Green University of Bangladesh Green Business School Mid Term Assessment (Assignment), Fall Semester-2021 [213] Course Code: BUS 306; Course Title: Introduction to Strategic Management Mostafijur Rahman - 181006044 Ans to the question number 1 Find a company that has sustained its competitive advantage for more than 5 years. Identify the source or sources of this competitive advantage, and explain why it has lasted so long. Ans: I don't think Jay Barney imagined the possibility of reasonable upper hand, and I don't believe it's a smart thought to get the VRIO structure for assets stirred up with it. There are heaps of meanings of CA drifting around out there, not every one of them extremely valuable. Michael above makes some significant focuses: 1. Competitive advantage can exist without being maintainable - it very well may be exceptionally transitory. The size of a benefit and its manageability are two unique things and at times they can be contrarily related, for example assuming the sunk expense of impersonating an advantaged rival is fixed regarding the size of the benefit, then, at that point, large benefits are bound to be replicated than little ones. 2. A definition that I lean toward says that competitive advantage implies having a greater hole, contrasted with rivals, between clients' ability to pay and cost. That predominance could be brought about by your item being better according to the client at a similar expense, your expense being lower at a similar ability to pay, or a blend of the two. This definition is presently being utilized at Harvard Business College in a portion of their instructing materials. 3. Manageability of benefit against impersonation, in case it exists, comes from factors that make impersonation so troublesome and costly that it doesn't pay. These variables could be data or information holes that make it difficult for the eventual imitator to prevail with regards to duplicating, they could be lawful boundaries like protected innovation, they could be positional hindrances, for example, restricted market size joined with huge sunk expense of impersonation, they could be clashes between the advantaged methodology and difficult tochange parts of the future imitator's association or technique, they could be network impacts where clients need to go where different clients as of now are, and so on Andrei had some great stuff above. Instances of economical competitive advantage in the U.S.: - Coke v. different soft drinks, particularly others than Pepsi. - Microsoft Windows in the PC market. - Toyota Prius in the half and half vehicle fragment. - Akamai in content conveyance and other Web increase administrations. - Wall-Shop in rebate retailing, particularly in country regions. There are additionally bunches of instances of competitive advantage that were supported for some time, however at that point imploded, for example Dell in laptops during the 1990s. Remember that a benefit may be maintainable against impersonation yet not against replacement or market unimportance. Brand. One of the most grounded feasible upper hands, since it takes cash as well as quite a while to construct an effective brand. Model: Coca-Cola. Organization impact. "Organization impact" happens when the worth of an item or administration relies upon the quantity of its clients. In a positive organization impact, the more individuals use it, the more important the item becomes. When the client base arrives at a minimum amount, it's incredibly hard for any other individual to accomplish a similar position. Model: eBay. Licenses. Licenses are basically a brief syndication conceded by the states to invigorate dangerous Research and development. Model: biotech and drug organizations. Ability. In case a basic empowering component can be kept mystery, it can turn into a wellspring of maintainable benefit. Model: Google. Scale. Scale can give organizations feasible benefit in more ways than one. For instance, in retail industry enormous chains can utilize their scale to purchase merchandize at the low costs inaccessible to their more modest rivals. Model: Walmart. Client lock-in. Some business make items or administrations that have exceptionally high exchanging costs for clients. For instance, endeavor mechanization programming, for example, ERP frameworks is so firmly coordinated with the basic client works that changing an ERP merchant is unbelievable. Model: SAP. Select admittance to an asset. Select or close restrictive admittance to important assets can give a feasible benefit. For instance, China as of now gives almost 95% of the world's uncommon earth metals. Elite permit. Some of the time states award select licenses to organizations. For instance, Stephan Organization is the main organization in the US that is lawfully permitted to import coca leafs and concentrate a cocaine from them. The cocaine is then offered to a drug firm, while the remaining parts of the leafs are offered to Coca-Cola (to make CocaCola syrup) Ans to the question number 2 Does your business school have a competitive advantage? If so, upon what is this advantage based, and is this advantage sustainable? If your school does not have a competitive advantage in the market for business education, identify the inhibiting factors that are holding it back. Ans: Yes, Our business school has competitive advantage. The competitive advantage of our business school is based on superior quality, and efficiency. This advantage, as appeared is not sustainable, innovation and customer responsiveness should be developed for achieving sustainable competitive advantage. And our business school has competitive advantage in the market for business education We realize that there is a specific strain on business colleges to produce pay excesses to support other less beneficial exercises. How then, at that point, may we look to make reasonable upper hand? While there is no diagram for progress, I trust that the accompanying musings will offer a valuable token of some key topics that might assist us with flourishing in the undeniably intricate, violent and serious climate in which we work. 1. Deliberately put resources into your image Regardless of whether your image is grounded or 'under development', it should be sustained and effectively oversaw. Work to make an economical and faultless character - be known for something significant across your partner local area. Reliably support this personality through your choices and activities. Put resources into regard estimates that help your image. 2. Effectively deal with your program portfolio Keep your portfolio new - both the scope of projects yet in addition their substance and conveyance approach. Perceive the benefit of having both 'me-as well' and unmistakable proposals in your portfolio. Be intentional in your endeavors to discommodities, regardless of whether through educational plan and content, through proficient accreditations and exclusions, or through particular learning encounters. 3. Look for a reasonable portfolio Equilibrium your portfolio by drawing in different business sectors to alleviate hazard and advantage from arising openings. Work to fabricate a portfolio that works all through the schedule year to completely take advantage of your proper expense resources. Think about a blend of disciplines, levels, conveyance modes and area, some of which support a more elevated level of asset use. Seek after revenue streams past learning and educating. 4. Outline your understudy and graduated class venture Your understudies and graduated class are your best backers, so the relationship you work with them should endure forever. Purposely plan a suffering, vivid experience. Use understudy knowledge alongside input and protests to comprehend their assumptions. 5. Select, hold and put resources into great staff Extraordinary individuals convey a remarkable assistance. Put prosperity at the core of your business, and cause your staff to feel pleased to work for you. Name staff that share your qualities, put resources into them, support their goals and empower them to be exceptional.. 6. Work to improve your deftness Challenge inactivity, wasteful and ineffectual methods of working that smother advancement, dial back advance and baffle staff. Configuration savvy processes that further develop responsiveness and diminish time to advertise both for new projects and for refreshes. Lessen organization, gatherings and documentation to zero on schedule and exertion on adding esteem.