FINANCIAL MANAGEMENT 1 QUIZ 1 CHAPTER 1 INTRODUCTION TO FINANCIAL MANAGEMENT ● ● ● Engaging in business is like gambling, it is too risky. SHAREHOLDERS: managers who govern the business on behalf of the owners FINANCIAL MANAGEMENT: the process of planning, directing, organizing, controlling, and monitoring (PDOCM) of the monetary resources in order to achieve the objectives and goals of the business. ➔ Objectives and goals: Maximize profit, minimize losses ➔ Financial Managers are responsible for the management of these monetary resources. (Ex. CFO, Treasurer, Controller) II. PARTNERSHIP ● ● ● ● KINDS OF BUSINESS ORGANIZATIONS I. SOLE PROPRIETORSHIP ● ● ● ● ● ● ● Simplest form of business organization. Owned by an individual known as the sole proprietor (1). It is subject to fewer government regulations. Registered through the Department of Trade and Industry (DTI). ➔ Business Name Registration System (BNRS) ➔ Business Permit ➔ BIR Business income is not subject to separate taxation. Taxation = Professional Income (Ex. Professor) + Business Income (Ex. Barbershop, Accounting Firm), with this you will become a mixed income earner and will be taxed as one. DISADVANTAGES: ➔ Unlimited Liability - Debts and losses of the business shall be borne by the personal assets of the owner in time of bankruptcy. ➔ Limited Life - The death of the business owner leads to the termination of the proprietorship. ➔ Amount of capital raised is significantly limited. ● ● ● ● Article 1767, New Civil Code (NCC) - a contract of two or more persons who bind themselves to contribute money, property, or industry to a common fund, with the intention of dividing the profits among themselves. Has a juridical personality separate and distinct from that of each partner and is created by contract. Separate Taxation like Corporation = 25% corporate income tax, amended by the CREATE law. ➔ Tax of the partnership is different from that of the partners. Unlimited liability (General Rule but subject to exemptions) ➔ General Partnership - All the partners have unlimited liability, wherein creditors may claim their separate assets in case of bankruptcy. ➔ Limited Partnership - Limited partners that have liability to the creditors only up to the extent of their capital contribution, thus, their separate assets are safe from the claims of creditors. Limited Life - the death of one of the partners will result in the dissolution of the partnership. ➔ Retirement ➔ Admission ➔ Incorporation ➔ Death May be constituted in any form, whether oral or written. The contract of the partnership having a capital of 3,000 or more, in money or property is required to be: ➢ In public instrument ➢ Recorded in the Office of the Securities and Exchange Commission (SEC). ➔ Failure to comply shall not affect the liability of the partnership and the members thereof to third persons (Article 1771-1772 of NCC) Capital raised is usually more compared to Sole Proprietorship because of the larger number of sources of capital. 1 diamla, foronda, gan III. CORPORATION ● ● ● ● ● Corporation Code of the Philippines (CCP) - an artificial being created by the operation of the law, having the right of succession and powers, attributes and properties expressly authorized by law or incident to its existence (Section 2 of CCP). ➔ Juridical Personality; Can sue and be sued. Composed of five to fifteen incorporators and must also be registered with the Securities and Exchange Commission (SEC). ➔ Unless you are going to put up a One Person Corporation (OPC). Separate Taxation = 25% corporate income tax amended by the CREATE law. ➔ Dividends are also subject to tax. ➔ Dual Taxation wherein the income of the corporation is subject to corporate income tax while the earnings of the owners/shareholders are subject to separate individual income tax. Unlimited life/ Perpetual life but subject to stricter government regulations. Limited liability for stockholders - the claim of the creditors is only up to the amount of capital investments of these shareholders and the personal assets are not subject to appropriations. ➔ Except if there is fraud. The concept of Piercing Veil of Corporate Fiction (PVCF) will come in. Characteristics of Business Organization Sole Propriet orship Partnersh ip Corpora tion *Except in General Professional Partnership (GPP), this partnership will not be taxed like a corporation. ➔ Section 22(B) of NIRC, general partnerships are those formed by a person for the sole purpose of exercising their common profession, no part of the income of which is derived from engaging in any trade or business. ➔ For tax purposes, the term corporation shall include partnership no matter how created or organized, joint-stock companies, joint-venture accounts (Cuentas en participación), association, or insurance companies but does not include general professional partnerships and joint venture or consortium formed for the purpose of engaging in petroleum, coal, geothermal or other energy operations pursuant