Green University of Bangladesh
Green Business School
Mid Term Assessment (Assignment), Fall Semester-2021 [213]
Course Code: BUS 306; Course Title: Introduction to Strategic Management
Mostafijur Rahman - 181006044
Ans to the question number 1
Find a company that has sustained its competitive advantage for more
than 5 years. Identify the source or sources of this competitive
advantage, and explain why it has lasted so long.
Ans: I don't think Jay Barney imagined the possibility of reasonable
upper hand, and I don't believe it's a smart thought to get the VRIO
structure for assets stirred up with it. There are heaps of meanings of
CA drifting around out there, not every one of them extremely
valuable. Michael above makes some significant focuses:
1. Competitive advantage can exist without being maintainable - it very
well may be exceptionally transitory. The size of a benefit and its
manageability are two unique things and at times they can be contrarily
related, for example assuming the sunk expense of impersonating an
advantaged rival is fixed regarding the size of the benefit, then, at that
point, large benefits are bound to be replicated than little ones.
2. A definition that I lean toward says that competitive advantage
implies having a greater hole, contrasted with rivals, between clients'
ability to pay and cost. That predominance could be brought about by
your item being better according to the client at a similar expense, your
expense being lower at a similar ability to pay, or a blend of the two.
This definition is presently being utilized at Harvard Business College in
a portion of their instructing materials.
3. Manageability of benefit against impersonation, in case it exists,
comes from factors that make impersonation so troublesome and
costly that it doesn't pay. These variables could be data or information
holes that make it difficult for the eventual imitator to prevail with
regards to duplicating, they could be lawful boundaries like protected
innovation, they could be positional hindrances, for example, restricted
market size joined with huge sunk expense of impersonation, they
could be clashes between the advantaged methodology and difficult tochange parts of the future imitator's association or technique, they
could be network impacts where clients need to go where different
clients as of now are, and so on Andrei had some great stuff above.
Instances of economical competitive advantage in the U.S.:
- Coke v. different soft drinks, particularly others than Pepsi.
- Microsoft Windows in the PC market.
- Toyota Prius in the half and half vehicle fragment.
- Akamai in content conveyance and other Web increase
administrations.
- Wall-Shop in rebate retailing, particularly in country regions.
There are additionally bunches of instances of competitive advantage
that were supported for some time, however at that point imploded,
for example Dell in laptops during the 1990s. Remember that a benefit
may be maintainable against impersonation yet not against
replacement or market unimportance.
Brand.
One of the most grounded feasible upper hands, since it takes cash as
well as quite a while to construct an effective brand. Model: Coca-Cola.
Organization impact.
"Organization impact" happens when the worth of an item or
administration relies upon the quantity of its clients. In a positive
organization impact, the more individuals use it, the more important
the item becomes. When the client base arrives at a minimum amount,
it's incredibly hard for any other individual to accomplish a similar
position. Model: eBay.
Licenses.
Licenses are basically a brief syndication conceded by the states to
invigorate dangerous Research and development. Model: biotech and
drug organizations.
Ability.
In case a basic empowering component can be kept mystery, it can turn
into a wellspring of maintainable benefit. Model: Google.
Scale.
Scale can give organizations feasible benefit in more ways than one. For
instance, in retail industry enormous chains can utilize their scale to
purchase merchandize at the low costs inaccessible to their more
modest rivals. Model: Walmart.
Client lock-in.
Some business make items or administrations that have exceptionally
high exchanging costs for clients. For instance, endeavor mechanization
programming, for example, ERP frameworks is so firmly coordinated
with the basic client works that changing an ERP merchant is
unbelievable. Model: SAP.
Select admittance to an asset.
Select or close restrictive admittance to important assets can give a
feasible benefit. For instance, China as of now gives almost 95% of the
world's uncommon earth metals.
Elite permit.
Some of the time states award select licenses to organizations. For
instance, Stephan Organization is the main organization in the US that
is lawfully permitted to import coca leafs and concentrate a cocaine
from them. The cocaine is then offered to a drug firm, while the
remaining parts of the leafs are offered to Coca-Cola (to make CocaCola syrup)
Ans to the question number 2
Does your business school have a competitive advantage? If so, upon
what is this advantage based, and is this advantage sustainable? If
your school does not have a competitive advantage in the market for
business education, identify the inhibiting factors that are holding it
back.
Ans: Yes, Our business school has competitive advantage. The
competitive advantage of our business school is based on superior
quality, and efficiency. This advantage, as appeared is not sustainable,
innovation and customer responsiveness should be developed for
achieving sustainable competitive advantage. And our business school
has competitive advantage in the market for business education
We realize that there is a specific strain on business colleges to produce
pay excesses to support other less beneficial exercises. How then, at
that point, may we look to make reasonable upper hand? While there is
no diagram for progress, I trust that the accompanying musings will
offer a valuable token of some key topics that might assist us with
flourishing in the undeniably intricate, violent and serious climate in
which we work.
1. Deliberately put resources into your image
Regardless of whether your image is grounded or 'under development',
it should be sustained and effectively oversaw. Work to make an
economical and faultless character - be known for something significant
across your partner local area. Reliably support this personality through
your choices and activities. Put resources into regard estimates that
help your image.
2. Effectively deal with your program portfolio
Keep your portfolio new - both the scope of projects yet in addition
their substance and conveyance approach. Perceive the benefit of
having both 'me-as well' and unmistakable proposals in your portfolio.
Be intentional in your endeavors to discommodities, regardless of
whether through educational plan and content, through proficient
accreditations and exclusions, or through particular learning
encounters.
3. Look for a reasonable portfolio
Equilibrium your portfolio by drawing in different business sectors to
alleviate hazard and advantage from arising openings. Work to
fabricate a portfolio that works all through the schedule year to
completely take advantage of your proper expense resources. Think
about a blend of disciplines, levels, conveyance modes and area, some
of which support a more elevated level of asset use. Seek after revenue
streams past learning and educating.
4. Outline your understudy and graduated class venture
Your understudies and graduated class are your best backers, so the
relationship you work with them should endure forever. Purposely plan
a suffering, vivid experience. Use understudy knowledge alongside
input and protests to comprehend their assumptions.
5. Select, hold and put resources into great staff
Extraordinary individuals convey a remarkable assistance. Put
prosperity at the core of your business, and cause your staff to feel
pleased to work for you. Name staff that share your qualities, put
resources into them, support their goals and empower them to be
exceptional..
6. Work to improve your deftness
Challenge inactivity, wasteful and ineffectual methods of working that
smother advancement, dial back advance and baffle staff. Configuration
savvy processes that further develop responsiveness and diminish time
to advertise both for new projects and for refreshes. Lessen
organization, gatherings and documentation to zero on schedule and
exertion on adding esteem.