelor or above
3-5
17,500
28,000
薪資主任
Payroll Executive
學士或以上
Bachelor or above
1-2
25,000
30,000
學習與發展專員
Learning and Development
Specialist
學士或以上
Bachelor or above
1-3
20,000
40,500
人才招募專員
Talent Acquisition Specialist
學士或以上
Bachelor or above
1-4
20,000
35,000
人力資源及行政助理
Human Resource and
Admin Assistant
大專院校/文憑
Degree/ Diploma
0-1
14,000
17,500
44
Sales & Marketing 銷售與市場營銷
Sales
銷售
In light of the social events and COVID-19
pandemic, Hong Kong’s export-oriented economy
has been influenced by the economic and
diplomatic forces of foreign countries, resulting in
instability in the sales industry. As Hong Kong’s
economy is dependent on foreign trade, it is a
considerable impact on the development of the
industry, be it employees or job seekers.
The social events have had a great impact on
different industries since June 2019. While there
were little impact for some sectors, like the stock
market, Mainland market or the foreign markets at
that time, the pandemic impact has greatly
affected global trade. Many businesses are
starting to be hit. As a result, employers are more
cautious and conservative in their recruitment
plans, which are subject to change or could be
stopped at any time. Employers are more selective
in recruiting, and their entry requirements are
more demanding as compared to the past.
Recruitment process is prolonged due to the
impact of different emergencies and stringent
screening process.
45
2020 unemployment rate is higher than previous
years, leading to an increase in the number of job
seekers and fierce competition in the job market. In
addition, in terms of remuneration, employers
have also made adjustments to their salary
structure. The original base salary portion may be
reduced and the commission portion may be
relatively higher.
In the face of economic instability and uncertainty,
employers have become more conservative. The
interviewees indicated that conservative-minded
employers may miss candidates with great
potential. For different company culture and
business operation, it is difficult to choose the best
candidate out of the application pool. The
employers while being conservative have raised
the recruitment requirements, it is inevitable that
they will miss out some of the right people in the
rigorous screening process. In addition, many
currently working job seekers are more passive in
changing jobs. While being concerned about the
salary of the new job, they also worry about the
challenges of new working environment.
Interviewees expressed that the hiring demand
dropped suddenly in February 2020 when the
pandemic was getting more serious. There was a
rebound in hiring demand at the end of May, but
the recruitment process was put on hold again
when the pandemic hit again in July 2020. The
hiring demand bounced back faster than expected.
Some companies have restarted recruitment. If the
pandemic is well monitored and controlled in
2021, it is foreseeable that the economic situation
would be less volatile, more stable and the market
would be better. By then, the accumulated talent
demand would emerge and increase. The market
demand for salespeople remains unchanged.
Employers can easily find the appropriate
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
candidate through the revenue generated by the
salesperson.
Under more demanding recruitment requirements,
job seekers could make relevant adjustments
accordingly. Firstly, job seekers need to be patient
in the lengthy job hunting process. Secondly, they
could further enhance their skill sets. Some sales
businesses were deeply affected by the pandemic.
They would consider whether they should switch
their roles at this time. It is recommended that job
seekers maintain a positive mindset in order to
cope with the unexpected challenges during the
recruitment process and find the suitable job
positions. In terms of remuneration, there is no
material change in the salary range for all levels
but the median salary pay has dropped slightly.
For example, for the salary range of
$15,000-$20,000, there could be a 10%-15%
increment. For mid-level roles or above, salary
increment would vary. For job transfer, salary
increment is subject to work performance. In
general, the industry maintained 15%-20% growth
in the past. However, due to market uncertainty,
salary growth has dropped to about 10%.
Adjustments were made to the respective base
salary and commission rates. Interviewees added
that there is a slight decline in the starting salary
of graduates and the salaries for transferees do
not have the same increment as they did in the
past.