to an operating consortium agreement under a service contract with the Government. ➔ As an exception, GPP’s income is not taxed separately using the 25% corporate income tax **Except when the doctrine of Piercing the Veil of Corporate Fiction applies. ➔ Shall disregard the separate personality of the corporation because the veil of corporate fiction was used as a shield to perpetuate fraud, justify wrong, defeat public inconvenience, or defend crime. ➔ The effect is to make the directors, officers, and shareholders, involved in fraud or crime, liable for the obligation of the corporation. TYPES OF CORPORATION A. AS TO LEGAL STATUS ● Owner(s) called are Manager Partners Shareho lders Owner Managers Separate and NO are NO YES Owner’s Liability Unlimite d Unlimited Limited* * Separate Taxation NO YES* YES Life of Business the Limited Limited Unlimite d ● De Jure Corporation - organized in accordance with the law. ➔ Strict or substantial compliance with the statutory requirements for its incorporation. ➔ It exists in fact and in law. ➔ Articles of Incorporation + By Laws = SEC De Facto Corporation - exists only in fact but not in law because there is a flaw in its incorporation. ➔ Has no legal right to corporate existence as against the state. 2 diamla, foronda, gan B. AS TO FUNCTIONS AND GOVERNING LAW ● ● Public Corporation - organized by state for the government to promote general welfare of the public. ➔ Governed by special laws and Local Government Code of Philippines. ➔ EX. SSS, GSIS, PhilHealth the the the the Private Corporation - organized by private individuals for the purpose of generating profit. ➔ Governed by the Law on Private Corporation ➔ EX. Jollibee, San Miguel, SM, PLDT C. AS TO THE EXISTENCE OF STOCKS ● ● Stock Corporation - capital stock is divided into shares and is authorized to distribute to the holders thereof of such shares dividends or allotments of the surplus profits. (Sec. 3 of the Corporate Code of the Philippines) ➔ Owners are called shareholders or stockholders. ➔ Profit = Share Dividends Non-stock Corporation - has no stock issuances and no distribution of dividends to its members. ➔ A corporation is not automatically considered a stock corporation if there is a statement of capital stock. ➔ are called members not stockholders ➔ E.g. Academic institutions ➔ Supreme Court: If the dividends are not supposed to be declared or there is no distribution of retained earnings, the corporation is still a non-stock corporation. Moreover, the owners are called members. ➔ Profit = Reinvested in the Company D. AS TO SHARES BEING TRADED IN THE STOCK EXCHANGE ● Publicly listed Company - Shares are offered to the public or traded in the Philippine stock exchange. ➔ Undergoes initial public offering (IPO). ● Privately owned Company - Shares are not traded in the stock market. ➔ A corporation “going private” because it restricts the stockholders to a certain group, usually family members. ➔ Sometimes called a close or closely held corporation or privately held corporation. ➔ does not undergo IPO CORPORATIONS THAT ARE ACCEPTABLE IN PHILIPPINE LAW NOT ➔ Limited liability Company - A business structure that combines the tax advantage (10%) of a partnership (GPP) and the limited liability advantage of a corporation. ➔ Professional Corporation - Composed of persons with the same professions such as Doctors, Lawyers, or Certified Public Accountants. GOALS OF THE CORPORATION ➔ All forms of business organizations whether sole proprietorship, partnership, or corporation has the goal of maximizing earnings or profit. ➔ For a sole proprietorship or the partners, profit maximization may be the end goal. ➔ However, for corporations, profit maximization is just a means to the ultimate goal of the corporation. ➔ Stock price maximization/Shareholder’s wealth maximization - the increase in the value of stock price resulting in capital gains that shareholders will yield on their investments. ➔ Market value maximization - is given more emphasis than of profit maximization for the following reasons: ➔ Maximizing the market value of the corporation, a discount rate which reflects the risks of capitalization and the time value of money is taken into consideration. ➔ In maximizing future profits, the company may opt to decrease and postpone its dividend declaration, and instead, it will reinvest the freed-up cash. ● In Summary, the goal of sole proprietorship and partnership is to gain profit; while, corporations are shareholder’s wealth maximization, stock price maximization, and market value maximization. 