Creating Your
Authority Lead
Magnet
Workbook
www.ianbrodie.com
Authority Lead Magnet Checklist
Of real value to your ideal clients: leads to real results quickly,
or casts new insight into a tricky problem.
Value is obvious in advance of consuming the Lead Magnet.
Ideally you should be able to understand the value from the
name of the lead Magnet itself.
Focused on top-of-mind problems, issues, goals and
opportunities of your ideal (or specific) client.
New information for them they can’t easily get from other
sources - ideally triggers a “lightbulb” moment.
Lead Magnet builds your credibility by sharing your unique
ideas, experience, case studies.
Format/size based on potential client value and your business
model: short, focused, instant gratification for website leads;
more detailed credibility builder for outreach.
Leads logically on to engaging with you more deeply (buying
your product, contacting you about working together). i.e.
Lead Magnet solves one part of a bigger problem or is first
step in solution. Ideally it raises awareness of bigger issue.
(c) 2017 Ian Brodie
www.ianbrodie.com
Shaping your lead magnet
What is the scope of your lead magnet? Will it cover your entire point of view, or
just one part or step?
What is the next step you want consumers of your lead magnet to take at the
end of reading/watching/listening to your lead magnet? (e.g. buy a product, sign
up for a webinar, apply for a 1-1 call with you, etc)
What existing material do you have that you can re-use for your lead magnet?
What type of lead magnet suits your distinctive point of view best? (How To
Guide, Manifesto, Big New Idea, Checklist, Copy & Paste, Buyers Guide,
Diagnostic)
(c) 2017 Ian Brodie
www.ianbrodie.com
Building your lead magnet
Brainstorm or mindmap the different sections of your lead magnet below.
For a long lead magnet, remember to begin by re-selling the value of the lead
magnet (ie why this is so important for them).
Always close with a Next Steps/What Next section that has a call to action for
the next step you’d like them to take (e.g. apply for a call, register for a webinar,
buy a product)
(c) 2017 Ian Brodie