In 2021 job market, due to the pandemic, the
demand for IT solution sales may increase for the
model of working from home and the use of social
media. As many enterprises have gone digital,
they are actively making good use of e-commerce
platforms. However, not every company has the
expertise to operate the electronic platforms, so
there would be an increase in demand for IT
solution sales. In addition, the demand for
salespeople in some industries remains relatively
stable, such as building materials, construction
industry etc. The impact of the pandemic on this
type of work is relatively minor.
46
受過去的社會事件及疫情影響下，香港現有的外向
經濟與外國、歐洲國家在外交及經濟角力，導致銷
售員行業體現不穩定性，畢竟香港經濟市場依賴世
界外國的貿易。因此，對整個行業的發展、不論是
僱員或求職者都造成頗大的影響。
由上年度六月的社會事件開始，對不同業界造成很
大衝擊。雖然有部分企業：如股票市場、國內或國
外市場在此階段受影響甚微，但順連在疫情打擊
下，全球貿易大受影響。許多企業開始被衝擊。故
此，僱主在招聘計劃中顯得謹慎及保守，招聘計劃
隨時改動或停止。僱主在招聘中嚴格選
才，入職要求比過往亦相對提高。招聘受不同突發
事件影響及嚴謹篩選的過程而延長。
本年失業率較以往高，導致市場上的求職競爭對手
增多，邀爭亦變得激烈。另外，在薪金方面，僱主
於薪金結構方面亦有所調整，原有的底薪部份或會
減少，而傭金部份則相對增多。面對市場上的經濟
不穩定性及不明朗，僱主心態變得保守。受訪者
指：保守的心態導致僱主或會錯過具有潛質的求職
者。就住不同企業的工作文化及營運模式，在眾多
求職者中難以挑選出十全十美的人選。但僱主保守
的考慮令招聘要求被提高，因此在嚴密的篩選過程
中難免會錯過一些合適的人才。另外，現時不少的
在職人士在轉工求職顯得較被動。一方面顧慮新工
作的薪金、另一方面亦考慮到新工作環境的挑戰。
受訪者表示，在二月疫情嚴峻時，僱主對招聘需求
47
突然下降。至五月底需求曾出現復甦，但受七月
的疫情再襲，招聘再次暫緩。令過後的招聘需求
反彈比想像中快。部分企業開始重啓招聘。展望
2021年度若疫情受控，不穩定性相對明朗化，經
濟情況漸趨穩定, 整體市場將會轉好。屆時，所累
積的人才需求將會霎時湧現，人才需求上升。而
市場對銷售員的需求仍然不變。僱主能透過銷售
員的營業額，輕易得悉這是否合適的招職人選。
面對招聘要求提高，求職者可作出相對應變。在
面對求職期延長，求職者需保持耐性。其次，在
此階段可充分裝備自己。部分銷售員在面對疫情
突襲期間，業務受深切影響。他們會考慮此階段
是否需要轉型投身其他職位工作。建議求職者保
持正面樂觀的心態，以應付招聘期間突如其來的
挑戰，勇於嘗試合適自己的工作。
在薪酬方面，各級別的薪酬範圍沒有重大改變，
唯整體薪酬中位數稍為下跌。薪酬有$15,000$20,000為例，仍可約10-15%增幅。而在中級或
以上職位，薪酬升幅亦有不同。對於求職者轉
職，亦可按其工作能力而加薪。一般而言，過往
業界普偏維持15-20%增長。但現階段受市場不明
朗因素影響，薪酬增長保守減至約10%。在底薪
及傭金各比例有所調整。受訪者補充，畢業生起
薪點出見稍微下跌的趨勢;另一方，轉職者的薪金
則未能如以往般大幅增長。
在2021的市場職位空缺上，就近半年的疫情影
響，在家工作模式及媒體運用促使對資訊科技業
務的需求或會增加。因不少企業已轉型電子化，
積極運用電子商貿平台。但未見每所企業都有專
才操作電子平台，故此，需要資訊科技業務的需
求增多。另外，部份行業的銷售人員需求也未有
重大影響，如建築材料、建造業等。此類工作在
疫情下影響較為輕微。
銷售
Sales
銷售與市場營銷
Sales & Marketing
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
業務總監
Head of Sales
碩士學歷
Master
區域業務經理
Regional Sales Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
65,000
110,000
學士或以上
Bachelor or above
10+
50,000
80,000
業務/通路區經理
Sales/Channel Sales Manager
學士或以上
Bachelor or above
8+
40,000
60,000
業務經理
Sales Manager
學士或以上
Bachelor or above
5+
32,000
55,000
業務發展經理
Business Development Manager
學士或以上
Bachelor or above
5+
32,000
55,000
策略/ 主要客戶業務經理
Strategic/Major Account Manager
學士或以上
Bachelor or above
5+
28,000
55,000
助理業務經理
Assistant Sales Manager
學士或以上
Bachelor or above
3-5
23,000
35,000
資深業務專員
Senior Sales Executive
專科或以上
College or above
2-4
18,000
25,000
業務專員
Sales Executive
專科或以上
College or above
1-2
12,000
22,000
業務聯絡專員
Sales Co-coordinator
專科或以上
College or above
1-2
12,000
16,000
業務助理
Sales Assistant
專科或以上
