Powering Microsoft SQL Server 2019
for your customers - Why Dell EMC is
the right choice
EMEA Channel Partners – November 09, 2021
Eric van ‘t Hoff
EMEA Field Marketing manager - Channel
Dell Technologies | CoC Solutions - Data Centric Workloads & Solutions
Agenda
Powering SQL Server 2019 for your customers – Why Dell EMC is the right choice
•
•
•
•
•
Welcome and opening – Eric van ‘t Hoff
Changing dynamics of the Microsoft data market - Steve McMaster
Integrating all data with SQL Server 2019 and how to leverage Azure Arc – Buck Woody
How to position Microsoft data with Dell Technologies – Steve McMaster
Closing & Call to Action – Eric van ‘t Hoff
Speakers
• Buck Woody, Microsoft, Applied Data Scientist
• Steve McMaster, Dell Technologies, Technology Strategist – Microsoft Data
• Eric van ‘t Hoff, Dell Technologies, EMEA Channel Field Marketing Manager – Integrated Solutions
Internal Use - Confidential
Changing dynamics of the
Microsoft Data market
Steve McMaster
Dell Technologies | Technology Strategist – Microsoft Data
Microsoft SQL Server strategy
Apply intelligence across all data
LOB
CRM
Graph
Image
Social
IoT
INTEGRATING ALL DATA
MANAGING ALL DATA
ANALYZING ALL DATA
Unified access to all your
data with unparalleled
performance
Easily and securely manage
data big and small
Build intelligent apps and
AI with all your data
Simplified management and analysis through unified deployment, governance and tooling
Data
On-premises
Edge
Internal Use - Confidential
Slide
4
© Copyright 2021 Dell Inc.
Off-premises
Partnering to deliver Azure data services
anywhere, at scale
Validated platforms
for trusted performance
• Co-engineering to meet exacting standards
for enterprise-grade solution
Dell
Technologies
• Validated performance optimized Dell
Technologies storage solutions
• Solutions available in both CapEx and OpEx
offerings
• Services to create a data management
strategy tailored to unique business needs
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Slide
5
© Copyright 2021 Dell Inc.
Microsoft
Modernize with SQL Server 2019
Buck Woody
Applied Data Scientist
Microsoft Azure Data
The Evolution of Microsoft SQL Server
Internal Use - Confidential
Modernize
Now with big data clusters
Intelligence over
any data
Choice of platform
and language
Industry-leading
performance
Most secure
over the last 8 years5
200
SQL
180
Vulnerabilities (2010-2018)
Analytics over structured
and unstructured data with
the power of SQL and
Apache Spark
T-SQL
Java
C/C++
SCALA
Node.js
C#/VB.NET
Python
Ruby
.NET core
#1 OLTP performance1
160
140
120
100
80
60
40
20
0
#1 DW performance on
1TB2, 10TB3, and 30TB4
In-memory across all workloads
Private cloud
The best of Power BI and
SQL Server Reporting Services
in Power BI Report Server
Most consistent data platform
1/10th the cost of Oracle
All TPC Claims as of 1/19/2018.
