Analysing Advertisements
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What is the advertisement for?
What important information is in the “Z line”?
What words do you see? What information are they giving you?
What images do you see? What information are they giving you?
What is the relationship between the words and images?
What feeling or emotion does the ad create?
How much “white space” is there?
What colours are used? What emotions are these colours associated with?
Are there people in the ad? If so, what are their gender, race, age, class,
and/or occupation?
10. Who is the target audience?
11. Could this ad be considered sexist, racist, or classist? How so? How does
this empower the target audience?
12. What need does this ad create?
13. What desire does this ad create?
14. What fear does this ad create?
15. What is the positive message of this ad?
16. What is the negative message of this ad?