College or above
1-2
9,000
14,000
促銷人員
Promoter
高中或以上
High school or above
<1
9,000
12,000
電話行銷人員
Telemarketer
高中或以上
High school or above
<1
9,000
12,000
48
Sales & Marketing 銷售與市場營銷
Marketing
市場營銷
Affected by the COVID-19 epidemic and social
movements, the business and marketing industry are
faced with a series of uncertainties, and both
employers and employees maintain a conservative
towards local business and marketing development.
The uncertainty of the industry limits the work
planning in the human resources department, as a
result, salary adjustment in 2020 are insignificant. In
addition, candidates' employment opportunities are
also being affected.
Salary adjustment is insignificant
In the face of economic uncertainty, salary levels
remain stagnant, and even if the salary for
promotion is less than 3% to 4%. However, talents
who are proficient in digital marketing and data
analysis earning a higher salary increment than
their fellow traditional marketing counterparts,
indicating a higher demand for this talent.
Digitalisation is the biggest trend
With the rapid development of information
technology, more companies are looking to expand
their online business. In recent years, we can see the
development of different industry is gradually
digitized, and their development trend of marketing
has been gradually transformed into digital
platform. It contains three major elements:
e-commerce, online marketing and social media.
49
Through the above elements to expand their business,
break through the traditional marketing promotion
methods.
Candidates with digital marketing experience are in
high demand
With the demand for digital marketing talent has still
been strong and recruitment has been active, it
attracted a group of experienced marketers, fresh
graduates, marketers who have been working at
traditional marketing, or even workers from other
industry. However, it’s not easy to choose the right
candidates out of all job seekers. Hiring managers are
more interested in recruiting candidates with solid
digital marketing skills and are expected to be able to
leverage digital media to drive sales. Especially in the
consumer goods industry, 60% of them employ
candidates with work experience in digital marketing.
Going by this trend, we expect the positive growth
demand for marketers with analytic skills in some
sectors such as the fast-moving consumer goods
(FMCG) and retail industries, their primary task is to
assist employers drive business through data
analysis. This involves the management of big data,
such as revenue from promotional activities, ad click
rates, social media exposure, etc. It is recommended
that job seekers to upskill in these areas eg ability to use
google analytics tools and e-Communication tools.