1 http://www.tpc.org/4081; 2 http://www.tpc.org/3331; 3 http://www.tpc.org/3326; 4 http://www.tpc.org/3321; 5 National
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Insights in minutes
and rich reports
Institute of Standards and Technology Comprehensive Vulnerability Database
Public cloud
SQL Server 2019
Solving Modern Data Challenges
ciphertext
SQL
1010
0101
0110
plaintext
Enclave
R
Arm64
Internal Use - Confidential
Portable
Run anywhere Docker is supported
Container configuration
Persisted storage
Lightweight
Reduced disk, CPU, and memory footprint
Consistent
Consistent image of SQL Server, scripts, and tools
Efficient
Faster deployment, reduced patching, and
less downtime
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Switch for
simple
upgrades
Container
Database
Container
Container
Polybase
“It’s all about
Data Virtualization”
✓ Distributed compute engine integrated with SQL Server
✓ Query data where it lives using T-SQL
✓ Distributed, scalable query performance
Analytics
T-SQL
Apps
✓ Manual/deploy with SQL Server
✓ Auto deploy/optimize with Big Data Clusters
SQL Server
PolyBase external tables
ODBC
Intelligence over all data
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NoSQL
Relational databases
Big data
Data Virtualization
SQL
Internal Use - Confidential
Big Data Clusters
Data virtualization
Analytics
T-SQL
Managed SQL Server, Spark,
and data lake
Apps
SQL Server External Tables
Complete AI platform
Admin portal and management services
Integrated AD-based security
SQL
Server
Spark
REST API containers
for models
SQL Server
ML Services
Spark &
Spark ML
Compute pools and data pools
Scalable, shared storage (HDFS)
Open
database
connectivity
NoSQL
Relational
databases
External
data sources
HDFS
HDFS
Combine data from many sources without
moving or replicating it
Store high volume data in a data lake and access
it easily using either SQL or Spark
Easily feed integrated data from many sources to
your model training
Scale out compute and caching to boost
performance
Management services, admin portal, and
integrated security make it all easy to manage
Ingest and prep data and then train, store, and
operationalize your models all in one system
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Architecture
Control Plane
Controller Svc
Azure FSM Engine
Configuration Store (SQL Server)
Kibana
Grafana
Elastic Search
InfluxDB
Custom
apps
BI
App Deploy
Compute pool
SQL Compute
Node
SQL
Compute pool
SQL Compute
Node
SQL Compute
Node
SQL Data
Node
SQL Data
Node
Storage
Storage
Node
Spark
SQL
Server
…
SQL Compute
Node
Spark
SQL
Server
HDFS Data Node
…
Spark
SQL
Server
HDFS Data Node
Kubernetes pod
Node
Node
Persistent storage
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SQL Compute
Node
Directly
read from
HDFS
Storage pool
HDFS Data Node
Node
SQL Server
master instance
Compute pool
Data mart
IoT data
Analytics
Node
HDFS Tiering
Node
Node
Run Azure Data
Services anywhere
Extend Azure management
across your environments
Adopt cloud
practices on-premises
Implement Azure
security anywhere
Azure Arc is a set of technologies that extends Azure management
Enables Azure services to run across on-premises, multi-cloud, and edge
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Azure Arc enabled servers
SQL Server on
Azure Arc-enabled servers
Azure Arc enabled Kubernetes
Organize, inventory, and monitor
Organize, inventory, and monitor
Organize, inventory, and monitor
Governance and Security
Governance and Security
Governance and Security
Simplified role-based operations
Use with your existing SQL servers
Monitoring and Policy
Physical, Virtual, Windows, Linux
SQL on Windows or Linux servers
GitOps-based zero-touch deploy
AKS on Azure
Stack HCI
OpenShift
AWS Linux 2
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Azure data services anywhere
Bring Azure data services to on-premises, multi-cloud, and edge with Azure Arc
Azure Arc-enabled SQL Managed Instance
Azure Arc-enabled PostgreSQL Hyperscale
PREVIEW
Always
current
Elastic
scale
Unified
management
Unmatched
security
Cloud
billing
Automated updates
Evergreen SQL
Deploy in seconds
Elastic scale
Single view for
on-prem and clouds
Use familiar tools
Advanced Data Security
Azure Policy
Role-based Access Control
Cloud billing on-premises
Cost efficiency
Any hardware, any Kubernetes
Internal Use - Confidential
Architecture
Microsoft
Container
Registry
Azure
Portal
Azure Arc
Resource
Providers
az CLI
kubectl
Application
Database
Tools
Azure Data
Studio
Deploy Kubernetes on the
infrastructure of your
choice
Inventory
Logs/Metrics
Billing
Deploy the Azure Arc data
controller
Deploy an Azure Arcenabled data service
using the Azure portal or
CLI
Azure Arc
agents
Azure RBAC
Deployments
Configuration
Use direct connected
mode with Azure Arc
agents or indirect
connected mode with az
CLI
Connect to a data service
using an application or
tools
Azure Arc
data
controller
PostgreSQL
Hyperscale
Kubernetes
API
Node
Node
Infrastructure
Internal Use - Confidential
SQL Managed
Instance
Node
Use our free training at https://aka.ms/sqlworkshops
Learn from videos and demos at https://aka.ms/sqlchannel
Download and try it at http://aka.ms/ss19
What’s new for SQL 2019 documentation
Internal Use - Confidential
How to position Microsoft data
with Dell Technologies
Steve McMaster
Dell Technologies | Technology Strategist – Microsoft Data
How to go from here to there
Prepare today for tomorrow
Start
Walk
Run
Fly
True Hybrid |
Multi-cloud
Containerization
Linux
Consolidation
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Slide 21
© Copyright 2021 Dell Inc.
