Rethink the Future
SWOT Analysis Worksheet Template
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SWOT ANALYSIS EXERCISE
The major criticisms of SWOT analysis are the assessment of strengths and weaknesses
aren’t typically objective versus competitors, and SWOT analysis typically isn’t
comprehensive enough. To rise above those criticisms use the Comprehensive SWOT
Analysis Worksheet. Simply document the opportunities and threats relating to target
customers, markets and geographies. Then document the strengths and weaknesses
relating to customer value proposition, go to market, and organizational elements
relative to the competition. Then, go through each category and rank order in terms of
importance the opportunities, threats, strengths and weaknesses. Once this is done, a
pretty clear picture of a business model will emerge.
COMPREHENSIVE SWOT ANALYSIS WORKSHEET
Customer
Segments
Targets
EXTERNAL
Opportunities
• Xx
1
Value Proposition
Go To Market
The Organization
Threats
• Xx
Rank
Order
1
Markets
• Xx
2
• Xx
1
Geographies
• Xx
3
• Xx
1
Strengths
Relative to Competitors
INTERNAL
Rank
Order
Products
Services
Pricing
Distribution
Marketing
Sales
Processes /
Functions
People
Infrastructure
Partnerships
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
Rank
Order
1
2
3
4
5
6
7
• Xx
8
• Xx
9
• Xx
10
Weaknesses
Relative to Competitors
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
• Xx
Rank
Order
1
1
1
1
1
1
1
1
1
1
SWOT ANALYSIS TEMPLATE
WEAKNESSES
• xx
OPPORTUNITIES
• xx
THREATS
• xx
External Factors
Internal Factors
STRENGTHS
• xx
Helpful
Harmful