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
受到新冠肺炎疫情及社會運動事件影響，業務及
行銷行業面對一系列的不確定性，無論僱主或僱
員對本地業務與行銷行業發展的態度都維持保守
觀望。行業不確定性局限了人力資源部中的工作
策劃，令過完薪酬與去年相差不大。其外，更影
響應徵者對此行業的受聘機會。
經濟環境影響 薪酬增幅不大
在經濟不確定性下，2020年的僱員薪酬水平沒有
大幅改見，即使晉升薪酬，也是少於三至四個百
分比。相反，精通數碼營銷和數據分析的人才比
傳統市場營銷同行獲得相對高的加薪，表明市場
對這類人才的需求較高。
行業發展數碼化 不同元素作推廣平台
隨着科技發展日新月異，越來越多的公司正在尋
求擴大其網絡業務。近年可見不同行業的發展亦
逐步趨向數碼化，市場推廣由傳統平台轉化成數
碼營運的平台上。當中可包含三大元素：電子商
貿、網絡營銷及社交媒體。透過以上元素將市場
推廣的工作擴大，突破傳統營銷的推廣方法。
需勝任工作中具備的特定條件，配合公司營運文
化。因此，不少公司的招聛條件都強調工作技能
的專業化。從嚴格篩選至找出合適的應聘者，令
招聘期變得漫長。
對比傳統營銷工作，市場推廣更注重數碼營銷的
人才需求。如消費品行業中，聘請數碼營運人士
的比例佔當中六成。工作者在營銷手段上採取傳
統廣告外，需要更多經驗在媒體網絡中技術處理
及營銷手法。並按照品牌形象制定營銷策略，透
過多元化的推廣協助公司業務發展。
因著這趨勢，預計一些行業如快速消費品(FMCG)
和零售業等對具有分析技能的市場營銷人才的需
求將出現增長，他們的首要任務是幫助僱主通過
數據分析來推動業務發展。這涉及到大數據的管
理，如促銷活動的收入、廣告點擊率、社交媒體
曝光率等。建議求職者提高這些領域的技能，例
如使用Google分析工具和電子通信工具的能力。
人才需求着重多元化發展
工作轉營數碼模式，促使僱主對僱員的工作技能
及專業發展期昐有所提高。在招聘期間吸引了一
班職場上的經驗人士、新人、甚至傳統廣告人士
投身此業。但要在一眾求職者中百裏挑一，亦非
一件容易事。求職者本身除了持有相關經驗外、
50
廣告
Advertising
公關
Public Relations
銷售與市場營銷
Sales & Marketing
51
職位
Position
條件要求
Qualification
所需年資
Experience
創意總監
Creative Director
學士或以上
Bachelor or above
業務總監
Account Director
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
8+
55,000
80,000
學士或以上
Bachelor or above
6+
40,000
80,000
業務經理/客戶經理
Account Manager
學士或以上
Bachelor or above
4+
30,000
45,000
助理客戶經理
Assistant Account Manager
學士或以上
Bachelor or above
3+
20,000
30,000
平面設計師
Graphic Designer
學士或以上
Bachelor or above
2-4
14,000
22,000
業務主任/客戶主任
Account Executive
學士或以上
Bachelor or above
1-2
13,000
18,000
製作專員
Production Executive
學士或以上
Bachelor or above
2-4
15,000
20,000
初級平面設計師
Junior Graphic Designer
學士或以上
Bachelor or above
1-2
11,000
14,000
製作助理
Production Assistant
學士或以上
Bachelor or above
1-2
10,000
13,000
廣告投放專員
Media Buyer
學士或以上
Bachelor or above
4+
24,000
30,000
職位
Position
條件要求
Qualification
所需年資
Experience
企業行銷傳播經理
Corporate Communication Manager
學士或以上
Bachelor or above
公關經理
PR Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
5-10
35,000
65,000
學士或以上
Bachelor or above
5+
35,000
60,000
公關專員
PR Specialist
學士或以上
Bachelor or above
3-5
20,000
30,000
公關專員/代表
PR Officer/Representative
學士或以上
Bachelor or above
3-5
16,000
25,000
公關助理
PR Assistant
學士或以上
Bachelor or above
1-2
13,000
16,000
市場營銷
Marketing
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
職位
Position
條件要求
Qualification
所需年資
Experience
市場營銷總監
Head of Marketing
商業管理碩士
MBA
市場營銷經理
Marketing Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
55,000
120,000
學士或以上
Bachelor or above
8+
35,000
65,000
市場營銷副理
Assistant Marketing Manager
學士或以上
Bachelor or above
6+
30,000
45,000
社群行銷經理
Community/Social Media Manager
學士或以上
Bachelor or above
4+
25,000
30,000
產品市場營銷經理
Product Marketing Manager
學士或以上
Bachelor or above
3-5
35,000
55,000
資深市場營銷人員
Senior Marketing Executive
學士或以上
Bachelor or above
2-3
20,000
28,000
市場營銷人員
Marketing Executive
學士或以上
Bachelor or above
1-2
14,000
20,000
資料庫市場營銷人員
Database Marketing/CRM
學士或以上
Bachelor or above
2-3
22,000
30,000
網站市場營銷人員
Internet Marketing Executive
學士或以上
Bachelor or above
2-3
15,000
23,000
社交媒體人員
Community/Social Media Executive
學士或以上
Bachelor or above