Accelerate the journey to powerful data insights
EFFICIENCY & FLEXIBLITY
PRODUCTIVITY & ACCESSABILITY
INNOVATION & DIFFERENTIATION
Redefine IT
Operations
Revitalize Business
Processes
Achieve Intelligent
Outcomes
Automate the delivery and lifecycle
of IT resources and services with
best-of-breed foundational
components
Pursue an “Everything-as-aService” first methodology, remove
silos and improve collaboration
Establish SQL Server as the center
of the data fabric - transforming
edge-to-core-to-cloud data into
actionable information
Big Data Cluster
Internal Use - Confidential
Slide 22
© Copyright 2021 Dell Inc.
SQL Server on
Linux
Any platform
Experience the value of SQL Server
regardless of operating system
Situation:
•
Working in mixed environments that include both Windows
Server and Linux
•
Adoption of cloud operating model
•
Move towards a data-driven intelligent enterprise
•
Expansion into containerization and open source
•
Standardize operating model for production and test /
development environments
• Migrate a SQL Server database from
Windows to Linux
• Fail over between platforms to avoid
downtime
VMware vSphere
Solution:
•
Pave the way for data virtualization, containerization and easier
analysis
•
Drive greater throughput on large complex Microsoft SQL Server
queries
•
Accelerate decision support analysis
•
Scale under increasing Microsoft SQL Server workloads while
providing strong storage performance
•
Deliver consistently low latencies for accessing database data
Linux
Windows Server
PowerStore
Internal Use - Confidential
• Embrace Linux and SQL Server
without additional licensing cost
• Support the OS of your choice with a
scalable and performant foundation
Slide 23
© Copyright 2021 Dell Inc.
SQL Server
15 Minute Guide
Slide 23
Ref Arch Guide:
XtemIO X2
© Copyright 2021 Dell Inc.
PowerMax
White Paper:
PowerFlex
XtremIO
White Paper:
PowerStore
PowerFlex
SQL Server on
Containers
Build | Deploy | Run
“Stateful” Applications
Situation:
Highly Efficient: fast startup and light weight
•
Modernize legacy applications and create new cloud-native
applications
•
Support next generation of data management platforms
capable of supporting advanced business intelligent
applications
•
Manage and ensure code and data consistency between
RDBMS and applications
•
Support for persistent storage of database files separate
from ephemeral container files
Automation: Create, run, stop, and remove
Agnostic: Most any application
Docker
Isolation: secure and autonomous
PowerEdge Family
Scheduler
Load
Balancing
Storage
Self-Healing
Autoscaling
Service
Discovery
Solution:
•
Ensure a consistent, isolated and reliable behavior across
environments
•
Provide persistent storage “stateful” container applications.
•
Enhance integration for better orchestration, automation and
management of container storage
Storage
Integration
Portability
Isolation
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Slide 24
Automation
Container Storage Interface
(CSI) Plug-In
Orchestration
PowerStore
Persistent Storage
Kubernetes
Orchestration
Security
© Copyright 2021 Dell Inc.
PowerMax
Unity XT
Integration
Solution
Brief
Slide 24
White Paper:
XtemIO X2
© Copyright 2021 Dell Inc.
White Paper:
PowerFlex
White Paper:
PowerStore
XtremIO
PowerFlex
SQL Server
Big Data Clusters
Enable comprehensive data analysis
Ingest data from multiple sources, regardless of location or type
Situation:
•
Custom apps
Generation of large volumes of data, from IoT and connected
devices, are exceeding the storage capacity of traditional
database systems
•
Time consuming and inefficient extract, transform, load
(ETL) processes
•
Inability to quickly and easily access all types of data, locked
within storage silos
•
Unable to perform near real-time analysis
Controller
BI
Analytics
SQL SQL
SQL
SQL Server master instance
Availability
Group
PolyBase
PolyBase
Any external data source
Active Directory
Languages
Scale performance with compute pool
SQL Compute Node
SQL Compute Node
Solution:
…
Kubernetes
App Deploy
SQL Compute Node
Data lakes with storage pool
•
Enable intelligence over all data
•
Remove data silos limitations by combining both structured and
unstructured data across the entire data estate
•
Simplify provisioning, management and orchestration of container
storage
•
Deliver secure, isolated virtualized containers quickly and easily
•
Deploy scalable clusters using Apache Spark, HDFS containers
with Kubernetes, and SQL Server
Enable
Intelligence
Remove
Silos
SQL
Server
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Slide 25
Simplify provisioning,
management and orchestration
© Copyright 2021 Dell Inc.
