Thermax Limited Marketing strategy to face marketing 4.0
General Information
Introduce our selves
General Information
Summary
 We are here to explain the importance of taking revised marketing policy against Marketing 4.0.
 We explain what policies Thermax limited have already taken .
 We will explain what policies Thermax limited should take .
How we connect
Marketing
4.0
How the
concept
came
Why it is
unique
Know
about
Thermax
Marketing
policy
already
have
Marketing
policy
should
take
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Marketing 4.0
Marketing
4.0
Industrial
revolution
4.0
Industrial revolution
Tharmex
marketing
strategy
Model representing connection
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Marketing 4.0
Why it is unique
Unique character of marketing 4.0
 From Selling the P’s to Focusing on Four C’s
 From Customer Service Processes to Collaborative Customer
Care
 Physical sales service to online sales and services
 From Data Gathering to Data Mining to Data Analytics
 More information connectivity and social connectivity
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Thermax limited
 Short Overview of Thermax Limited.
 Mission Statement
 Purpose, Business Strategy, Values and Objective.
 Product type .
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Present status of Organization
Figure 3: 10 years Business Trends
Income & Growth
All amounts in INR Crores
7000
6031
6000
5000
4000
4468
3791
3721
4799
4370
4763
5247
3277
3000
3404
2000
1000
0
-1000
60%
2%
-17%
-7%
10%
-8%
-21%
15%
-4%
-1%
2017-18 2016-17 2015-16 2014-15 2013-14 2012-13 2011-12 2010-11 2009-10 2008-09
Total Sales
% Growth
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Thermax Stepping under marketing 4.0 environment
Marketing 4.0
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Marketing 4.0
Thermax future policy







Adaption with big Data
Physical sales & service concept to OL sales & service concept
Artificial intelligence
Cloud service
Customer centric
Recruiting policy
Optimizing the usage of IoT
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Any Question
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