2+
18,000
22,000
活動市場營銷人員
Event Marketing Executive
學士或以上
Bachelor or above
2-3
15,000
20,000
市場營銷研究員
Market Researcher
學士或以上
Bachelor or above
0-2
13,000
16,000
市場營銷助理
Marketing Assistant
學士或以上
Bachelor or above
0-2
12,000
14,000
電話行銷員
Telemarketer
學士或以上
Bachelor or above
<1
13,000
30,000
52
Sales & Marketing 銷售與市場營銷
E-commerce
電子商貿
Compared with other neighbouring regions, the
development of the e-commerce industry in Hong
Kong is in an initial stage, and, before the pandemic
and social unrest since last year corporations are
less willing to put an effort and resources on the
e-commerce platforms, especially in the luxury retail
industry. However, with the transformation of the
consumer consumption patterns and the huge
demand service for e-commerce, many brands
vigorously started to develop their online shopping
platforms/ applications. As a result, there has also
been a substantial increase in demand of the
e-commerce talents. At the same time, due to the
shortage of experienced e-commerce talents in the
market which makes the recruitment process has
become relatively difficult than the traditional
industry.
Superior offers attract job seekers
In order to attract the talents who intend to engage
in your company, it is necessary to create our
corporate attractiveness.
53
First of all, company has to show the delegation and
resources involvement to the talents during the
recruitment process, as it is the key factor for
attracting the talents. In addition, the Ambition on
the e-platform development is also a key, for
instance it has to show the strategic plan for
expanding the markets not limited to Hong Kong
and Macau but also the rest of the Asian cities. At
the same time, in terms of salary, it would be
another key factor to attract the talents.
Many enterprises start to review their existing
remuneration scheme and tend to offer performance
based bonus to attract top talents to join.
Emphasizes the professional experience
In 2021, the e-commerce recruitment emphasizes
on the relevant experience than the other
qualifications. Talents who have experience in digital
marketing as well as the knowledge of managing
the e-commerce platforms are more preferred. In
addition, talents are also required to have
operational experience and in working with
third-party vendors such as dealing with suppliers,
payment gateway, cross-regions delivery and VAT
issues etc. It is ideally talent can grasp the overall
business mode for both strategic planning and
operation. Furthermore, the company also keen on
having the talents who is highly skilled on CRM and
database management to incorporating their
extensive database to increase their purchasing
power. In general talents who have relevant
experience in planning and operation would be
definitely in strong demand in the market.
While the changes within the industry and external
environment are rapid, e-commerce talents are
expected to be in high in demand continue in 2021
and onwards, and we believe with more resources
invested, more and more talents would enter the
industry.
