LOVELY PROFESSIONAL UNIVERSITY
Marketing Management – II (MKTM 511)
Academic Assignment 1
Name of the faculty member: Dr. Ajay Bamba
Class: MBA
Section: Q2150 + Q2154
Date of Allotment: 11/12/2021
Max. Marks: 30
Module: 2
Batch: 2021-23
Date of Submission: 27/12/2021
Purpose: To make student aware and analyse the product mix, product life cycle
stage, product pricing, product advertisement and product distribution strategies of
the organizations / products / brands and evaluate their implications on marketers.
Format: Organization / Product / Brand for above said analysis has been assigned
by the course instructor. Students need to search for information related to the
product mix, product life cycle stage, product pricing, product advertisement and
product distribution strategies of the selected product / brand. Student is required to
submit the analysis of the same in the form of a written report
Students need to analyse the following aspects related to selected product / brand
and evaluation criteria is also given.
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For the product identified by you, what kind of pricing strategy has been used
by the company? What do you feel about the choice of this strategy for the
respective product by the company? Support your answer.
[6 Marks]
Identify the current Product Life cycle stage for the identified product and give
reasons why you feel that the product is in the respective stated stage. What
are the different actions taken by the company related to the product
depending upon the current stage in PLC?
[6 Marks]
Choose any one advertisement which is or has been used by the company to
promote the respective product and perform the below mentioned analysis.
What Big Idea is being used? Do you find it to be most appropriate?
Which type of appeal is used in the advertisement? Do you find it to be
most appropriate?
Do you find the media selection to be correct for this type of product?
[6 Marks]
For the identified product, what kind of distribution strategy has been used by
the company? What do you feel about the choice of this strategy for the
respective product by the company? Support your answer.
Type of Distribution
Level of Distribution
Do you find the channel selection to be correct for such type of product,
consider the target market?
[6 Marks]
Draw the product Mix Chart of the allocated company and answer the
question given below:
What is the product Mix length of your allocated company?
What is the product Mix width of your allocated company?
[6 Marks]
Course Instructor will assign product / brand to individual students.
Instructions for students:
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Focus needs to be on the analysis and value addition along with its practical
application with relevant examples.
Any excuses for non-submission shall not be entertained.
Assignment is to be submitted online.
It is an individual assignment.
Information needs to be arranged by the students.
At the maximum of 20% plagiarism is allowed.
Simply copying of the details from any source would result in awarding of zero.
Details such as introduction of the product, its features, firms offering this
product, market share, market size, potential market size, market growth rate,
factors affecting the sales of the product etc. are also to be discussed and
included in the report.
S.No. Regn. No.
Name
Company
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Vaibhav Katore
Motamarri Guneswara Gupta
Ayan Mukherjee
Manpreet Kaur Kalsi
Kumar Bibhash Jha
Nipun Bharati
V Manoj Kumar
Keshav Kumar Pandey
Vivek Mishra
Piyush Chauhan
Pichikala Sai Pavan
Gopika Krishna
Rakshit Pandey
Bushra Bashir
Zahran Bin Javeed
Kusum
Kumar Kishlay Nayan
Gaurav Anand
Harshveer Singh Rance
Angel Pillai
Sikha Sathvik
Manika Surial
Aditya Kumar Singh
MD SANI
Garima Singh Rajput
Anupam Anand
Bajaj Finance Ltd.
Honda City
Brittania Cheese
Paytm
Vodafone
Asian Paints
CRED
Hero Splendor
Amazon
Kwality Walls
Taj Mahal Tea
Modi Revlon
Myntra
Amul Milk
Make My Trip
Zomato
Surf Excel Detergent
Indigo Airlines
Maruti Suzuki Swift
Vim Dishwash liquid
Philips Juicer
SBI Home Loan
Lifebuoy Soap
Dabur Honey
Colgate Toothpaste
Sony LEDs
12101777
12101921
12102057
12102099
12102722
12111773
12101594
12101619
12101616
12103758
12103625
12103188
12103231
12102817
12104172
12104125
12104105
12104098
12104310
12104311
12104387
12105194
12105346
12104862
12106391
12106121
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
12108363
12108543
12108549
12108523
12110977
12107640
12107523
12109818
12109599
12110348
12110608
12110838
12110891
12108773
12110910
12111111
12112320
12112459
12112463
Diana Joseph
harsh vardhan singh
Ananda H
Bhange Prajakta Sarjerao Bhange
Himanshu Chauhan
Bhanupriya
Ankith reddy Chinthala
Loveleen Kaur
Abdullah Husain
Christy M Watson
Ahmad Javvad
Aishwarya Saha
Freshta Farahmand
Jaspinder Kaur
Saeed Abdulrahman Badghaish
Mansi Neemkar
Nitheesh Madhavan P
Kishore Kumar K
Preethan SS
Harmanpreet Singh
12110379
12108598 N Jaya Surya
12110016 Nayak Subham Prashant
12101924 Akansha Gupta
12101786 Karthikeyan P
12101824 Diksha Pal
12101851 Navjeet Singh
12102190 Priyansh Prasad Gupta
12102144 Kotana Phani Sree Rohith
12101605 Ajesh A
12103058 Keerthivasen Balasubramanian
12105459 MD Zamir Hossain
12104138 Kasinath S
12104338 Rahul Raushan
12100002 Kangaleh Bartuah
12100047 Jerry Oldpa Lyon
12110909 Robiul Islam Akash
12112383 Abhranil Roy Chowdhury
12112798 Sahal P K
Uber Taxi Sharing
Good Day Biscuits
AXE Deodorant
Hero Electric
Tata Nexon Electric Car
AU Small Finance Bank
Cadbury Choclates
Knorr Soups
Policybazar.com
Kissan Tomato Sauce
Lenskart
Glow & Lovely
Bookmyshow
Maruti Suzuki Alto800
Hindware Sanitary
Pears Soap
Patanjali Noodles
paisabazar.com
Urbanclap
Apollo Hospitals
Tata trucks
General AC
Godrej Protekt Handwash
Muthoot Finance Gold Loan
PhonePe
Real Juice
Clinic Plus Shampoo
Mahindra Thar
Gillete Shaving Products
Apple iPhone
Johnson & Johnson Baby
Powder
Titan Watches
Boost Health Drink
Kia Seltos
Dove
Good Knight Mosquito
Repellent
Bosch Washing Machine
Shiamak Davar Dance
Academy
65
66
67
12113395 Mamadou Lamine Ndiaye
12113636 Vishnu Jayaraj
12114107 Vikash Kumar Mishra
Pampers Diapers
Medlife
Reebok Shoes