In his name Mohammad Zulfaqar Husain Mofid University Q Skills for success / Term 1 / English Translation Listening 2 The influence of Online Ads Work with the Listening A.Listen and Take Notes. Listen to the lecture. Take notes using the topics below. Effects on People : Negative attitude toward the people , make them crazy , they lead people to buy their products. B.Identify : Listen again. Write the answer that best completes each sentence according to the lecture. 1 The lecturer mentions Facebook's revenue to make the point that Facebook depends a lot on advertising. 2 The lecturer says that targeted advertising in the internet era is different because the content of ads is based on people's tastes. 3 The lecturer liked the era before 1997 because she had more privacy. 4 The lecturer says that even though we may not like online ads , they are not going away because they are effective at getting people to buy. 5 The lecturer mentions that one negative effect of targeted online advertising on internet users is that such ads can seem creepy to some people. Speaking Grammar Modals expressing attitude A Identify : Listen to the conversation. Circle the modal verbs you hear. Then practice the conversation with a partner. Yvonne : Oh , look at that ad. Those poor animals ! How can they show them suffering like that? I think it's terrible! Maureen : Really? I think it's quite effective. They're trying to get your attention , you know. Yvonne : Well , they don’t have to do it that way! Its not necessary, and its upsetting. Maureen : You don’t have to look at it if you don’t want to. Yvonne : That's not the point. That king of advertising makes me really angry. Im sure there's a law that says they cant use animals like that. Maureen : Maybe you should complain , then. Yvonne : Yes , I think I will. They shouldn’t be allowed to do that. Pronunciation Part 1 Intonation in questions A Identify : Listen to the Questions. Does the intonation rise or fall at the end? Circle your answers. 1 Do you spend a lot of money on advertising? Rise 2 What do you think of that ad? Fall 3 Is that ad misleading? Rise 4 Does it have a special offer ? Rise 5 Why is there so much hype these days? Fall Pronunciation Part 2 Intonation in questions C Identify : Listen to the Sentences. Are they spoken as statements or questions? Circle the correct answer and complete each statement with a period or question mark. 1 Food ads are popular ? Question 2 Ads help to bring the world together? Question 3 The peak period starts at midnight. Statement 4 Some ads are really popular. Statement 5 Humorous ads are more effective? Question 6 More people watch TV in the evening than daytime. Statement Speaking Skill Giving and supporting your opinions A Apply : Listen to this conversation. Complete the conversation with the phrases that you hear. Then practice the conversation with a partner. Hugo : Hey , Look at this ad. Its got six famous people in it. Peter : So what? If you ask me , they should spend less on these expensive ads and lower the price of their clothes. Hugo : Hmm. But I like seeing famous people in ads because it makes it kind of cool. Peter : As I'm concern there are better ways to advertise things. For instance , they could have some facts and statistics or something. You know , some information. Hugo : but its an ad right? Im my opinion , an ad should get people's attention, and using famous people does that. Peter : Well , I guess its eye-catching, but I'm not sure how effective it is.