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
香港相對於其他鄰近的地區電子商貿行業的發展欠
缺成熟度，在過往的商業發展亦未有突出的表現。
本港的電子商貿於發生社會運動及疫情突襲之前，
資源投放亦相對較少，零售業更為明顯。但隨着行
業的轉變以及消費者消費模式的改變， 零售業走
向電子普及化的需求大幅上升。在疫情期間出現不
少品牌大力推廣及開發網上購物平台，故此，對電
子商貿的人才也大幅增加，言而本港市場上，擁有
電子商貿的經驗者人才較少，所以在僧多粥少的情
況下，招聘人才過程則變得相對困難。
優越條件吸引求職者
要在市場中吸納一班有意投身電子商貿的求職者，
必先營造企業吸引力。首先，要讓求職者感受到公
司將會投放資源於電子商貿發展以成為大趨勢。其
外，發展地域不局限於香港及澳門市場。相反，企
業能擴展其發展到亞太其他地區，相信大多數求職
者亦會因應工作的範疇而願意投身該企業。同時薪
酬方面，不少企業亦會提供額外獎金來吸引一些比
較優秀的求職者加入。
招聘強調工作者的專業經驗
在2021，市場招聘強調求職者需持有相關經驗。
市場發掘具有潛質的求職人士，需擁有電子營銷及
電子商貿的執行經驗。懂得運用電子營銷平台的知
識。此外，求職者需懂得電子商務的網頁運作，曾
與第三方平台，如曾與供應商合作的相關經驗。並
能處理網上付款系統、跨地域運輸等問題，能掌握
整體業務的營運模式。最後，僱主亦盼望求職者能
透過電子平台及數據庫管理來吸引顧客開戶，從而
提高他們的購買力。部份求職者擁有其他地區或大
型平台的運用及操作有相關經驗更為優勝。
在外在環境及其行業快速發展下，電子商貿發展將
會漸趨成熟，相信在不遠將來，行業投放於電子商
貿的資源將越來越多，對人才招聘需求亦同時增
加，盼吸引一眾有意者加入。
54
電子商貿
E-commerce
銷售與市場營銷
Sales & Marketing
55
職位
Position
條件要求
Qualification
所需年資
Experience
數碼平台總監
Digital Platform Director
學士或以上
Bachelor or above
電子商貿和數碼項目經理
E-commerce & Digital Project
Manager
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10+
70,000
110,000
學士或以上
Bachelor or above
7+
30,000
60,000
電子商貿運營經理
E-commerce Operation Manager
學士或以上
Bachelor or above
7+
30,000
60,000
電子商貿銷售經理
E-commerce Sales & Partnership
Manager
學士或以上
Bachelor or above
7+
30,000
60,000
UX / UI設計師
UX/UI Designer
學士或以上
Bachelor or above
1-4
20,000
28,000
編輯/ 文案專員
Online Editorial & Copywriting
Specialist
學士或以上
Bachelor or above
1-4
20,000
30,000
數據分析專員
Data Analytics Specialist
學士或以上
Bachelor or above
1-4
20,000
30,000
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
56
Education
教育
In 2020, affected by the epidemic, many
educational institutions in Hong Kong and
enterprises such as international kindergartens
were forced to suspend their operations. For the
sudden drop in capital income, many employers
have to laid off or put teachers on furlough for the
transitional epidemic, so as toreduce the use of
finance to maintain the operation of the company.
Even if some kindergartens which are well-known
in the education sector have stable financial
operation in the past, in the face of the sudden
suspension of classes, some schools may have no
funds to pay their teachers which could be at risk
of closure . In addition, educational centers that
provide students with overseas studies are also
affected by the global impact of the epidemic, and
a large number of senior staff or middle-level staff
in the industry have no intention of changing their
working environment and choose to stay on.
Although a number of education companies have
reduced their staff due to the closure of business,
still fewer than other industries.
57
Looking forward to 2021, the market economy of
the education industry will be improving slowly.
Although some employers are still worried about
the development impact of the epidemic, the
demand for hiring junior staff may be reduced in
enterprises' recruitment plans in the coming year,
mainly because such workers have less practical
experience in the industry. if the application
conditions are not fully met, the chances of being
employed are slim. On the contrary, they tend to
recruit the middle class, but the recruitment
conditions will also be relatively improved,
attaching importance to the professional ability of
candidates, or even being able to use senior staff
to cope with the work of junior staff. Respondents
estimated that in the future recruitment trend,
there is a large proportion of experienced job
seekers. For example: sales manager, admissions
officer and other positions. However, it is believed
that the success rate of candidates will be
improved in the next few months.