3 diamla, foronda, gan INAPPROPRIATE WAYS ON HOW MANAGEMENT MAXIMIZES THE PROFIT OF THE CORPORATION ● ● Management wants to accelerate sales by materially increasing the swelling prices of the goods offered to the consumers, or Management wants to reduce expenses by cutting wage rates of the laborers or buying cheapest material for production FINANCIAL MANAGERS CORPORATION ● OF responsibility of raising and managing the capital or funds of the company; transaction and maintaining good relationships with various banks; and the formulation of the company’s credit policies collection (inflow of funds). ➔ Fundraising activities ➔ Cash balance ➔ Bank loans, issuance of bonds THE FINANCIAL MANAGERS are responsible for managing the monetary resources of the corporation in order to maximize the firm’s value. ➔ They are also responsible for dealing with the different financial markets. ➔ These managers are the agents who act on behalf of the principals (owners/shareholders) to perform investment, financing, and operation decisions. FINANCIAL MANAGERS ARE: 1. BOARD OF DIRECTORS - they are direct owners and are elected by the shareholders to manage the corporation. They are charged with ultimate governance of the corporation. Thus, they have the ultimate responsibility for decking on highly important financial matters of the corporation. Moreover, BOD decides on when to declare and how much dividends per share to distribute. ➔ Can vote unless they are ratified ➔ Dual personality involved (both an owner and manager) ➔ decides on high risk investments, expansion, buying of PPEs, issuance of bonds, and loans. 2. CHIEF FINANCIAL OFFICER - also known as the Vice President for Finance (VPFinance), who has responsibility over financial planning and formulation of financial corporate strategies. ➔ Under his supervision are the Treasurer and the Controller ➔ Oversees the company’s financial statements 3. TREASURER - focuses on the financial aspect of the corporation; has the 4. CONTROLLER - focuses on the accounting and budgeting aspect of the corporation; he is responsible for the custody of financial records, preparation of the financial statements, and interpretation of financial statements ➔ Bookkeeping, auditing, recording, budgeting GENERAL MANAGER ● ● ROLE OF FINANCIAL INVESTING DECISION or also known as capital budgeting, answers the question: “what assets should the corporation acquire in order to provide better returns in the future.” ➔ Investing activities - outflows of cash to acquire Non-Current Assets (land, building, equipment - will prompt faster production) - to generate cash (if they are used for operations). FINANCING DECISION applies in the event that the cash available is insufficient from the retained earnings; answers the question on “how much funds can be raised and how to raise such funds” or “how to raise funds in order to finance the investment and operating activities of the firm.” ➔ Inflow through fundraising activities such as loans, stocks, or bonds. ➔ The financial managers accumulate funds through the following means: ◆ performing long term financing through bank loans if the prevailing interest rate is not high ◆ issuance of financial assets such as share of stocks 4 diamla, foronda, gan ● (equity security) or bonds (debt security) ○ EX. if stock price is high, sell it otherwise, don’t sell it OPERATING DECISION should decide on how much funds should be allocated to each operating unit. It answers the question: “how much funds will be allocated to support the day-to-day transactions of the firm.” ➔ Outflow/Inflow of Current Assets Outflow provide security on the part of the shareholders or investors. 5. SPECIALIST MONITORING - it is assumed that employees will perform their functions well if they are monitored by their superior. CONFLICTS BETWEEN STOCKHOLDERS AND BONDHOLDERS ● ● Inflow Raw Materials Sales Direct Labor COGS Overhead Gross Profit RETAINED EARNINGS MANAGERS’ DECISION) ● Net Income RESOLUTION OF AGENCY PROBLEM ● Agency conflicts are problems between the principal and agent of the company. ➔ shareholders (principal) ➔ financial managers (agents) ● (FINANCIAL APPROPRIATED ➔ PLOWBACK or reinvest (EX. for expansion) ➔ Market value rises UNAPPROPRIATED ➔ Dividends will be available for the stockholders ETHICAL CONSIDERATIONS ● SOLUTIONS TO MITIGATE 1. COMPENSATION PLANS - these incentives are provided in order to motivate these managers to perform better so that the goal of maximizing the value of the firm may be achieved. the companies would offer incentives to their managers such as: ➔ additional bonuses ➔ percentage interest in the net income ➔ stock options 2. THREATS AS TO CHANGE IN BOARD OF DIRECTORS - the shareholders have the power to elect a new set of BOD if they are not satisfied with the performance of the board. 3. THREATS AS TO MANAGEMENT TAKEOVERS - management takeover indicates that the old management team is replaced by the new management. 