…
SQL
Server
HDFS
HDFS
HDFS
HDFS
HDFS
HDFS
Scale out data
mart with Data
pool
HDFS tiering
Secure
Containers
PowerEdge Family
Persistent
Storage
SQL
Server
Solution
Brief
Slide 25
White Paper:
PowerFlex
© Copyright 2021 Dell Inc.
PowerStore
PowerFlex
White Paper:
PowerStore
VxRail
White Paper:
VxRail
PowerScale
VxBlock
1000
Microsoft SQL &
Azure Arc
Azure Arc-enabled data services architecture
Microsoft Azure
Situation:
•
Azure Portal
Data growth across on-premises data centers, the edge, and
multiple public clouds causing data sprawl, silos and
management complexity, spreading across.
•
Bring cloud native data services to the on-premises
infrastructure
•
Simplify the management of hybrid and multi-cloud
environments.
•
Meet government and regulatory requirements regarding
data storage, access and location.
Azure CLI
Azure Data Studio
Azure Arc
Integration
Azure Arc
Extension
azdata CLI
PostgreSQL
Hyperscale
Azure Arc
Data Controller
Solution:
•
Extend Azure data services to on-premises deployments.
•
Enable a unified and consistent management experience for
applications and databases across hybrid cloud infrastructures.
•
Utilize solutions on-premises that have been validated to support
a Microsoft hybrid cloud strategy.
•
c
Kubernetes
API
AKS
c
Azure SQL
Managed Instance
c
SQL
AKS on Azure Stack HCI
SQL
OpenShift
Future
data services
Future
Analytics Engine
SQL
EKS
VMware Tanzu
Kubernetes
Maintain consistent security and governance.
D a t a
Elastic
scale
Always
current
Internal Use - Confidential
Slide 26
Unified
management
© Copyright 2021 Dell Inc.
PowerMax
APEX Arc
Solution Brief
26 of Y
© Copyright 2021 Dell Inc.
PowerStore
S t o r a g e
PowerFlex
S e r v i c e s
VxRail
Integrated System for
Microsoft Azure Stack HCI
Azure Arc-enabled
data services
Dell Technologies validated
infrastructure powered by Intel
Technologies
Always current
• Dell EMC PowerFlex
Automated updates
Evergreen SQL
Hyperscale on-premises
• Dell EMC PowerStore
• Dell EMC PowerMax
Elastic scale
• Dell EMC VxRail
Deploy in seconds
Scale up, scale out
Automation at scale
• Dell EMC Integrated System for
Microsoft Azure Stack HCI
Unified management
• Dell Technologies APEX Data Storage Services
Single view for on-prem
and clouds
Consistent workflows
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Slide 27
© Copyright 2021 Dell Inc.
Basic 2-Tier Physical Database
Cluster for SQL Server
Easy to Order
Bundle for PreSized Use Cases
Cost effective, low CPU core,
count single CPU per node.
Ideal for dedicated databases
serving specific applications.
Or database consolidation of many
lower transactional rate databases
and instances.
*** White-paper to become available soon ***
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Slide 28
© Copyright 2021 Dell Inc.