Salary increase is different from other industries
With regard to the annual pay increase in the
education sector, the pay of the junior staff
generally increases by 5% to 10%, while the senoir
staff can be as high as 15%. However, due to the
impact of the epidemic this year, the salary
increase rate has decreased to around 5%
comparing with past years. After all, the service
target of the education sector is relatively single,
and the pay increase is different from other
industries.
STEM continue a growing trend
In recent years, the education industry has turned
to e-learning. We believe in coming future,
e-teaching will organically replace the current
face-to-face teaching model. It has simplified
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
teachers’workflow, so they can deal with daily
teaching work anytime and anywhere by using
electronic technology. In fact, many traditional
school teachers have also changed to e-teaching
through online software such as ZOOM, Microsoft
Teams and so on. In addition, Hong Kong has been
committed to implement STEM education in recent
years, and the teaching contents are integrated
into four major areas: science, technology,
engineering and mathematics. Promote students
to learn online and acquire knowledge in the
game. As a result, some IT teachers or teaching
staff who have gained relevant experience are
more popular in the workplace. Therefore,
emphasis will be placed on the skills of job seekers
in areas such as information technology. In the
face of the ongoing digital transformation, it brings
pressure to many traditional school teachers and
experienced teachers. They need to learn how to
apply knowledge of new technology into their
teaching. Its recommended that teachers should
be prepared for the new change brought by the
e-teaching. Currently, some kindergarterns have
already
implemeted
electronic
classroom
management, thus forming a new trend that IT is
the main way for students to learn.
2020受疫情影響，本港不少教育機構及國際幼稚
園等企業被迫暫停營運。對於資金收入突然驟
降，不少僱主為過渡疫情選擇裁減教員或停薪留
職政策，減少財政運用來維持公司營運。即使一
些在教育界中稍有名氣的幼稚園，在過去穩定的
財政經營，但面對突然停課，導致營運資金困
難，校方亦無法付薪予校內教師。將引致倒閉危
機。另外，為學生提供海外升學的教育中心，受
疫情肆虐全球的影響下同受衝擊，本行業的一些
高級員工或中層職位人員都無意轉換工作環境，
選擇繼續留任。雖然有不少教育公司因停止營業
而縮減人員，但相比起其他行業已較為少
歷。但主要考慮應徵者在教育行列的相關經驗及
教學心態，能與學生及家長建立良好的關係，並
熟悉教育於商業中的營運模式。隨着英文及普通
話言語越來越普及，語言水平亦是僱主會首要考
慮的其一原素。學術資歷或專業資格反而是次要
的考慮因素。若從海外回港的應聘者，需在求職
者中突顯自己做足準備。
招聘需求改變
推行STEM教育 學習電子化
展望2021年，教育行業市場經濟能慢慢好轉。雖
然部分僱主因為疫情的發展影響仍然感到擔憂，
導致企業來年的招聘計劃中，聘用初級員工的需
求或會減少，主要原因是這類工作者在行業中的
實踐經驗較少，若應聘條件未能完全符合，受聘
的機會不大；反而傾向招聘中層階級，但招聘條
件相對也會提高，重視應徵者的專業能力，甚或
應付初級員工的工作估計在未來的招聘趨勢，具
經驗的資深求職者需求比例佔多。例如：銷售經
理、招生人員等職位。
近年，教育行業轉向電子學習化，相信在未來的
教學工作上，電子教學有機取替現今面授教學模
式。簡化成教師運用電子科技隨時隨地就可處理