4. LEGAL AND REGULATORY REQUIREMENTS - these requirements imposed upon the corporation, especially those publicly listed companies, aim to The stockholders, as owners of the firm, want the financial managers to invest in risky investments (high risk/risk takers). The bondholders, as the lenders of the firm, oppose risky investments (low risk). ● ● ● Maximizing the firm’s market value or the maximization of the shareholder’s wealth is achieved through an ethical manner of doing business. The company should maintain its Corporation Social Responsibility (CSR) at all times. Ethics and the goal of maximizing shareholder wealth generally lean towards similar ends because ethical behavior builds good reputation that will benefit the organization. Between ethics and profit goals, ethics will prevail. CHAPTER 2 FINANCIAL ENVIRONMENT FINANCIAL ENVIRONMENTS ● ● factors and situations that primarily affect the financial aspects of the corporation. SOURCES OF FINANCING ➔ Financial Market ➔ Financial Intermediaries 5 diamla, foronda, gan ● ● The main source of funds used for investments and operations comes from the savings of the investors. Financing transactions take place in financial markets with the intervention of the different financial intermediaries and institutions. CAPITAL ALLOCATION PROCESS ● ● ● In a well-functioning economy, capital flows efficiently from those who supply the capital to those who demand it. Suppliers of capital - individuals and institutions with “excess funds.” These groups are saving money and looking for a rate of return on their investment. Demanders or users of capital individuals, and institutions who need to raise funds to finance their investment opportunities. These groups are willing to pay a rate of return on the capital they borrow. DIFFERENT TYPES OF MARKETS ● Market - a venue where goods and services are exchanged. A. FINANCIAL MARKETS ● a place where individuals and organizations wanting to borrow funds are brought together with those having a surplus of funds. 1. Stock Market ● Equity securities are being issued and traded. ● Stockholders may sell their stock investments or the firm may issue additional stocks if the stock price is overvalued or may purchase stocks if undervalued. 2. Bond Market ● Debt securities are being issued and traded. ● Referred as the fixed-income market because the investors or bondholders receive fixed interest payments from their investments. ● EX. If the firm has to raise funds but the stock price is undervalued, the firm may issue debt securities rather than equity securities. 3. Money Market ● Short-term debts with maturities of one year or less are used as a source of financing. ● EX. Treasury bill 4. Capital Market ● Long-term debt and equity securities are involved in financing. ● EX. Treasury note: more than one year but not more than 10 years, treasury bond: more than 10 years B. OTHER MARKETS 1. Physical Market ● Real asset or tangible markets ● Products involved are real estate, property plant, and equipment, inventories, etc. ● Assets that do not qualify as financial assets are sold in this type of market. ● EX. Acquisition of raw materials to be used for manufacturing of products. 2. Spot Market ● Assets or goods are sold for and delivered on the spot or today. ● The determination of price and delivery of goods is on the same date. ● EX. A rice dealer went to the farm during harvest to purchase all the harvest at an agreed price and to be delivered on the same day. 3. Future Market ● Future contracts - a contract that gives the purchaser an obligation to buy an asset and the seller an obligation to trade an asset at a predetermined price at a future date. ● EX. A rice dealer went to the farm a month before the harvest to purchase all the future harvest at an agreed price and to be delivered on the day of the harvest. ● EX. Investing in a forward contract and option contract to hedge foreign currency transaction ➔ Forward contract - the exchange rate used to value 6 diamla, foronda, gan the purchase or sale of foreign currency is a forward rate. Hence, the forward rate is determined today but the delivery of investment in foreign currency is in the future. ➔ Option contract - A derivative whose value is derived from the price of an “underlying” asset. 4. Private Market ● Negotiation and agreement take place personally between two parties. ● Makes the contract unique or tailormade. ● EX. Investing in life insurance, When a depositor opens a savings or checking account in a bank. 5. Public Market ● Security or contracts with standardized features are being traded or held by individuals. IMPORTANCE OF FINANCIAL MARKETS ● ● ● Well-functioning financial markets facilitate the flow of capital from investors to the users of capital. ➔ Markets provide savers with returns on their money saved/invested, which provide them money in the future. ➔ Markets provide users of capital with the necessary funds to finance their investment projects. Well-functioning markets promote economic growth. Economies with well-developed markets perform better than economies with poorlyfunctioning markets. WHAT ARE DERIVATIVES? HOW CAN THEY BE USED TO REDUCE OR INCREASE RISK? ● A derivative security’s value is “derived” from the price of another security (e.g., options and futures). ● Can be used to “hedge” or reduce risk. For example, an importer, whose profit falls when the dollar loses value, could purchase currency futures that do well when the dollar weakens. ● Also, speculators can use derivatives to bet on the direction of future stock prices, interest rates, exchange rates, and commodity prices. In many cases, these transactions produce high returns if you guess right, but large losses if you guess wrong. Here, derivatives can increase risk. FINANCIAL INTERMEDIARIES ● Organizations that provide financing to individuals, corporations,s or other organizations by raising funds or money from investors. 