Resources & Call to Action
Eric van ‘t Hoff
EMEA Field Marketing manager - Channel
Dell Technologies | CoC Solutions - Data Centric Workloads & Solutions
Call to Action
Familiarize yourself with SQL Server 2019 and Dell EMC resources
- Check resources and to earn credits for Solutions Competency in next slides
Reach out to your accounts, qualify their current SQL Server landscape
- For SQL Server instances prior release 2012*, assess plan for migration to SQL Server 2019
- For SQL Server instances past release 2012*, assess plan to leverage advanced data analytics
* Support for SQL Server 2012 ends on July 12, 2022
Register your deal with “SQL” in the opportunity name
- Check how in next slide
Consider SQL Server 2019 Standard OEM for small to mid-size companies*
- Consider to offer Microsoft SQL Server 2019 Standard Edition OEM attached to Dell EMC PowerEdge servers as
Drop-In-The-Box Kit in case your customer doesn’t require all the features of SQL Server 2019 Enterprise
- Up to 75% less expensive for the end-customer while increasing your own deal size with at least 15%
* Up to 70% mid-size companies use SQL Server Standard
Ask for local support if needed
- Reach out to Eric_vant_Hoff@DELL.com to be connected with the right specialist in your country
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Dell EMC SQL Server resources for Channel Partners
On-line website resources
Case Studies
•
•
•
•
•
Dell Technologies Microsoft website
Dell Technologies SQL Server website
Dell Technologies SQL Server InfoHub
Microsoft OEM Software from Dell Technologies
•
•
Realpage: Savings in SQL Server licensing fees by using the
right PowerEdge servers
New Belgium: Brewing: SQL Server runs at optimal
performance thanks to VxRail - Video
Clark County: Video
Solution Briefs and WhitePapers
PowerEdge
• Unlock insights with PowerEdge and SQL Server 2019
• Dell EMC Servers Offer Significantly Better Performance for Microsoft SQL Server
PowerStore
• PowerStore for SQL Server: Top 10 Reasons
• PowerStore for SQL Server: Solution Brief
• PowerStore SQL Server: Best Practices
PowerFlex
• SQL Server 2019 on PowerFlex – Reference Architecture
• SQL 2019 Server on Red Hat Linux with PowerFlex – Reference Architecture
• SQL Server 2019 Big Data Cluster on PowerFlex
• SQL Server 2019 Big Data Cluster deployed on OpenShift with PowerFlex
• SQL Server 2019 on Hyper-V with PowerFlex
• SQL Server Disaster Recovery Solution on Dell EMC PowerFlex
• Microsoft Azure Arc on Dell EMC PowerFlex
Other solutions
• Running Microsoft SQL Server Big Data Clusters on VMware Tanzu Kubernetes Grid
• Deliver Business Insights Faster with Microsoft SQL Server 2019 and VMware vSAN
• Microsoft SQL Server 2019 Big Data Cluster on Dell EMC VxRail
• Dell EMC Unity XT: Microsoft SQL Server 2019 Big Data Clusters
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Partner Portal training & resources
•
•
Search « SQL » on
• Partner Portal - On Demand Training
• My Learning SABA
• Partner Portal - Resources
Earn Credits for Solution Competency:
• MS SQL Workload Curriculum 2021
15-Minute Guide
• Accelerate the journey to powerful data insights with solutions
for Microsoft’s data platform
New Belgium Brewing
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Earn Credits and learn how to sell into SQL Server
Register: MS SQL Workload Curriculum 2021
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How to register a deal for a SQL Server opportunity
In order to track your SQL Server related opportunities and to provide you additional benefits to help
you close a deal once approved, add “SQL Server” or just “SQL” to the Opportunity Name when
registering a new SQL Server related deal on the Dell Technologies Deal Registration Portal.
In addition, choose “SQL” as Application Landscape after selecting
the Use Case categories. This optional field will further ensure that
your opportunity is captured as SQL Server.
Recent Best Practices of SQL Server Deal Registrations:
Channel Partner: Advania ehf, Iceland
Opportunity Name: SVR Advania IS 2021-05 CCP DB SQL Servers
+
Channel Partner: Dedagroup SPA, Italy
Opportunity Name: DR-001770 - FERCAM - 2 nodi VxRail per SQL
Channel Partner: Cheops Technology, France
Opportunity Name: Chantiers de l'Atlantique - Serveurs SQL
Internal Use - Confidential
Power UP your Microsoft Workloads with PowerFlex!
Follow-up webinar December 9, 2PM-3PM CET to discover how Dell’s PowerFlex infrastructure platform and
Microsoft’s Azure Arc-enabled data services can optimise database workloads such as Microsoft SQL Server.
Please register here and join our speakers:
• Anthony Cinelli - Sr. Director, PowerFlex at Dell Technologies
• Jes Schultz - Sr. Program Manager, Azure Data at Microsoft
• Robert Sonders - Principal Systems Engineer at Dell Technologies
Internal Use - Confidential