CFC (California Fried Chicken)
CFC is an Indonesian fast food restaurant chain from Indonesia.
CFC's main product is fried chicken and CFC also serves other menus such as California
Burger, Chicken Pepper Rice, Chicken Spaghetti, Chicken Porridge, Zuppa Soup, Fried
Spaghetti, and Fried Rice.
There are some things in this fast-food restaurant that need to be improved such as
1. Product
 it will be more valuable that restaurant creates taste of product according to most
of its customers which is Indonesian people’ taste.
 Try to be able to customize product that indulgence to their ethical beliefs such
we know that most people in Indonesia are Muslim it will be acceptable when
restaurant offers halal foods.
 CFCs need to make variations on their products such as adding vegan products to
the menu which gives consumers multiple ways to meet their dietary and health
goals in a particular meal will allow CFCs to increase their type of customers.
 Try to improve shape of product to arouse customer's appetite such as making
golden crispy chicken shape.
 To attract children's attention, CFC can make special products for children such as
Mc Donald makes happy meal for kids.
2. Price
 Compete with the price and try to provide product as well as competitor. It will
make CFC attract more costumer especially local citizens.
3. Place
 Providing the best experience to its customers. CFC have to more follow the trend
like CFC can decorate a unique place that full color like its competitors unlike
local restaurants in Indonesia which make customers bored.
4. Ways of order
 Following the trend of implementing touch screen ordering kiosks in restaurants
that can accommodate traditional orders and can offer individual offers, bundles
and loyalty rewards to customers will keep CFC up to date and improve fast
service to customers who come to restaurants.
 Implementing a drive thru will make CFC as modern as its competitors and will
make this restaurant add to its customer experience and seem to be able to
compete with other well-known brands.
 Implementing food delivery either creating your own app or working with a thirdparty delivery company will add more ways for customers to order food and don't
forget to handle everything like spill orders, jumbled orders, and packaging
failures to avoid a bad customer experience.
5. Marketing
 Using current trend strategy which is celebrity co-creation will increase
opportunity to raise a brand image like Mc Donald did in recent time they
cooperated with BTS to create BTS meal where is in Indonesia its strategies is
succussed.