1. Mutual Funds (MF) ● The investment company pools money from the investors then invests these accumulated amounts in a portfolio of securities whether equity (shares of stock), debt (bonds), or money market (short-term securities). ● The investor’s purchased shares of the investment company thereby giving the former the right to receive the dividends. ● The Securities and Exchange Commission is what regulates these mutual funds. 2. Unit Investment Trust Fund (UITF) ● The investment company sells units of investment to investors to accumulate a trust fund. ● The trusts fund may be invested also in equity, debt, or balance of equity and debt. Hence, the investors own units of investments not shares of stock. ● Bangko Sentral ng Pilipinas is the regulatory body which supervises these UITF. 3. Pension Fund ● Pooled contribution from the employees or from the employers that serves as the investment plans for the retirement benefits of the employees. ● Can be invested in shares of stocks or in a mutual fund to increase the amount of pensions received by the retirees. 7 diamla, foronda, gan 4. Financial Institutions ● Provides additional financial services other than pooling and investing of funds. ● An example is a bank that may serve as debtor and creditor at the same time by accepting cash deposits from savers (borrowing) and providing loans to individuals or other firms (lending). ● Another example is the insurance company that sells protection against losses from fortuitous events like fire, accidents, and death. TRANSFER OF SECURITIES 1. Direct Transfer ● The equity securities evidenced by stock certificates and debt securities evidenced by bond securities are issued directly to the investors. ● These securities do not pass through the possession of any financial intermediaries. 2. Indirect Transfer ● The issuing company seeks the aid of the financial institution to easily issue their securities to the investors, thus there is meditation between the issuer and the investor. ● The investor may acquire securities from an intermediary that is different from what has been issued by the corporation. ● Indirect transfer through Investment Bank ➔ The securities of the company are bought by the investment bank or the underwriter with the intention of reselling them to a prospective investor. ➔ The securities of the issuing company will be in the hands of the investors. ➔ No new form of capital is created. ● Indirect transfer through Financial Intermediary ➔ The securities of the company are bought by these financial intermediaries without the intention of reselling it rather they will sell their own securities to new investors. ➔ The securities of the issuing company are in the possession of the financial intermediaries while the new investors will get the securities issued by the financial intermediaries. ➔ EX. Investors will receive the insurance policies issued by the insurance companies. ➔ A new form of capital is created. STOCK MARKET TRANSACTIONS ● ● ● ● ● Stock Market - shares of stocks of a corporation are sold to new investors and/or existing stockholders, The Philippines had two stock markets: ➔ Manila Stock Exchange (MSE) ➔ Makati Stock Exchange (MkSE) These two markets were unified from the Philippine Stock Exchange with 8 constituent indices such as: ➔ PSE Composite Index (PSEi) ➔ PSE All Shares Index (ALL) ➔ PSE Holding Firms Index (HDG) ➔ PSE Industrial Index (IND) ➔ PSE Financial Index (FIN) ➔ PSE Mining and Oil Index (M-O) ➔ PSE Property Index (PRO) ➔ PSE Services Index (SVC) EX. Apple Computer decides to issue additional stock with the assistance of its investment banker. An investor purchases some of the newly issued shares. Is this a primary market transaction or a secondary market transaction? ➔ Since new shares of stock are being issued, this is a primary market transaction. EX. What if instead, an investor buys existing shares of Apple stock in the open market. Is this a primary or secondary market transaction? ➔ Since no new shares are created, this is a secondary market transaction. 