Pitching 101, Business
Models, Your USP,
Go-To-Market Strategy
OBJECTIVES OF THE LESSON
Be able to craft a whole
pitch
Understand the
necessary parts
of the business
Win tomorrow!
How to craft a Winning Pitch (Parts)
1)
2)
3)
4)
5)
6)
7)
8)
Intro (Hook)
Problem
Solution
Target Market
Product Demo
Business Model
USP
Go to Market Strategy
INTRO CHOICES THAT’LL DEFINITELY HOOK
1)
2)
3)
4)
Maybe
Maybe
Maybe
Maybe
a story
history
Statistics
a fun fact
PROBLEM
1)
2)
3)
Make sure that the problem is solid that the
world is faulty with it
Package the problem as if the only solution to
the problem is your solution
Make it problematic (Answer the So what?)
SOLUTION
Your solution has to match the problem
Describe the Solution
Walk us through your solution
TARGET MARKET
Business Model
USP
A unique selling proposition (USP) refers to the
unique benefit exhibited by a company, service,
product or brand that enables it to stand out from
competitors.
Most popular
differentiations
Product Composition
Price/Affordability
30%
Execution
When is it used
for
30%
businesses??
When is it used for businesses??
30%
When is it used for businesses??
30%
When is it used for businesses??
30%
Go-to-Market
Strategy
30%
Go-to-Market
Strategy
30%
Questions?
30%