日常教學工作。不少傳統教學人員亦已轉型電子
教學上課，透過ZOOM、Microsoft Teams等網上
程式進行教學。加上，本港近年致力推行STEM
教育，教學內容以科學、科技、工程及數學四大
範疇互相結合。促進學生網上學習，玩樂形式中
獲取知識。因此，一些任教資訊科技科目的教師
或取得相關經驗的教學人員在職場上較 吃香。
因此，在招聘中會著重求職者在資訊科技等範疇
的技能。面對以上發展趨勢，為不少傳統教學人
員、資深經驗的老師帶來壓力。他們需學習如何
透過電子科技進行教學， 在教師專業發展上作新
培訓。建議教員在面對教學法的新模式，必須要
有心理準備迎接電子教學在教育行列帶來的新轉
機。現時，已有一些新興起的幼稚園利用電子化
作班房管理，使資訊科技作為學生學習的主要途
徑，形成一個新趨勢。
薪酬增幅有別其他業界
每年教育界別的薪酬增長，初級階層的薪酬增長
普遍為5至10的百分比增長；中級階級的薪酬增幅
最高可有15百分比。但本年度受疫情影響，本年
增幅有所減少，大約5個百分比。畢竟教育界別的
服務對象較單一，薪酬增幅有別其他業界。
求職具相關經驗優先
招聘條件普遍要求求職者持有學士學位相等學
58
36
教育
Education
59
職位
Position
條件要求
Qualification
所需年資
Experience
講師
Lecturer
碩士或博士學位
Master or Doctoral
Degree
學校校長
Principal
Monthly Salary in HKD (月薪/港幣)
最低工資 Min.
最高工資 Max.
10 +
80,000
120,000
校長認證課程
Certification
Course for
Principals
8-10
60,000
90,000
學校教師
Teacher
碩士學位
PGCE / PGDE /
Master Degree
PGCE / PGDE
5+
30,000
55,000
招生經理
Admissions Manager
學士或以上
Bachelor or above
5-7
45,000
60,000
中心經理
Tutorial Center Manager
學士或以上
Bachelor or above
5+
25,000
40,000
課程編制主任
Curriculum Development Officer
學士或以上
Bachelor or above
3-5
35,000
50,000
補習社導師
Tutor at Tutorial Center
學士或以上
Bachelor or above
3-5
20,000
30,000
教學助理
Teaching Assistant
學士或以上
Bachelor or above
1-3
14,000
18,000
升學顧問
Education Consultant
學士或以上
Bachelor or above
1-3
15,000
25,000
翻譯員
Translator
學士或以上
Bachelor or above
3-5
20,000
40,000
編寫人
Copywriter / Content Writer
學士或以上
Bachelor or above
2-4
16,000
25,000
・HONG KONG SALARY GUIDE 2021 香港薪資指南 2021
60
36
ADECCO IN ASIA PACIFIC
Hong Kong 香港
adecco.com.hk
以下數據根據2019-2020年期間Adecco各專業領域的徵才職缺之平
均薪資所得，其超時工資，佣金，各項津貼與獎金，均不列入計。
The information provided in this guide represents averages salaries derived from positions that Adecco recruited from 2019-2020. The
salaries exclude over time payment, commissions, allowances and bonuses. Salaries are based on the salaries of local citizens in Hong Kong.
本薪資指南內的資訊，是蒐集並彙整自香港Adecco之客戶和求職者。
其資料僅供參考，未經本公司同意，嚴禁複製或轉發。
The salary guide is representative of data that Adecco has collected and complied from clients and candidates in Hong Kong.
The information should only be used as a guideline and should not be reproduced without written prior permission of Adecco.
本指南所載的資料及內容由Adecco編制並僅供參考。對於因使用或引
用本指南的資料或內容，或因關乎本指南所載的任何陳述，聲明或資
料而直接或間接導致的損失，損害，費用或開支，Adecco將不會承擔
任何法律責任。
The materials and information provided by the Adecco on this guide is for reference only. Adecco shall not be liable for any losses, damages,
costs or expenses howsoever caused, arising directly or indirectly from the use of or inability to use this guide or use of or reliance upon any
information or material provided on this guide or otherwise in connection with any representation, statement or information on or
contained on this guide.