8 diamla, foronda, gan ● ● ● ● Initial Public Offering (IPO) Markets ➔ Markets where the stocks of a closely held corporation, going public, are offered to the public for the first time. ➔ Closely held corporations undergo IPO in order to raise additional capital to finance their operating and investing activities. ➔ This is in the form of indirect transfer through an investment bank. ➔ However, the corporation may also undergo IPO through direct transfer where individual investors may place their respective bid prices and the corporation selling directly to them. ➔ Generally, the IPO transaction is classified as a primary market transaction. ➔ An exception is when the outstanding stocks of the corporation owned by the existing shareholders were sold to the public, the IPO transaction is under a secondary market transaction. Seasoned Offering ➔ The issuance of additional shares of stocks of the company after its first time offering in order to finance the capital budget or to improves its capital structure. ➔ This may be done by family corporations or public listed corporations. Primary Markets ➔ Involved with the issuance or selling of new shares of stocks to the investors through the aid of investment bankers. ➔ The cash proceeds from secondary market transactions go to the selling shareholders, not the corporation. ➔ The transaction in this market changes the size of the capital structure of the company. Secondary Market ➔ Involved with the sale of the outstanding shares of stocks to the existing shareholders or to new investors. ➔ The capital structure is not affected by secondary market transactions. STOCK MARKET EFFICIENCY ● ● ● ● ● ● Market Efficiency - if the stock market shows that the market prices of the stocks are about equal or close to intrinsic values. In this situation, the stock price reflects all publicly available information hence, is fairly priced. Investors’ returns or losses under an efficient market are relatively low. Market Inefficiency - stock prices are considered to be highly overvalued or undervalued. Hence, the investors are not confident to invest unless they knew some information over the other. Securities are normally in equilibrium and are “fairly priced.” Investors cannot “beat the market” except through good luck or better information. IMPLICATIONS OF MARKET EFFICIENCY ● You hear in the news that a medical research company received FDA approval for one of its products. If the market is highly efficient, can you expect to take advantage of this information by purchasing the stock? ➔ No. If the market is efficient, this information will already have been incorporated into the company’s stock price. So, it’s probably too late for her to “capitalize” on the information. IMPLICATION OF MARKET INEFFICIENCY ● A small investor has been reading about a “hot” IPO that is scheduled to go public later this week. She wants to buy as many shares as she can get her hands on, and is planning on buying a lot of shares the first day once the stock begins trading. Would you advise her to do this? 9 diamla, foronda, gan ➔ Probably not. The long-run track record of hot IPOs is not that great unless you are able to get in on the ground floor and receive an allocation of shares before the stock begins trading. It is usually hard for small investors to receive shares of hot IPOs before the stock begins trading. POSSIBLE REASONS MARKETS MAY NOT BE EFFICIENT ● ● It is costly and/or risky for traders to take advantage of mispriced assets. Cognitive biases cause investors to make systematic mistakes that lead to inefficiencies. This is an area of research known as “behavioral finance.” Behavioral finance borrows insights from psychology to better understand how irrational behavior can be sustained over time. Some examples include: ➔ Evaluating risks differently in up and down markets. ➔ Overconfidence leads to selfattribution bias and hindsight bias. THREE LEVELS OF EFFICIENCY IN EFFICIENT MARKET HYPOTHESIS (EMH) CLASSIFICATION OF STOCK PRICES 1. Market Value ● Also known as perceived value. ● Price of stock which is currently traded in the market. 2. Intrinsic Value ● The true value of the stock ● The price that the willing buyer will bid and a willing seller will ask provided that all necessary information about the stock is available. ● It can be estimated through the following: ➔ Dividend Discount Model ➔ Corporate Valuation Model ★ If the market value is equal to the intrinsic value, the stock price is at equilibrium. ★ If the market value is higher than the intrinsic value, the stock price is deemed as overvalued. Stockholders are expected to sell than to buy shares. ★ If the market value is lower than the intrinsic value, the stock price is undervalued. Investors are expected to purchase more shares to take advantage of the lower price. 1. Weak form ● The information regarding past or historical prices of a particular stock is not conclusive in predicting stock prices. ● An investor cannot beat the market by simply analyzing the past performances of the stock. 2. Semi-strong form ● All public information is already incorporated in the stock prices. ● Investors cannot beat the market solely by analyzing the published financial reports of the company unless they have information from company insiders. 3. Strong form ● Investors cannot beat the market even with insider information. ● Investors in this market cannot earn high returns. 10 diamla, foronda, gan