Fintech
Startup
Idea
Ronit Roy 2020JULB01009
Udit Singh 2020JULB01085
Pujit Singh 2020JULB01090
1
Buy Now Pay Later
Customers face problems in making big purchases, while
merchants struggle with basket conversion and sales.
 A fintech app to help customers make purchases in four installments.
 Better than credit cards or shopping cards as it charges 0% interest
rates.
 For online and offline customers who want to make the payments in
small amounts.
 Customers can be from travel, edtech, D2C brands, mobile and
electronics shoppers, metro outlets. Also targeting SMEs for B2B
sales.
 We help merchants increase purchases and basket conversion rates.
2
$50 billion
MARKET
OPPORTUNITY
“ BNPL will become the fastest revenue driver for
the business because there has been a 45X
growth in the BNPL transactions in the last two
years…Only 60-70 million Indians have access to
credit today, which means 93% of India has no
access to credit.” – Upasana Taku, Co-founder
MobiKwik (top BNPL player in India)
BNPL Growth in India by 2026
Redseer estimates India’s BNPL market will rocket to $45-50 billion
by 2026 from $3-3.5 billion now.
100 million
Customers in India by 2026
Number of BNPL users in the country may rise to 80-100 million
customers by 2026, from 10-15 million currently.
3
COMPETITION
Global players include Klarna, Affirm, Qudian, UpLift and Greensky. Indian players
include Simpl, Zest Money, Capital Float, Pine Labs, Bajaj Finance, ePayLater and
Lazypay.
7 million users
6 million users
30 million users
Partnered with over 4500 merchants
across India.
Growth of 50% in edtech, 30% in
personal loans, 15% in e-commerce.
Available on more than 250 websites
40% growth after COVID pandemic.
Raised $68 million in funding
Disbursed $67 million in credit
Processed over 10 million transactions
Raised $26 million in funding
4
Pay how you like
Purchase anything and have flexibility to pay over-time.
4 interest free payments
PRODUCT
Pay in four installments through app or website.
No credit impact
Core features of our BNPL service.
Soft credit searching and internal credit scoring system for alk
purchases
Transparency
No hidden fees or paperwork required.
5
Types of BNPL models
 Integrated shopping apps: Engaging customer from pre-purchase to postpurchase. (Klarna, Afterpay)
 Off-card financing solutions: Financing mid-size payments with monthly
installments. (Affirm, Uplift)
 Virtual rent-to-own models: Financing by renting products until purchased.
(AcceptanceNow, Progressive leasing)
 Card-linked installment offerings: Using card integration and monetize
prepurchase offering. (Asia and Latin America, Visa, AmEx)
 Vertical-focused large-ticket players: Industry specific financing (CareCredit in
healthcare)
6
BUSINESS MODEL
Group 2
EasyBuy FinTech Idea
•
Ecommerce apps:
Zomato, Swiggy, Dunzo,
UberEats
•
•
Ride hailing apps: Uber,
Ola, Jugnoo
•
•
Lending fintechs:
LendingKart, LoanTap,
MyShubhLife
•
•
•
•
Platform for lenders and
borrowers
Internal credit scoring
technology
Brand building
Merchant and lending
partners
Data on customer
behavior
Unique service
Customer:
•
Interest free structured
payments
•
Higher purchasing power and
budgeting
•
Digital UX and customer
service
•
Instant credit and discounts
•
“Try before buy” and
transparency
Merchant:
• Higher sales and basket
conversion
• Higher average order value
• Data and customer insights
• Leads, traffic and comarketing
Tech infra: Product design, Credit scoring algorithms, AI/ML enabled
customer insights
Legal and regulatory compliance
•
•
•
•
Customers purchase
from favorite merchants
through our app
Facilitating payments
1
•
•
•
•
Young generation
Urban middle-class
Tech-savvy
SMEs for B2B
payments
Online e-commerce
sales
Offline in-store
purchases
Fixed fee from merchant
2% from merchant or 10% from lenders revenue
Late fee for delayed payments
7
Customer Journey
Customer shopping
selects items to
purchase
Customer goes to
checkout and chooses
BNPL
Customer logs in or
registers with our app
Customer prompted to
make repayment
before each installment
Customer receives
goods
Customer approved for
BNPL, agrees to
payment plan and
terms of purchase
Customer makes
repayments until
purchase price fully
repaid
8
Phase 3
Next 2 years
 Partnering with SMEs looking for
better financing.
GROWTH STRATEGY
 Develop B2B services.
 Sales through customer insights to
merchants and ad agencies.
Our partnerships with merchants
will be crucial to our expansion.
Phase 2
Phase 1
First 2-3 years
 Partnerships with small ecommerce players who are
struggling with sales, customer
leads and cart conversion.
Next 2 years
 Partnerships with larger
merchants that are very popular.
 Develop other services on our
technology stack to enable crossselling.
 Open source platform for
developers.
 Partnerships with offline store
chains.
 Partnerships with lending fintechs.
 Marketing and brand promotion.
 Initial financing will be from
balance sheet.
9
THANK
YOU!
Group 2